新职业英语 职业综合英语2-Unit8

,Unit8,职业综合英语2,ENGLISHFORCAREERS,Unit8BusinessStart,新职业英语,Contents,Warm-1,Warm-2,2,4,10,12,14,1,6,8,9,7,11,3,5,13,Youcanenjoymorecomfortableworkingconditions.Youcanchoosewhotoworkwith.,Youcantakepleasureinalow-riskandconsistentenvironment.Youmayenjoyafeelingofgoodfellowshipatwork.,Youhaveconcernsaboutvariousoperationalcosts,Youhavetomaintainapositiverelationshipwiththebossnomatterwhatkindofpersonheis.,ReadingA,ReadingA,Text,Task1,Task2,BusinessKnow-how,TextA-1,ReadingA,1RichAbermanandBillClericofacedatoughdecisionastheyapproachedtheendoftheirsenioryearatBostonCollege.Startaninnovativeonline-paymentprocessingbusiness,orstartgraduateschoolandanewjob?,RiskItWhenYoung,ReadingA,2Intheend,theydecidedtogothesaferouteAbermansetoutforlawschoolatNewYorkUniversityandClericotookajobasaninvestmentbankerandtheypromisedthemselvesthattheydsoongetbacktostarttheirbusiness.Butalltooquickly,theysawthemselvesgettingsuckedintotheworkadayworldandtheirentrepreneurialambitionsslippingaway.3“Itonlygetshardertostartacompanyastimegoeson,”saysAberman,25.“Asyougetusedtoasalary,youstartgettingcomfortablewithacertainlifestyle,whichmakesithardtoleavefortheuncertaintyofbeinganentrepreneur.”,TextA-2,ReadingA,4Clericowasworriedthatifhetriedstartingacompanyandfailed,hewouldbesixmonthsoutofschoolwithnorelevantjobexperienceortangiblesuccess.“Inhindsight,Ithinkthatwasadumbfear,”saysClerico,24.“Youcanalwaysgoandgetanentry-leveljob.”5Soafterjustafewmonths,theychangedcourse:AbermanleftlawschoolandClericoquithisjob,andtheyfoundedWePay,anonlinesystemforgroupstomanagetheirfunds.TheyscrapedbyonincomefromoddjobsAbermantaughtLSATcourseswhileClericodidfinancialconsultingastheyworkedtogettheirbusinessofftheground.,TextA-3,ReadingA,6Thedecisionpaidoff,andalittleoverayearafterfoundingthecompany,AbermanandClericohaveraisednearly$2millionforWePayfromhigh-profileInternetinvestors.7WePaylauncheditsserviceonMarch30,allowingindividualsandgroupsallovertheworldtoestablishanaccountandcollectmoneyinavarietyofwaysfrompapercheckstocreditcardsandthenuseadebitcardtospendthemoneyintheaccount.Theyalreadyhaveseveralthousandusers,rangingfromsportsteamstofraternitiestogroupsofroommatesmanagingrentandutilities.WePaycollectstransactionfeesrangingfrom50centsforbankaccountpaymentsto3.5percentofcredit-cardpaymentsforeachpaymentreceived;outgoingtransactionsarefree.,TextA-4,ReadingA,8AbermanandClericowereabletogettheircollegebusinessideabackontrackafteraminordetour,buttheystronglyrecommendstartingrightoutofcollege.9“Youhavethedegreeunderyourbelt,andyouhaventtiedyourselfintoaparticularlifestyleorcareerpath,”Abermansays.