Unit 6a1Corporate Culture课件

PassCambridgeBEChigher,1,PPT学习交流,CorporateCulture,2,PPT学习交流,Objectives,Toenablestudentstotalkaboutcompanyculture.Topractisereadingforspecificinformation.,3,PPT学习交流,TaskandPlan,Warmingupintroduction.Readingonpage90,4,PPT学习交流,Warming-upexercises:,Whatisculture?Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture.Climate,institutions,ideasandbeliefs,cuisine,languagearts,religion,geography,socialcustomsandtraditions,historicalevents,ceremoniesandfestivals.,5,PPT学习交流,Threemaincategoriesingeneral:,1.MaterialCulture(物质文化),3.MentalCulture(心理文化),2.InstitutionalCulture(制度文化),Culture文化,Language超越但与此同时，我们也需要能力出众的人，敢于向公司挑战、质疑、更新和改变我们的文化。Toseethepersonbehindtheprofessional.Thepersonreferstosuchcommonfeaturesasdemands,personalities,characterandsoon.（看到隐藏在专业技术人员身份后面普通人的一面）Battlesareseldomwonatthedesk.Theyarewonoutintherealworld.（商战很少在办公桌上打赢，而是要在现实世界中一决胜负。）,12,PPT学习交流,ReadthetextagainanddescribethecontentofIKEAscompanyvalues,companypoliciesandstaffprofile.Companyvalues:simplicity(直率),humility(谦卑),thrift(节俭),responsibility,enthusiasm,flexibility,openness.Companypolicies:absenceofstatussymbols(e.g.nofirst-classhotels,directorsdiningroomsorflashycars),recruitmentofpeoplewhosharethecompanysvaluesinternalpromotionlisteningtoandencouragingnewideasandinitiativesmanagersbeinginvolvedindetails.,13,PPT学习交流,Staffprofile:PeopleshareIKEAsbasicvaluesandarealsostrongenoughtoquestionandchangethingsifnecessary.Peoplearebothinternallypromotedandrecruitedfromoutside.Peoplehaveasenseofresponsibilityandcanfollowthingsup.Managersneedtobewillingtobeinvolvedindetails.,14,PPT学习交流,ComparingwiththemainpointsofIKEAsculture,canyoushowsomeweaknessesofaChinesecompany?Centralizedpower：中央集权Imposeexaggeratedrespectandcomplicatedregulations(强求人与人之间毕恭毕敬、设立种种烦琐复杂的清规戒律)Pretentiouswaystaffassociatewitheachother(员工之间关系虚伪)Inflexiblewayofworking(工作方式死板)NeglectofcustomerneedsHighadministrationcosts,15,PPT学习交流,Whatcanbedonetopromoteacompanysculture?EncourageteamspiritCareforpeopleandtheenvironmentBetruetocustomersHoldspecialtrainingsessionsforitsstaffOfferarelaxed,open-planofficeatmosphereAttachgreatimportancetocareerdevelopmentofstaff,andproduceeducationalvideosandbrochures.Offerin-servicetrainingsessionstokeepthemwellinformedaboutlatestdevelopments,upgradetheirknowledge,improvetheirskillssothattheycanbebetteradaptedtothechangingnatureofwork.Implementaperformance-basedpayscheme.,16,PPT学习交流,Homework,Col