商务英语阅读-unit-9-MarketingPPT课件

.,1,Presentation,.,2,MyWinterVocation,tellyourstorytoyourclassmates!yourfamily,yourBF,yourparents,yourlovestoryorunforgettablestory.telluswhereyouhavebeento,anyplacesofinterest,any.Whatdidyoudointhevocation?Travelling,sightseeing,visitingfriendsandrelatives,watchingmoviesandTVshows,or.,.,3,unit9Marketing,市场营销,.,4,Objectives,understandthedefinitionof“marketing”learnaboutadvertisementsknow4Psand4Csrealizetheimportanceofmarketresearchusethebasictermsconcerned,.,5,Pre-readingActivity1,marketing,advertisement,Product,Promotion,communication,Customer,Cost,Promotion/pricing,Marketsurvey,.,6,Activity2,productpresentationCatalogAdvertisementTradefairCDAB,产品介绍产品目录广告贸易会，商品交易会,.,7,RangeArangeofthingsisanumberofdifferentthingsofthesamegeneralkind.(同类事物的)一系列例：Awiderangeofcoloursandpatternsareavailable.一系列各种各样的颜色和图案都有。,.,8,nomatter的用法,nomatter作“无论”、“不管”解，用以引导表示让步的状语从句，常用在下列句型中：句型中的Nomatterwhat(who/whenetc.).分别表示“无论何事”、“无论何人”、“无论何时”等，这个从句可以置主句之前，也可以置主句之后。由nomatter+what等引导的让步状语从句。Nomatter后面接关系代词或关系副词引导状语从句在句中作让步状语。Nomatterwhatyoudo,youmustbeverycareful.不管做什么事，你都必须非常细心。,.,9,Nomatter之后可用what以外的关系代词或关系副词,例如：Nomatterwhoyouare(=Whoeveryouare),Illneverletyouin.无论你是谁，我绝不让你进去Nomatterwhich无论哪一个Nomatterwhere无论何处；不管在哪里NomatterwhereIgo(=WhereverIgo),Iwillbethinkingofyou.无论我到哪里，我都会想着你。Nomatterhow.不管如何；无论多么Nomatterhowhardyoutry(=Howeverhardyoutry),youwillneverbesuccessful.不管你如何努力，你都不会成功的,.,10,量身定做参观家具展览室,traditionalormodernstyletopquality5%offFreedeliveryWithinE.g.within1weekMoney-backguarantee,传统或现代款式质量上乘打95折免费发货在时间/距离内一年内退款保障,.,11,量身定做参观家具展览室,TopqualitywoodsfromBritainModernfurnitureindifferentkindsofothermaterials5%offeverypurchaseofover1,500.A12-monthmoney-backguaranteeforeveryitembought.,英国进口的高品质木材不同种类原材料制造的现代家具购买超过1,500元可享受5%的优惠购买的任一款家具可享受一年内全额退款的保证,.,12,量身定做参观家具展览室,Freedeliveryandfittingwithin50milesofanyofourshowrooms.Weguaranteedeliverywithinthreedaysofpurchase.Forevery$50youspend,pickupaticketforoneofourprizedrawsandwinoneofawiderangeofelectricalgoods,任一展厅附近100英里之内免费运送安装。我们保证购买后三天内交货消费50美元可获得一张抽奖券，并有机会从种类丰富的电子产品中赢取一款,.,13,2.Agent/Distributors,代理商/经销商Pleasetranslatethefollowingsentencesinthetext.(Individualwork)1)para.1Leadingmanufacturer主要生产商，业内领先的制造商Exportingto.思考下这两个现在分词的作用现在分词分别做前置定语和后置定语。翻译：本公司是澳大利亚纯正新世纪品牌被子、枕头的主要生产商。产品销往欧亚，现欲开发美国市场,.,14,V-ing作现在分词.,具有形容词的特征,在句中当定语,表语,宾补,主补,状语.例子:Therisingsunlooksverybeautiful.(前置定语,表动作正在进行)Theboytalkingwiththeteacherisourmonitor.(分词短语当定语则在所修饰名词的后面当后置定语.)=Theboywhoistalkingwiththeteacherisourmonitor.,.,15,Individualwork,Para.2Phrases:lookfor寻找Beddingindustry床上用品行业Withexperienceselling.withsth.通常用作后置定语，修饰前面的名词，可以理解为“拥有.的.”Withinprep.在.（时间/范围）内representativen.代表；销售代理例：Shehadastressfuljobasasalesrepresentative.作为一名销售代理，她的工作压力很大。,.,16,Individualwork,Willbevisiting将来进行时：将来进行时表示要在将来某一时间开始，并继续下去的动作。一般用延续性动词表示Para.2WearelookingforAgents/Distributorswithexperiencesellingproductswithinthebeddingindustry.ArepresentativeofthecompanywillbevisitingtheUnitedStatesattheendofJuly.翻译：我们寻找床上用品业内有经验的代理商或经销商加盟。本公司将派代表在7月底访美。,.,17,Para.3-4,forsth.如需contactsb.联系某人翻译：Formoreinformationandappointments,pleasecontactusbyfaxat613-977-8900如需更多信息或预约，请传真613-977-8900联系我们。Sendusyoursalaryrequirements,aresume,andnamesandaddressesofthreereferences.请给我们发送您的工资要求和简历，以及提供三个推荐人的姓名和地址。,.,18,3.InstantLightingCharcoal,即燃木炭individualcharcoalbags独立炭包lastuptoanhour持续一个钟allofferedavailableonlineatwww.在线www.可订购,.,19,Activity5,1.a2.h3.d4.i5.c6.f7.e8.g9.j10.b,Activity7,A.-2-gB.-3-eC.-8-cD.-5-bE.-10-aF.-6-jG.-4-hH.-9-fI.-7-iJ.-1-d,Fwithin50milesFover$1500TFUSAFAmerican-UKT,Activity6,Activity4,cba,.,20,Languagepoints,Elementn.Aparticularelementofasituation,activity,orprocessisanimportantqualityorfeaturethatithasorneeds.要素;特点E.g.Physicalfitnesshasnowbecomeanimportantelementinourlives.