南京发展婚庆文化产业的swot分析及对策 本科生毕业论文(设计)

A1本科生毕业论文（设计）题目XXX发展婚庆文化产业的SWOT分析及对策姓名学院人文社会科学学院专业公共事业管理班级公管学号指导教师职称副教授2009年5月22日XXX农业大学教务处制A2目录摘要1关键词1ABSTRACT1KEYWORDS1一、婚庆文化产业简介1二、XXXA0A3A4A5A6A7A8A9A10SWOTA11A12A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A13A132（一）SWOT分析法简介2（二）XXX婚庆产业发展中的优势21婚庆产业成为充满巨大商机的朝阳产业22婚庆市场空间扩大33婚庆消费集中34婚庆服务需求将逐年增长35传统文化博大精深3（三）XXX婚庆产业发展中存在的问题31从业人员素质不高32缺乏品牌意识43行业标准规范性欠佳4（四）XXX婚庆产业面临的巨大机遇51适婚人群达到高峰52婚庆习俗再度升温53婚庆消费不断升G1343554消费G16278G5577逐G9188G6925G247655婚庆服务行业G1185G3800G1122G17227G8505G19466G85855（G1128）XXX婚庆产业面G4557的G1039要G4053G13973G251婚庆消费G5114G7389G7138G7186的G2620G7411性G252G10317G14406化要求G17246G7481G17246高G253婚庆行业G3780G16477G17751G5058G25三、XXX发展婚庆文化产业的G12586G11065G5617G13783G25（一）G6564高服务质G18339G26（二）G2031G5326G11705G2529品牌G26（三）G2058G4462G2656G4448G2904行业规范G26G14280G16886G27G2454G13783文G10498G27A14XXX发展婚庆文化产业的SWOT分析及对策A15A16A17A18A18A18A19A20A21A22A23A24A25A26A27A28A29A30A31A32A33A34A35A36A37A38A39A30A40A41A42A43A44A45A30A19A20A46A47A48A49A25A40A41A50A49A51A52A32A53A54A25A55A56A57A58A59A60A25A61A62A63A64A65A66A67A68A69A70A25A61A62A30A71A72A73A74A75A25A40A76A77A63A78A79A68A80A81A25A30A82A83A18A18A18A84A62A40A41A48A49A85A86A87A40A79A63A88A32A89A90A91A92A25A57A93A26A94A48A49A95A96A38A39A97A98A99A44A100A25A101A102A103A104A105A106A107A108A109A110A111A112A113A114A115A18A18A18A40A41A26A94A48A49A25A38A39A116A117A118A104A119A18A18A18A40A41A26A94A48A49A38A39A25A120A121A122A123A124A125A50A126A127A68A128A87A68A129A130A25A110A111A104A131A54A132A119A18A18A18A40A41A26A94A133A134A25A135A102A68A136A102A88A137A138A139A140A104A119A33A121A122A25A56A141A97A142A143A144A145A146A147A129A148A104A20A149A150A151A152A68A153A147A25A26A94A48A49A38A39A143A154A155A156A147A157A158A159A30A88A160A115A18A18A18A40A41A26A94A48A49A161A67A38A39A57A162A163A164A17A40A41A26A94A165A40A41A48A49A165A76A166THEDEVELOPMENTOFCULTURALINDUSTRIESWEDDINGSWOTANALYSISANDCOUNTERMEASURESOFNANJINGABSTRACTA167NANJINGASCHINASFAMOUSANCIENTCIVILIZATION,WITHITSGROWINGECONOMY,INCREASECONSUMPTIONWEDDING,THEWEDDINGINDUSTRYASANEMERGINGINDUSTRYTREMENDOUSOPPORTUNITYAFTER80GENERATIONISFULLOFPERSONALITY,STYLEOFAGENERATION,THEYNEEDAWEDDINGISALSOAREFINED,THETREND,SONANJINGCONTEMPORARYANDTRADITIONALWEDDINGINDUSTRYISAHUGEDIFFERENCEBETWEENTHECUSTOMSINTHERAPIDDEVELOPMENTOFCULTURALINDUSTRYANDCOMPETITIVESITUATION,THESWOTANALYSISWILLBEUSEDINWEDDINGNANJINGCULTURALINDUSTRYDEVELOPMENTRESEARCH,NANJINGWEDDINGONTHEDEVELOPMENTOFCULTURALINDUSTRIESINTHEEXTERNALENVIRONMENTTOCONDUCTACOMPREHENSIVE,SYSTEMATICANDACCURATEANALYSIS,SOTHATEVERYONEINNANJINGWEDDINGOFTHECULTURALMARKETSTRENGTHS,WEAKNESSESHAVEACLEARUNDERSTANDINGOFITSEXTERNALOPPORTUNITIESANDCHALLENGESTOPREPARETHEMSELVESFORTHEDEVELOPMENTOFASCIENTIFICANDRATIONALDEVELOPMENTOFCULTURALINDUSTRYSTRATEGIESANDPROVIDEATHEORETICALBASIS,CONTRIBUTETOTHEWEDDINGINNANJINGTHESOUNDDEVELOPMENTOFCULTURALINDUSTRIESKEYWORDSWEDDINGCULTUREWEDDINGINDUSTRYETIQUETTE一、婚庆文化产业及其分析框架（一）婚庆文化产业简介婚庆产业G712G17902俗G3332G16774G2460G2495G7044婚消费产业G712G7171为G7044婚G19466G8585（G2265G6336婚G2081准G3803、婚G12048庆G1868、婚G2530G15600G7388G12573G7114G7411）的G7044婚人群G6564G1391G13007G2027产品G2656G1852面服务的G2520G12193行业的集G2524G712G7171传统意G1053G990G1177G8892G18337婚庆G1868G12048的婚庆行业的G5322G1292G994扩充G452婚庆产业G1039要G3272G13481婚庆的一G13007G2027消费G7512成G712人G1216G4557婚庆G1214G5347、婚庆G11004品G1209G2462婚庆G5430G5347的G10714G16311G2656要求G1927G4462G17837G12193消费的G7053G5347G2656G8712准G712G6164G1209婚庆文化G2462婚庆产业的分析G5468大G12255度G2499G1209G17902G17819婚庆文化G4557G10628G1207婚庆的G5445G2721G7481展G10628G452XXX市G5415G1207的婚庆文化G7171G2475传统婚俗文化G2656G16211G7053婚庆文化G1861G2528G5445G2721的G712G21498G10267G6124G1117G1055G2530G712G19555G11540中G16211G7053G6931治G712经济G2656文化的深入交流G994发展G712传统文化G2462婚俗也G17246G7481G17246G2475到G16211G7053G5617想的冲击G452尤其G71711970年G6925革开放G2530G712中国婚G12048G7138G7186具G7389了G16211G7053G10317G14406G452然而G712传统文化G7171人G1216在历史实践中G2031造G2656积淀的文G7138成果G712G7171一个民族生存G2656发展的G18337要条件G452传统文化保留到今天G1185然G4557社会生活具G7389G18337大G5445G2721G452G6164G1209G712传统文化就G7171在长G7411历史发展中G5430成并保留在G10628实生活中的、具G7389相G4557稳G4462性G2656G5322续性的文化G452A168A169A170婚俗G7171习俗的一部分G712而习俗比G17227文化G2656G2058度G712更多G3332留下传统印记G452XXXG10628G1207婚庆一G7053面被赋予了G7138G7186的G16211G7053G14406彩G712另一G7053面G712在婚G12048的某些环节G990也出G10628了向传统回归的强烈意愿G452G7389研究者认为“目G2081XXX的中G5347婚G12048服呈G10628出G7138G7186的购买趋向G712中G5347婚服凭G11540其强烈的民族G10317G14406G1209G2462本土亲G2656力G712在婚G12048服市场G7186示了极强的竞G1117力G712G17246G7481G17246多的G7044人倾向G1122中G5347婚G12048服G452G19555G11540XXX在G2520G7053面的发展G712传统婚G12048服也将迎G7481流行高峰G712并占G7389G18337要的市场份额G452”众多婚庆