肯德基公司介绍及管理模式.ppt

KFC,KFCcompanybelongstotheworldslargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.,Yumsglobalfoodgroup,KFCrestaurants,Pizzahut,TacoBell,Grouporganizationalchart,HistoryandSignofKFC,Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.,KFCsvalues,OurmissionOurexpectationOurbeliefOurworkattitude,KFCenterpriseculture,ServiceandthepursuitofexcellenceAttentionandperfectservicequalityPositive,encouraging.“Restaurantmanagerfirst”Work,toexcellence,Mainbusinessstrategy,Becomemorebrandintegration,theleaderInarestaurant,letconsumercanenjoytwogourmetbrandandmorechoices,Mainbusinessstrategydevelopment,Modeofoperation,Fast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonth,Withthecustomersatisfactionasthecentervaluechainmanagement,1、Obviously,thetargetmarket2、cookingchickenexpert“3、Customerasthecenterofmarketing,Objectives:biggerInChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.,1、Targetmarketpositioning:obviously,Investigationshowsthatcurrentlysevereconsumershaveoccupied30%40%,whichconstitutethemaintargetmarket.,Accordingtothetable:leadintoconsumers,Table:targetmarketanalysiscustomergroup,2、Productpositioning:cookingchickenexpert.,3、Marketingpositioning:customerasthecentre,KFCstorelocation：,ThecenterofthecityGeneraltightgetlargestoresObjective:tobetterfortheconsumergroups.AvoidChinesefastfood,1、Win-winfranchisemode,2、Effectivebusinessplanninganddecision-makingleveloftwoShenPiZhilocation(localcompaniesandheadquarters),“know-how”,Principle:strivetogatherinmostplacesneartheguestandtheshop,Tips:locationmustconsiderwhenpeoplewillbecaughtcompetitors,Win-winfranchisemode,Employeegrowladder,Part-timeemployees,Formalemployee,Traineeattendant,Assistantinternshipfor2months,Oneachstagehasaverycompletetraining,Assistantmanager,Thestoremanager,Asthenewaddascendingfaster,Companyhumanresourcemanagement,Mainincentivesystemandmeasures,2、thecompanysalesandmanagementofrestauranttitleexaminationrequirements.Testing,1、Aseniorstaff,thecompanytoformulateannualperformanceassessmentsystemofgoldaward,3、“Businesschampionchallenge.”,supplier,Individualperformance,RapidgrowthopportunitiesMorecompetitiveinthemarketGuidingvisionconsensus,Companiesoperatingintheproductionchain,Productsafetyandhealthmanagement,Supplierssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificateandanimalsandanimalproductsvehicledisinfectionproof,Restaurantsoperatinghealthmanagement:Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.,KFCwithsuppliersofstrategiccooperativepartnership,1、Supplieroflocalization2、Supplierevaluationsystemofthestar3、Supplierssupportingtraining,Includesfouraspects:Theenterprisevaluechainofoptimization,unobstructedofsupplychainmanagementWin-winchainmanagementofcustomersatisfaction,chain,KFCchainoperationofstrategic,Structure:,Value-chainstrategicmanagement：,1、Globalunifiedmanagementpolicies：CHAMPSandMcDonalds,KFCCQSV,alsohaveCHAMPS,theoperatingprinciple,CHAMPSisnotonlythevalueofallactivities,andMcDonaldsmorecomprehensive,morethanconsumerorientation.2、Toincreaseasthecoreofstrategy:aimhighgrowthmarkets,preemptive,speedexpansion3、Makefulluseofsynergy:morebrandportfolioProductionofrawmaterialsprocurementanddistributionunifiedcoordinationMarketingcooperativestoressharing,crosssellingandjointpromotionsFinancialsynergyfundsbalanceexpenditureTalentacrossthebrandofcollaborative4、Thehumanresourcesdevelopment:Culturalorientationandtrainingsystem,Companyannualmeeting,eachmanagementdepartmentwithinthegroupwithpartners,vendorsandmutualcooperationandthefuturedirectionofdevelopmentarediscussed,theexchangeofexperience,makeeachothertostrengthenthecommunication,promoteenterprisecohesiveforce,andthepursuitofexcellence.,Betweenpartnersandsuppliersofinteraction,KFCinChina,KFCsdevelopmentinChina,ThegrowthinChinasKFCrestaurants,KFCChinaschaineffect,InChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23million,Inthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyintoChinaandbuildinChinaforbasetotheworldssupplyofnewchain,KFCsecretofsuccessandmanagementexperience:,Nevertovigorous,willingtochalle