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1,.,ModulesandvariationsNewgraphicsguidelinesDesignproposalsRolandBergerHamburg,November2001,2,.,ContentsPage,A.Standardslides3B.Lists(1)Factors,nospecificnumber7C.Lists(2)Factors,specificnumber13D.MatrixFactors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Ninekeychangescomparedtotheoldstandards73,3,.,A.Standardslides,4,.,Methodologicalcompetence,Keyprojects,Industrycompetence,Professionalexperience,Languages,Education,Consultantprofile:firstname,lastname,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position:xxxxxxxxxxxxxxxxxxxxxxxx,Germanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born:xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality:xxxxxxxxxxxxxxxxxxxxx,Updated:mm/year,5,.,Organizationalchart,6,.,Organizationalchart(includingheadcount),7,.,B.Lists(1)Factors,nospecificnumber,8,.,Listshorizontal(variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,9,.,Listsvertical(variations),.,.,.,.,.,1,2,3,4,10,.,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,11,.,Setsofguidelines,2,3,4,5,Guidelines1,Guidelines2,Guidelines3,Guidelines4,Guidelines5,Comments1,Comments2,Comments3,Comments4,Comments5,1,12,.,13,.,14,.,STUDYOBJECTIVE,15,.,1,2,3,4,5,16,.,C.Lists(2)Factors,specificnumber,17,.,Pyramid(3or4levels),18,.,Pyramid(5levels/centered),19,.,3factors(interwoven),.,.,.,1,2,3,20,.,Commonground,21,.,4factors(1),22,.,factor,factor,factor,.,factor,.,23,.,4factors(2),24,.,4factors(3),1,2,3,4,Factor1,Factor2,Factor3,Factor4,25,.,4factors(3aweighted),2,3,4,Factor1,Factor2,Factor3,Factor4,26,.,4factors(3bdynamic),1,2,3,4,Factor1,Factor2,Factor3,Factor4,Fourdynamicfactors,27,.,6factors(variation),28,.,D.MatrixFactors,comparisons,29,.,Matrix/table(Horizontal/verticalcomparisonofdatavariations),1,2,3,4,30,.,Specialtypesofmatrixopportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,31,.,Specialtypesofmatrixprosandcons,1,2,3,32,.,Specialtypesofmatrixcontroversy,1,2,3,4,33,.,Specialtypesofmatrixconflict/tension(1),34,.,Specialtypesofmatrixconflict/tension(2),35,.,Specialtypesofmatrixbottomup/topdown(1),BOTTOMUP,TOPDOWN,.,.,36,.,Specialtypesofmatrixbottomup/topdown(2),.,.,BOTTOM,UP,TOP,DOWN,1,2,37,.,Specialtypesofmatrixequilibrium,38,.,Specialtypesofmatriximbalance,39,.,Unitofmeasure,40,.,Riskmanagement,Title,41,.,E.Process(1)Factors,steps,42,.,Processes,1,2,3,43,.,Process/phases,1,2,3,4,5,Phase1,Phase2,Phase3,Phase1,Phase2,Phase3,1,2,3,4,44,.,Cycles(1)(colorpresentation),45,.,Cycles(2),46,.,Spirals(orthogonal),1,2,47,.,Hurdles,48,.,Resistance/obstacles,1,2,5,7,3,4,6,49,.,Filters,1,2,4,5,3,6,50,.,Changeofmindset/direction,1,2,3,4,51,.,Nodes/interfaces,1,4,3,7,5,6,8,9,2,52,.,Pressure,1,2,53,.,Increase/decrease,1,2,3,4,5,6,7,8,54,.,Varioustypesofbrackets(tobeusedinsteadofblockarrows),1,2,3,4,5,6,7,8,9,10,11,55,.,F.Process2Factors,impact,56,.,Consequences(1),.,.,.,.,.,.,57,.,Consequences(1a),.,.,.,.,.,.,58,.,Consequences(2),59,.,Consequences(3),.,.,.,.,60,.,Consequences(4),.,.,.,.,1,2,61,.,Impact(3factors),QUALITY,TIME,COST,62,.,Impact(4and6factors),63,.,Impact(4factors),Factor3,Factor2,Factor4,Factor1,Genericdescriptionofthe4factors,64,.,Impact(5factors),Factor3,Factor2,Factor4,Factor5,Genericdescriptionofthe5factors,Factor1,65,.,Impact(6factors),Factor2,Genericdescriptionofthe6factors,Factor3,Factor1,Factor5,Factor4,Factor6,66,.,Impact(7factors),Factor3,Genericdescriptionofthe7factors,Factor2,Factor6,Factor4,Factor5,Factor7,Factor1,67,.,Impact(8factors),Factor3,Genericdescriptionofthe8factors,Factor2,Factor6,Factor7,Factor4,Factor5,Factor1,Factor8,68,.,6successfactors,Impactandresult(1),69,.,Impactandresult(2),5successfactors,70,.,Circulation(2factors),71,.,Circulation(3factors),72,.,Circulation(4factors),73,.,Circulation(5factors),74,.,Circulation(6factors),75,.,Circulation(7factors),76,.,Circulation(8factors),77,.,Vision,Vision,78,.,Action/reaction,79,.,Action/reaction,80,.,Valuechain,Customer,Supplier,Development,Production,Sales,Distribution,Company,81,.,G.Process3Factors,interlinked,82,.,Action/reaction(1),83,.,Action/reaction(2)(transparentcolorpresentation),84,.,Action/reaction,85,.,Interaction,1,2,3,86,.,Jigsawpuzzle,87,.,Spiral,88,.,Annex:Ninekeychangescomparedtotheoldstandards,89,.,Donotuseblockarrows,Usevariationsinstead,1,2,3,4,1,2,3,4,BACKUP,NewContentdesignKeychangesregardinglean,linear,literal,Donotuseshadingorborders,Instead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly,Donotuseovals,Instead,useAutoShapeswithcornerscompletelyroundedoff,Donotusestickerswithlines,Instead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderarea,Donotputnumbersincircles,Instead,puttheminsquares(keyblueshade1),whitelettering,bold,Ifboxesareused,90,.,Donotpositiontextbehindgraphics,Positiontexttothesideofgraphicsinstead,Arrowfunctioncanbeswitchedonandoff/positionedtotheside,Textiseasytoreadifnotpositionedbehindgraphics,Donotusespeechbubbles,Instead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!),Donotusebigmulticoloredcartoons/ClipArt,Instead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions),Donotuseminiaturechartsasnavigators,Instead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point,1,2,3,4,NewContentdesignKeychangesregardinglean,linear,literal,91,.,Text,Text,Text,Text,92,.,93,.,Action/reaction,94,.,Againstthetide/withthetide,Againstthetide,Withthetide,.,.,.,.,.,.,95,.,Balance/imbalance,96,.,Balance/imbalance,97,.,Balance/imbalance,98,.,Chances/risks,99,.,Changeofdirection,Momentofdirectionalchange,100,.,Chinamap,Level1textLevel2textLevel3text,101,.,Columnsandtables,ColumnTitle1,Category1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,Category3,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,102,.,Columnsandtables,ColumnTitle1,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,ColumnTitle2,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,TypeyourphrasesandsentenceshereTypeyourphrasesandsentenceshere,103,.,Columnsandtables,104,.,Barchart,GraphTitle,105,.,Columnchart,Youcanputyourpointsherelikeconclusion,Unit,CAGR?%,GraphTitle,106,.,Columnchart,GraphTitle,CAGR?%,107,.,Columnchart,GraphTitle,GraphTitle,Unit,Unit,108,.,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,109,.,Columnchart,GraphTitle,Level1textLevel2textLevel3text,Unit,110,.,Columnchart,GraphTitle,CAGR?