公司认为G712消费者的传统G16278G5577G7171另类婚G12048难G1209A171在XXX立足的原因G1055一G712许多顾客的G16278G5577脱离不了老传统G712尤其在细节G990G712婚庆公司为G7044娘准G3803的米白G14406的手捧花常常让顾客不满意G712他G1216要求使G11004红G14406玫瑰花G712G17837也G7171传统文化G1209红为喜的习俗G452A168A172A170XXXG7171我国历史文化丰富的G2488G18129G712其婚庆文化G2462G12048俗G9316G17840流长G712G994婚G12048相关的服务G19388类众多G452G19555G11540人民群众G10301质G2656精G12082生活的不断G6564高G712G7044婚人群G4557婚G12048消费的需求从简G2345的实G11004G3423逐G8505发展为个性化、多G7691化需求G452G2164G990G10628在G13479婚的G7044人多为G10432生G4388G3911G712婚G12048花G7691G17246G7481G17246多G712G7735G8437G17246G7481G17246高G452婚庆消费不断增长G712G9053G2462到G16844多经济G20058G3507G452XXX婚庆产业G7097趋G5430成G712婚庆消费G5061成为XXX市经济G5353人G8892目的增长G9869G452（二）SWOT分析法简介SWOT分析G7171G13666国G2716G1327大G4410G6957G6492G4445G5515G21077G7043G1122G990G1002G13438G26G19年G1207G6564出的G6124G11065分析G7706G7562G15G7380G7101G11004G1122G1237业G6124G11065G12661G10714G15G2530G7481G2029扩展G5224G11004到社会经济G12661G10714的G2520个G4630面G452G4439G2265G6336四个要素G29SG11STREG81G74TG75SG12G15932示优势G15WG11WEAG78G81ESSESG12G15932示G2167势G15OG11OG83G83ORTG88G81G76TG76ESG12G15932示机遇G15TG11TG75REATSG12G15932示G6373G6124G452从G6984G1319G990G11487SWOTG2499G1209分为G1016个部分G29G12544一部分为SWG15G1039要G11004G7481分析G1881部条件G15G11540G11536G1122G1237业的G14270G17535实力G2462其G994竞G1117G4557手的比G17751G30G12544二部分G7171OTG15G1039要G11004G7481分析G3818部条件G15强G16855G3818部环G3671的G2476化G2462其G4557G1237业G2499G14033产生的G5445G2721G452G2045G11004G17837G12193G7053法G2499G1209从中G6226出G4557G14270G5061G7389G2045的、G1552G5483发G6208的因素G15G1209G2462G4557G14270G5061不G2045的、G5224G16825G18003开的G1008G16211G15G7693G6466不G2528的G5785G1929G15G2058G4462G2656G18331G2474相G5224G6124G11065G15G1209“G5061”G1055长G15G1823“G6944”G1055G11713G15G1039要的G5617想就G7171G29G6247G1315机遇G15强化优势G15G1823服G2167势G15迎G6521G6373G6124G452A168A173A170在文化产业G5567G17907发展G2656竞G1117G9620烈的今天G15将SWOT分析法G5224G11004G1122XXX婚庆文化产业发展研究G15G2499G1209G4557XXX文化产业发展的G1881G3818部环G3671G17839行G1852面、G13007统、准G11842的分析G15使XXX市G2520G3332G2318G4557其本G17535的优势、G2167势G7389G9177G7982认识G15G4557其G3818部的机遇G2656G6373G6124G1582G3921G5527G10714准G3803G15并为G2058G4462G12197G4410、G2524G10714的文化产业发展G6124G11065G6564G1391G10714G16782G1393G6466G452A168A174A170二、XXX婚庆文化产业的SWOT分析（一）XXX婚庆产业的优势1婚庆产业成为充满巨大商机的朝阳产业G7481G14270民G6931G5232部G19388的统G16757G7186示G7121G7388份到G10