广告类型英文ppt课件

AdvertisingTypes,1,Advertising-types,品牌广告,企业广告.,产品广告,公益广告.,1.,2.,3.,4.,2,Brandadvertising-品牌广告,Brandadvertisingtoestablishingproductbrandimage,enhancethebrandmarketsharefordirectpurpose,outstandingspreadingbrandintheconsumersminddefiniteposition.品牌广告（Brandadvertising）以树立产品品牌形象,提高品牌的市场占有率为直接目的,突出传播品牌在消费者心目中确定的位置的一种方法.,Swatch,3,Corporateadvertising企业广告,Text,Text,Text,Text,Corporateadvertising,alsoknownascorporateimageadvertising.Thedirectpurposeofthisadistoestablishacorporateimage,promoteenterprises(企业）ideaandenhancecorporatevisibility(知名度).Theadvantageofthisadisthatitconveysideasorconceptswhichareabletopromotetherelationshipbetweenbusinessandpublic,sothatenterprisescouldleftthepublicagoodimpressionandfinallyaccelerate(加速）thedevelopmentoftheenterprise.企业广告，又称企业形象广告。是以树立企业形象，宣传企业理念，提高企业知名度为直接目的的广告。它的优点在于它所要传达观念或理念往往能够改善和促进企业和公众的关系，使企业在公众心目中留下了较美好的印象，对加速企业的发展具有其他类别的广告所不可具备的优势，是一种战略意义上的广告。,4,Goal-产品广告,Titleinhere,Thegoaloftheadvertisementistoselltheproduction,itscore（核心）istoadoptvariouswaystointroducethecharacteristicsandadvantagesoftheproducts,andpersuadepeopletobuy.,Theformsofadvertisingaregenerallydirectly,suchasfood,healthcareproductsandect,mainlyfocusontheproductscharacteristicsandadvantages.,5,welfareadvertisementincludesmanydifferenttypes.LiketheNosmoking,thesafetyoftraffic,theEnvironmentalprotectionandect.Itisobviousthatthewelfareadvertisementhavenocommercialpurpose.Anditonlythroughsuchawaytopromotepeopletoliv