公司介绍大众T5项目中英最终版2014-12-1

THECARPROJECT(T5)汽车项目(T5),INFORMATION,Neverfollow,Exceedonly,版块目录,Catalogue,TeamIntroduction,团队介绍,1,INFORMATION,汽车团队核心成员简介,AUTOsKeyManagerTeam!,团队介绍,TeamIntroduction,第一阶段FirstPhase：2003.4-2005武汉中誉汽车有限公司武汉中誉轻客产品Z11的产品开发、零部件配套工作、武汉整车基地的筹建和设备采购LightbusZ11development,partsco-creation.Wuhanfullproductionbaseplanningandequipmentpurchase.,第二阶段Secondphase：2006.11-2007浙江中誉汽车有限公司基于奔驰凌特314，316及进口威霆改装的商务车的产品开发、零部件采购，并组织通过国家工信部的专用车准入审核，公司开始拥有汽车生产资质Refittingbusinesscardevelopment,partspurchase.PreparefilingandgetlicensefromstatesindustryZhejiangXingchiAutomobileCo.,Ltd.has60workers.,团队介绍,TeamIntroduction,CompanyIntroduction,企业介绍,2,INTERNATION,SpeedAuto镇江飞驰,CompanyIntroduction,镇江位于南京都市圈、上海经济圈、杭州经济圈三圈中心，区位交通十分便利。ZhenjiangCity,locatedinthekeypointofYangtzeeconomiccircle,andeasilyconnectedwiththemaincities,likeNanjing,ShanghaiandHangzhou.具有300万常驻人口和3300年的历史名城；Withpopulationof3millionsandahistoryof3,300years.;,飞驰汽车集团成立于1984年；SpeedAutoGroupestablishedin1984;飞驰商务车成立于2011年，投资1亿元,主要生产豪华商务车；SpeedAutomobilecreatedin2011,investRMB100millions,focusesontheluxuryhigh-endvehicle;飞驰汽车集团是国内最早的汽车制造企业之一，生产冷藏车、特种改装车；SpeedAutoGroupisoneoftheearliestcarmanufacturingcompanywhichproducestherefrigeratorvehicleandthespecialmodifiedvehicle.,飞驰汽车集团在国内改装车行业中销售排名前五，每年终端销售1500辆；SpeedAutoGrouprankstop5refittingautomanufacturer,withannualsalesvolumeover1500vehicles.2012年营业额达3.8亿Thesalesvolumehadreached380,000,000RMBin2012.,CompanyIntroduction,所有产品均通过国家3C批准；AlloftheproductswereapprovedbytheNationalCCC;获得ISO9001质量认证；ObtainedtheISO9001qualitycertification;获得中国工信部公告；TheHomologationofcommercialvanhasbeenapprovedbyMinistryofIndustryandInformationTechnologyofPRC.,SpeedAuto镇江飞驰,CompanyIntroduction,星驰汽车成立于2013年10月,投资1.5亿元；XingchiAutoestablishedin2013,investRMB150millions;公司主要生产豪华商务车、旅居车、拖挂B房车；Focusontheluxurycommercialvehicle、motorhomesandRVtrailer.2014年实现配套生产80台，营业额达1600万元。Aimtosaleco-production80vehiclesandsellingvolumeto16millions.,XingchiAuto浙江星驰,海宁位于上海经济圈、杭州经济圈和绍兴经济圈，区位交通十分便利。HainingCity,1hourstoShaoxingorHangzhou,and2hourtoShanghai;超过60万常驻人口；名人辈出及皮革城美名享誉全球With600,000population;lotsofcelebritiesandworld-renownedLeatherCity,CompanyIntroduction,公司新建项目2014年7月获得省经信委立项批复；Thenewconstructionprojecthasbeenapprovedbytheeconomicandinformationcommission.2014年9月获得国家工信部备案通过；FiledbytheMinistryofnationalonSep.2014.预计在2015年3月将获得中国工信部公告；TheHomologationofcommercialvanwillbeapprovedbyMinistryofIndustryandInformationTechnologyofPRC.,XingchiAuto浙江星驰,工厂效果图,CompanyIntroduction,XingchiAuto浙江星驰,展厅效果图,CompanyIntroduction,XingchiAuto浙江星驰,2014年7月开工construction,8月完成框架framework,10月主体结顶capping,11月装修、设备进场fitment,ProductIntroduction,产品介绍,3,INFORMATION,ProductIntroduction,产品介绍,“Whatwearedoing?”,ProductIntroduction,产品介绍,每款新型商务车均从一张白纸和一个想法开始，关键的设计元素形成每个草图的基础，一点一滴铸就经典。Eachnewcommercialvehiclebeginsfromapieceofblankpaperandaidea.Everysketchisbasedonthekeydesignelements,andeverylittlebitmakesclassic.,ProductIntroduction,产品介绍,高科技的研发手段保证每一台商务车的精准无差。