BEC商务英语高级写作 书信Letterppt课件

.,BECHIGHERLetterWriting,.,九大常用公务信函,申请信资询信推荐信感谢信投诉信道歉信邀请信订货信建议信,.,Letter例题,YourcompanyhasbeenapproachedbyanAmericanmotorvehiclecompanywhichwantsyoutoactitsagent,sellingitsproductsinyourcountry.YouhavebeenaskedtowritebacktotheUSfirm.Writetheletter,givingadescriptionofyourcountryanditsmarkets.Describethesortofproductswhichsellwellinyourcountry,thekindofcustomersthatmightbeinterestedinAmericanvehiclesandwhatproblemstheUScompanymightface.Write200-250wordsonyourAnswerSheet.,.,Letter的两种基本格式,BlockStyle要求letter每部分从左边顶格写起，段落之间空一行。IndentedStyle信头和信内地址缩行写，它要求每一行均比上一行缩进一格，呈梯形状。日期位于右上方。结尾敬辞位于中间偏右处。,.,Letter写作规范,Salutation常用的表达：DearSirorMadam-YoursfaithfullyDearMr./Miss./Ms.Smith-YourssincerelyTowhomitmayconcernSmith-YourssincerelyDearJohn-Bestwishes(关系比较亲密)注意：英式：末尾逗号；美式，末尾冒号英式：Mr,Mrs,Messrs,(不加点)美式：Mr.,Mrs.,Messrs.,(加点),.,日期写作,英文日期的四种写法：12June,2012;12thJune,2012;June12,2012;June12th,2012,.,书信的写作框架,开头段写作：若是主动去函，一般则写：“个人，公司介绍”+“写作目的”若是回函，一般则写：“表示收到来信”+“写作目的”,.,回函常用的表达方法,Thankyouforyourletterof/dated15July.Withreferenceto/Furtherto/Inreplyto/WithregardtoWehavereceivedyourletterof(date),enclosingApointinyourlettergivesusgreatconcernthat,.,告知写信目的,IamwritingtoenquireaboutIamwritinginthepurposeofIamwritingtoconfirmIamwritingwithreferenceto,.,中间部分的写作,基本原则：每一段落展开一个提纲，一般有4个提纲左右,每个提纲用3，4句话展开：改写提纲一改写提纲二改写提纲三改写提纲四,.,中间段常用的连接词句,“引入提纲主题”的表达方法Asto/forWithreferencetoFurthertoWithregardtoRegardingIntermsofInregardstoConcerning,.,表明原因,ThisisowingtoDuetoAsaresultofBecauseofOnaccountof,.,要求采取行动,PleasecouldyouPleasedomeafavortoWewouldbegratefulifyoucouldWewouldappreciateitifucouldassoonaspossible,.,结尾段,“有问题请告知我方”+表示感谢+期待回应表示“有问题请告知我方”的表达：（1）Shouldyouhaveanyquestions,pleasedonothesitateto.（2）Ifyouhaveanyfurtherquestions,pleasecontactmeon(3)Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions.,.,表示“感谢”的表达,（1）Myappreciationtoyouforyourgeneroushelpisbeyondwords.（2）WordsfailmewhenIwanttoexpressmysinceregratitudetoyou.（3）Itakethisopportunitytoshowmyheartfeltappreciationforthekindassistanceyourenderedme.,.,期待回应,Ilookforwardtoreceivingyourreply/order/products/etc.Lookingforwardtohearingfromyou.,.,Sample,DearSirs,ThankyouverymuchforyouletterdatedJuly10th,2008,invitingustoactasyouragenttosellyourvehiclesinChina.Wereallyappreciateyourinterestinourfirmandarewritingtodiscussthedetailsofthecooperation.Asyoumayknow,Chinaisahugemarketwith1.3millionconsumers,whoseGDPhasbeengrowingataround10%inpastdecadeseversincereformandopening-upin1978.Therefore,wecanpredictthemarketpotentialhereishuge.,.,However,Chinaisstilladevelopingcountry,andcustomersherestillcannotaffordtheluxurycars.Asaresult,small-sizedandenergy-savingautomobilesarefavoredbyconsumershere,asillustratedinthesalesbulletinpublishedbytherelevantauthorities.Intermsofpotentialcustomers,successfulbusinessmen,citywhite-collarsforforeigncompaniesandcivilservantscouldgraduallyimprovetheireconomicsituationandbecomeyourtargetcustomers.,.,Asforthepossibleproblemswemightface,Iwanttodrawyourattentionisthepossiblestiffcompetition,insufficientinfrastructureandthelackofparkingfacilitiesinChina.WhendesigningyourproductionaswellasmarketingStrategies,Ihopeyoucouldtakethesethornyissuesintoconsiderationandgetwellprepared.However,withthespeedyeconomicdevelopment,weareconfidenttheseproblemswillbeworkedoutandyourproductswillhaveabrightfutureHere.Welookforwardtoourfuturecooperationandbelieveritwillleadtoourmutualbenefit.,.,Exerciseone,YourcompanyhasbeenapproachedbyabigBritishtelephonecompanyaskingyoutobetheagentinChinafortheirnewmobilephones.YouhavebeenaskedtowritebacktotheBritishfirm.Writetheletter,givingadescriptionofyourcountryanditsmarkets.Describethemobilephonemarketatthemoment,itslikelydevelopmentandfutureandwhattheBritishfirmwillneedtodotocompete.IndicateanyparticularproblemstheBritishcompanymayhavetoface.Write200-250wordsonyouranswersheet.,.,March16,2003DearMr.Robinson,Thankyouforyourletterof6March2003,askingifwewouldconsidermarketingyournewmobilephonesinChina.Inprinciple,wearedefinitelyinterested,butweneedtomakecertainfactscleartoyou.Somefiveyearsago,therewereveryfewmobilephoneusesinChina.Now,useofmobilephonesisacceleratingeverydayandmorepeopleusethemasessentialtoolsintheworldofbusiness.,.,Withapopulationofonebillion,Chinasmarketformobilephonesisextremelypromisingatthemoment,butsomemajorcompaniesinthisfield,suchasMotorola,EricssonandNokia,alreadyhaveastrongbasethroughoutChina.ChinaTelecomstillhavethemonopolyofprovidingthenetworkservicethroughoutChina,but,byanalogywithwhathashappenedinothercountries,anenormousdemandforcheapmobilephonesandcheapservicewillprobablycauseChinaTelecomtoloseitsservicemonopoly.Youshould,therefore,bethinkingintermsofsettingupanetworkinChinaandnotjustsellingtelephoneequipment.,.,Therearesomeproblemyouwillhavetoface.MobilephonemanufacturersinChinanowareconstantlyupgradingtheirmodels,makesthemsmaller,andevengivingthemtheabilitytosendandreceivefaxande-mailmessages.Youwillneedtoprovideallthesefacilitiesandmore.Chinesecustomsdutiesareveryhighand,therefore,wewillneedtoset-upjoint-venturefactoriesinChinaitself,toavoidprohibitiveimporttaxes.,.,Ihopetheaboveinformationishelpful,Ithinkweshouldmeetassoonaspossibletoconsiderfuturearrangements.Ilookforwardtohearingfromyou.Yourssincerely,WuMouHua,.,Sample,DearStudents,Mynameispeter,manageringdirectorforEducationforAllInstitute.ThankyouforyourletterdatedJuly3rd,2009,inquiringinformationonthebenefitstothecityfromthepresenceofourorganization.Andwewarmlywelcomerequestsforaidinresearch,especiallyfromstudents.,.,Letmestartbyexplainingabouttherelationshipbetweenusandthecity.Theburgeoningdevelopmenthasunfortunatelyalsocausedtheimpoverishedandtheunderprivilegedtobesolelyneglected.Weattempttobridgethisgapbyprovidingfreeeducationtochildrenbetweentheagesof5to17fromscheduledcastesandtribes.Wealsoregularlyinteractwiththestategovernmentonissuesoflegislatureandeducationalpolicy.Itisouraimtopushforamandateoninclusiveeducationandaidintheconstructionofschoolsfriendlytothedisabled.,.,Overourfiveyearsinception,wehavesuccessfullyeducatedover250studentsandsecuredemploymentonfurthervocationaltrainingforclosetoa100.Asforourfutureplans,wehopetodoublethesestatisticsinthenextfiveyearsandconstructourveryowninstitutionforthosewithspecialneeds.Ofcourse,wewillcontinuetolobbyforincreasedexpenditureoneducationalinfrastructureandmakingitdi