《研究生商务英语》PPT课件.ppt

Unit1,SettingupaBusiness,BriefIntroduction,Formsofbusiness:,1.Soleproprietorship2.Partnership3.Corporation4.Franchising,Soleproprietorship,Abusinessownedandcontrolledbyoneperson.,Advantages,Simpletoestablish.Freerindecision-making.Easytokeepoperationalandfinancialsecrecy.Lesstaxburden.Exclusiveuseofprofits.,Disadvantages,UnlimitedliabilityLimitedaccesstocapital.Limitedmanagerialexpertise.,Partnership,Anassociationof2ormorepersonstocarryonasco-ownersofabusinessforprofit.,Advantages,Improvedaccesstocapitalandcredit.Greaterpossibilityforgoodmanagement.Definitelegalframework.Betterprospectsforgrowth.,Disadvantages,UnlimitedliabilityInternalconflictsProblemofcontinuity,Corporation,Atleastthreeincoporators(stockholdersorshareholders)neededtoformacorporation.Acorporationisalegalperson.,Advantages,LimitedliabilityEasytoexpandSeparatedownershipfrommanagementContinuouslife,Disadvantages,DoubletaxationHighorganizingcostsLackofsecrecy,Franchising,Alicensingagreement,underwhichthefranchisorgrantsthefranchiseetherighttosellorusetheformersproduct,serviceormethodinreturnforaroyaltyfromthelatter.,Advantages,Haveinstantcustomerrecognitionbutstillenjoysomeindependenceasasoleproprietor.Receivetrainingandguidancefromthefranchisor.Havelessdifficultygettingbankloansthanasoleproprietorofasmallbusiness.,Disadvantages,Franchisearrangementsmayreducerisks,butdonotguaranteesuccess.Highroyaltymakesbusinessrunningwithnoprofitsorevenataloss.Franchiseehastosacrificesomeindependenceformostofdetailsofbusinessoperation.,Discussion:,1.Inwhichfieldwillyousetupyourbusiness?Explainyourchoice.2.Willyourbusinessbeasoleproprietorship,apartnershiporacorporation?Explainyourdecision.,Terms:,Soleproprietorship个体经营，个体户Partnership合伙公司Corporation（股份有限）公司Franchising特许经营,licenses/permits营业执照soleproprietor个体业主shareholders股东boarddirectors董事.unlimitedliability无限责任assets资产(尤指可用来偿债或担保的)financing融资,personalproperty个人资产withdrawcapital撤资raisecapital筹资generalpartners普通合伙人limitedpartners(specialpartners)责任有限合伙人extendcredit提供信贷gobroke破产,BOD董事会legalperson法人bonds债权collateral抵押物Loanagainstcollater