商务英语写作Unit

Unit1ElementsofaGoodBusinessLetter,Joyce,I.WhatisaGoodBusinessLetter?II.ThelayoutofabusinessletterIII.AddressingtheEnvelopeIV.TelefaxandE-mail,I.WhatisaGoodBusinessLetter?,WritingPrinciplesofbusinessLetters:Clarity（意义明晰）Conciseness（用词简洁）Courtesy（礼貌周到）Completeness（信息完整）Correctness（语言正确）Concreteness（表述具体）Consideration（体谅对方）,WritingPrinciplesofbusinessLetters7Cs,1)Clarity意义明晰意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：2)Conciseness用词简洁（一）避免废话连篇（二）避免不必要的重复（三）短句、单词的运用,3)Courtesy礼貌周到语言要有礼且谦虚，及时地回信也是礼貌的表现。4)Completeness信息完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种原因、何种方式等。5)Correctness语言正确表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。,6）Concreteness表述具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。7)Cconsideration体谅对方写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。,II.TheLayoutofaBusinessLetter信件组成部分,1.EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信函正文6.Thecomplimentaryclosing结尾敬语/结束语7.Thesignature落款/签名,2.OptionalParts附加部分/SpecialNotations(特殊标注)8.Theattentionline具体收信人/注意线/经办人（P12）9.Thesubjectline事由（书上没列出）10.ThereferenceInitials供参考的姓名首字母11.MailingandClassificationNotation邮寄等级标注12.TheenclosureNotation附件标注13.Thecarboncopynotation抄送标注14.Thepostscript附言,1.ChinaNationalCereals,OilsandFoodstuffsImpnodate;addthenameofthewriterscompanyattheend,Thankyou!,1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl2.OurRef.YourRef.Date:15thNovember,2011.ConfidentialRegistered3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._(Manager)10.QS/AN11.Registered12.Enclosures12.ccourShanghaiBranchOffice13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.,组成部分分项示例,1.ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl2.OurRef.YourRef.Date:15thNovember,20-,组成部分分项示例,1.ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl2.OurRef.YourRef.Date:15thNovember,20-,5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._(Manager),结尾敬语,5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._(Manager),结尾敬语,5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwel