新视野商务英语综合教程unit3ppt课件ppt课件

.,1,.,2,.,3,UnitOverviewBystudyingthisunit,youareexpectedto:knowaboutthebasicsofmassproductionandcraftproduction;learnabouttheadvantagesanddisadvantagesofmassproduction;familiarizewiththeprinciplesofpackagingdesign;writeane-mailofpackagingdesignrequirement.,Unit3Manufacturing,.,4,Unit3Manufacturing,.,5,Task1,Task2,Unit3Manufacturing,.,6,Task1Manufacturingisthemostessentialstepinthereleaseofanewproduct.Findoutthepictureswhicharedirectlyrelatedtothisstep.,Unit3Manufacturing,.,7,survey,after-salesservice,manufacturing,manufacturing,transportation,qualitycontrol,Picture3and4aredirectlyrelatedtomanufacturingstep.,Unit3Manufacturing,.,8,survey,after-salesservice,manufacture,manufacture,transportation,qualitycontrol,Correctorder:survey-manufacture-qualitycontrol-transportation-after-salesservice,Unit3Manufacturing,.,9,Task2Massproductionandcraftproductionaretwoproductionmethods.Listsomeproductswhichareproducedbythetwomethods.,massproduction:Nikecoat,Nokiacellphone,Adidasshoes,SharpTV,Mideaelectronicfan,etc.craftproduction:papercutting,bags,shoesorclotheswithembroiderymadebyethnicgroups,pottery,painting,calligraphy,etc.,Unit3Manufacturing,.,10,Unit3Manufacturing,.,11,1.MostproductsadoptMP,soitiseasytofindpicturesofproductsofthiskind.Itisbettertospecifythebrandwhenyousearchforrelevantpicturesbecauseforexample,thoughmostclothesareproducedbyassemblyline,somearestillhand-made.2.DIYisverypopularnow.YoucantrythepicturesofDIYproducts.Youcanalsoinvitethestudentstonamesome.,Unit3Manufacturing,.,12,.,13,StartingPoint,Text,UnderstandingtheText,Activity1,DealingwithLanguage,FocusingOnGrammar,Setting,Unit3Manufacturing,.,14,Setting:FoodOrganicisafactorythatmanufacturesorganicfoodproducts.ItsChiefEngineerColinisgivingtheorytrainingtohisapprenticestohelpthemgetabetterunderstandingofmassproduction.,Unit3Manufacturing,.,15,StartingPoint,Task1Workinpairs.Discussthefollowingquestionswithyourpartner.,1.Haveyoueverusedproductsproducedbymassproduction?Namesome.SomeproductsproducedbyMP:computer,Liningsportsclothes,SonyMP3,Greeairconditioner,Panasonicwashingmachine,etc.,Unit3Manufacturing,.,16,2.Howdoesmassproductionbenefitcustomers?Shareyourviewbasedonyourexperienceswithyourpartner.BenefitsofMPtothecustomers:1)Customerscanbuyproductsatalowerprice.Andmoreproductsareaffordable.Forinstance,mass-producedshoesaremuchcheaperthanhand-madeones.2)Ifthepartsofaproductbreakdown,theycanbereplacedeasilysincetheproductsandthepartsareidenticalandstandardized.Forexample,ifthebatteryorearphoneofaMP3goeswrong,theycanbereplacedconveniently.3)Itiseasyandconvenientforthecustomerstobuyabigvolumeofsomekindofproductsincealargernumberoftheproductsofthiskindareproducedbyassemblylinecomparedwithhand-madeproducts.4)ThequalityofMPproductscanbesecuredsincetheproductsareusuallyproducedbymachineswithprecision.,Unit3Manufacturing,.,17,MassProduction,Massproduction,alsoknownasflowproductionorserialproduction,istheproductionofalargenumberofstandardizedproducts.Itusesassemblylinetechniques,thatis,partsandthepartiallycompletedproductsaremovedonconveyorbeltstotheworkerswhoworkonthedifferentstepsofthemanufacturingprocess.Noworkerwillworkonthewholeproductfromstarttofinishandmuchoftheprocessisautomated.,Unit3Manufacturing,.,18,Massproductionrequiresthateachworkerrepeatsoneorafewrelatedtasksandusesthesametoolstoperformidenticalornear-