市场研究中英文专业词汇对照表.xls

北京华通人市场信息有限责任公司All China Market Research Co Ltd 行业研究中心Industrial Research Center 目录contents 表格目录tables 图目录charts 摘要abstract 信息来源information source 资料来源source of data 图表chart 第一章chapter one 行业配额industry quota 市场状况market conditions 研究报告research report 市场规模market scale 使用习惯utilizing habits 购买过程purchasing process 采购流程purchasing flow 流程分析flow analysis 采购方式purchasing method 采购计划purchasing plan 购买数量purchasing amount 背景资料background information 销售收入sales revenue 研究背景research background 研究目的research objectives 结果提交result delivery 调研范围 调查范围 研究范围research scope 费用预算budget 时间安排schedule 质量控制quality control 项目成员project team 市场调查 市场调研 市场研究market research 研究对象 调查对象research objects 研究方法 调查方法 研究方法research method 案面研究case research 深访in depth interview 面访interview 电话访问telephone interview 研究样本research samples 调研步骤research procedure 数据采集data collection 数据分析data analysis 报告撰写report writing 工作方案working plan 项目培训project training 试访trial interview 次级资料收集secondary data collection 追踪调查follow up research 细分市场segment market 竞争品牌competitive brand 品牌诊断brand diagnosis 品牌规划brand planning 研究步骤research procedure 目标受众target group 指标体系indicator system 市场占有率market share 销售业绩sales performance 抽样sampling 报告提交report delivery 竞争分析competition analysis 发展趋势development trend 驱动因素 推动因素driving forces 应用行业application industry 购买方式purchasing method 信息来源information source 供应端supply end 销售额sales amount 销售量sales volume 样本量sample quantity 生产能力production capacity 主打产品major products 销售分额sales share 价值链value chain 直销direct sales 分销distribution sales 交货周期delivery period 供货期delivery term 组织机构organizational structure 物流模式logistics mode 加价率advance rate 销售网络sales network 出厂价producer price ex factory price 进货价purchase price 增长率growth rate 性价比price performance ratio 使用态度utilizing attitude 保有量possess amount retaining amount 发生率occurrence rate 品牌知名度brand popularity 使用寿命service life 平均值average point 主要发现main discoveries 产品可靠性product reliability 企业性质enterprise nature 主要方法major methods 配额抽样quota sampling 计算过程calculation process 加权处理weighting process 权数weight number 抽样方法sampling method 抽样原则sampling principle 分层抽样tier sampling 抽样框sampling scope 置信度confidence level 销售旺季peak season of sales 销售容量sales capacity 品牌形象brand image 调研方案research plan 项目执行project implementation 定性qualitative 定量quantitative 样本构成sample formation 报告说明report description 铺货率coverage rate 提及率reference rate 美誉度reputation 选择倾向preference trend 推荐倾向recommendation trend 销售行为sales behavior 使用结构utilizing structure 消费习惯consumption habit 品牌个性brand personality brand individuality 陌生因素unfamiliar factor 品牌表现brand performance 品牌性能brand capability 到达率arrival rate 销售倾向sales trend 竞争研究competition research 高端high end 中高端mid high end 低端low end 用户研究customer research 竞争格局competition structure 销售范围sales scope 生产规模production scale 渠道研究channel research 重点区域key regions 推广对象promotion objects 发展战略development strategy 消费研究consumption research 总体分析general analysis 行业特征industrial features 总销量total sales volume 价格走势price trend 利润走势profit trend 推广政策promotion policy 管理政策management policy 销售利润sales profit 基本信息 基本资料basic information 消费观念consumption concept 质量可靠quality reliability 销售策略sales strategy 销售区域sales regions 销售方式sales methods 分销渠道distribution channels 营销费用marketing expense 市场范围market scope 品质优势quality strength 企业资质enterprise qualification 市场空白market vacancy 返点利润commission profit 技术含量technical content 成本核算cost accounting 利润空间profit margin 检测报告inspection report 企业信誉enterprise credit 销售分析sales analysis 需求量demand quantity 销售渠道sales channel 销售增长sales increase 目录contents 销售链sales chain 价格接受度price sensitivity 研究体系research system 研究力量research capacity 商务市场commercial market 行业研究industrial research 热点行业hot industries 商机business opportunity 集团用户corporate customer 研究团队research team 项目经验project experience 内部资源internal resource 外部支持external support 研究经验research experience 抽查random inspection 成功案例successful cases 项目背景project background 项目成效project effectiveness 市场前景market prospects 消耗量consumption volume 市场容量market capacity 投资研究investment research 商业环境commercial environment 商圈business circles 第三方物流the third party logistics 汇率exchange rate 利率interest rate 通货膨胀率inflation rate 生命周期life cycle 技术预测technical forecast 情景分析scene analysis 交叉分析cross analysis 出货量output volume 购买量purchasing volume 最大值maximum value 最小值minimum value 时间序列time sequence 制造商manufacturer 批发商wholesaler 零售商retailer 经销商distributor 代理商agent 自由竞争水平free competition level 