“Ifyoutakearisk,anditfails,theworstthathappensisthatyouhaveauniqueexperiencethatyoucanuseasanimpressivefactortogetyouintograduateschoolortoshineinajobinterview.”,TextA-5,ReadingA,10AddsClerico,“Ifyouwaituntilyouworkforafewyearsorgotograduateschool,youarejustpilingonreasonsnottotaketherisk,andyoureducethechancesthatyoueverwillhave.”,TextA-6,A-Trans-1,ReadingA,1在波士顿学院就读的里奇阿伯曼和比尔克莱里克大四快毕业时遇到一个艰难的抉择：是开创一项新型网上付款处理业务的事业，还是就读研究生抑或是找一份工作？,冒险趁年轻,A-Trans-2,ReadingA,2最终，他们选择了那条安稳的道路阿伯曼去了纽约大学法学院继续深造,克莱里克则去了一家投资银行做高级职员他们彼此承诺不久会重新回来开创自己的事业。但很快他们就发现自己陷入了日复一日平凡庸碌的工作中，而他们的创业野心也逐渐消逝。3“随着时间的推移，要创立自己的公司变得越来越难，”25岁的阿伯曼说到。“当你习惯了每个月领薪水，你就开始适应某种固定的生活模式，从而难以离开安稳的生活去创办自己的企业，迎接充满变数的挑战。”,A-Trans-3,ReadingA,4克莱里克担心如果自己尝试开公司而又不成功的话，那么在离开学校的这六个月时间里他既没有获得相关的工作经验又没有取得切实的成就。“事后看来，我觉得那种害怕是很愚蠢的,”24岁的克莱里克说到。“你随时可以找到一份入门级的工作。”5因此几个月后，他们都改变了人生的方向：阿伯曼离开了法学院，克莱里克则辞去了工作，他们一起创办了管理集体资金的网上系统WePay。他们一边通过打临工阿伯曼讲授法学院入学考试的课程，克莱里克则做财务咨询艰难地度日，一边努力工作使公司的业务起步发展。,A-Trans-4,ReadingA,6他们的决定终于有了回报，公司创办一年后不久，阿伯曼和克莱里克就从一些知名的互联网投资商那里筹集了近两百万美元的资金。7WePay于3月30日开始为世界各地的个人和团体提供服务。用户可以创建一个账户，收取从纸质支票到信用卡等各种渠道的款项，然后通过借记卡使用账户上的资金。两人已拥有数以千计的用户，包括运动团体、学生组织乃至共同分担房租、水电和煤气费的舍友。WePay对银行账户每笔进账收取50美分的手续费，对信用卡账户每笔进账收取3.5%的手续费，而出账则免手续费。,A-Trans-5,ReadingA,8尽管走了点弯路，阿伯曼和克莱里克还是实现了大学时的创业想法。不过，他们强烈建议如果要创业，大学一毕业就应该开始。9“你已经有了学位，而且没有被特定的生活方式或职业方向所束缚，”阿伯曼说。“如果你冒险失败了，最糟糕的情况无非是你有了一次独一无二的经历，而这种经历能在你申请进入研究院学习工作面试时给人留下深刻的印象。”,A-Trans-6,ReadingA,10克莱里克补充道：“如果等工作几年后或是已经读了研究生之后再创业，你会找越来越多的理由不去冒险，从而减少了可以得到的机会。”,Notes,ReadingA,WePay:WePaywasfoundedbyBillClericoandRichAbermaninAugust2008followingthreeobservations:1)Collectingmoneyisastruggleforgroupsofallsizesfromagroupoffriendssplittingthecostofaskihousetoafraternitycollectingmembershipfeesandsolicitingdonations.2)Peoplecollectingmoneyhavetwooptions:holdsharedfundsinapersonalbankaccountorgothroughthetroubleofsettingupaseparatebankaccount.3)Maintainingtransparencyandsharingaccountactivityinformationwithgroupmembersisachallenge.,Wepaylauncheditsservice,allowingindividualsandgroupsallovertheworldtoestablishanaccountandcollectmoneyinavarietyofways.,A-Task-1,Task1ReadthepassageandwritedowntheimportanteventsRichAbermanandBillClericoexperiencedintheircareerpath.,ReadingA,AttheendoftheirsenioryearatBostonCollege.2.Justafewmonthsaftergraduation3.Ayearaftertheirfoundingthecompany4.Onmarch30,BothRichAbermanandBillClericofacedatoughdecisionastowhethertheyshouldstartanonline-paymentprocessingbusiness,orgraduateschoolandfindanewjob.,Theychangedcourse:AbermanleftlawschoolandClericoquithisjob,andtheyfoundedWePay.,AbermanandClericohaveraisednearly$2millionforWePayfromhigh-profileInternetinvestors.,A-Task-2,Task2Readthepassageagainandfillinthefollowingtable.,ReadingA,25,24,SetoutforlawschoolatNewYorkUniversity,tookajobasaninvestmentbanker,Gettingcomfortablewithacertainlifestylemakesithardtoleavefortheuncertaintyofbeinganentrepreneur.,Failureinbusinessleadstosixmonthsoutofschoolwithnorelevantjobexperienceortangiblesuccess,TaughtLSATcourses,Startingrightoutofcollege.,didfinancialconsulting.,startingrightoutofcollege,BusinessKnow-how,BusinessKnow-how,ReadingB,ReadingB,Text,Task1,Task2,TextB-1,SettingupaHome-basedeBayBusiness,ReadingB,ManybusinessesownersgottheirstartbycleaningouttheiratticsandsellingtheirsurplusbelongingsoneBay.First,ifyoudonotalreadyhaveaneBayaccount,youwillneedtosetoneup.Thisisarelativelyquickandpainlessprocess.Onceyouhaveanaccount,youwillneedtoregisterasaseller.Thisinvolvessubmittingyourcheckingaccountorcreditcardnumberforverification.,TextB-2,ReadingB,AfteryouhavebecomeaverifiedmemberofeBay,youwillneedtodecidewhatyouaregoingtosell.Beforespendingmoneyoninventoryandmarketing,dosomeresearchtoseehowmanyotherpeoplearesellingsimilaritems.,TextB-3,ReadingB,Ifyoumakeuniquecrafts,candles,orotheritems,listingyourwareswilldramaticallyexpandyourcustomerbase.PeoplefromallovertheworldshoponeBayandbyaddingyourproductstothemixyoujustmightendupsellingyourhomemadequilttosomeoneinAustralia.,TextB-4,ReadingB,Sellinginformationalproductssuchase-booksorhow-toguidescanmakeinventoryandsellingmucheasier.Sincetheseitemsonlytakeupspaceonyourharddiskdrive,itismucheasiertohandlethepost-saleprocessateBay.Ofcourse,yourproductwillneedtoproviderealvalue.IfwordgetsaroundtheeBaycommunitythatyoure-bookisntworththeprice,youwontsellmany,anditmaydamageyourreputationasaseller.eBaychargeslistingandfinalvaluefeesontheitemsthatyousellthroughtheirservice,soyouwillneedtofigureinthesecostswhenyoudetermineyourauctionprices.,TextB-5,ReadingB,Regardlessofwhatyousell,youwillhavetoofferavaluableproductatagoodprice.Promptdeliveryandgreatcustomerservicegoalongway,too.FeedbackthenumberthatrepresentsyourreputationamongyourfelloweBayersiseverything,andpotentialbiddersmaybescaredoffifyourfeedbackscoreisbelowaverage.,B-Trans-1,ReadingB,创立居家eBay公司,许多企业家是通过清理阁楼将多余的物品在eBay网上出售开始创业的。首先，如果你还没有eBay账户，就要先建立一个，这个过程相对快捷简单。一旦拥有自己的账户，你就可以注册为卖家，这需要你提交活期账户或信用卡号码进行审核。,B-Trans-2,ReadingB,经过审核成为eBay会员后，就要确定卖什么商品。花钱做产品目录和进行营销之前，应做些调查，看看多少人在销售同类商品。,B-Trans-3,ReadingB,如果你做的是有特色的手工艺品、蜡烛或其他商品，罗列出你的商品有助于迅速扩大客户群。世界各地的人们都在eBay网上购物，把你的产品添加到同类产品目录中，最终你自制的被子或许会被卖到澳大利亚去。,B-Trans-4,ReadingB,销售信息类产品，如电子书籍或指导手册，存货和销售过程都较容易。由于这些东西只占用你的硬盘空间，在eBay网上处理售后过程要更加便捷。当然，你的产品要货真价实。如果你不好的口碑在eBay社区传出去，说你的电子书不值这个价钱，你的货就卖不动了，甚至还会损害你作为卖家的名声。eBay对通过其服务销售出去的产品收取目录费和终值费，因此你在确定拍卖价时要将这些成本计算在内。,B-Trans-5,ReadingB,无论卖什么，你都得保证产品货真价实。快捷及时的送货和良好的客服也是成功之道。反馈，也就是代表你在eBay网友中声誉的那个数字，至关重要。如果你的反馈分数低于平均值，或许会吓走潜在的买家。,B-Task-1,Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtotheinvitation.,BeforeyoustartyourbusinessoneBay,youhavetosetupyourowneBayaccount.2.Sincetherearesomanybuyersonline,itisunnecessarytodoresearchaboutyourcompetitorsbeforeyoubeginmarketing.3.Yourreputationcouldbedamagedifyousellaproductwhichisnotworthitsprice.4.Unlikeothere-commerceplatforms,eBaydoesnotchargelistingfees.5.ThemostimportthingforaselleroneBayisthefeedback.,T,F,T,F,T,ReadingB,B-Task2,Task2ThefollowingstepsareinvolvedwhenyoucarryoutyourfirsttransactiononeBayasaseller.Puttheminalogicalorderaccordingtothepassage.,ReadingB,6,3,8,2,4,5,1,7,Listening,Listening&Speaking,Task1,Task2,Task3,Task4,Task5,1.BothAllenandMs.Hopeareinterestedinestablishingapartnership.TrueFalse2.Ms.Hopeismoreinterestedinarealproposalthancourteousexchanges.TrueFalse3.Ms.Hopethoughtthemanhadsomegoodideastopresent.TrueFalse4.Allancameforfeedbackonaformalproposal.TrueFalse,L-Task1,Task1AllenBrownistalkingwithMs.Hopeforanewpartnership.Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritekeywordstosupportyouranswers.,Listening&Speaking,Script,声音,L-1-Script,Task1Script,Listening&Speaking,声音,L-Task2-1,Task2PaulistalkingwithLindaaboutherstart-uponphone.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.,Listening&Speaking,Script,1.A.Informationtechnologysupport.B.Riskinvestments.C.Technologyconsultingservices.D.Homegaragesales.2.A.Becauseheisunabletospeak.B.Becauseheisretired.C.Becauseheisnotinvolvedinthecompanysdailyoperations.D.Becauseheiscautiousingivingadviceonthecompanysdailyoperations.,声音,L-Task2-2,Listening&Speaking,3.A.Sheemployedhome-basedstaff.B.Shechangedhergarageintoanoffice.C.Shetookonherco-workersaspartners.D.Shedidmostofherworkatherclientsoffice.,Script,声音,L-2-Script,Task2Script,Listening&Speaking,声音,Tom，ThisafternoonImetwithMs.Gardner.Sheexpressed(1)_overthecooperationsofar.Aswehadhopedfor,asoleagencyagreementwasreached,whichrequiresaminimumannualsaleof(2)_setsof(3)_.Ialsosucceededinobtainingafavorabletermwhichwouldgrantus(4)_moreincommissionforeveryextra(5)_setssold.Regards,Anthony,L-Task3,Task3Anthonyisdiscussingaboutsoleagencywithhisclient.ListentotheconversationandfillintheblanksintheemailAnthonywritestohispartnerinAustralia.,Listening&Speaking,satisfaction,45,000,kites,1%,200,Script,声音,L-3-Script,Task3Script,Listening&Speaking,声音,NotesonOpeningaFranchise1.Fees:annualfranchise(),()2.QualityControl:(),bookschecks3.TechnicalSupport:troubleshooting,andtrainingfor()and(),L-Task4,Task4Shirleyisinquiringaboutopeningafranchise.Listentotheconversationandcompletehernotes.,Listening&Speaking,training,advertising,fieldtours,management,Script,employees,声音,L-4-Script,Task4Script,Listening&Speaking,声音,Aquestionfacingmoststart-upentrepreneursiswhetherto_orwithapartner.Thisdecisioncanbemadeeasierbypreparinga“for”and“against”list.Someofthereasonsforapartnershipare:Firstofall,thereis_.Youhavetwoheadsinsteadofonetodiscussissuesandmakedecisions.Secondly,twocanaccomplishmorethantwiceasmuchasone.Ifonefails,theotherpullshimup.Onestandingalonecanbe_,buttwocanstandback-to-backandconquer.Threeisevenbetter,foradisagreementcanbesettledbyavote.Thirdly,youwillnotneedtobeintheofficeatalltimes.Youwillhavesomeoneelsewhowillbethereto_andpermityoutotakevacationsorhavesicktime.,Task5Listentothepassagetwiceandfillintheblanksw