identicaloperationsonthestreamofproductsontheassemblyline.Therelevanttoolsandpartsarealwaysathandasrequiredsothattheworkerspendslittleornotimeretrievingorpreparingmaterialsandtools.Comparedwithtraditionalhandcraftedmethodsofproduction,massproductionmakesthemanufacturingprocessmuchfaster.Furthermore,sinceeachworkerfocusesononlyoneorafewtasks,theydontneedtolearnallthetechniquesinvolvedinthewholeprocesswhichmeansthattrainingdoesnottaketoolong.,Unit3Manufacturing,.,19,.,20,Moreover,automationoftheassemblylinereducesthecostoflaborandimprovesefficiencysolargerquantitiesoftheproductcanbemanufacturedatalowercostandinashortertimethanhandcraftedproducts.Theprobabilityofhumanerrorisalsoreducedbecausemanytasksarecarriedoutbymachineryorwithmolds.,Unit3Manufacturing,.,21,However,massproductiondoeshavedisadvantages.Firstly,theinputofcapitaltosetupanassemblylineishuge.Secondly,itisinflexiblebecauseitisdifficulttoalteradesignorproductionprocessaftertheproductionlinehasbeenbuilt.Thirdly,allproductsproducedonaproductionlinewillbeidentical;therefore,introducingvarietytosatisfyindividualtastesisnoteasy.Finally,ifafaultoccursatanyofthesteps,thefollowingprocessesmaybeaffectedorthelinemayhavetobehalted,whichwillleadtodecreasedefficiencyandpossiblywastedmaterials.,Unit3Manufacturing,.,22,Therefore,massproductioncanbeadouble-edgedsword.However,ifqualitycontrolisstrictandeachstepcarefullymonitoredandinspected,themeritsofmassproductiongenerallyoutshineitsdrawbacks.,Unit3Manufacturing,.,23,Sincemassproductionmanufacturesidenticalproductswhicharedifficulttosatisfyindividualtastes,DIYgainspopularity.DIYreferstodoityourself.Itoriginatesinthewesternworldinthe1960s.InEurope,peopleprefertobuildanddecoratetheirownhousesbythemselves.Theycansavemoneyononehandanddecidethematerialsanddesignsontheother.Theirhousescanbeunique,appealingandsatisfactory.NowDIYprevailsworldwideinvarioussectors.PeoplemakeDIYfood,hairstyle,gift,ordailyarticleslikecups,wallpaper,furnitureandsoforth.,Unit3Manufacturing,.,24,Thefirstexamplesofmanufacturingoperationscarefullydesignedtoreduceproductioncostsbyspecializedlaborandtheuseofmachinesappearedinthetextileindustryinthe18thcenturyinEngland.Muchofthecreditforbringingsuchearlyconceptsasdivisionoflabor,machine-assistedmanufacture,andassemblyofstandardizedpartstogetherinacoherentform,andcreatingthemodern,integrated,massproductionoperation,belongstotheU.S.industrialistHenryFordandhiscolleaguesattheFordMotorCompany,wherein1913amoving-beltconveyorwasusedintheassemblyofflywheelmagnetos.HenryFordhelpedmakemassproductionmethodprevailintheautomobileindustryandnowmassproductionhasalsobeenadoptedinbothmanufacturingsectorsandnon-manufacturingsectors,likeagriculture.,Unit3Manufacturing,.,25,.,26,UnderstandingtheText,Task2FillinthetablewiththeinformationyoufindinReadingA.Youcanalsoaddyourownopinions.,Themanufacturingprocessismuchfaster.,Trainingdoesnottaketoolong.,Largernumberofproductscanbemanufacturedatalowercostinashortertime.,Theprobabilityofhumanerrorsisreduced.,Theinputofcapitaltosetupanassemblylineishuge.,Itisinflexible,Itisdifficulttosatisfyindividualtastes.,Ifanyfaultoccursatanyofthesteps,efficiencymaybereducedandmaterialswouldbewasted.,Unit3Manufacturing,.,27,Task3Fillintheblanksaccordingtothetext.ThentranslatethesentencesintoChinese.,1.Massproductionusesa_l_techniquestomakemuchoftheprocessautomated.