寡头竞争水平monopoly competition level 核心竞争力core competence 客户期望customer expectations 客户抱怨customer complaints 忠诚度loyalty level 调查管理survey management 产业政策industrial policy 投资前景investment prospects 市场预测market forecast 促销策略promotion strategy 专项调研specialized research 市场机会market opportunity 产业链industry chain 行业绩效industrial performance 行业界定industrial definition 市场潜力market potentials 综合绩效comprehensive performance 行业概况general situation of the industry 主要产品main products 主要统计数据main statistical data 行业重要性industrial significance 行业特点industrial features 行业结构industrial structure 产业集中度industrial concentration ratio 企业集中度enterprise concentration ratio 地区集中度regional concentration ratio 行业经济类型结构industrial economic type structure 成本及费用构成cost expense structure 市场份额market share 主要产品状况main product conditions 市场竞争特点market competition features 进出口状况imports exports 企业概况enterprise surveys 企业分组分析enterprise grouping analysis 销售情况marketing situations 个案case studies 发展环境development environments 行业政策industrial policies 进口税率import rates 国家统计局the National Statistics Bureau 华通公司ACMR 提示prompt 假设检验assumption inspection 简单需求simple requirement 中等需求middle requirement 复杂需求complex requirement 主要用途main purposes major applications 购买行为purchasing behavior 采购发起者purchasing initiator 采购决策者purchasing decision maker 采购执行者purchasing executive 调查研究research 计划书proposal 国际铜业协会ICA China 调研方案设计research design 数据和信息data and information 年度数据annual data 综合报告comprehensive report 报告格式report format 研究地域范围research regional scopes 研究方案research design 主要结果main result 汇总说明summary 访问对象interviewee 深度访问in depth interview 问卷确定settle questionnaires 代理培训train agents 质量控制体系quality control system 结果演示result presentation 调研需求确定determination of research demand 内部交流internal exchange 项目理解project understanding 研究设计research design 项目团队project team 品牌监测体系和基准brand monitoring system and standard 传播策略publicity strategies 意见带头人key decision makers 总体研究框架overall research framework 品牌规划brand planning 规划实施plan execution 品牌追踪brand follow up 总体研究流程overall research flow 测量品牌现状measurement of brand situation 测量结果分析analysis of measurement result 执行内容execution contents 接触渠道contact channels 认知阶段recognition stage 感知阶段perception stage 行为阶段action stage 购后阶段post purchase stage 认知度recognition degree 熟悉度familiarity degree 满意度satisfaction degree 推荐度recommendation degree 喜爱度favor degree 偏好度partiality degree 信任度confidence degree 购买者反映模式buyer reflection mode 层次效果模式tier effect mode 二步法2 step method 北京华通人市场信息有限责任公司All China Market Research Co Ltd 行业研究中心Industrial Research Center 调查目的research objective 调查内容research content 调查方法research method 细则rules 调查费用research cost 研究成果research results 项目组成员project team 项目计划书project proposal 统计数据statistical data 比率ratio 定购流程purchasing flow 开发商developer 总包商contractor 分包商sub contractor 发订单流程order placement flow 法规标准rules and standards 报告起草report drafting 主要案例main cases 项目总监project supervisor 主要联络人principal liaison 应用领域application fields 发展现状development status 用户态度customer s attitude 总体general 用户品牌认知customers recognition of brand 用户品牌评价customers evaluation of brand 行业状况industrial conditions 交叉检验cross examination 资信调查credit research 人员配置personnel allocation 销售份额sales share 接触率contact ratio 目标竞争者target competitor 项目报价project quote 下游用户downstream customers 市场概况general situation of the market 影响因素influencing factors 中低端mid low end 战略群体strategic groups 进口厂商importer 国内厂商domestic manufacturer 企业类型enterprise type 国内生产厂domestic plant 销量sales volume 价格优势price advantage 代表企业representative enterprise 价格波动price fluctuation 优势领域advantageous fields 增长点point of growth 优势行业industries of strength 定期保养regular maintenance 优劣势advantages and disadvantages 品牌管理brand management 市场推广market promotion 信息渠道information channel 企业状况enterprise conditions 产品状况product conditions 销售状况sales conditions 售后服务after sales service 营销渠道sales channel 渠道管理channel management 组织结构organizational structure 保税区bonded zone 现状current status 产品来源source of product 典型用户typical customers 标准周期standard period 销售模式sales modes 销售区域划分distribution of sales regions 供货周期delivery period 境外存货overseas storage 境内销售domestic sales 销售格局sales modes 渠道设置channel allocation 考虑因素factors considered 考察research 评估evaluation 总代理general agent 毛利率gross profit 跟踪服务follow up service 业务网络business network 服务点service station 特约维修服务点franchised service station 底价保护bottom price protection 返点profit return 项目竞标project bidding 折扣度discount rate 处罚措施penalty measure 授权制造商authorized