剑桥商务英语中级unit10ppt课件

.,Module10,.,1,4,1.ReadingHowMadonnaManagedsuccess?,2.VocabularyVerb+nouncombinations,3.GrammarConditionals,2,3,4.SpeakingCasestudy,10.1Management,.,Vocabularypreparation,Brainstormv.集体讨论，头脑风暴Dimensionn.方面，部分Focusgroup专题调研会DJdiscjockey电台音乐节目主持人Vocalsn.声乐作品，演唱Dancefloor舞池Musiccompany唱片公司Renewaln.更新，重新开始Reinventionn.彻底改造,Merchandisevt吹捧，宣扬Lesser-known不为人知的Megaband超级乐队Gign.(口）特约演奏Fanclub发烧友俱乐部Sdudioalbum唱片专辑Fanbase发烧友群体Musicreview音乐评论Recordlabel唱片制作公司名称Starrating评分等级，星级评分,.,Phenomenala.显著的Corefans铁杆发烧友Funkn.乡土爵士乐Funkguitar放克吉他，以旋律性与节奏感著称Productplacement产品置入Propn.产品特色Bandn.乐队Venuen.地点，举办场所,Commercial商业广告Aftershaven.剃须后用的润肤水,.,Reading:HowMadonnaManagedSuccess?,1.WhatdoyouthinkarethemainreasonsforMadonnascontinuedsuccessoverthelasttwenty-fiveyears?Compareyourideaswiththearticlebelow.,*ChangeisthesecretofMadonnassuccess.Ifshefailstorecreateherimageoverandoveragain,shewouldnothavebeensuccessful.,*Shesalwaysreinventing.(开拓新领域）,*Madonnamaynotbethemostknowledgeable,themostcompetentandthemosttalentedintheindustrytobesuccessful,butsheknowshowtomaximizeherperformance.,.,2.ChoosethebestsentenceA-Ftofillgaps1-5inthearticle.Thereisoneextrasentence.,A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodont.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclientsneedsandwants.E.Similarly,managerswhodontsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.,.,MadonnaLouiseCicconeRitchieisadynamicbusinesswomanwhohassucceededinthecompetitiveworldofthemusicindustry.HowhasMadonnaachievedhersuccess?Andwhyshouldwecare?Well,ifwewanttosucceedinbusiness,wecanlearnagreatdealfromthefivedimensionsofhersuccessfulstrategy.VisionSincehighschool,Madonnahassetherselfacleartarget:tobecometheworldsnumberonefemaleperformer.Ifshehadntsetoutwiththisvision,successwouldntevenhavebeenapossibility.Firmstoomusthaveavisionofwheretheywanttogoandhowtogetthere.(1)_UnderstandtheIndustryMadonnawasoneoftheworldsfirstartiststobringthefocusgroupapproachtothemusicindustry.Inmid-2005shepartneredwithDJandproducerStuartPriceto,HOWMADONNAMANAGEDSUCCESS,A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodont.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclientsneedsandwants.E.Similarly,managerswhodontsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.,.,testtunes(withoutvocals)innightclubsaroundEurope.ThereactionofthedancerswasfilmedandusedtodeterminethetracksforConfessionsonaDanceFloor.(2)_ExploitYourCompetences,AddressYourWeaknessesAnotherimportantelementinMadonnassuccesshasbeenherabilitytorecognizeherowncompetencesandweaknesses.VeryearlyoninhercareerMadonnarealizedthatneitherherdancingnorvoicewerestrongenoughontheirown.SheknewthatifsheteamedupwiththerightpeoplesuchasMichaelJacksonsmanager,FreddiedeMann,shedfillinthegaps.(3)_,A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodont.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclientsneedsandwants.E.Similarly,managerswhodontsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.,.,ConsistentImplementationMadonnaisnttheproductofanymusiccompanyhersuccessisdowntoherownsheerhardwork.Mostofherentertainmentinterestshavebeenownedoroperatedbyherowncompanies.Likewiseinindustry,planningastrategyiseasy.