business plan商业计划书

Businessplan,Freedom,ByQinYaoYuanYeGuoCaiyu,“Makeyoursoulfreedom”,content,1.1ExecutiveSummary,1.2Objectives,1.3KeystoSuccess,2.1Start-upprice,2.2Barculture,3.Productdesign,4.MarketAnalysis,4.1Summary,4.2Chinabarmarketcapacity,4.3Marketpositioning,4.4Theproblemneedtofaceandsolution,5.Marketing5.1CompetitiveEdge,5.2PositioningStatement,5.3MarketingStrategy5.3.1UsingWeChattoimplementmarketingstrategy,5.4SalesStrategy,5.3.2Themembershipcard,5.3.3Vouchers,5.3.4Activities,5.4.1SalesForecast,5.5StrategicAlliances,6.Management6.1ManagementTeam,6.2OrganizationalStructure,6.3PersonnelPlan,1.1ExecutiveSummaryFreedomisaclassicalmusicbarneartheharbourplaza(港湾广场)ofDalian.Itopensawindowfortheimpetuousmodernlife,andprovidesarelaxingspaceforthetiredpeople.Musicandcultureareourmainsellingpoint.OurmusicisnotapopularrockbutaEuropeanclassicalmusicoraChinesestylemusic.Ouraimistogiveconsumersarealrelaxinmind.Butbecauseofthethemeofourbarhasagreatdifferentfromtheotherbars,itmaynotbeacceptedatthebeginning.Atthistime,wemustconsiderhowtospreadourbarculture.Specificinthebackwillbedescribedindetail.Thenovelthemeandthefirstclassteamareourgreatestadvantage.WiththecustomerisGod,theserviceconcept,wewillmakeFreedomintoasuccessfulbar.,1.2Objectives,1.3KeystoSuccess,2.1Start-upprice,Totalprice:1,500,000,2.2BarcultureWhendarknessenvelopedthecity,thebarsmileinthesecretcity.Ifyouhavenotenoughtimetotravel,tovisittheEuropeancountry,youcangothebartofeeltheEuropeanspirit.Inthebar,youcanfacetheEuropeanculturedirectly.YoualsocanbuythethingswhatyoucanbuyinEuropeancountry.,3.Productdesign,4.1SummaryBarastheWesternwineculturestandardmodelwasintroducedintoourcountry,hasgraduallyintopeopleslives,intothestreetsofthecity.Withthecontinuousimprovementofpeopleslivingstandards,therisingandflourishingofbarindustryhasacloserelationshipwiththeChineseeconomic,socialandcultural.ThebarindustryeconomiczonehasbecomeamainforceintheleisureconsumptionindustryinChina.,4.MarketAnalysis,4.3Marketpositioning,AccordingtothesurveytakenontheInternet,wedecidedtomakethemarketpositioningintheageof25-35yearsoldwhite-collarworkers.Firstofall,becausetheyhaveacertaineconomicbase.Secondly,thepeopleofthisagegenerallyhaveastablejob,andtheirhigh-pressuremakesthemsuitedtoourbarsidea-toprovidearelaxingspaceforcustomers.,4.4Theproblemneedtofaceandsolution,5.Marketing,5.1CompetitiveEdgeMusicbarClassicalstyleGentleandcomfortableenvironmentSpecialbartendersecretrecipeEnthusiasticandfriendlystaffManykindsofparties,5.2PositioningStatement,Thebarislocatedinthecommercialandresidentcommunity,mainlyprovideselegantandcomfortableleisureplacesforthesurroundingresidentsandofficeworkers.Thepurposeofallofourmarketingstrategiesandplansistoexplaintothecustomerswhoweareandwhatwedo.Wewillpriceourproductsfairly,keepourstandardshigh,andexecutetheconcept.,5.3MarketingStrategy,5.3.1UsingWeChattoimplementmarketingstrategyTheregisteredpublicWeChatplatform,qrcodescanning.Allprintingproductsprintingqrcode,regardingthepublicplatformasafishpond.Thecustomerswhoscantheqrcodewillbecomeafishinthepond.AnyactivityisplayedatthebarwouldbeputoutthroughWeChatpublicplatform.Allpeoplescannedqrcodecanreceivethemessage.Thissavesalotofmanpower,financialresourcesandtimeconsumption.,5.3.2Themembershipcard,Membershipcardwillbeprintedfor1000copies.Atthestartofopening,allcustomerswhocometothebartospendmorethan1000willgetamembershipcard.Themembershipcardpermissionssetto7folds.Thegoalofmembershipcardsistobindthecustomers!,5.3.3Vouchers,Printed30-100yuanvouchers,vouchersamountmustbecalculate,toosmallisunattractive,toolargecausesloss.Andwealsohavemulti-buysthatfull300tosend30,500to50.Vouchersandconsumptionbecomea1:10rateisappropriate!Accordingtothecustomersspendingpowertosendcorrespondingvouchers.Buttheactivitycannotparallelwiththemembershipcard.,5.3.4Activities,*,Thefestival,BothChineseandwesternfestivalshaveactivitiessuchasguessriddlesintheMid-Autumnfestival.,ActivityonSunday,SomethemesactivitieswillbeplayedatWeekendsuchasromanticnight,roserelationship,andholdhands.,Notregularactivities,Seizethecitysentertainmentdynamicandthesurroundingurbansentertainmentdynamicandalwaysfocusonperformanceofentertainmentmediatocooperationtointensifypropaganda.,Specialactivities,Suchasamateursingergame,fancydressparty,rockandrollnightactivities.,5.4SalesStrategy,Thesalesstrategyistobuildandopennewlocationsinordertoincreaserevenue.However,thisplanwillbeimplementedwhentheonemarkettesteroutletshowedpotentialgrowth.Aseachindividuallocationwillcontinuetobuilditslocalcustomerbaseoverthefirstthreeyearsofoperation,thegoalofeachstoreisS150,000RMBinannualsales,withtheoriginalflagshipstoreexpectedtoearnalmostS10,000,000RMBperyear.,5.4.1SalesForecast,Weexpectthatcustomerswillbemoreeveryweekendandholidays.Manypeoplewillgotobartohavefunafteraperiodoftimebusyjob.,5.5StrategicAlliances,Ourbusinessrequiresalongrelationshipwithrawsuppliersaswellaspartnervendors.InChinese,thisrelationshipiscalledguanxi,meaningbusinessbonding.WealreadyhavealongandgoodstandingrelationshipwithCompanyVinourpreviousventures.ForCompanyY,Mr.JoeShmo,themanagingdirector,isaprominentfigureinthesocietyandwehopetostrengthenfurtherourbusinessrelationshipwithhimandthecompany,6.Management,6.1ManagementTeamFreedomBariscurrentlythecreativeideaofitsthreefounders.Asthecompanyissmallinnature,itonlyrequiresasimpleorgani