628在G712XXXG5062经G73894G25G987G4557G7044人G11343记G13479婚了G712G20056G16757到今年年G5225G712大G8022G73895G987G4557G7044人G11343记G13479婚G712XXXG8611G4557G7044人G13479婚G5415天的G5191G3355消费在13G987G1815G5050G2503G452XXX人的婚G4488多G6980在3G19G7712G5050G2503G712G2164G990烟酒G712G8611G7712的费G11004在25G19G19G1815G5050G2503G712如此一G7481G712光婚G4488就需要G265G987；G12544二大头费G11004就G7171戒指G712一般一G4557G7044人G13479婚G7389钻戒G2656G4557戒G712一般需要2G987G1815G5050G2503；G6521下G7481就G7171婚庆G7053面的花费G712司G1214、摄像、化妆、布置G712G17837些费G11004G2164G17227G7481就G738915G987；租个漂亮的婚纱需要4G19G19G19G1815G5050G2503G17837些还只G7171G13479婚G5415天的消费G712还不算买房、买家具、装修G12573G12573的消费G452巨大的消费额不但催生了婚纱G5445楼G712婚G4488G2462婚G4488G11004品G712婚庆服饰G12573相关行业G712许多配套行业如摄G5445摄像器材G712餐饮旅游G712G13666容G13666发G712珠宝首饰G712家居G11004品G712甚至装饰材料G712汽车G712楼盘G712银行贷款G712保险G10714财G12573也相继G17839军G17837一G20058G3507G452婚庆产业正G1209其G5567G17907增长的规模G712吸G5353G11540社会G2520界G2656相关G1237业的广泛关G8892G452另G6466权G4053机G7512G20056测G712XXX的婚庆市场G1185将继续升温G712未G74815年G1881G712婚庆市场G2081景非常广阔G452由此G2499见G712婚庆市场商机无限G712G2081景G2499G16278G452婚庆产业G712G5061成为目G2081XXX一个G7044兴的、充满巨大商机G2656G2081景的朝阳产业G452A168A175A1702婚庆市场空间扩大G7389人把G13479婚称为一生中的G12544二大消费G712婚庆市场不G1177给婚G4488G2031造了机遇G712更G5114动了婚庆相关产业的发展G712强劲的消费潜力在G2520行业蕴藏G452婚庆市场G7186露出的商机如今G5062G5353G17227了G2520行G2520业的关G8892G712G6466统G16757局G16855查资料G7186示在XXX由婚庆消费G6164G5114动的相关产业目A176G2081G5062达4G19多个G452婚庆服务公司、婚纱G5445楼G12573机G7512虽然打G11540专业化服务的招牌G712却由G1122势力薄弱而不G5483不将绝大部分阵G3332拱手让给其G4439行业G712G17837其中发挥G7380大作G11004的还要G6980零售业G712遍布城乡的商场G1209充足的货G9316为佳偶G1216G6564G1391G2520G12193婚庆G11004品G452G2528G7114G712婚庆经济庞大的产业链条G5061扩展到婚庆服务、婚纱G5445楼、摄G5445摄像器材、婚G4488G2462婚G4488G11004品、婚庆服装服饰、G13666容G13666发、珠宝首饰、家居G11004品、饭店旅游、G7044居家装、配套家具、汽车、楼盘在G1881的1G19G19多个相关产业的发展G452鉴G1122此G712相关行业纷纷搭乘婚庆经济G17837班车G712G1861G2528开发婚庆消费的大市场G452G17246G7481G17246多的相关行业G2164入到婚庆行G2027G712使婚庆市场蛋糕G17246G1582G17246大G4523婚庆消费集中婚庆支出G7171人一生中G7380大、G7380集中的一项消费G712选择良辰吉G7097操办婚G12048成为人G1216的普遍G5527G10714G452婚庆比G17751集中在G1128一、国庆、G1815G7098、G7161节G12573一G6221传统节G7097G2656G10317G8542G13438G5577G7097G712G2528G7114人G1216在婚G4245G7114还G5468难G6255开传统的“G21656G17959”吉G7097的G16278G5577G712婚庆消费G7114间相G4557集中G712G7143G1122G6496G6523G452具G18341G19529G7214G6265G6265G17959G712从G15025G2085、G18341G14541果G12573婚庆公司了G16