TheBritishMedia.ppt

TheBritishMedia,BritishNewspaperTheBroadcastMedia,HowdoBritishpeoplespendtheirfreetime?,WatchtelevisionReadnewspapersListentotheradio,Themostpopularleisureactivity,Intheevening,mostBritonssettledowntowatchsometelevision:96%ofthepopulationwatchTVatleastonceaweek.,Thesecondmostpopularpastime,FormostBritishpeople,mostdaysbeginwithalookatthemorningnews-paper.Onanaverageday,90%ofBritonsovertheageof15readanationalorlocalpaper.,Thethirdmostpopularpastime,Thethirdmostpopularpastime,afterwatchingtelevisionandreadingnewspaper,islisteningtotheradio,anactivityinwhich73%ofthepopulationengagesinonaweeklybasis.,Brainstorming,Whatfunctionsdoyouthinkthemediahave?ProvidepeoplewithinformationaboutpoliticalandsocialissuesProvideweatherreportsCarryadvertisingUsedforeducationalpurposesProvideaforumforpeopletoexpresstheirviewsSeekadviceGivepeopleentertainmentServeforthepoliticalandeconomicsystemWorkasamonitor,TheBritishmediaplaysanimportantrolein:,InBritishpoliticalsystem:informthepopulationaboutproblemsthecountrymaybefacingandwhatthegovernmentisdoingtosolvesuchproblems.Inengenderinganationalculture:peoplefromdifferentfieldallsharethesameexperience,theycoulddiscusswhattheyhadreadorseenBritishareallpartoftheBritishculture.,Newspaper,BackgroundRelationshipsVarietiesRestrictionsChallenges,TheBackground,TheBritisheconomybegantoindustrialize.Thedemocraticfranchisewasextendedtolargersegmentsofthepopulation.Literacylevelsrosethroughtheintroductionofmasseducation.,TheObserver,Itfirstappearedin1785.ItispublishedeverySunday.ItistheworldsoldestSundaynewspaper.,TheTimes,Itbeganpublishingin1785.ItistheUnitedKingdomsoldestdailynewspaper.,Relationships,RelationshipbetweennewspapersandpoliticsRelationshipbetweennewspapersandbusinessRelationshipbetweennewspapersandsocialpeople,Relationshipbetweennewspapersandpolitics,Watchdogfunction:informtheelectorateaboutpoliticskeepaneyeonthegovernment(afreepressisconsideredimportanttothefunctioningofparliamentarydemocracy.)Manyanalystscriticizethepowerofthepresshasusurped(篡夺)thepowerofparliament.,Relationshipbetweennewspapersandbusiness,NewspapersinUKarefirstandforemostbusinessestoearnmoney,paniesusethepresstosellproductsandservices.Individualpeoplealsousethepresstolookforajob,buyhouse,andfindbabysitters.,TheAdvertisingCode,Ensurethatadvertisementsarelegal,decent,honestandtruthful.Haveasenseofresponsibilityforconsumerandsociety.Respecttheprinciplesoffaircompetition.PS:IfenoughpeoplecomplaintotheAdvertisingStandardsBoard,thecompanywillbetoldtowithdrawthead.,Therelationshipbetweenthenewspapersandsocialpeople,Classandeducationaldifferencesarereflectedinthenewspaperpeopleread.Britainhasoneofthehighestlevelsofnewspapersalesperheadofpopulation.Thereareover1400differentnewspaperswhichcaterforawiderangeofpoliticalviews,interestsandlevelsofeducation,mostpeoplewillchoosetoreadanewspaperaccordswiththeirownfeelings.,Varieties,Thequalitypress(thebroadsheets)Thetabloids(thegutterpress),Thequalitypress(thebroadsheets),1carrymoreseriousandin-depth(深入的)articlesofparticularpoliticalandsocialimportance.2carryreviews(评论)andfeaturearticles(专题报道)abouthighculture.(forwelleducated,middleclassaudience),SomequalitynewspapersinUK,1、Times泰晤士报2、TheDailyTelegraph每日电讯报3、TheGuardian卫报4、TheFinancialTimes金融时报5、SundayDispatch星期日电讯报6、TheObserver观察家报7、TheSundayTimes星期日泰晤士报,Leftwing:TheGuardian,suggestsomeonewhoisleftwingandliberalintheirpolitics,andinterestedinsocietyandsocialissues.