manufacturer 研发能力R D ability 外部资源external resources 多级式服务体系multi level service system 客户满意度customer satisfaction 建议suggestions 执行报告executive report 市场细分标准market segmentation standard 需求分析demand analysis 特征分析feature analysis 波峰peak 高潮climax 一般制造业general manufacturing industry 连续制造业continuous manufacturing industry 使用量consumption 经济类型economic type 使用方式utilizing methods 产品类型product type 高利润high profit 垄断行业monopoly industry 敏感sensitive 不同用途different purpose 购买意向purchase intention 故障率failure rate 维护成本maintenance cost 显著性检验significance test 品牌缺憾brand demerit regret 重要性significance 产品油效product fuel efficiency 配件价格accessory price 服务支持及时性efficiency of service support 配件供应及时性efficiency of accessory supply 销售网络覆盖率sales network coverage 偏好preference 产品认证product certification 排放标准discharge standard 配备比率equipping ratio 主要业务main business 员工数量staff number 核心调研内容key contents of research 推导方法derivation method 研究方法research method 短卷样本short questionnaire sample 长卷样本long questionnaire sample 甄别问卷screening questionnaire 分类界定classification definition 行业既定preset industries 国有企业state owned enterprise 私营 民营企业private non governmental enterprise 外资 合资企业foreign funded joint ventured enterprise 国有独资公司state owned sole investment company 国有联营企业state owned associated company 私营独资企业private sole investment enterprise 私营合伙企业private partnership enterprise 私营有限责任公司private company with limited liability 私营股份有限公司private incorporated company 中外合资合作企业Chinese foreign joint ventured or cooperative enterprise 港澳台合资合作企业HK macau and Taiwan joint ventured or cooperative enterprise 外商独资企业foreign sole investment enterprise 港澳台独资企业HK macau and Taiwan sole investment enterprise 集体企业collective enterprise 集体联营企业collective associated enterprise 股份合作企业joint stock enterprise 股份有限公司stock company with limited liability 项目局限project limitation 空中交通管理中心air traffic control center 调查方法research method 一线品牌first line brand 二线品牌second line brand 结论conclusion 广告形式advertisement forms 促销形式promotion methods 知觉图awareness chart 分布图distribution chart 市场集中度market concentration degree 生产状况production conditions 本地化生产localized production 销售状况sales conditions 总分析general analysis 医疗行业medical care industry 电子行业electronics industry 购买决策purchase decision 写字楼office buildings 商场shopping centers 供电行业power supply industry 概述overview 畅销产品best seller 考虑因素consideration factors 人际关系human relations 经销业绩 经营业绩sales performance 路牌广告guidepost advertisements 生产企业manufacturing enterprise 最终用户 终端用户end user 采购权purchasing right 采购频率purchasing frequency 宏观政策macropolicy 市场竞争market competition 回款周期payment period 过度竞争excessive competition 市场饱和market saturation 行业预测industrial forecast 资金闲置idle funds 企业报价enterprise quote 生产投入production investment 消费比例consumption proportion 应用范围application scope 公开招标public bidding 内部招标interior bidding 议标negotiated bidding 政策取向policy orientation 消费领域consumption areas 自主权self determination 市场细分market segmentation 工程代理engineering agents 营销建议marketing suggestions 价格调整price adjustment 盲目生产blind production 企业形象enterprise image 研究目标project objective 增长动力increase motivity 消费特点consumption feature 报告局限report limitations 使用性能service performance 市场报价market quote 本体价格noumenal price 成套价格whole set price 成交价格bargain price 折扣幅度discount range 回款方式payment modes 质保金quality guarantee deposit 坏帐bad debts 产品容量product capacity 市场规划market plan 品牌战略brand strategy 名牌战略name brand strategy 个人销售individual sales 团体销售group sales 品牌评价brand evaluation 营销环境marketing environment 分析结构analysis structure 推估estimate 市场细分market segment 研究模型research model 分析模型analysis model 满意度customer satisfaction 调研方法research methods 研究内容research contents 质量控制quality control 年度报告annual report 月度报告monthly report 分析和预测analysis and forecast 报告系统report system 竞争状况competition conditions 营销策略marketing strategy 使用行为utilizing behavior 使用效果utilizing effect 需求结构demand structure 运营状况operating conditions 流通渠道distribution channel 开发策略development strategy 需求特征demand features 优势strength 专家资源expert resource 研究平台research platform 研究支持research support 数据库database 专业背景professional qualifications 研究宽度in depth of research 企业调查enterprise investigation 电访中心telephone interview center 商务采访business interview 使用动机utilizing motive 动态监测dynamic monitoring 盲区blind areas 追踪follow up 人口规模population scale 冷链cold chain 流行趋势prevailing trends 倾向变动tendency change 长期趋势变动long term tendency change 循环变动circulation change 周期变动period change 季节变动seasonal change 不规则变动irregular cha