311到G712今年XXXG13479婚人G6980出G10628了G1129G2955G10628G16949G7122008年的G3921G7097G4388G5062经G1852部G10202满G712G7389的G7044人不G5483不将婚G7411G6524G17843到2009年G712G7380G17840的G5062经G4462到了2009年5G738816G7097G452A177A178A179（二）XXX婚庆产业的劣势1从业人员素质不高从XXX婚庆产业发展G10628G10378G7481G11487G712服务质G18339G2656行业G8712G5191良G14708不G21796G452婚庆公司服务不G3827规范G712婚庆服务缺乏G1017G7696的G15925G18339标准G712从业人员文化素质普遍G1571G1314G712G5468多服务人员不具G3803从业资G7696G712G19036G4557婚庆服务的“红G14406G6249G16797”G4661见不G21104G452G1375如婚庆G11004品质G18339G1314下G712婚车不G4444G7114、婚车G7481G9316G3809G7446、婚G1868G10628场布置G994G13434G4462不G12538、司G1214素质G5058、G19764G16840G14051G16817G16774G21656G8585G4388G6642G5706作G2107活G17303G8680G8687、摄像摄G5445G8712G5191G1314G12573G452一些婚庆G1039G6357人G7693本不G6038婚G12048婚俗G452G16844如“G13479G7475”、“G11004G6496G3780G17877G7044人一G12255”、“二G19828G17536”G12573G17837些婚G12048G18003G16775的G11004G16833经常G14033在婚G12048G990G2560到G452一些婚庆公司G4557婚G12048文化缺乏认识G712在婚G12048G990G12467然使G11004“G7765G12081”“G8900G3386G4624G1823G2507”G12573G19911G1060G452更多的G10992G15600如G1321G18259G712专家G5326G16770婚庆行业要把G6581G3921市场G14045G6627G712G6564升文化G1881G9097G712G17837G7691G6177G2499准G11842G4462G1313G712开发出G12538G2524市场的商品G452A177A180A1792缺乏品牌意识打造婚庆服务品牌G712G6564高服务质G18339G712G6177G14033使婚庆经济G1582大G1582强G452目G2081G712XXX婚庆行业品牌意识G9141G9460G712缺乏G11705G2529婚庆公司G712缺乏G6312G4586专业人G6177G452G5415G2081G6984个婚庆服务业的一个G7186G14891G10317G9869就G7171“G4579、G6967、G1093”G452业G1881大多G6980婚庆公司规模G1571G4579、实力G17751弱G712一般的婚庆公司G8892G1888资G18341只G738910G987G712G7389一个G19388G14092店就G3921G701流动资G18341G2029更G4581G712G7389的甚至G8821G7389流动资G18341G712因而也就无法实G10628服务G5322G1292G2656规模G6940G5224G452婚庆公司G1055间也G8821G7389G5529要的G2524作G2656G13864手G712G3534本G3800G1122一盘G6967G8813G10378G5589G452G11536下XXX的婚庆公司大大G4579G4579G7389400多家,G8892G1888G11343记的G1177120G1325家G452婚庆G2339会的G5049作人员G15932示G712G17837G7691的婚庆市场G17840G17840满足不了需求G452G2081不G1049G712由XXX婚庆G2339会G2656G6931G5232相关部G19388G1861G2528的G16855查G16792选G13479果G7186示G712XXX具G7389一G4462规模的婚庆公司不到20家G712G1177占G1852市婚庆公司的5G452A181A182A183XXX婚庆市场缺乏G1039G4560品牌G712虽然G2520类G2345一的婚庆商品G5224G7389G4625G7389G712但G5468G4581G7389打“婚庆”品牌的G13007G2027商品G712G17837G12193G5785G5430G994G7114下婚庆消费G7097趋个性化G712多G7691化的发展趋势极不相称G452如果开发适G2524市场需要的婚庆G13007G2027产品G712将大G7389文G12468G2499G1582