Reading(6) Unit 1 Advertising

Unit1,Unit1Advertising,ReadingAdvertisements,Contents,Lead-in,Readingstrategy,Detailed-reading,Fast-reading,Discussion,Lead-in,1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?,4.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyougivesomeexamplesofthesetypesofadvertisements?,Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.,tosellproduct,tosellservice,tomakepeoplethinkaboutpeoplewhoneedhelp,Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.,Advertisements,2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.,Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.,T,F,F,Readthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.,Detailedreading,PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.,T,F,T,Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.,Readthearticleonemoreandfindanswerstothefollowingquestions.,2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.,3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.,5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,Atheabilitytolearn,understandandthinkaboutsomethingBgoodatdoingsomething,especiallysomethingthatneedsabilityortrainingCthegeneralhealth,happinessandsafetyofapersonoragroup,MatchthenewwordswiththeirmeaninginPartD.,DmakeanillnessoraphysicalproblemgoawayEashortsentenceorphrasethattellstheaimsorbeliefsofapersonoragroupFrelatedtothinkingorthemindGsomethingdonetofoolsomeoneelse,orasajokeHmakesomeonedosomethingbydivinghim/hergoodreasons,Answers:1.persuade_2.welfare_3.skilful_4.cure_5.mental_6.trick_7.motto_8.intelligence_,h,c,b,d,f,g,e,a,Readthee-mailinPartEandcompleteit.Answers:1._2._3._4._5._6._7._8._,dealingwith,comments,promote,fool,evenif,cheated,campaigns,benefit,Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupporttheidea,conclusion.,ReadingStrategy,Workinpairsorgroups.Fillintheblanksaccordingtothetext(P2-3).,newspapers,magazines,theInternet,radio,television,cleverlanguageattractivepictures,topromoteaproductorservice,Theyarenotaltogetherinnocent.,toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare,Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.,Bright-Teethfightsbadbreath!Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?,Yestolife,notodrugsKnowledgechangeslifeProjectHopeeducatingeverychildWhenyousmokecigarettes,youareslowlykillingyourself,Discussion,1.Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?2.WhatisthebestPSAyouhaveeverseen?Whydoyouthinkitissogood?,3.