(softoncrime,feminist,interestedingreenpolitics),Whatisleftwing?,Inpolitics,left-wingaretermappliedtosociallyprogressiveandegalitarian(平等主义)positions.Incontemporarypoliticaldiscourse,thetermtheLeftusuallymeanseitherliberalorsocialist.Thetermisalsousedtodescribesocialdemocracyandmostformsofanarchism(无政府主义).,Rightwing(conservative)：Telegraph电讯报,Suggestsomeoneisrightwingandfavorfreeenterpriseoversocialprograms.(supporttoughsentencesforcriminals,lacksympathyonsinglemothers),Whatisright-wing?,Inpoliticsright-wingaretermsappliedtoconservative,andtraditionalistpositions.thetermrightisusedtodescribegroupswhostresstradition,fundamentalismandnationalism.,SomeheadlinesonGuardians,ObamashouldbewarethegrowingangerinAmericaUKtobecomeEUspopulouscountryOurblogs:Jointheconversation(Thesharpestwriting,theliveliestdebate)WedontneedtragediesspicedupCitybracesformassG20protests,HeadlinesonTelegraph,Popeletdownbyadvisers,claimsbishopJonathanAitken:GiveprisonofficersbonusestorehabilitatecriminalsWineingredientsshouldbelistedonthebottleGoogleStreetView:adangerousgizmoAlevyonalcoholisbothillogicalandunlawfulHeresareallyRight-wingidea:learnpoetry,Thetabloids(thegutterpress),Smallerformatnewspaperswithcolorphotosandcatchyheadlines.Dealinscandalsandgossip.(aboutfamouspeople,carrylotsofcrime,sportsandsensationalstories)Thestoriesareshort,easytoreadandoftenrelymoreonopinionthanfact.,SometabloidsinUK,1、TheDailyExpress每日快报2、TheDailyMail每日邮报3、DailyMirror每日镜报4、TheSundayExpress星期日快报5、TheNewsoftheWorld世界新闻报,NewsoftheWorldisBritainsbiggestseller,Theheadquarters,FleetStreetUntilthe1980s,almostallthenationalnewspaperhadtheirheadquartersonoraroundFleetStreet.newspaperculture“FleetStreet”ortheStreetofShameSomenewspaperareavailableinternationally,FleetStreet,FleetStreetisastreetincentralLondon,UnitedKingdom,namedaftertheRiverFleet,astreamthatnowflowsunderground.ItwasthehomeoftheBritishpressuntilthe1980s.EventhoughthelastmajorBritishnewsoffice,Reuters,leftin2005,FleetStreetcontinuestobeusedasametonymyfortheBritishnationalpress.,IsBritishpresstotally“free”?,WhileofficiallyspeakingtheBritishpressis“free”fromgovernmentcontrolandcensorshipandcanprintwhatitlikes,therearelimittowhatwillappearinthedairypaper.TheexampleoftheformerchairmanoftheKGB,theSovietSecretService,TheRestriction,ThelawsTheOfficialSecretsAct,Thelaws,ManyBritishlawslimitthefreedomofthepressContemptofcourtslawLawsoflibelanddefamation,TheOfficialSecretsAct,ThemediaisalsoaffectedbytheOfficialSecretsActwhichstipulates(规定)thatallgovernmentinformationiskeptsecretunlessthegovernmentsaysitcanbereleased.TheexampleofSarahTisdallin1984,Changes,NewspapersarenowfacingchallengesThedevelopmentoftelevisionandtheInternetprovidesuswithmorechoicesDeclineinadvertisingrevenueOnlineeditionsofnewspapersHowever,manypeoplestillmaintaintheirhabitofreadinganewspaper,TheBroadcastMedia,TelevisionandRadio,TheBroadcastMedia,2partsofbroadcastmedia,Television,Radio,BritishTelevision,Thethirdmostpopularleisurepastime:peoplespend4hoursadaywatchingTV.TVlistingsandreviewsofprogramsarewidelyreadonnewspapers.TVhasaveryimportantandgreatimpactinBritishcultureandsociety.,FunctionsofBritishBroadcastMedia,EntertainmentProvideBritishpeoplewithinformationaboutpoliticalandsocialissues;Provideweatherreports;Carryadvertising;Usedforeducationalpurposes;,ProgramsonTV,News,entertainmentandsportarethefavorites.Variouskindsofprogramsincludingdailynews,weatherforecastsandtheextremelypopularlivebroadcastoftheNationalLotteryeachweek.Comedy,dramaandgameshowsarealsofavoredbymanypeople.,SpecialFeaturesofBritishBroadcast,LimitednumberoftelevisionchannelscomparedwiththeUS.