外贸英语函电教案.ppt

外贸英语函电,UnitOneIntroductiontoBusinessLetters,UnitTwoEstablishingBusinessRelations,UnitThreeInquiriesandReplies,UnitFourOffersandCounter-offers,UnitFiveOrders,AcceptanceandRejections,UnitSixSalesConfirmationandPurchaseContract,UnitSevenPayment,UnitEightTransportandInsurance,UnitNineClaimandSettlement,UnitTenFaxandE-mail,UnitOneIntroductiontoBusinessLetters（商务信函概论）,Objectives,Introduction,FunctionsofBusinessLetters,UnitOneIntroductiontoBusinessLetters(商务信函概论),toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;,toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereadersattitudesandfunctions.,CriteriaforBusinessLetters,A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.,B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.,UnitOneIntroductiontoBusinessLetters(商务信函概论),CriteriaforBusinessLetters,C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.,D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.,E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.,F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.,UnitOneIntroductiontoBusinessLetters(商务信函概论),TheGeneralProceduresforBusinessLetterWriting:,1.Determineourpurposeofwritingacertainletter.,2.Identifywhothereadersare.,3.Organizethemessage,whichistobecontainedintheletter.,4.Writeadraft.,5.Polishthewriting.,UnitOneIntroductiontoBusinessLetters(商务信函概论),ElementsofBusinessLettersandTheirPositionsintheLetter:,UnitOneIntroductiontoBusinessLetters(商务信函概论),Aletterheadgenerallycontainsthefollowinginformation:,Thenameofthefirm,Itsaddressandpostalcode,Faxnumber,Internetaddress,Telephonenumber,Telegraphicandtelexaddress,E-mailaddress,Trademarkorabriefslogan,etc.,UnitOneIntroductiontoBusinessLetters(商务信函概论),ExampleoftheFormatsofaLetterhead:,UnitOneIntroductiontoBusinessLetters(商务信函概论),ExamplesoftheFormatsoftheLetterheadontheSecondPage:,-2-L.A.Briziersupplysth.tosb.向某人供应某物,UnitFourOffers2.quantity3.prices(unitpricesaswellastotalprices);4.termsofpayment;5.modeofpacking;6.shipmentetc.,Anordershouldatleastcontainthefollowingpoints:,购货订单样例,Introduction,1.Usedirectlanguageinthefirstparagraphtotellthesellerofthebuyersintentiontoplaceanorder.2.Describewhatisbeingorderedingreatdetail.Indicatethecatalognumbers,sizes,colors,prices,specificationsandallotherrelevantinformationthatwillenablethesellertofilltheorderwithoutanyfurtherquestions.3.Closetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealings.,Thefollowingstructurecanbeforyourreferenceinplacinganorder:,UnitFiveOrders,AcceptanceandRejections(订单、接受与回绝),Introduction,1.Expressappreciationfortheorderreceived.2.Assurethebuyersthatthegoodstheyhaveorderedwillbedeliveredincompliancewiththeirrequest.Itisalsoadvisableforthesellerstotaketheopportunitytoreselltheirproductsortointroducetheirotherproductstothebuyers.3.Closetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealings.,Whenconfirminganorderreceived,thefollowingstructuremaybeforyourreference:,UnitFiveOrders,AcceptanceandRejections(订单、接受与回绝),Introduction,Thefollowingorganizationcanbeforyourreferenceinwritingaletterdeclininganorder:,APositiveOpeningItissensibletoopentheletterinapositivewayinordertoplacethemessageinitscorrectcommunicationcontext.Forexample,appreciationorpleasureinreceivingtheordercanbestatedatthebeginningoftheletter.DetailedexplanationsWhendeclininganorder,detailedandsensiblereasonsshouldbeprovidedinordertoretainthereadersinterestinthewritersproductsorservices.Inaddition,inordertoconcludeadeal,thewriterusuallyofferssuitablesubstitutes,makescounter-offersandpersuadesthebuyerstoacceptablethem.APositiveCloseEndtheletterinthewaythatmakesthereaderawareofthewritersexpectationforfuturebusinessrelationswithhim.,UnitFiveOrders,AcceptanceandRejections(订单、接受与回绝),NewWordsthecarrier(承运人)whocarriesthem;theconsignee(收货人)whoreceivesthematthedestination.,Introduction,Lettersregardingshipmentareusuallywrittenforthefollowingpurpose:,tosendshippinginstructionsandurgeanearlyshipment(敦促早日装运)toamendshippingterms(装运条款)togiveshippingadvice(装运通知),UnitEightTransportandInsurance(装运及保险),Introduction,Ashippingadviceusuallycontainsthefollowingpoints:,thedateandnumberofbilloflading(B/L,提单)thedateandnumberofthecontractthenamesofcommoditiesandtheirqualityandvaluethenameofthecarryingvesselthenameoftheshippingport/loadingport(装货港)theestimatedtimeofdeparture(ETD，预定起航日期)thenameofthedestinationport(目的港)theestimatedtimeofarrival(ETA，预定到港日期)alistoftherelevantshippingdocuments(货运单据)thanksforpatronage,UnitEightTransportandInsurance(装运及保险),Introduction,Inwritingaletterconcerningshipment,thefollowingstructureisstillapplicable:,Opentheletterinapositiveway.Especiallywhennegativeinformationisconveyed,greatcareshouldbetaken.Explaintheproblemingreatdetailtotrytopersuadethereaderintoacceptingtherequestortomakethereaderfullyawareoftherequest.Closetheletterbyexpressinggoodwishestoencouragethereadertocooperate.,UnitEightTransportandInsurance(装运及保险),Introduction,Necessitiesofinsuranceininternationaltrade,Tospreadthefinanciallossesoftheinsuredmembersoverthewholeoftheinsuringcommunitybycompensatingthemisfortunefewfromthefundbuiltupfromthecontributionsofallmembers.Today,insuranceisaformofintangibletradewhichhelpsourcountrytoaccumulateforeignexchange.Businessmenshouldhaveathoroughknowledgeofitandtheabilitytohandleitsproblemstowinoverthebusinessofinsurance.,UnitEightTransportandInsurance(装运及保险),Introduction,Maintypesofinsuranceininternationaltrade,HookDamage钩损险RiskofOdour串味险RiskofRust锈损险Sweatinglthesellersdeliveryarrivingdamagedortoolate;lpartofthetotalquantityofthesellersdeliveriesbeingshortshippedormissing;lthebuyersreceivingwrongdeliveries(includingthoseinferiortothecontractedinqualityorinpacking),etc.,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),Introduction,However,aletterofaclaim,whethermadebythesellerorthebuyer,shouldbewrittenasfollows:,Beginbyregrettingtheneedtoclaim.Mentionthedetailsofthedeliverysuchasdate,numberoftheorder,dateofdelivery,thegoodsclaimedon,andsoon.Statethereason(orreasons)fortheclaim.Suggesthowthematterisexpectedtobesettledorstatethedetailsoftheclaim.,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),Introduction,Thefollowingstructureisrecommendedinwritingaletterofsettlement:,ApositiveopeningNomatterwhoseresponsibilityitis,itisnotadvisableforthewritertorejectthecomplaintorclaimpromptly.Instead,thewritershouldopentheletterbyreferringtothecomplaintorclaim,expressingapologiesorassuringthereaderofhisimmediateattentiontothematterindiscussion.,UnitEighteenAcceptanceofaClaim(理赔),Introduction,Thefollowingstructureisrecommendedinwritingaletterofsettlement:,2.ExplanationforhowtosettlethematterindiscussionIfthewriteradmitshiscompanyisinerrorandiswillingtotakeresponsibility,heshouldexpresshiswillingnessdirectlyandinformthereaderhowheisplanningtosettletheproblem.Incasethewritercannotacceptthecomplaintorclaimforsomereason,heshouldprovidedetailedreasonsforhisdoingsoandproposeotheralternativestosettletheproblem.,UnitEighteenAcceptanceofaClaim(理赔),Introduction,Thefollowingstructureisrecommendedinwritingaletterofsettlement:,3.ApositivecloseUsually,thewriterchoosestoendtheletterbyexpressinghisexpectationforanearlysettlementofthecomplaintorclaimorhiswillingnesstocooperate.,UnitEighteenAcceptanceofaClaim(理赔),Introduction,Notice:,Allclaims,whetherjustifiedorunjustified,shouldbetakenseriouslyandthoroughlyinvestigated.,UnitEighteenAcceptanceofaClaim(理赔),Introduction,TermsUsedinMakingComplaints索赔常用词汇,anequitablesettlement公平解决animpartialjudgment公正判断bagstorn袋子撕破bundlesburst捆带松散ajustifiedclaim有充分理由的索赔conciliation和解调停tocompensatepartly部分赔偿tohelponegetoutofthemess帮助排除纠纷tooffsetthedifference抵消差额toraiseanobjection提出抗议,UnitEighteenAcceptanceofaClaim(理赔),Introduction,TermsUsedinMakingComplaints索赔常用词汇,toresorttoarbitration诉诸仲裁toresorttolitigation打官司tosettlethecaseamicably友好解决tostretchapoint通融让步totackletheproblemproperly适宜地处理问题toviewthematterinaproperlight正确地对待问题towithholdbusiness找出妥协办法,UnitEighteenAcceptanceofaClaim(理赔),NewWords表示索赔的金额，一般接介词for,claimforUS$10,000;表示对某批货物索赔，一般接介词on,如claimonthegoods;表示向某人索赔，一般接介词against,如claimagainsttheunderwriters.,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords此外，还可用make,issue,lay,register,render,enter,bringup,setup等。WeshalllodgeaclaimagainsttheInsuranceCompanyforthegoodsdamagedduringtransit.对于货物在运输途中损坏，我们将向保险公司提出索赔。Wefileaclaimagainstyoufortheshortdeliveryof145lbs.我们向你方提出短交145磅的索赔。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,下面是claim和其他动词搭配的部分常见短语acceptaclaim同意索赔admitaclaim同意索赔entertainaclaim受理索赔dismissaclaim驳回索赔rejectaclaim拒绝索赔relinquishaclaim撤回索赔settleaclaim解决索赔waiveaclaim放弃索赔withdrawaclaim撤回索赔,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,1.owingto由于，因为Wearesorrytoinformyouthatowingtotheunexpectedbadweather,thedeliverywillbedelayedbytwodays.很抱歉告知贵方，由于天气状况不佳，货物运送将延误两天。Owingtoourjointefforts,thetaskwasfulfilledaheadofschedule.由于我们通力合作，比原计划提前完成了任务。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,2.issuev.t.签发，发行WeonlyacceptchequesissuedbytheBankofChina.我们只接受由中国银行签发的支票。TheCentralBankwillissuethe5thsetofRenminbinextmonth.下月中央银行将发行第5套人民币。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,3.passon转交Pleasepassonoursincereapologiestoyourcustomersinyourcountry.请向你方在贵国的客户转达我们的真诚歉意。CertainlyIwillpassonyourregardstoallthestaffinthecompany.当然我将把你的问候转达给公司全体员工。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,4.lookforwardto期待Thebuyerslookforwardtopunctualdeliveryofthecontractedgoods.买主们期待着已订购的货物能够按时交付。Wearelookingforwardtohavingyourearlyreply.我们期待着贵方的早日答复。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,5.consignmentn.寄售的货物，委托代销的商品Asdesired,weagreetoshipour500piecesofbicyclestoyouonconsignment.按照你方要求，我们同意以寄售的方式发给你们500辆自行车。Youmayselltheconsignmentattheprevailingmarketprice.你们可按市价销售这批货物。,UnitNineComplaint,ClaimandSettlement(申诉，索赔和理赔),NewWords&Expressions,6.needlesstosay不必说，不言而喻Needlesstosay,afterthebusinessseason,thetoymarketisboundtodecline.不言而喻，旺季过后，玩具市场行情必定会下跌。Needlesstosay,weshalllookfavorablyonany