%,111,.,Columnchart,GraphTitle,GraphTitle,Unit,Unit,112,.,Columnchart,Category4,Category3,Category2,Category1,Column1,000,000,000,000,000,GraphTitle,Category5,000,Total,Series1,Column2,000,000,000,000,000,000,Series2,Series1,Series2,113,.,Columnchart,SubTitle,SubTitle,SubTitle,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,SubTitle,SubTitle,SubTitle,Series1,Series2,Series3,DashLine,114,.,Conflict,115,.,?,Conflict,116,.,投资方式,投资区域,投资方式,投资区域,投资方式,投资区域,117,.,Consequences(2),.,.,.,.,118,.,Consequences(3),119,.,Consequences(4),.,.,.,.,.,.,.,.,120,.,Consequences(5),.,.,.,.,.,.,.,.,.,.,121,.,Consequences(2),122,.,Consequences(3),123,.,Consequences(4),124,.,Consequences(5),125,.,Consequences,1,2,3,4,5,6,126,.,Consultantsprofil(English),FirstnameLastname,Position:.,Yearofbirth:.,Nationality:.,Languages,19901994,Education,Updated:MM/YY,Professionalexperience,Methodologicalcompetence,Since10/1992,Industrycompetence,Keyprojects,127,.,Cooperation,128,.,Cooperation,129,.,内,外,外,内,企业文化,品牌,Cooperation,130,.,Costbreakdownchart,Value,Value,Value,Value,Value,Value,Unit,GrossMargin,Cost,Component(%),Component(%),Component(%),Component(%),Component(%),Component(%),131,.,Deadend,132,.,Dependance,133,.,Development,134,.,Dice,135,.,Direction,136,.,Factors(2),137,.,Factors(3),138,.,Factors(3),139,.,Factors(3),140,.,Factors(4),141,.,Factors(4),142,.,Factors(4),143,.,Factors(4),144,.,Factors(6),145,.,Factors(6),146,.,Factors(8),147,.,Factors(4),148,.,Factors(5),149,.,Factors(5),150,.,Feedback,151,.,Feedback,152,.,Feedback,153,.,Feedback,154,.,Feedback,155,.,Filter,156,.,Filter,Initialsituation,1.Criterion,2.Criterion,3.Criterion,Result,157,.,Flexibility,158,.,Flexibility,Ability,Intention,Flexibilty,159,.,Flexibility,160,.,Focusexpansion,t,t,161,.,Growth,162,.,Guidelines,163,.,Harmony,164,.,Hurdlesandbrakes,CompanyX,165,.,Impact,.,.,.,.,.,.,.,166,.,Influence(1factor),167,.,Influence(2factors),168,.,Influence(2factors),169,.,Influence(4factors),170,.,Influence(4factors),171,.,Influence(6factors),172,.,Input/output,.,.,173,.,Interaction,174,.,Marginchart,100%,?%,Label,?%,Label,?%,Label,?%,Label,?%,Label,TotalinValue,Index,Label,Label,Label,Label,Label,Label,000,000,000,?%,?%,?%,000,?%,?%,000,000,175,.,Matrix,176,.,Matrix,177,.,Matrix,Dimension2,Dimension1,Scale,Scale,Scale,Scale,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,Level1textLevel2textLevel3text,178,.,Matrix,Label,Label,Label,Label,DimensionII,Content,DimensionI,Label,Label,Content,Content,Content,Content,179,.,Measuresplanplannedactivities,Overview:,Activities,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Wk.,Comments,180,.,Measuresplanplannedmeasures,Activity:,Asof:,Objective:,Results:,Responsible:,Support:,Measures:,.,.,.,.,.,.,.,.,181,.,Measuresplanplannedindividualsteps,Measure:.,No.,Asof:,1.,.,Individualsteps,Responsible,Support,Formofresult,Start,Dura-tion,Dead-line,Pro-ject,Com-pleted,.,.,.,.,.,.,.,.,182,.,Models,Typeyourphrasesandsentenceshere,Level1textLevel2text,Step1,Step2,Step3,Step4,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,Typeyourphrasesandsentenceshere,183,.,Moonchart,Bar,Ball,Bar,Arrow,184,.,Multipliers,.,