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.,SummaryWriting,.,Lead-in,Classicrulesfor_:Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.,.,Activity1&2,Whatsthetopic?Underlinethetopicsentenceofeachparagraph.,.,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentencethetopicsentence?,.,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Topic?Topicsentence?Isthefirstsentencethetopicsentence?,.,Paragraph1,Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.,Thenewfindingisthat_spreadfasterandfartherin_.(Whilemassmediausuallytendtoshare_news.)Predict:Whatsgoingtobetalkedaboutinthefollowingtext?,.,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.,Topicsentence?,.,Paragraph2,Theifitbleedsruleworksformassmedia,saysJonahBerger,ascholarattheUniversityofPennsylvania.Theywantyoureyeballsanddontcarehowyourefeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.YoudontwantthemtothinkofyouasaDebbieDowner.,Topicsentenceis.Unlikemassmedia,youtendtoshare_()youdontwanttobea/an_friend.,.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?,.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.?Tip:Sometimesonetopicsentencedoesntconcludethemainideaofaparagraph.,.,Pagagraph3,Researchersanalyzingword-of-mouthcommunicatione-mails,Webpostsandreviews,face-to-faceconversationsfoundthatittendedtobemorepositivethannegative(消极的),butthatdidntnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimeswebsite.HeandaPenncolleagueanalyzedthemoste-mailedlistforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.,Topicsentenceis.Peopletendtoshare_articles()thesearticles_,.,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?,.,Paragraph4,Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,Contagious:WhyThingsCatchOn.,Topicsentenceis.?Isitadetailoraconclusion?Peopletendtoshare_articles.,.,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,Finding,?,?,?,.,Activity3Figureoutthestructureofthetext/summary.,Topicsentences.Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,Finding,Reason1,Reason2,Conclusion,.,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimesreadersandmadethemwanttosharethispositivefeelingwithothers.Themorepositiveanarticle,themorelikelyitwastobeshared,contrast(对照)goodnews-badnewsclassicrules-newrulesmassmedia-peoplesharingnewspositive-negativeSimilarstatements(inthetext)ofthefindingspread-sharebelikelyto-tendtogoodnews-positivearticles,Reason2,Conclusion,Finding,Reason1,Activity4Writingasummary,.,Bytrackingpeoplese-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisas
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