规模化生产使用流水线技术，这使得大部分的生产过程实现自动化。2.Massproductioncanbeadouble-edgedsword.Anefficientassemblylinecanhelpr_l_c_andi_e_whileefficiencyreductionandwastedmaterialsmightmaketheirpresenceshouldanyf_occuratanystepoftheline.规模化生产是一把双刃剑。高效的流水线能够帮助降低人工成本，提高生产效率，而一旦流水线的任何一个环节发生错误，生产效率就会降低，并可能造成资源浪费。,ssembly,ine,educe,abor,ost,mprove,ffenciency,ault,Unit3Manufacturing,.,28,Task3Fillintheblanksaccordingtothetext.ThentranslatethesentencesintoChinese.,3.Automationcanproduces_productsbutitisunlikelyforittodiversifytheproductstos_individualt_.自动化技术可以生产出标准化的产品，却不可能使产品多样化以满足人们不同的需求。,tandardized,atisfy,astes,Unit3Manufacturing,.,29,1,DescribethefollowingflowchartofautomobileproductioninBMWtoyourpartner.YoumayalsorefertotheInternetformoreinformation.,Unit3Manufacturing,.,30,1,Unit3Manufacturing,.,31,1,Unit3Manufacturing,.,32,1,SuggestedAnswers:TheproductionofflowinBMWisquitecomplicated.Firstly,allthepartsareprocuredfromglobalmarketaccordingtotherequirementsofengineers.Secondly,samplecarsareassembled.Thirdly,allthesamplecarswillbetestedindifferentsituations,likeinbadweather,onslopeoronzigzagroad.Shouldanyproblemsoccur,thecarsmustbemodifiedbeforeanotherroundoftest.Onlywhenallworks,differentassemblylinesformotors,computersoftwareandthewholecar,etc.willbebuiltrespectively.Afterallthesestepsarefinished,allwholecarswillmoveontolacqueringandappearancetreatmentfollowedbyqualitycontrol.Lastly,allthequalifiedcarswillbedeliveredtothedealers.,Unit3Manufacturing,.,33,BMWhasaglobalmanufacturingnetworkandtheBMWcarssoldinChinacomefromthreemanufacturingbases:MunichinGermany,SouthAfricaandShenyanginChina.TheimportedcarshavethesamedesignandsizewhilethecarsfromShenyanghavethesameperformanceandfunctionsbutlongercarbody.Fromthemodelnumberyoucanjudgewheretheyarefrom.iisusedforimportedcars,like525iwhileliisforhome-madeversion,like525li.,Unit3Manufacturing,.,34,.,35,DealingwithLanguage,Task4Findoutwordsinthetextwhicharesynonymsofthewordsinthefirstcolumnofthefollowingtable.Then,findtheantonymsifthereareany.,different,reduce/decrease,increase,merit,disadvantage/drawback,drawback,merit,outshine,halt,alter,?,?,?,Unit3Manufacturing,commence;continue,.,36,Task5CompletethepassagewiththecorrectformofthewordsinthefirsttwocolumnsinTask4.,halt,reduce/decrease/lower,altered/changed,decrease/reduce/lower,drawbacks/disadvantages,merits/advantages,outshine,Unit3Manufacturing,.,37,Task6Translatethesentences.Keywordsandphrasesareinbrackets.,她的信不在我手边，但我记得她在信中所说的话。（athand）IdonthaveherletterathandbutIcanrememberwhatshesaidinit.2.全球化是一把双刃剑，所有身在其中的人都要同时考虑到其有利和有弊的一面。（double-edgedsword）Globalizationisadouble-edgedsword.Allinvolvedmusttakeintoaccount(consider)bothitsadvantagesanddisadvantages(meritsanddemerits).,Unit3Manufacturing,.,38,3.Shoedesignersaretryingtodiversifytheirdesignstosatisfycustomersvarieddemands.(满足的需求)鞋界设计师们尝试设计出多样化产品以满足顾客的不同需求。4.Hemonitoredtheprojectfromstarttofinish.(从头到尾)他从头到尾都在监控这个项目。5.Improvedenergyefficiencyisvitaltolow-carboneconomy.(提高能效)提高效能对于发展低碳经济至关重要。,Unit3Manufacturing,.,39,.,40,表否定意义的动词前缀,FocusingonGrammar,FocusingonGrammar,MoreExamplesdis-:dissatisfy,disaffiliate,disappear,disconnect,disembark,disagreeun-:uncover,unchanged,unclog,undress,unbuttonmis-:misapply,misuse,miscount,misdiagnoseout-:outnumber,outgrow,outstrip,outweigh,outvotecounter-:counterattack,counterbalance,countercharge,Unit3Manufacturing,.,41,Task7Changethemeaningofthefollowingverbsbyaddingprefixesinthebox.,dis,out,un,out,un,dis,dis,dis,un,un,out,un,Unit3Manufacturing,.,42,Task8Completethesentenceswiththecorrectformofthewordsinbrackets.,1.She_themapandspreaditonthetable.