+,+,+,.,+,=Projektteams,185,.,Multipliers,186,.,Mutuality,187,.,Mutuality,188,.,Obstacle,189,.,Obstacle,.,.,190,.,Obstacle,191,.,Organizationalandflowchart,192,.,Organizationalandflowchart,Pantene,Jiehua,NewBrand,Rejoice,Head&Shoulders,Ulan,Whisper,Ariel,Tide,JVBrands,Crest,ProfessionalMarketing,Safeguard,ZestCamay,AssistantBrandManager,2-5perBrand,Media&CommercialProduction,MarketingManager,DimitriPanayatapolous,SchoolProgramGroup,NursesforSchoolProgram,RandallBeardMarketingDirector,ReneCoMarketingDirector,KenDoiMarketingDirector,RobinOxendineMarketingManager,PeterFoystonMarketingManager,Laundry,Haircare,Toothpaste/Soap,Skincare/Paper,VacantGeneralManager,BradCasperGeneralManager*,VacantGeneralManager,VirginiaLeeVicePresident*,MarketingOrganization,193,.,Organizationalandflowchart,CompetitiveModels,MarketResults,FeasibleScenariosIndiaChinaPhilippines,SuccessRequirements,BacardiStrategy,AsiaWhiskyOpportunityAssessment,MarketArchetypeModelSizingPricing,BacardiStrategyOverlap,DetermineWhethertoProceedFurther,Execute,WillwhiskyhelptobuildBacardirumglobally?,Arethereopportunitiesforwhiskyintherestoftheworld?,Yes,DevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategies,ProcessMap,194,.,Option,1,2,3,195,.,Option,1,2,3,4,196,.,Option,quit,develope,197,.,Penetration,198,.,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,199,.,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,Series1,Series2,Series3,Level1textLevel2textLevel3text,100%=XXXX,200,.,Piechart,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,Series1,Series2,Series3,ChartTitle,Label%,Label%,Label%,Label%,Label%,ChartTitle,Label%,Label%,Label%,Label%,100%=XXXX,100%=XXXX,100%=XXXX,100%=XXXX,201,.,Plus/minus,.,.,202,.,Plus/minus,.,.,+,203,.,Plus/minus,204,.,Plus/minus,205,.,Plus/minus,206,.,Portfolio,+,+,207,.,Portfolio,+,+,+,+,208,.,Pressure,209,.,Pressure,210,.,Pressure,211,.,Prioritization,Prioritization,212,.,Process,213,.,Process,1,2,3,4,1,2,3,4,5,214,.,Processdecrease,1,2,3,4,5,215,.,Project,PhaseI,PhaseII,PhaseIII,216,.,Project,weeks,weeks,PhaseI,PhaseII,4,3,1,2,217,.,Projectprocedure,Phases,Timerequired,Projectfeatures,.,.,PhaseI.,PhaseII.,.,.,PhaseIII.,weeks,weeks,weeks,1,2,3,4,218,.,Puzzle,219,.,Resistance,.,.,220,.,Restructuring,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Improvementofliquidity,Costreduction,Reductioninpersonnel,Structuralchange,Positioningonthemarket,Restructuringdoesnotmean.,But.,221,.,Rethink,222,.,Separation,223,.,Separation,.,224,.,Separation,225,.,Spinningoffpartsofacompany,226,.,Storyboard,227,.,Storyboard,228,.,Strengths/weaknesses,Strengths,Weaknesses,Weaknesses,Strengths,.,.,.,Today,Tomorrow,229,.,Table,230,.,Table,231,.,Table,232,.,Table,233,.,Table,234,.,Table,235,.,Target(1factor),236,.,Target(2factors),237,.,Target(3factors),238,.,Teamorganization,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,Client,RittenHouse,N.N.N.N.,N.N.N.N.,.,.,.,.,.,.,.,.,239,.,Textblocks(2),.,.,240,.,Textblocks(3),.,.,.,241,.,Textblocks(4),.,.,.,.,242,.,Textblocks(5),.,.,.,.,.,243,.,Textblocks(2),.,.,.,.,244,.,Textblocks(3),.,.,.,.,.,.,24

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