G452G4625G12661XXX婚庆服务G17220向市场G5062G738915年G712但发展一G11464G13543G5942G712G8821G7389G5430成G990规模的G712G14033G6564G1391G1852G7053G1313婚庆服务的专业婚庆公司G452婚庆G1393然G1584留在摄G5445G712摄像G712花车G712G7044娘化妆G712婚纱出租G12573G2033G13435G19466G8585G712但G7171G712G990G17860服务由G1122G7171不G2528的G1237业G6564G1391G712G1227G7696相G5058G5468大G712G3534本G8821G7389标准G452此G3818G712婚庆行业G990下游G1237业间缺G4581交流G994G2524作G712G2520G14270为G6124G712品G12193G2345一G712服务不规范G1017G18337G2058G13434了婚庆服务业的发展G452虽然目G2081出G10628了一些G17751为G11705G2529的婚庆公司G712如G13611G7376G5249G7171XXX规模G7380大G712分G5049G7380细的婚庆公司；G11355家婚庆G2029G1209花G14414布置见长；G21869G1976喜G19150G13605G13488G6524广G1582的不错；G15025G2085婚庆G7171XXXG7380G7101G9053足的婚庆公司但G6984G1319G990G1185缺乏大品牌、大G1237业G712还未G14033G5430成一个具G7389规模性A184的产业G712其市场G5445G2721力G1571弱G712G4557消费者缺乏足G3827的吸G5353力G452只G7389G11540力打造婚庆服务品牌G712突出婚庆活动G5430G5347的多G7691性G712将婚庆服务产业G1209“文化产业”为G17227G9869打造成一个产业链G712G2528G7114G2460深入挖掘婚庆文化G1881G9097G2656G3818G5322G712G6564高核G5527竞G1117力G712G6177G14033使婚庆经济G17220G990G10714性、健康发展的轨G17959G452G1375如婚庆香烟的消费市场一G11464G7171婚庆消费的大市场G452G19555G11540云烟、湘烟、汉烟的蓬勃发展G712香烟市场竞G1117更趋G9620烈G452但G7171G712在潜力巨大的婚庆香烟消费市场G990G712G12467G11487不到一个真正意G1053G990的婚庆品牌G452“红双喜”虽G7171喜字牌香烟G712但其G5430G16949G7101G5062陈旧G15并且缺乏文化G1881G9097G712G8821G7389G7138G11842的婚庆G1039题G2656市场G4462G1313G452庆喜酒更G7171一个稳G4462而庞大的市场G712尚G7389待G1852面开发G452人G1216的G16278G5577正在G6925G2476G712啤酒G2462红酒消费G7097趋G990升G712白酒G9188G9188冷G9141G452但如果品牌营销G12586G11065实施G5483G5415G712婚庆白酒品牌还G7171G2499G1209赢G5483市场的G452在白酒市场G990G712也只G7389“喜临G19388”“G18341六福”G5114G7389浓厚的喜庆G8680息G712然而G17837G1016G12193酒的G1039题太大G712G2265揽“乔迁”、“升G4410”、“开张”、“贺寿”、“生G4388”、“G13479婚”G12573G6164G7389喜庆的消费市场G712G13479果模糊了品牌G4462G1313G712G8821G7389G7138G11842的婚庆G1039题G452G2528G7114G712XXX的啤酒、红酒市场也需要G17839行彻G5225的品牌G6925造G2656市场再G4462G1313G452A185A186A1873行业标准规范性欠佳行业G2339会不G1177G14033G2058G4462服务标准G712规范婚庆市场秩序G712G6564高从业人员素质；还G2499G17902G17819研讨婚G12048流行趋势G712G2462G7114反馈G1391求信息G712G17227到G16855G6984产业G13479G7512、G6984G2524行业资G9316、G6524动婚庆服务产业多G1815化健康发展的作G11004G452但G7171G712XXXG10628在虽然G5326立了行业G2339会G712但其G4557婚庆行业的G6984G2524不力G712不G14033G6925G2476群G21869无首的局面G712无法在行规G2656品牌的G3534础G990G6564G1391核G5527竞G1117力G452故此G712作为G7044兴产业的婚庆行业还不G7171G5468成熟G712存在G11540缺G4581服务规范