新应用大学英语第一册新版课件Unit 6-E-commerce.ppt

,Unit6E-commerce,NewAppliedCollegeEnglishBook1,Objectives,Afterstudyingthisunit,youwillbeableto:understandhowe-commercedevelopsandinfluencespeopleslife;learnthedevelopmentofonlineauctions;writeaparagraphbyusingclassification;usethesubjunctivemoodcorrectly;analyzetheadvantagesanddisadvantagesofonlineshopping.,Writinghowever,itisnotfoolproof.Thereareanumberofgreatdealsthatcanbedonethroughonlineauctions,butthereisnowaytobe100%sureaboutpurchases,sobuyersbeware!,FurtherReading,5Onlineauctions,suchaseBay,havecertainlyrevolutionizedthewaythatwebuythingsbutithasalsobroughtaboutnewproblems.AnyonewithaccesstotheInternetnowhastheopportunitytobeinvolvedinamarketplacewheretheycangetalmostanykindofproduct,whilealsobeingactivelyinvolvedinsettingtheirprice.Aswemovedeeperintothe21stcentury,forecastsestimatethatthetotalnumberofonlineauctionsaswellastypesofproductsofferedwillcontinuetogrow.,FurtherReading,网上拍卖1拍卖作为一种买卖物品或服务的方式已经存在了数千年。在拍卖过程中，卖方设定一个较低的起拍价，竞拍者开始逐渐加价，直到有人胜出。在过去，拍卖的对象仅限于大宗剩余商品、被取消赎回权的抵押品或者被没收的物品以及特殊物品，而且拍卖行仅在特定日期向本人亲自到场的竞拍者公开售卖。今天，拍卖成了电子商务的重要组成部分，并且每周七天、每天二十四小时都可以向全球买家售卖几乎任何物品。现在已经有了很多在线拍卖网站，其中遥遥领先的当属易贝，其次便是与之差距甚大的雅虎拍卖。21995年，皮埃尔奥米迪亚为了建立一个在线售卖具有收藏价值的佩兹糖果盒的论坛而创办了易贝。这个网站后来发展成了一个个人买卖商品的网络交易平台。在早期发展过程中，易贝仅仅被看作一个拍卖珍贵收藏品和古董的网站。现在它已经摆脱了那个形象，成为了最大的在线拍卖网站，人们所能想到的几乎任何东西都可以在上面进行买卖。每天都有18000多个类别的、超过1200万件物品在易贝网上挂出出售。在不到十年的时间里，易贝已经从一个小作坊发展成了一个强大的销售平台。,参考译文：,FurtherReading,3在线拍卖的销售关系主要有个人对个人、企业对企业和企业对消费者。先是将新、旧物品发布到网上（通常配有图片、描述、保修单和配送信息），然后由买家出价竞标。当拍卖（通常持续五到七天）结束后，出价最高的竞标者获胜，卖家会与之联系并进行交易。交易完成后，通常要求买卖双方给一个反馈，就对方的表现给予评价。后来的买家可以通过这些反馈来估量买家的信用度。4在一个出售如此海量物品的市场中，买卖双方几乎都不认识，因此期间出现一些问题也在所难免。在拍卖网上进行交易的确会给买卖双方都带来一定程度的风险。问题可能包括：物品损坏、物品与买家期望的不同、物品为被盗赃物，以及用被盗信用卡交易。良好的交易反馈记录可以帮助建立信任度，但这也并非万无一失。通过在线拍卖网站可以完成很多不错的交易，但是购买并非百分之百可靠，所以买家需要多加小心！,FurtherReading,5网上拍卖，比如易贝拍卖，给我们的购买方式带来了变革，但同时也带来了新的问题。只要有网络，任何人现在都有机会进入拍卖市场去购买几乎任何物品，并且可以积极参与竞价。在我们更深入地迈进21世纪的同时，估计网上拍卖的总数量和物品的种类也将继续增长。,FurtherReading,1.Inthepast,theseauctionswerelimitedtolargelotsofexcessmerchandise,foreclosedorconfiscatedgoods,orspecialtyitemsthatwouldbesoldtothepublicinpersonatanauctionhouseonaspecifieddate.1)large在此处作定语，修饰lotsofexcessmerchandise，意为“大规模的，大量的”。e.g.Thethiefstoleverylargesumsofmoneyfromthebank.2)句中的auctionhouse指的是“拍卖行”。3)specify:vt.具体说明，详述e.g.Theregulationsspecifythatyoumayuseadictionaryintheexamination.,FurtherReading,2.Todayalargepartofe-commerceconsistsofonlineauctions,sellingpracticallyanythingtoaworldwidepoolofbuyers,24hoursaday,7daysaweek.1)画线部分为现在分词结构作伴随状语，再如：Seeingthosephotos,sherememberedherchildhood.2)consistof一般不用于进行时态，意思是“由组成”。e.g.Thecommitteeconsistsoftenmembers.3)apoolof在这里相当于acrowdof，意思是“一大群”。,FurtherReading,3.EarlyinitshistoryeBaywasseenasnothingmorethananauctionsiteforthesaleofhard-to-findcollectiblesandantiques.1)nothingmorethan:only仅仅，只不过e.g.Itwasnothingmorethanashower.2)hard-to-find的字面意思是“难找到的”，可引申为“珍贵的，稀少的”，作collectiblesandantiques的前置定语，画线部分可转换为：collectiblesandantiqueswhicharehardtofind。,FurtherReading,4.eBayhassinceshedthatimageandisnowthelargestonlineauctionmarketplaceforjustaboutanyproductorserviceonecanimagine.1)shed:vt.摆脱；落下，使脱落e.g.Themagazineisdesperatelytryingtosheditsold-fashionedimage.Youmustlearntoshedyourinhibitions.2)justabout:几乎；大概e.g.Ivemetjustabouteveryone.,FurtherReading,5.Inlessthan10yearseBayhasgrownfromalivingroomexperimenttoapowerfulsellingtool.此处的alivingroomexperiment用了比喻的修辞手法，说明刚开始时易贝网的规模只有一个“小作坊”般大小，后面的apowerfulsellingtool与之形成对比，意为“强大的销售平台”。,FurtherReading,6.Onlineauctionsaremainlyperson-to-person,business-to-business,orbusiness-to-customersalesrelationships.此处的person-to-person、business-to-business、business-to-customer是按电子商务涉及的交易主体分成的三类销售关系：“个人对个人、企业对企业和企业对个人”。