(Purpose:tohelpunifytheentirecountry,avoidconcentrationsofmediapowerinthehandsofafew.)SatelliteTVisnotaspopularoraswidelyavailableastheUS.,2Well-knownandlong-runningSoapOperas,CoronationStreet(加冕典礼街)EastEnders(东区人),CoronationStreet(加冕典礼街),CoronationStreetisaBritishsoapoperasetinWeatherfield,afictionaltowninGreaterManchesterinNorthWestEngland.CoronationStreetwasfirstbroadcaston9December1960.,CoronationStreet(加冕典礼街),EarlyepisodestoldthestoryofstudentnamedKennethBarlow,whohadwonaplaceatuniversityandthusfoundhisbackgroundsomethingofanembarrassment.Theshowinsomewayspredictsthegrowthofglobalizationandthedeclineofsimilarcommunities.,CoronationStreet(加冕典礼街),TheregularexteriorbuildingsshowninCoronationStreetincludearowofterracehouses,andcommunalareasincludinganewsagents,acafe,ageneralgroceryshop,afactoryandRoversReturnInnpublichouse.TheRoversReturnInnisthemainmeetingplacefortheshowscharacters.,ShotoftheCoronationStreetexteriorset,RoversReturnInn,TheInteriorSetTheRoversReturnsetfeatureswallsandwindowsthatcanberemovedtoallowfilmingfromdifferentangles.ThereisapaintedbackdropwhichlooksovertotheWebstershouse,Audreyssalonandtheflatabovethesalon.,EastEnders,EastEndersisaBritishtelevisionsoapopera,firstbroadcastintheUnitedKingdomonBBCOneon19February1985andcontinuingtotoday.,EastEnders,EastEndersstorylinesexaminethedomesticandprofessionallivesofthepeoplewholiveandworkinthefictionalintheEastEndofLondon.TheseriesprimarilycentresaroundtheresidentsofAlbertSquarewhichencompassesapub,streetmarket,nightclub,communitycentre,cafandvarioussmallbusinesses,inadditiontoaparkandallotments.,TheQueenVictoriaPublicHouseisthemainfocuspointofAlbertSquare,EastEnders,Inthe1980s,EastEndersfeaturedgrittystorylinesinvolvingdrugsandcrime,representingtheissuesfacedbyworking-classBritain.Theshowdealtwithprostitution,mixed-racerelationships,shoplifting,sexism,divorce,domesticviolenceandmugging.,Wedontmakelife,wereflectit.Creator/producerJuliaSmith,BBC(BritishBroadcastingCorporation),Foundedin1927bylicensesfeesasapublicradiostation,BecausetheBBCisfoundedbylicensefees,therearetechnicallynocommercials,althoughbetweenshowstherearetrailersforupcomingshowsandpromotionsforproductsassociatedwiththeBBC,latermoveintoTV.,RenamedBBC1whensisterchannelBBCwaslaunchedin1964.,BBCone,Specialisesinshowswithbroadappeal,suchassports,entertainment,currentaffairs,dramas,andkidsshows.,CurrentlythemostwatchedtelevisionchannelintheUnitedKingdom.,BBCtwo,Aimsatawiderangeofsubjectmatterandinterests.,Specialisesinintelligentyetpopularprogrammegenres.,Newdevelopmentinmediatechnologies,BBC3,BBC4bothlaunchedafterthebeginingofthe21stcentury.InNovember2008,allstandardBBCtelevisionchannelsweremadeavailabletowatchonline.,BBCthree,AtelevisionchannelfromtheBBCbroadcastingviadigitalcable,terrestrial,IPTVandsatelliteplatforms.,Thechannelisanoutletfornewdrama,talentshows,comedy,films,etc,BBCFour,AvailabletodigitaltelevisionviewersintheUK.,Showsawidevarietyofprogrammesincludingdrama,documentaries,music,internationalfilm,comedyandcurrentaffairs,analternativetoprogrammesonthemainstreamTVchannels.,Nowadays,TheBBCisnolongerjustaboutTVshows,itisamultimediabusinesswithwidepublishingandeducationalinterests.NotonlycanyouwatchBBCshowsaboutcars,popmusic,cooking,holidayandgardening,butyoucanbuymagzine