G2656服务标准的问题G712G14280使婚庆市场G17751为混G1093G452XXX婚庆行业G10628在G1393然G8821G7389一个G4448G2904统一的行业标准G712大G18339G2167质婚庆服务不断损害消费者G2045益G452婚庆服务公司G2520G14270为G6931G712出G10628从业人员G11487季节、G11487客户“漫天要G1227”G10628G16949G452G2528行间相互压G1227拆台、G5706性竞G1117、虚假广告、G1227G7696圈套在业G1881流行G712诚信问题突出G712“红G14406G6249G16797”的居高不下G712将G1017G18337G5445G2721行业发展G452人G1216选择婚庆服务的G1039要目的除了“省事”G712还G7389一G7053面就G7171为了“省钱”G712但G10628在的婚庆公司不但G8821G7389节省开支G712甚至反而增G2164了婚庆支出G452G7044人G1216在不购置G7044车、G7044房的G2081G6564下G712G1185要支出至G458113G987G1815筹办婚事G452A185A188A189A187面G4557如此高昂的花费G712G7044人G1216难免G7186G5483囊中羞涩G452G6466G16855查G7186示G712G27G25的被访G7044婚夫妇G7388收入不到G27G19G19G19G1815G712其中绝大多G6980人的G7388收入不到5G19G19G19G1815G452中国婚博会G6980G6466中G5527G1039任廖俊国介绍G712“G13479婚钱父母出”G7171G7114下G5468多G7044婚夫妇G5224G4557巨额花销G7114的首选G452G16855查中G73894G26的G7044人G712G13479婚费G11004的2G19G25G19G7481G14270父母的支G6357G452G17837其中更G738914的G7044人G712其G13479婚消费的G27G19G18129G19764父母资助G452A185A188A188A187G6164G1209笔者认为G712G7101G7097为婚庆市场G2058G4462一个统一的规范G7171非常G5529要的事G5785G452作为G7044兴产业G712婚庆行业还不G7171G5468成熟G712存在G11540缺G4581服务规范G2656服务标准的问题G712G14280使婚庆市场G17751为混G1093G452婚庆行业G8821G7389一个G4448G6984统一的行业标准G712大G18339无资质婚庆服务不断损害消费者G2045益G452G4557G1122G7097益壮大的婚庆市场G712相关部G19388要G2164强G12661G10714G712如G4557婚庆公司G712从审G6221G8892G1888到G12661G10714G712从G12573G13435到G1227G1313G712G18129G5224G16825G7389一套相G5224的规G4462G2656措施G712并且G1017G7696把关G712规范运作G4524婚庆服务行业仍处于起步阶段G4625G12661G7101在1993年XXX就成立了G12544一家婚庆公司G712婚庆服务G17220G990市场至今G5062G7389十G1325年G712但发展十分G13543G5942G452XXX的婚庆服务市场目G2081G1185G3800G1122G17227G8505G19466G8585G712市场潜力还G17840G17840G8821G7389开发出G7481G712许多G7053面尚不成熟G712尤其缺乏G5430成规模的专业婚庆服务公司G452（三）XXX婚庆产业面临的巨大机遇1适婚人群达到高峰目G2081G712XXX正G17839入G7044的婚育高峰G7411G712G8611年的G13479婚人G6980达5G987人G1209G990G452G7693G6466中国婚庆行业委员会总干事史康宁先生介绍G712我国由G1122G5326国G1209G7481G7380大的生育高峰G7411G7171在G990个G1002G13438八十年G1207中G2530G7411G712此G8585生育高峰G7411出生的人群将G11222G19G19G26年至2G1912年G5050G2503G17839入婚龄G452而XXXA190G2460G7171一个流动人口G5468大G712人口密集的城市G712由此G2499G11705G712XXX适婚人群将G2460一G8437达到高峰G712G17837为婚庆公司的发展G6564G1391了G5529要的G2081G6564G452A185A188A191A1872婚庆习俗再度升温婚庆G7171我国G7380盛大、G7380热闹、G7380G2488老的庆贺习俗G452G19555G11540人民生活G8712G5191的不断G6564高G712一度曾被简G13434化的婚庆习俗G2460再度升温G712而且愈演愈烈G712XXX也G7171