现代超市调查报告分析(ppt 36页).ppt

Wal-Mart,vs,xinyijia,Groupmembers：肖婷胡珀邓巧琳刘申会,program,路线：天马集合沃尔玛新一佳调差内容：1、网上搜查资料2、场地分区、布置，服务3、某些商品价格及生产日期,briefintroductionWal-mart,WalmartStores,Inc.wasfoundedbyAmericanretaillegendMr.SamWaltoninArkansasin1962.Overfortyyearslater,ithasbecometheworldslargestprivateemployerandretailer,onthetopoftheFortune500listandhasbeenamongthemostvaluablebrandsformanyyears.,briefintroductionWal-mart,WalmartenteredtheChinesemarketandopeneditsfirstSupercenterandSamsClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,SamsClubs,andNeighborhoodMarkets.AsofAugust5,2010,Walmarthad189unitsin101cities,andcreatedover50,000jobopportunitiesacrossChina.,briefintroductionWal-mart,沃尔玛创始人：山姆沃尔顿,briefintroductionWal-mart,logo沃尔玛超市宣传视频.flv,briefintroductionxinyijia,新一佳超市有限公司成立于1995年，是深圳市民营领军标杆企业，是广东省流通龙头企业，是国家重点培育的二十强商业企业。公司创办以来，始终坚持“创新、服务、满意、第一”的经营理念，以“新鲜、干净、丰富、便宜”为宗旨，极大地满足了顾客“一站购齐”的购物需求赢得了广大消费者的喜爱。,briefintroductionxinyijia,10余年来，新一佳已先后在全国各地成功开设了连锁分店106家。2008年，新一佳保持稳健高速的发展态势，全国营业额将近175亿元，位居全国商业连锁企业第十七位。,新一佳创始人：邓彬兰,briefintroductionxinyijia,briefintroductionxinyijia,logo,Groupdiscussion,Throughthebriefintroduction,whichsupermarketdoyoulike？why？,ComparisonbetweenWal-martandxinyijia,a、数量个位置分布Wal-mart：3家。沃尔玛超市(雨花店)沃尔玛购物广场长沙黄兴南路分店沃尔玛购物广场长沙高桥分店,ComparisonbetweenWal-martandxinyijia,a、数量及位置分布新一佳：13家。长沙侯家塘店、井湾子分店、通程店、开福店、广通店、星沙店、五一大道店、银杉店、车站南路店、书院路店、新开铺店、望城店、银盆岭,ComparisonbetweenWal-martandxinyijia,b、标志牌Wal-mart：清晰明朗,ComparisonbetweenWal-martandxinyijia,b、标志牌新一佳：只有大的分类标志牌，没有细分,ComparisonbetweenWal-martandxinyijia,C、休息区Wal-mart：,ComparisonbetweenWal-martandxinyijia,C、休息区xinyijia：,ComparisonbetweenWal-martandxinyijia,d、收银台数量Wal-mart：78个,ComparisonbetweenWal-martandxinyijia,d、收银台数量新一佳：30个,ComparisonbetweenWal-martandxinyijia,e、某些商品的价格与生产日期的对比表格,ComparisonbetweenWal-martandxinyijia,e、某些商品的价格与生产日期的对比表格,ComparisonbetweenWal-martandxinyijia,f、图片集锦Wal-mart：,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,f、图片集锦xinyijia：,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,ComparisonbetweenWal-martandxinyijia,Conclusion：WecantsimplysaywhichismorebetterbetweenWal-martandxinyijia，becausebothofthemhavedifferentadvantagesindifferentaspects.,Althoughquantityisnotmuch，twofloorsofWal-martismoreattractivetoconsumerincommodityandscales。分类清晰，物品摆放合理。,Althoughthescaleisnotlarge，themuchnumberofcarewidespreadinChangsha，。Besidesitcommodityspeciesarerich，whichisveryconvenientforcitizens。Comparisonofseveralkindsofitemswechoosed，itcanseetheWal-martmilkan