(4)_ContinuousRenewalThefrequentreinventionofMadonnasstyleandsoundhasalwaysreflectedanacuteawarenessofchangingstyles,socialnormsandattitudesinarapidlychangingindustry.(5)_,A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodont.B.Similarly,companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclientsneedsandwants.E.Similarly,managerswhodontsetcareergoalswillmissopportunities.F.Managersneedtoattendtrainingcoursestolearnhowtomanage.,.,Vocabulary:Verb+nouncombinations,1.Combinetheverbsontheleftwiththenounsontheright.Drawalinebetweenthewords.Theremaybemorethanonepossibilityinsomecases.,succeedinplanachievesetmissrecognizelearndevelop,businesssuccessweaknessesagreatdealtargetsanunderstandingastrategyopportunities,.,2.ReadaboutacompanycalledMusicToday.Usesomeoftheverbsinthepreviousexercisetocompletethisarticle.Changetheformoftheverbwherenecessary.,MusicTodaywasoriginallyfoundedbyCoranCapshawandsetuptohelpmusicartistswhohad(1)_makingpopularmusicbutwere(2)_theopportunitiesofmerchandisingandreachingtheirfanbase.Havign(3)_agreatdealfromhisexperiencesasmanageroftheDaveMatthewsBand,Capshawhad(4)_aclearunderstandingofthetruevalueoftheband-fanrelationship.Forexample,evenanewandlesser-knownbandcanselltenmilliondollarsworthofmerchandiseintheirtwoyearsofbusiness.Then,forthemegabandswithmaybeover100,000fansregularlygoingtotheirgigsorpaying$50ayeartobeinthefanclub,thefinancialrewardsareenormous.Capshawalso(5)_thepotentialforbandstobypassthemiddlemenandsellitemslikeT-shirts,badgesorhatsdirectlytothefansfromtheirownonlinestores,whicharemanagedbyMusicToday.AccesstofansalsomeansMusicTodayprovidesclientswithdatawhichwillhelpthemto(6)_,forexample,wheretotournextorhowtoadvertisetheirnextalbum.Thecompanynowhasover700clients.,succeedinplanachievesetmissrecognizelearndevelop,succeededin,missing,learned,recognized,developed,plan,.,Grammar:Conditionals,1.ReadsentencesA-E.Theyareallexamplesofconditionals.Choosethebestsentencetoanswereachquestion1-5.,A.Ifcompaniesormanagersrenewthemselves,theylastlonger.B.IfIwereyou,Idteamupwithapartner.C.Ifhedsetoutwithinavision,successwouldhavebeenmorelikely.D.Ifyouwantpersonalsuccessinthebusinessworld,youcanlearnagreatdealfromMadonna.E.Ifyousetyourselfcareergoals,youllhavegreateropportunities.,1)Whichsentenceisaboutthepast?_Didtheactionhappen?Yes/No2)Whichsentencedescribessomethingthatisgenerallytrue?_3)Whichsentencereferstoafuturepossibility?_4)Whichsentencegivesadvice?_5)Inwhichsentenceiswillreplacedbyanothermodalverb?_,C,A,E,B,D,.,2.Completethistextbywritingtheverbsinbracketsinthecorrectformtomakeconditionals.Addamodalverbifnecessary.,AdvicefornewmanagersWorktoyourstrengths.Ifyou_(notdo)something,bringsomeoneinonyourteamwhocan.Wheneverythingbecomesroutine,itstimetoask,What_(happen)ifwetrieditadifferentway?Ifyou_(want)everyonetolikeyouallthetime,youshouldnthavegoneintomanagement.Dontgiveyourpeopletargetsunlessyou_(know)theycanbereached.Ifyouarentpreparedtotakerisksandfail,you_(notsucceed).Ifyou_(know)theanswertoeveryproblem,thenyouwouldntneedateam.Butwithoutateam,youdhavenoonetomanage!Whenyoumakeamistake,askyourselfwhatyou_(do)differentlyifyoudknown.Thiscanbemoreimportantthangettingitrightfirsttime.,1,2,3,4,5,6,7,cantdo,wouldhappen,hadwanted,know,wontsucceed,knew,wouldhavedone,.,3.Weoftenuseifclausesandconditionalformstobrainstormanddiscussnewideas.Thesentencesbelowarefromameeting.ChoosethebestendingA-Gforeachsentence1-7.,IfIwereyou,IdWhatifwewereWoulditmakeanydifferenceIwaswonderingifweWhatwouldhappenifweHowaboutifUnlesswe,tobringinsomeoutsideconsultants?trythisout,wedontknow.redesignthiswebsite.changedourwholesaler?couldchangeourapproach.thepricewaslower?ifwesolditviathewebsite?,Page23,.,条件从句在以下几种情况下使用：普遍真理：if+一般现在时一般现在时eg.Ifyouworkhardinthisbusiness,yousucceed.