高中英语Advertising牛津版必修四

AdvertisingI.单项填空: 从A,B,C,D 四个选项中选出可以填入空白处的最佳答案.1. We have _ in the local newspaper for new secretary, but we havent had any replies yet.A. advisedB. advertised C. announcedD. noticed (Key:B)2.- Wokers in this company are not doing their duties.- Advanced ways of management must be_ to make things better.A. brought downB. brought inC. brought onD. brought up (Key:B)3. I dont wait to buy the coat. For _ thing I dont like the colour, and for _, the price is too_.A. one; another; highB. a; the other; expensiveC. one; another; expensive D. one; other; low(Key:A)4.- She is very tired.- So she is. She _ letters all day.A. is typingB. was typingC. has typedD. has been typing (Key:D)5. They suggested that the doctor _ be sent for at once.A. referred toB. referredC. refer toD. referring to (Key:A)6.-Are there any English storybooks for us students in the library?-There are only a few _A. if someB. if anyC. if many . D. if ever (Key:B)7. Once you have made a promise, you must _.A. carry it onB. carry it outC . keep it up .D. get it through (Key:A)8.- Why is he so _?- Hes just had some photos taken of himself with a_ actor.A .excited ; handsomeB.exciting ; beautifulC.disappointed ; handsom D. disappointing; pretty (Key:A).9. Its a good way for us to memorize new words by seeing them _.A . proper1yB .repeated1yC . clearlyD . usually (Key:B)10. The scientists _ thousands of chemicals before they found the right one.A. were trying outB. had tried onC. have tried onD. had tried out (Key:D)11. _ in 1636, Harvard is one of the most famous universities in the United States.A. Being foundedB.It was foundedC. FoundedD. Founding (Key:C)12. The 1ong-1asting meeting, filled with arguments and quarrels, ended in disorder, _ no conclusion.A. reachedB. to reachC. reachingD. would reach (Key:C)13. _ , people dont feel it hard to live through the winter.A. Supplied all kinds of vegetablesB. All kinds of vegetables supplied withC. All kinds of vegetables suppliedD. Supplying all kinds of vegetables(Key:C)II.完形填空：At the time when Bill and Rose married, neither of them had much money. So they were 31 to buy a house or flat. For the first years of their 32 life, they, therefore, 33 in rented (租凭的) flats. Then Bills father died and 34 him some money, so they bought a house. When they moved into it for the first time, one of Bills 35 sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 36 , arranging the furniture, getting curtains and all the rest, so they 37 about the bottle of wine. In fact, they 38 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 39 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 40 with the baby. Bill 41 some friends round to 42 its arrival, and they had a wonderful 43 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 44 . 45 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 46 somewhere in the house. He found it with some difficulty and 47 it into the living-room where his 48 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 49 to others. 50 said “Bill, take good care of this oneit is the first one that is really yours.”31. A. unable B. trying C. advised D. expected解析文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。答案：A32. A. happy B. married C. sad D. bitter解析文章没有提起他们的生活如何，所以，描绘生活好坏的词语应加以排除。答案：B33. A. moved B. succeeded C. lived D. gave 答案：C34. A. carried B. brought C. sent D. left解析 “leave him some money”, “给他留了一笔钱”。 答案：D35. A. nieces B. workers C. friends D. classmates 答案：C36. A. unpacked B. prepared C. tied D. sold解析由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A37. A. forgot B. thought C. looked D. cared 答案：A38. A. sent B. put C. took D. kept解析put away“收拾好”，take away“拿走”。 答案：B39. A. fathers B. daughters C. children D. dogs答案：C40. A. prison B. police station C. shop D. hospital解析根据意思推测，刚生完孩子，应该从医院归来。 答案：D41. A. demanded B. expected C. invited D. wished解析好事应该予以庆贺，邀请别人来，体现了当时愉快的心情。答案：C42. A. join in B. celebrate C. attend D. drank 答案：B43. A. party B. time C. day D. rest 解析由下文可知。答案：A44. A. served B. finished C. prepared D. bought解析就是因为酒已喝完，才想起朋友送来的那瓶酒。答案：B45. A. And B. Therefore C. Luckily D. Although 答案：C46. A. cupboard B. box C. table D. living-room 答案：A47. A. sent B. brought C. fetched D. led解析 brought 指带客人们到吃饭的地方。答案：B48. A. family B. wife C. guests D. workers 答案：C49. A. silent B. loud C. aloud D. calm解析在此只有aloud, loud为副词，排除A, D, read aloud, “大声读”。答案：C50. A. He B. Which C. They D. It 解析it指“卡片”。答案：DIII.Reading comprehension.AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Todays advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.1. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising. (Key:B)2. According to the passage, a good advertisement should .A. be both persuasive and effectiveB. give people useful informationC. show people a productD. show people a new idea of a product (Key:A)3. From the passage, we know that .A. modern advertising has less effect on customersB. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strongD. cereal is a kind of food which is popular among people (Key:D)4. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. Its impossible for customers to buy a product without advertisements.D. Customers buy products according to their demands rather than the advertisements. (Key:A)CAmbassador HotelWelcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.Dining RoomBreakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.Lunch: 12:00a.m. to2:30p.m.Dinner: 7:30 p.m. to 9:00 p.m.Room ServiceThis operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.TelephonesTo make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk. Early calls should be booked with reception.LaundryWe have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect themBarThe hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.1. You would see this notice _ .A. in a hotel barB. in a hotel dining roomC. in a bedroom of a large international hotelD. in the entrance of a small family hotel (Key: C)2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat?A. Go to the hotel shop.B. Go to the hotel bar.C. Hang a message outside your door.D. Phone Reception. (Key: D)3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?A. Go to your room and phone from there.B. Ask at the Reception desk.C. Use one of the telephones in the entrance hall.D. Go out again and look for a public phone box(Key: C)4. What do you think a room staffs last job is before he goes off duty at 6 p.m.?A. Lay the tables in the dining room.B. Check the bedroom doors.C. Start preparing the breakfast.D. Wake any of the guests who have asked for early calls.(Key: B)DWill it matter if you dont take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Co