身体健康现已成为我们生活中的重要元素。Majora.Youusemajorwhenyouwanttodescribesomethingthatismoreimportant,serious,orsignificantthanotherthingsinagrouporsituation.主要的;重大的E.g.Drugabusehaslongbeenamajorproblemfortheauthoritiesthere.毒品滥用长期以来一直是那里的当局的一大难题。,.,21,TransportV-T.Totransportpeopleorgoodssomewhereistotakethemfromoneplacetoanotherinavehicle.运送e.g.Railwaylinesthattransportthecoaltoportsforexporthavealsobeenflooded.HandleV-TIfyousaythatsomeonecanhandleaproblemorsituation,youmeanthattheyhavetheabilitytodealwithitsuccessfully.(成功地)处理sthE.g.：Totellthetruth,IdontknowifIcanhandlethejob.说实话，我不知道我能否做好这份工作。,.,22,Carryoutvt.执行，实行；贯彻；实现；完成E.g.Seeingthathecouldnotcarryouthisplan,heflunguphiscards.他看到不能实现自己的计划，就撒手不管了。翻译：你必须执行我的命令Youmustcarryoutmyorders.Standfor代表；支持；象征AsStevesays,peoplewanttoknowwhoyouareandwhatyoustandfor.翻译:Cowboysstandforasimplerwayoflifeandfreedomwithoutrestraint。牛仔代表了一种简单而且无拘无束的生活方式,.,23,Ensurevt.保证，确保；使安全sth/thatE.g.Wemustensurethatallpatientshaveaccesstohighqualitycare.我们必须确保所有的病人都能够得到高质量的护理。翻译：为了保证成功，我们必须要有一个周密的计划Inordertoensuresuccesswemusthaveacompleteandthoroughplan.。,.,24,TextBMarketing:4Psand4Cs,Pleasefindoutandspeakouttheconceptofmarketing（Para.1）Marketingisacollectionofactivitiesthatincludesselling,advertising,publicrelations,salespromotions,research,newproductdevelopment,packageandafter-salesservices.,.,25,Para.1,Themainconcerninmarketingisthemarketthegroupofpeoplewhoneedyourproductsandhavethemoneytobuythem.Marketingisacollectionofactivities（thatincludesselling,advertising,publicrelations,salespromotions,research,newproductdevelopment,packageandafter-salesservices）.(翻译见P125),.,26,Para.2,Theterm“Marketingmix”（销售组合）describesthecombinationofmarketingelementsusedinagivensituation（思考语法）.Majorelementsofthemarketingmixare:product,pricing,promotionandplace,knownasthe4Ps:Product-designandqualityofoutput,choiceofwhichproductstosell,andafter-salesservice;,过去分词词组作elements后置定语，理解为“.的市场要素”,.,27,Pricingchoiceofpricingstrategyandpredictionofcompetitorsresponses;Promotionadvertising,publicrelations,andtheuseofsales-people;Placeselectionofsaleschannelsandtransportarrangements.,.,28,Para.3,Theskillinmarketingistoworkoutacleverwaytocombinethe4Pssoastoincreaseprofits.(翻译见P125)Indecidingonitsmarketingmix,acompanyneedstomakesurethatithandlesthe4Psinasystematicway.Anotherfactortoconsideristhecompanysabilitytocarryoutaplannedmarketingapproach.,.,29,Para.4,However,the4Pssystemmainlyfocuseson（聚焦于）theorganizationsoperationsratherthan（而不是）onthecustomersrequirements（顾客要求）.Forthisreason,wepreferthesystembasedon（基于）the4Csof:Customerneedsandwantsdesigningalltheelementsofaproductorservicesothattheywillsatisfythecustomer.,.,30,Para.4,Costmakesurethatthecoststandsforvaluetothecustomer.Conveniencedeliveringtheproductorservicetocustomers.Thisshouldincludequalityandgoodcustomerrelationships.Communicationinformingcustomersaboutthebenefitsofproductsandwheretoobtainthem.coststandsforvalue物有所值,.,31,Para.5,Besides,toensurethesuccessofmarketingplans,acompanyshouldalsoconsidertheoutsideenvironmentlikeeconomic,socialandtechnicalfactors.翻译见P125,.,32,KeysforExercises,Activity81.A2.C3.AActivity9debcaActivity101.Fsell-buy2.Fcustomersrequirementsorganizationsoperations3.T4.T5.Fnot删掉,.,33,activity111-b,2-i,3-h,4-g,5-j,6-f,7-d,8-e,9-c,10-a,.,34,Summarizethephrasesinactivity12,beinterestedinsth.workoutsthtryonesbesttodosthpayattentiontosth.makeapredictionthatdependonsth./sb.,对感兴趣想出，设计出，解决尽力/努力做某事（集中精神）注意某物预测依靠/依赖某物或某人,.,35,activity121.ensure,2.collection,3.strategy4.satisfy5.describe6.package7.handle8.prediction9.pricing10.output,.,36,Activity131.selection,2.promotion3.social4.ability5.satisfaction,.,37,词性搭配的规律：,形容词+名词副词-动词/形容词/副词e.g.walkslowly，verygood,verymuch介词+名词/v-ing/代词Attheairportlookforw