表示存在可能：if+一般现在时will+动词原形eg.Ifyouleavenow,youllprobablymakeitontime.给予忠告：if+一般过去时would+动词原形eg.IfIwasyou,Idtakethejob.表示可能性不大：if+一般过去时would+动词原形eg.Ifyouofferedmeadiscount,Idbuyfive.谈论过去未发生的事情：if+过去完成时would+现在完成时eg.Iftheydofferedmeadiscount,Iwouldhaveboughtfive.与情态动词连用：eg.Ifyoulistentopeoplearoundyou,youcanlearnagreatdeal.,语法小结,.,10.2Solvingproblems,Listening,Vocabulary,Writing,Problemsandsolutions,Speaking,Discussingproblems,ManagingprojectsCauseandresult,Anemail,.,Vocabularypreparation,Messagepad便笺Manufacturingfault生产制作中的过错Flowchart流程图Redo重新做Specificationn.规格，规定Go-aheadn.许可，进取心Structuralissues结构上的问题Officefurniture办公家具Recruitmentagency职业介绍所，招聘代理机构,Ganttchart甘特图Concertvenue演出场地Badgen.徽章Tourn.巡回演出Basicpackagen.基本组合Updaten.更新信息，最新信息Merchandisebudget宣传品预算Madrid马德里,.,UsefulExpressions,.,Vocabulary1:ManagingProjects,outoftime(-)intime(+)ontime(+)withinbudget(+)overbudget(-)underbudget(+/-)onschedule(+)behindschedule(-)aheadofschedule(+/-),1.Herearesomewordcombinationsthatareoftenusedwhenmanagingprojects.Decideifyouthinkthephrasecouldbepositiveornegativeorpossiblyboth.,2.Themanagerofamusicmanagementfirmisplanningticketsalesandmerchandizingforabandsnexttour.Hesendsthisemailtoupdatestaffonplans.HehasattachedaGanttchart.(Thisisamanagementtooloftenusedforplanning.)Fillthegaps(1-9)intheemailwiththewordsfromthebox.,.,Inbehindoverinoninwithinahead,Subject:SoundblasterTourDearAllFollowingonfrommyinitialmeetingwiththeclientlastweek,Icannowconfirmthattheschedule(seeattachedchart)willextend(1)_thefirstsixmonthsofnextyear(fromJantoJune).Pleasenotethattheclientwillannouncethetour(2)_January28th.Inordertobe(3)_timeforticketsalesweneedtohavetheticketsprintedduringthefirsthalfofJanuary.Secondly,planninganddesignformerchandizingsuchastourT-shirtsneedstobegin(4)_March.ThisisalittleearlierthannormalbutIdliketostay(5)_oftheclientsscheduletobesafeyouknowhowtheychangethingsatthelastminuteandwereallsuddenly(6)_!Sothatweare(7)_timeforthestartofthetour,themerchandiseneedstodeliveredtoallretailersandconcertvenues(8)_thetwoweekspriortothestartofthetour.So,approximatelybyJune15th.Theclienthasalsoaskedmerchandizingtostaywell(9)_thebudgetofthelasttour.Asaresultofthis,wewontbesellinganythingexceptthebasicpackageofT-shirtsandbadges.Letmeknowifyouhaveanyqueries.,over,on,in,in,ahead,behind,in,in,within,.,(28th),(15th),.,.,Vocabulary2:CauseandResult,furtherto/_sothat/_dueto/becauseof/_therefore/_,Thefollowingwordsandphrasesareusefultoexpressthecauseandresultofactionsanddecisions.Findfourmoresimilarwordsorphrasesinthepreviousemailandwritethemin.,followingonfrom,inordertobe,asaresultof,so,.,Writing:AnEmail,1.Twodayslater,themanagersendsanotheremailtoallstaffinformingthemofchanges.Completetheemailwithphrasesfromthepreviousexercise.,To:AllStaffSubject:UpdateonSoundblastertour(1)_myemailtheotherday,theclienthasinformedmeofcert