(fold)2.Wewerecompletely_bytheenemy.(number)3.Theyappeartohave_thepublicmoodoneducation.(judge)4.Theyhave_ourphonebecausewedidntpaythebill.(connect)5.Thecityspopulation_itsresources.(grow)6.Thepolicehave_aplottorobthisbank.(cover),unfolded,outnumbered,misjudged,disconnected,outgrows,uncovered,Unit3Manufacturing,.,43,.,44,关系代词which和that的用法辨析,FocusingonGrammar,FocusingonGrammar,Unit3Manufacturing,.,45,关系代词which和that的用法辨析,MoreExamplesPleasespeakupsothatthepeopleatthebackoftheroomcanhearyou.Iwillgiveyouallthefactssothatyoucanjudgeforyourself.Hewascleversomuchsothathecansolveitinafewminutes.HepushedtheletteratmesothatIcouldreadthesignature.,Unit3Manufacturing,.,46,Task9Completethesentencesbyusingwhichorthat.,1.Mycomputerisnotthesamemachine_itwas.2.Wetriedtoforcethedooropen,_wasfoundtobeimpossible.3.Thatsall_Ihave.4.Thereisnoone_hassuchgoodtasteashe.5.Hedidnttellmeanynews,_upsetme.6.Whichisthepen_youlikemost?,that,which,that,that,which,that,Unit3Manufacturing,.,47,Task10Correctthemistakeineachsentenceifthereisany.,1.Hisnewcomputer,forwhichhepaid$800,hasalreadybeenrepairedtwicetwomonthswithinitspurchase.2.Hechangedhismindforthesecondtime,afterthatIrefusedtogooutwithhim.3.Tennis,thatisanattractivegame,isenjoyinggrowingpopularityaroundtheworld.4.Itwasthefourthtimethatshewasinlovethatyear.5.ThisisthemostexpensiveskirtwhichIhaveeverowned.6.HeisthelastmanwhichIwanttomarry.,which,which,that,that,Unit3Manufacturing,.,48,.,49,Task3,Text,Task2,Task1,Setting,Task4,Task5,Activity2,Unit3Manufacturing,.,50,Setting:Afterintroducingmassproduction,Colincontinuestobriefhisapprenticesonproductpackaging.,Unit3Manufacturing,.,51,Task1ThefollowingaresomeEnglishtermsoftenbeingfoundonproductpackage.MatchthemwiththeirChineseequivalents.,Unit3Manufacturing,.,52,Unit3Manufacturing,_,_,_,_,_,.,53,.,54,_,_,Unit3Manufacturing,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,.,55,Packaging:Packagingisoriginallyusedtoencloseorprotectproductsfordistribution,storage,saleanduse,butnowitrepresentsbrandphilosophyandfeatures.Aparticulardesignmaygreatlyaddvaluetoaproductandboostconsumersappetite.Therefore,producerspaymoreattentiontopackagingbutsomehavegonetoofar.Notlongago,thecountryformulatednewregulationstopreventproducersfromexcessivepackingsothatthepriceofaproductwillbereducedandfewermaterialswillbewasted.Environmentalistsalsoadvocatepeopletorecyclepackagestosaveourplanet.,Unit3Manufacturing,.,56,.,57,Task2Thefollowingaresuggestionstosomequestionsconcerningpackagingdesign.Completethemaccordingtothetext.,1.Q:Howcancompaniesmakeasuccessfulpackagedesign?A:Theymusttakeintoaccountsuchelementsas_,_,_and_.2.Q:Whatdoyoumeanbycustomerneeds?A:Customersmayhavevariedneeds:somelikeelaboratepackagingbetterwhileothersmayjustprefer_.Therefore,agoodpackagingdesignermust_.,customerneeds,packagesizereduction,convenience,presentation,asimplepackage,identifytherealneedsofatypicalcustomer,Unit3Manufacturing,.,58,3.Q:Whatshouldcompaniesdoforpackagesizereduction?A:Companiesmustmakethepackaging_and_.4.Q:Besidesconvenience,whatshouldcompaniesdotoimprovethepresentationofapackage?A:Besidesthat,companiesshouldconsider_,_and_tomakeapackageappealing.,smaller,moreenvironmentallyfriendly,colorcombinations,function,brandfeatures,Unit3Manufacturing,.,59,Task3ChooseaproperwordorphrasefromA,B,CandDtoreplacetheunderlinedpartineachsentence.,1.Heisourbestplayerandisintegraltoourteam.A.essentialB.integratedC.intentionalD.integrity2.Ourcompanyisgoingtoreleaseanewproducttomeetvariedmarketdemand.A.publishB.relaxC.launchD.relate3.Howisanyonetore-createthiselaborateart?A.detailedB.elegantC.diligentD.exquisite4.Weadheretotheprinciplethateveryoneshouldbetreatedequally.A.relatetoB.sticktoC.upholdtoD.abide5.Thespeechhighlightedtheimportanceofpromotinghybridvehicle.A.putonB.reinforcedC.focusedD.emphasized,A,C,A,B,D,Unit3Manufacturing,.,60,Task4CompletethesentenceswiththecorrectformofthewordsandphrasesinTask3.,1Ritualsandfestivalsforma(n)_partofeveryhumansociety.2.Eachpersonisatlibertyto_anyfaithandtochangehisreligionatwill.3.LastyearCollinswroteamovingballadwhich_theplightofthehomeless.4.Heis_analbumoflovesongsthissummer.5.ChoandLeecelebratedtheirnewpartnershipata(n)_banquet.,integral,adhereto,highlighted,releasing,elaborate,Unit3Manufacturing,.,61,Task5Translatethesentences.Keywordsandphrasesareinbrackets.1.Thegovernmentisadvocatinglow-carbonlife,so_(环保材料和环保技术得到了蓬勃发展).(environmentallyfriendly,boom)2._(我能感觉到她很局促),despitehereffortofhidinghernervousness.(conscious,illatease),environmentallyfriendlymaterialsandtechnologiesarebooming,Iwasconsciousthatshewasillatease,Unit3Manufacturing,.,62,3.Westillseeanincreasingnumberofsmokers_(尽管大多数人认为吸烟对健康极其有害).(majority)4._(我不得不用手把报纸上的相片撕下来)becauseIcouldntfindthescissors.(tear),thoughthemajorityagreethatsmokingisextremelyharmfultohealth,Ihadtotearthephotooutofthenewspaper,Unit3Manufacturing,.,63,2,Arethereanypackagingdesignsthatyoulikebest?Workingroups.Thinkoutoneofyourfavorite,searchonlineformoreinformation,describeittoyourgroupmembersandelaborateyourreasons.,Unit3Manufacturing,.,64,.,65,Task1Listentotheconversation.Decidewhetherthestatementsaretrue(T)orfalse(F)accordingtowhatyouhear.,F,F,T,T,all,bowls,Unit3Manufacturing,.,66,.,67,Task2Listentothepassage.Fillintheblankswithwhatyouhear.,qualitycontrol,effective,health,safetystandards,checktherawingredients,rejected,workshop,machineryandtheworkers,packagingisappropriate,canned,bottled,shelflife,Unit3Manufacturing,.,68,Unit3Manufacturing,.,69,SuggestedAnswersThestudentsmayasksuchquestionstomakeadialogue.1.Q:Whichstepsmeritourattentionsoastoensurethesafetyofpickles?A:Wemustpayattentiontothreesteps,includingchoosingcabbages,processingcabbagesandpackaging.2.Q:Whatarethecriteriaofgoodrawmaterials?A:Theleavesofcabbagesmustbegreen.Notrottedandnosignsofmouldareallowed.3.Q:Whatabouttheprocessingofcabbages?A:Wecanonlyuseediblesaltratherthanindustrialsalt.Noadditivessuchaspigments,preservativesareadded.4.Q:Whataboutpackaging?A:Allbottlesmustbesterilizedbeforepicklesarebottledorcanned.,Unit3Manufacturing,.,70,Theskillsofnote-taking:Markdownonlykeywords,likewhen,where,who,what,why,etc.Payattentiontothesubject,verb,object,adjective,etc.UseEnglishwords,Chinesecharacters,abbreviationsorsymbolstorecordthekeywords.Usearrowstomarkthelinkorlogicbetweeneachkeyword.Wellsplitattention.Around30%fornote-takingwhile70%forlistening.Remembernotesonlyserveasabackup.,Unit3Manufacturing,.,71,.,72,Task3Listentoashortpassage.Completethepassagewithwhatyouhear.,Setting:Ms.Cope,theWorkshopManagerofFoodOrganic,ispaying