BGS画册策 划方案【策划稿】.ppt

IDEASLEADFASHION北京米雅文化传播有限公司,客户/LABEL：客户代表/CLLENTSREPRESENTATIVE：产品/PRODUCT：职业装时尚季/SEASONS：2012年春夏装制作形式/MEDIA：平面拍摄策划及执行/AGENCY：北京米雅执行机构/PRODUCTION：摄影&设计部创意提供/CREATIVEDIRECTION：创意部策划/CONCEPT：策划部Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,拍摄方案一：之简欧写意,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,风格简介,简欧(JaneEuropeanstyle)关键词：优雅、和谐、舒适、浪漫，随着大众审美水平逐渐的提高，越来越多的人喜欢简洁、舒适着装风格。如今这种着装风格已不仅仅体现在生活中、更多的白领在日常工作中更加追求简约、精致的生活理念，而这一理念也逐渐形成一种时尚氛围，这与整体国际流行趋势不谋而合。为此我们做了大量的资料收集，2011至2012年品牌发展的重点方向就是化繁为简。简欧的主题探索着多国文化对于传统服装的一贯理解，因此本次拍摄方案以JaneEuropeanstyle表现形式来演绎贵公司品牌文化。,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,模切,凸起,烫银,特等纸,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,压痕（凹线）,特等纸（仿布料）,Allrightsreservedforourconcept&creativedirection.Copyright2011.,服装的FAB,FAB：即：f:(feature属性也就是所谓的特点)、a(advantage作用)、b(benefit利益好处),Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,SKC：单款、单色,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,利用辅料通过后期表现品牌LOGO,Allrightsreservedforourconcept&creativedirection.Copyright2011.,拍摄方案二：之儒雅商务,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsreservedforourconcept&creativedirection.Copyright2011.,Allrightsres