现代商务英语写作的基本原则.ppt

ContemporaryBusinessWritingFundamentalsofModernBusinessWriting现代商务英语写作的基本原则BusinessLetterWriting商务信函写作ReportWriting报告写作,BusinessEnglishWritingEstablishingBusinessRelations建立贸易关系InquiriesandRequests日常询盘Replies回复函DecliningaCounteroffer拒绝还盘Orders定单ComplaintsandClaims投诉与索赔AdjustmentstoClaimLetters索赔复函UrgingEstablishmentofLetterofCredit催证InvitationsandThank-youLetters邀请函与感谢信NotesandAnnouncements便条与通知LettersofApplication申请信Resume简历RecommendationLetters推荐信,EstablishingBusinessRelations建立业务关系Establishingbusinessrelationsisthefirststepinatransactionininternationaltrade.Writingletterstonewcustomerstoestablishrelationsisacommonpracticeinbusinesscommunications.Generalinformationaboutacompany,includingthenameandaddress,canbeobtainedthroughthefollowingchannels:1.Banks2.Chambersofcommerce3.Advertisementinthemedia4.Commercialcounselorsofficeinforeigncountries5.ExhibitionsandtradeaffairsWhenyouwriteyourfirstletter,youshouldtellyourreaderhowyouobtainedhisorhernameandaddress,expressyourdesiretodobusinessandexplainwhatyouhopetobuyortosell.,一.WehaveyournameandaddressfromtheCommercialCounselorsOfficeofyourembassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。1.Wehaveobtained/cometoknow/heard/learnedyournameandaddressfromourembassyinyourcountry.2.Weoweyournameandaddress/faxnumber/postcode/businessscope/products/E-mailaddresstoChinaCouncilforthePromotionofInternationalTradeinBeijing.二.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry.承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。例：WeunderstoodfromWorldBank/throughthecourtesyofCCPIT/ontherecommendationofAerChem,Inc./aftercontactingyourtradedelegationthatyouareoneoftheleadingimportersofChineseChemicalsandPharmaceuticalsinyourcountry.,UsefulExpressions,三.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.在北京的中国银行已把贵公司介绍给我们了。例：Yournamehasbeenintroduced/suggested/broughtforward/giventousbyCitibank,Shenzhenoffice.四.Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.我们有幸自荐，我们是一家专营轻工业品的国有公司。例：Wehavethepleasuretointroducetakepleasureinintroducingtakethelibertyofintroducingavailourselvesofthisopportunitytointroduceareventuringtowritetointroducewishtointroduceourselvestoyouasastate-operatedcorporationdealinginlightindustrialgoods.,五.WearethechiefcigarettepackingmaterialsexporterinAustriaandarethankfultotheChineseEmbassyinViennaforgivingyourname.我们是奥地利主要的香烟原辅材料出口商，并感谢驻维也纳的中国使馆向我们提供了你们的行名。例：Wearethankful/grateful/obliged/indebtedtotheChineseEmbassyinViennaforgivingusyournameandaddress.六.SpecializingintheexportofChinesearts-yourintention,i.e.Whyyouarewritingtohim;-abriefintroductionofyourfirm,e.g.yourbusinessscope、yourbranches,andalsoyourliaisonoffices,ifany;referencesastoyourfirmsfinancialstandingandcreditrating,etc.2.Ifyouareinthemarketforthegoodstheaddresseecanexport,youmayalsorequestforsamples,price-list,catalogues,etc.Meanwhileyoumaystatesimple,clearlyandconciselywhatyoucansell.,WritingGuidelines,ReportWriting报告写作MemorandumandInformal,ShortReports备忘录与非正式的短篇报告ProposalsandFormalReports建议书与正式报告PunctuationMarks标点符号,商务信函构成要素标准部分：Letterhead信头:包括发信人公司的名称、地址、传真或电传号码。DateLine发信日期InsideAddress封内收信人地址Salutation对收信人的尊称Body正文Complimentary结尾敬语Signature签名二.特别部分：AttentionLine制定收信人SubjectandReferenceLines事由OrganizationName公司名称Author,TitleandDepartment撰稿者印刷体姓名ReferenceInitials主办人代号（便于考查信函的主稿人和打字人）EnclosureNotation附件注明CopyNotation复本注明（CCtoMr.Li或CCTheUniTradingCo.,Ltd.),MakecorrectionsintheformatofthefollowingletterRockyMountainHighCountryRealtyMileHighBuildingOneDenverPlazaDenver,Colorado80200Pueblo,CO810022009WestProspectStreetMs.KimJameston,AttorneyDearMs.Jameston:WeappreciateyourApril23letterconcerningthefailureofoneofoursalesRepresentativestoinformyourclientofthepossiblezoningoftheBlakeproperty.Pleaseacceptmysincereapologyfornothavingcorrespondedwithyousooner.Thesales.ROCKYMOUNTAINHIGHCOUNTRYREALTYCordially,ResidentialPropertySalesManager,JoeCrossman,Ms.Ms.KimJameston,Attorney2009WestProspectStreetPueblo,CO81002,Cordially,ROCKYMOUNTAINHIGHCOUNTRYREALTYJoeCrossmanSalesManagerResidentialProperty,LetterheadSystemsA/SCorporationTel:+4583894232Fax:+4583894234WebSite:E-mail:infoDatelineMarch23,2004InsideAddressMr.Jame收信人姓名DirectorofPersonnel收信人职位、头衔WindsorMilsInc.单位名称212MagnoliaAvenue门牌号码、街道名称Spartanburg,SouthCarolina29301城市、州、邮编TheUnitedStatesofAmerica国家AttentionLineAttentionMr.Li(指定收信人或某个部门）SalutationDearMr.ZhangSubjectLineRe/Subject:ClaimNo.MA-457972信文的主旨Body-ComplimentaryCloseCordially,OrganizationNameSystemsA/SCorporationSignatureAuthor,TitleJoeGrossmanDepartmentSalesManagerReferenceInitialsXYW:SHEnclosureNotationEncl.CopyNotationCCtoMr.Zhang,March10,1999ProfessorFanHongForeignLanguagesDepartmentJiangxinormalUniversityJiangxi,300027DearProf.FAN,IamveryinterestedinBusinessEnglishandwishtolearnmorefromyourlectures.ThisweekIamgoingtowritealettertoIBMcompanyRequestinginformationabouttheavailabilityofaproduct.CouldyouPleasesendmesomeinformationontheformatsofthebusinessletter?Iwouldbeverygratefulforyourkindhelpandearlyreply.Sincerelyyours,(Signature)LiPing,Compliment