LatestmoderntechnologyinR&Densureseachvehiclecreatedperfectlyindetails.,ProductIntroduction,产品介绍,ProductIntroduction,产品介绍,诱人的脆皮,每年确保2-3款热销产品推向市场Yearlypromote23bestsellertomarket,成功人士个性定制车Successfulpeoplecustomizedcar,企业接待商务用车Enterprisesreceiptbusinesscar,T5产品定位（productposition）：,满足于各类企业、行业和顶层人士的高端商务车需求Meetthedemandsofhighendbusinesscarfromallkindsofenterprises,fieldandgentlefolk.,ProductIntroduction,安全、舒适、高端、商务、科技、时尚、豪华、人性化Safe、comfortable、highend、business、technology、fashion、luxury、humanization,大众T5规划,设计关键词（Keywords）：,ProductIntroduction,大众T5规划,原车外观尺寸，加装前后包围Originaloutlookingandsize,addfrontandrareparts保证原车的大气、稳重，增加前脸的霸气、个性；Keeporiginalgrandandsafefeeling,increasefrontarroganceandpersonality.保证原装的品质、档次，增加整体的美观、动感；Keeporiginalqualityandgrade,betteroutlookingandmovingsense.,1,ProductIntroduction,全新外观尺寸，全新豪华MPV（动感型）Newoutlookingandsize,newluxuryMPV增加顶部高度，拓展内部空间Addtopheight,enlargeinteriorspace流线型高顶，动感车身尾翼Streamlinehightop,speedingbodyandrare前后包围及两侧踏板，整体显得更为稳重、大气Addpartsonfront,rareandsidestepboard,betterwholesafeandgrantfeeling,大众T5规划,2,ProductIntroduction,大众T5规划,3,保持大众原有风格，改动外观尺寸（稳重型）KeepVWSoriginalstyle,refititsoutlookingsize.,ProductIntroduction,大众T5规划Briefdesign,设计简要：突出商务风格、配置豪华、功能多样、整体感强Betterbusinessstyle,luxuryequipment,multifunctional,strongwholefeeling,多变的吧台风格和内饰色彩搭配Flexiblebarstyleandmatchingoninteriorcolor,1,2,ProductIntroduction,大众T5规划,可选多种座椅风格Manychairstyleforchoice,设计简要：突出空间大、内饰整体性、配置豪华、科技感强、整体简洁、大方Planningbriefdesign：bigspace,wholeinterior,luxuryequipment,hightechnology,briefandgrand.,3,ProductIntroduction,大众T5规划,细节设计,外饰内饰设计元素参考DesignElementReference,ProductIntroduction,大众T5规划,我们可以将任何一款现有热销产品（P18），内饰经过升级后移植到T5车上WecanupgradetheinteriorwithT5basedoneveryhotsellingproductinthemarket,suchasP18.,“WeCanDo”,“WeCanDo”,MartketIntroduction,市场介绍,4,INFORMATION,一个中心：Onecenter高标准、个性化的超级工厂营销中心；Highstandard,personalizedsuperfactorymarketingcenter三种渠道Threechannels以综合展厅销售为主，以4S店销售和展会销售为辅Basedonmixedshowroom,combinedwith4Sshowroomandexhibition三面品牌：Threebranddirections树立“高端商务”、“私人订制”和“高效服务”的品牌和精神Highbusiness，Personalcustomized，Efficientservice.,1-3-3营销策划方案Marketingplan,营销中心Marketingcenter（超级展厅）supershowroom,MarketIntroduction,Idea-思路,MarketIntroduction,Network-网点,现合作的经销商已达四十多家，销售网络遍布全国。Nowthecooperativedealershasreachedmorethan40,salesnetworkalloverthecountry.（当前正在优胜劣汰和多元化壮大发展）网点集中在：长三角、珠三角、西南、西北等地区销售集中在：杭州、北京、西安、广州、南京、成都等区域,MarketIntroduction,Sales-销售,Autosales,chartovertheyears,MarketIntroduction,Showrooms展厅,超过10家与我们合作的福建奔驰4S经销店：如九华等Morethan10shopsofFujianBenzdealer4S,suchasJiuhuaandsoon.,MarketIntroduction,综合豪华展厅超过20家Multibrandluxurycardealermorethan20,Showrooms展厅,MarketIntroduction,Exhibition展会,2014Beijing,2013Shanghai,2013Guangzhou,2014Chengdu,大型国际车展是市场营销活动中最重要的组成项目之一。Largeinternationalautoshowisoneofthemostimportantcomponentsofcommercialvehiclemarketingactivities.,MarketIntroduction,