如此G452G6466不G4448G1852统G16757G712在G11343记的G7044人G5415中90G1209G990的G18129G15932示要举行婚庆G452而且婚庆的G1214G5347更G7171G1128花八G19388G712从中G16211G13479G2524到G2488今G13479G2524G712G14033G3827举办一个让人难忘的婚G12048成为了G5468多G7044人的愿望G4523婚庆消费不断升级G20056G16757在不G1049的将G7481G712G19555G11540生活G8712G5191的G17839一G8505G6564高G712婚庆消费G5527G10714的成熟G2462婚庆服务市场的产业化G712XXX市民G4557婚庆服务的需求将逐年增G2164G712并成为一G12193普遍的大众消费G452XXXG5191G3355G8611G4557G7044人婚G12048G5415G7097产生的消费G6521近13G987G1815G712稍微豪华G3423的就要十几、二十几G987G452而实际G990G712婚庆的消费除了婚G12048G5415G7097的消费G3818G712G5468G18337要的一部分还在G1122G2081G7411消费G712比如购婚房、拍G13479婚照、购买婚庆G11004品G12573G12573G452G7693G6466目G2081社会G990流行的标准G712XXX农村G8611G4557G7044人G13479婚费G11004在5G987G1815至15G987G1815G1055间G712而城市G8611G4557G7044人G13479婚费G11004在8G987G1815至25G987G1815G1055间G452A185A188A192A1874消费观念逐渐改变喜G13479良缘无G11109G7171人生的一大喜事G712但操办婚G12048却G13333G10724G3809G7446G452G7094要把喜事办G5483G19546G18337热闹、G5483G1319而省钱G712G2528G7114还要让婚G12048出G7044出彩G712G17837G14270然G7171一件费G7114费力而G2460不G5483不为G1055事G452然而G712G5567节G3875的G10628G1207生活G712G7044人要想花G7114间花精力G2447操办G14270G5061的婚G1868几G1058G7171不G2499G14033的G452因此G712G17246G7481G17246多的G7044人把G14270G5061的婚G12048“交人G1207G2183G712”G17837G1427使婚庆公司的发展成为了G2499G14033G452把G14270G5061的婚G12048交由婚庆公司G2447操办G712不G1177G2499G1209省G7114省力G712更G2499G1209从专业的婚庆公司G18039G18336G5483到G1852面的服务G452因此G712“交人G1207G2183”的婚庆操办G7053G5347今G2530将逐G9188成为G1039流G712G10317G2047G7171在城市G452A185A188A193A1875传统文化博大精深由G1122G5326国G2530G1209G2462文革中G4557传统文化的G6502G7033G2656冲击G712传统婚俗文化出G10628流G3845G994断G4630G452G6925革开放G2530G712缺乏传统文化G1881G9097的人G1216G4557G16211G7053经济G994文化G10714G5577的G11462目G4827G6320G2656G5353G17839G712使中国G10628G1207婚庆文化G16211G7053化G17751G1017G18337G452然而传统的文化G14406彩G1185然G7171G5225G14406G712G16211G7053婚庆文化虽然在婚G12048G1214G5347、婚庆G11004品G1209G2462婚G4488G5430G5347G990G7389G6164G1319G10628G712然而婚G12048G1881容却G7171极为传统的G712G1375如亲迎的喜庆车G19443G712正婚G12048的G6320G3542G1214G5347G712G2524G2382G12048的交G7491酒、G6925口G14602G712甚至G6984个婚G12048的G1039G14406G16855G12573G12573G712G18129G7171G16211G7053婚庆文化不G14033G1417G15444的G452中G16211G7053的文化交流不会像G7097本一G7691的G1852盘G16211化G712G16211G7053婚俗G4557G10628G1207中国婚庆虽然G7389G5445G2721G712但G17837G12193G5445G2721却G7171G15932面的、G5430G5347的G712中国传统文化的G5445G2721却G7171实质的、G7