【缩写】business-to-business(B2B)business-to-customer(B2C),FurtherReading,7.Withsomanyproductsbeingsoldinamarketplacewhereboththebuyerandthesellerremainalmostunknown,problemsareexpectedtoarise.1)画线部分是with引导的复合结构作伴随状语。其结构是“with+名词+非谓语动词”。2)画线部分还包含where引导的定语从句，其前面的marketplace为先行词，表示地点。再如：ThisisthehousewhereIlivedtwoyearsago.3)beexpectedto:belikelytohappen预料，预期e.g.Parentscantbeexpectedtowatchtheirchildren24hoursaday.,FurtherReading,8.butthereisnowaytobe100%sureaboutpurchases,sobuyersbeware!该句中的noway是指“决不，不可能”，画线部分是指“绝对没有百分之百的可能性”。e.g.Theresnowaywecouldaffordthatsortofmoney.,FurtherReading,9.AnyonewithaccesstotheInternetnowhastheopportunitytobeinvolvedinamarketplacewheretheycangetalmostanykindsofproduct,whilealsobeingactivelyinvolvedinsettingtheirprice.画线部分是“while+现在分词”作状语，表示两件事情同时进行。再如：Whilewaitingforthetrain,Ihadatalkwithmysisteraboutherwork.,FurtherReading,10.Aswemovedeeperintothe21stcentury,forecastsestimatethatthetotalnumberofonlineactionsaswellastypesofproductsofferedwillcontinuetogrow.1)句首的as引导状语从句，意为“随着”。再如：Ashegrewolder,hebecamelessactive.2)画线部分为动词estimate的宾语从句，再如：Sheestimatesthattheworkwouldtakethreemonths.,FurtherReading,TaskFillintheblanksinthefollowingparagraphwiththewordsgivenbelow.Changetheformifnecessary.,Todayalargepartofe-commerceconsistsofonlineauctions,sellingalmostanythingtoagreatmanybuyersallovertheworld.In1995PierreOmidyarfoundedeBaywiththeintentofcreatingaforumtosellcollectiblePezcandydispensersonline.InitsearlydayseBaywasseenasanauctionsiteonlyforthesaleofpreciouscollectiblesandantiques.Itisnowthelargestonlineauctionmarketplaceforalmostanyproductorservice.Onlineauctionsaremainlyperson-to-person,business-to-business,orbusiness-to-customersalesrelationships.Withsuchagreatnumberofproductsbeingsoldinamarketplacewhereboththebuyerandthesellerarealmostunknown,problemsarelikelytoarise.Makingpurchasesthroughonlineauctionswillcauseacertainamountofriskforbuyersandsellers.,_,_,_,_,_,_,_,_,FurtherReading,Comprehension,TaskCompletethefollowingtablewiththeinformationthatyougetfromthetext.,_,_,_,_,_,FurtherReading,Level-upExercise,AppliedListeningandSpeaking,Task1Listentofiveshortconversationsandchoosethebestanswertoeachquestionyouhavejustheard.,AppliedLproveyourpointofviewdirectly;sumuptheopinionsofyourgroupmembers.,TeamProject,OnlineRetailersBenefitfromFemaleConsumers,ThesecretweaponsformanyofChinasboomingelectroniccommercialenterprisesarefemaleconsumers.Relevantdatashowthat,comparedtomen,womenshopmore,spendmoreandbringbiggerprofitstoretailers.ThenewgenerationofChinesee-commercecompaniesmakesfulluseofthepotentialoffemalecustomers.SharesofVipshop(),awebsitefocusingonsellingbrandedproductstoconsumersthroughoutChinaatagreatdiscount,haverisen30timesinthelasttwoyears,makinganinitialpublicofferingofitssharesontheNewYorkStockExchange.Women,accountingfor75percentofconsumersofthiscompany,bringin90percentoftheincome.Jumei(),anothere-commercewebsite,isfocusingonwomensconsumption,listedontheNewYorkStockExchangeonMay16,2014.Thegrossprofitrateofthisgroup-buyingwebsiteisamazing.Jumeisaidthatthemajorityoftheirconsumersarewomenandtheywilltrytheirbesttobecomethemostpopularonlineshoppingdestinationforfemaleconsumers.,AGlimpseofWorkplace,Eventhosewhosuccessfullycreatedmalecommercialenterprisesarenowtryingtoattracttheattentionoffemaleconsumers.ThemajorincomeofJD(JD.com)comesfromelectronicproductsandhomeappliances.Ittooknineyearstoachievethisbalance.Inordertoattractmorefemaleconsumers,JDincreasedproductssuchasclothing,furniture,cosmetics,foodandtoys.Withthesehighervalue-addedproducts,thecompanyexpectsitwillimprovetheprofitmargin.,Generallyspeaking,womenhaveagreaterpassionforshopping.ItseemsthatChine