新编剑桥商务英语unit_9PPT课件

.,Module9,.,Contents,9.1branding9.2gettingthrough,.,9.1Branding,Reading:Whatsthatsmell?,Speaking:Discussingbranding,Grammar:Relativeclauses,Reading:Chineseluxuryobsession,4,1,2,3,.,Reading:Whatsthatsmell?,1.Whatisyourfavoritebrandof?coffee?soap?clothes?Tellyourpartnerandexplainwhyyouchoosethatparticularbrand.Isyourchoiceproductorservicebecauseofitssmell?,.,2.Readthefollowingarticleandwriteinthecorrectletter,A-G,forthemissingphrases.,.,Reading,TranslationScanthetextCompletethearticlewiththephrasesUnderlineanysmellExamplesofhowcompanieshaveusedthesesmellsSynonymsforthewordsmellTextstudytitle,.,句子翻译：A-G,A.wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-the-wayicecreamshop在那里，锥形华夫卷筒的香气弥漫在空气中，使游客的脚步不由自主的走向一家地点偏僻的冰激凌店B.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmells,.,D.whoserecently-introducedcellphonekeypadwaslavender-scented它最近推出的手机键盘散发出薰衣草香味E.whenitbegantwelveyearsagoF.whysomanycompaniesarenowassociatingbrandswithascent为什么现在有如此多的公司热衷于将品牌与某种香气联系G.whowalkaroundreceptionwillgetawhiffofachocolatechipcookie走在前台四周的人会闻到芬芳空气公司生产的巧克力碎饼香味,.,Languagepoints,Whatisthatsmell?那是什么味道？闻香而动香气与品牌,.,Para1,VanEpps范艾普Bree.VanDeCamp_布里范德坎普,.,Briefcase手提箱Takeoff将取走Strip条状物，paperstrip纸条SmellofSugarandbutter带有黄油味道的香甜气息Fragrance芳香，花香ScentAir芬芳空气ThescentofawomanBrandidentity品牌识别,.,Para2,Jingle广告歌InthemoodVanillaandmandarin香草-柑橘味MandarinLanguage普通话Mandarinduck鸳鸯MandarinOrange橘子GetawhiffofWhatisbetterthanhavingabrandpeoplewanttousebecauseoffragrance?还有什么比用香味增加品牌吸引力更为巧妙的方法呢？,.,FragranceasamarketingtoolSonyDoubletreeHotelProctorandGamble,.,Para3Custom定制的Quadruple成为四倍的Para4Liquidaroma芳香剂Cartridge芯式容器，套筒Dial调节控制器Refill重新装满Out-of-the-way偏僻的，不为人知的,.,Para6Smellhasagreaterimpactonpurchasingthaneverythingelsecombined.Ifsomethingsmellsgood,theproductisperceivedasgood.气味对于购买欲望的影响比所有其他影响因素结合起来影响都打。一个产品如果闻起来舒服，人们就会认为他是好产品,.,UnderlineanysmellSugarandbutter带有黄油味道的香甜气息Vanillaandmandarin香草-柑橘味WhiteteaLavendercherry,.,ExamplesofhowcompanieshaveusedthesesmellsPara2:instorestoputcustomersinthemoodforbuying(Sony)Attractthecustomerstodisplays(P&G)Para5:makeshopperswaitlongerVisitanout-of-the-wayicecreamshop(HardRockHotel)CreatetheperceptionthattheproductisgoodMobilphonekeypad(LG)Onbillboards(L,Oreal),.,SynonymsforthewordsmellAroma香味，香气，强烈的弥漫的香味Odour气味，香味或臭味Scent较弱的香味Fragrance香味，芬芳，尤指花香，比scent更清新甜美,.,Speaking:Discussingbranding,1.Trytocompletethesentencesbelowaboutwhatyouhaveread.Tellyourpartnerwhatyouthink.,OnethingthatinterestsmeaboutthisisOnethingthatsurprisesmeisOnethingthatIfindhardtobelieveis,Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.,OnethingthatsurprisesmeisthatScentAirsturnoverhasquadrupledasaresult.,ThesalesofHardRockHoteljumped45%inthefirstsixmonthsafteraScentAirdevicewasinstalled.,.,Reading:Chineseluxuryobsession,ReadaboutluxurybrandsinChina.Eachlinecontainsonemistake(includingpunctuation).Correctit.,.,Chineseluxuryobsession0.WhenthatmanypeoplevisitcitiesinChina,theyarestillsurprisedtoseetheluxury00.brandswhonormallyfillthefashionboutiquesofNewYorkandParis.Butina1.countrywhichmoreandmoreyoungpeoplehavebecomebig-spendingconsumers,2.theworldstopbrandsattracttwenty-andthirty-somethingswhat,inarecentsurvey,3.saytheywanttoseizeeveryopportunitytoenjoylife.TakeMissYu,whosmonthly4.salaryis5,000yuanworkingasajournalist.Sheregularlystopsbytheboutiques5.where,youcanfindLouisVuittonorGucci.Sheexplainsthereasonwhen:Ithinka6.bagworth10,000yuanismoresuitableformethan100bagsat100yuaneach.7.Andherfashioncollection,whoseincludesnamessuchasChanel,Burberryand8.Prada,isfarfromuniqueinacountrywhytheproportionofluxurygoodspurchased9.nowadays,is40%comparedtoonly4%globally.,which,where,who,whose,deletecomma,why,which,where,deletecomma,.,BoutiqueBig-spendingMonthlysalaryLouisVuittonGucciChanelBurberryPrada,.,9.2Gettingthrough,Vocabulary:Telephonewords,Speaking:Makingphonecalls,Reading:Emailmarketing,4,2,3,5,Writing:Correctingandrewriting,Vocabulary:Telephonewords,1,Listening9.2,.,Listening9.2,KeywordsCustomercareStatementRepayment偿还AccountnumberBearwithGothroughCallback,.,3.AnotherpersonspeakstoanoperatoratGHLoansCustomerCare.Completetheformbelowwiththecallersinformation.,Callersname:(1)_AccountNo:(2)_Dateofbirth:(3)_Enquiry:Thecallerpaidpartofher(4)_butithasntappearedonthe(5)_.Itwasfortheamountof(6)_.Action:Callherbackon(7)_at(8)_.,GHCustomerCare,AbiKaye,TI3662,21stApril1981,loanearlylastmonth,statement,fivethousandeuros,0172443929,four,.,Vocabulary:Telephonewords,1.Replacethewordsinboldinsentences1-10withawordorwordsfromthebox.Thenlistenagaintotheconversationsfromthelastexercises.,suitcall/backbearwithmeSothatwasput/throughholdunavailabletaketakeoneput/onhold,1)Allofouroperatorsarecurrentlytoobusytoansweryourcall._2)Pleasewait._3)Couldyouconnectmetosomeone?_me_4)Waitamoment,please._5)CanIwritedownyourname,please?_6)Canyouwaitformeforasecond?_7)Imjustgoingtomakeyouwait._8)CanIgetbacktoyou?_you_9)Letmereadthatbacktoyou.Itszerooneseven,twodoublefour,threeninetwonine._.10)Whenwouldbeconvenientforyou?_,unavailable,take,hold,put,through,One,take,bearwithme,put(you)onhold,call,back,Sothatwas,suit,.,2.Writethemissingparticlefromtheboxinthecorrectpositiontocompleteeachsentence.Theremightbetwopossibleanswers.,backonbackuponoutupforwardbackdown,1)Pleasedontputthephone.2)Letmecallyoulater.3)Letmereadthattoyou.4)Imjustlookinghisnumberonthecomputer.5)DoyoumindifweputthemeetingtoTuesday?6)Wellbringtheschedulebyaweek.7)Holdamoment.8)Sorry,thebatteryonmymobileisabouttorun.9)Sorry,hestiedwithsomethingatthemoment.CanIhelp?10)Imjustputtingyouholdforamoment.,down,back,back,up,back,forward,on,out,up,on,.,Speaking:Makingphonecalls,Workinpairsandpractisemakingsometelephonecalls.Trytousesomeoftheexpressionsandphrasalverbsonthispage.,StudentACall1YoursurnameisJingshan.Youtelephonecustomercareatyourbank.YouraccountnumberisHIE3644756.Youpaidin$3,760lastmonthbutitdoesntappearonyourstatement.Yournumberis9807655544.,.,StudentBCall1YouworkinCustomerCareatLSABanking.Takethecallersdetailsandfindoutwhattheproblemis.Youareunabletosolvetheproblemimmediatelysooffertocallbacklater.Dontforgettotakethecallersnumber.,CALLER:MESSAGE:ACCOUNTNUMBER:CALLBACKAT:,TELEPHONEMESSAGE,.,CALLER:Mr./Ms.JingshanMESSAGE:He/Shepaid$3,760intoaccount,butitisntonthismonthsstatement.ACCOUNTNUMBER:HIE3644756CALLBACKAT:(time)on9807655544,TELEPHONEMESSAGE,StudentBsmessage,.,Reading:Emailmarketing,1.Doyouoftenreceivethesekindsofemailinyourinbox?Doyouopenordeletethem?,Becomeanonlinemarketer-TEACHYOURSELFINJUST2HOURSIMPORTANT!IEarnProfitsWithoutDoingAnything-notrainingrequired,.,2.Readthisarticleaboutanemailmarketerandanswerquestions1-3.,Everymonth7,000peoplereceiveemailnewslettersfromDr.ManiSivasubramanian.Ingloriousitalics,capitals,underliningandbold,thesubjectlinesshout:ExplodeYourOnlineMarketingProfitsinJust14Days!orIMPORTANTEarnProfitsWithoutDoingAnythingAnythingDifferent!Butbeforeyoudeletethisspamfromyourinbox,Dr.Mani,ashepreferstobecalled,givesonlinehelpandadviceaboutmarketingaswellasworkingasapaediatricheartsurgeoninChennai,India.Hedonatesupto50%ofhisprofitsfromsellingmarketingexpertisetotheChildrensHeartFoundation,whichhecreatedtoprovideheartsurgerytopoorIndianchildren.SivasubramanianfirstdiscoveredtheInternetasasurgicalstudentin1996.Twoyearslater,hestartedsellingmedicalinformationonline.Laterherealizedhecouldpassonhisonlinemarketingexpertiseaswell-whichhedoesnowinfourteendifferentemailmarketingnewsletters,withtipsonhowtobecomeanonlinemarketer.Lastyearhetookhome250,000fromhisonlinework,whilestillworkingupto50hoursaweekattheInstituteofChildHealthandHospitalforSickChildren.Hisfoundationtookabout$10,000,whichhashelpedtopayforthirteensurgeriesacrossIndia.,.,Italics语调SubjectlinePaediatric儿科Chennai钦奈,.,1)WhydoesDr.Manisendemailnewsletters?A.Togivemedicaladvice.B.Togivemarketingadvice.C.Toadvertisehischarity.2)In1998,Dr.ManiA.startedsendingmarketingnewsletters.B.startedsellingmedicalinformation.C.setuptheChildrensHeartFoundation.3)ThequarterofamilliondollarsfromhismarketingworkA.werehisearnings.B.wenttohisfoundation.C.paidfornewsurgeries.,.,Writing:Correctingandrewriting,1.Readtheseguidelinesonusingemailatwork.CompletethetextwithwordsfromthefirstfivelinesofthearticleaboutDr.Maniontheabovepage.,1)Alwayscheckyour_forcorrectspelling,formality,grammarandpunctuationbeforeyousendit.2)Donotuse_.PeoplewillthinkyouareSHOUTING!3)Donotopen_.Itmaycontainavirus.4)AvoidmarkingallemailsUrgentor_.5)Useameaningful_linewhichisshortandclear.6)Dontletyour_fillup.Replyquickly.,email,capitals,spam,important,subject,inbox,.,Moreusefulrulesforemails,Withmailstopeopleyoudontknow,useformalexpressionssuchasDear,Iamwritingto.IlookforwardtoOrganizeyouremailsintofoldersSendmanyattachmentsinseparateemailsOnlyCCemail