世纪商务英语听说教程第四版答案unit4

Unit 4Products,世纪商务英语听说教程 4 (第四版),Learning Objectives,To know about franchising and the general process of the business.To understand the current development of franchising in China and the rest of the world.,Contents,Active Listening,Tips on Starting Your Own Business,Words and Expressions,Active Listening,Directions: Listen to a dialogue and decide whether the statements are true (T) or false (F).,T,( ),Exercise 1,1. The first thing Cathy should do is to get the disclosure document.2. Theres usually a list of purchasers of the franchise business in the disclosure document. 3. Cathy shouldnt contact those on the list by any means.4. Cathy needs to be more careful when things are going faster than usual.5. It is advisable for Cathy to get some professional advice before making any decisions.,F,( ),F,( ),T,( ),T,( ),M: Hello, Jamie King.W: Hi, Jamie. This is Cathy. How are you?M: Cathy, glad to hear from you. Im fine. Howve you been doing?W: Im considering starting my own business in franchising, opening a cafe or something. I know youve got some experience. So maybe you can offer me some advice?M: Sure, glad to help. I think the first thing youd do is to get the disclosure document from the franchisor if youve found one.W: What is that?,TAPESCRIPT,TAPESCRIPT,M: It contains some important information like the names, addresses, and telephone numbers of other purchasers; a financial statement of the seller; the background and experience of the key executives; and the responsibilities you and the seller have to each other.W: Okay.M: Talk to those on the list. Check the information. You should be especially interested in the promised profits vs the actual profits.W: This is important, huh?,TAPESCRIPT,M: Of course. If you are invited to the sales representations of the franchisor, listen carefully. If you notice high pressure to get you to sign the contract, be careful. The FTC rule requires at least 10 business days between getting the documents and signing any agreements. If they try to go faster than that, dont do it.W: Sure. You cannot be too careful when it concerns your own business.M: Right. Another thing: before you make any decisions, you should always get professional advice. Check with a lawyer to make sure you fully understand the contract. Have an accountant look over the finances. This could save you from big losses.,Active Listening,Directions: Listen to the dialogue again and fill in the blanks.,Exercise 2,The first thing you should do when youre considering starting your own business in franchising is to get the disclosure document from the franchisor. The document usually contains a list of other (1) , a (2) of the seller, (3) of key executives, and the (4) of you and the seller, etc. Talk to those on the list. Check the information. Compare the (5) with (6) . Go to the (7) of the franchisor if you are invited and listen carefully. Try to get some (8) from a lawyer or an accountant before you decide to (9) . Be careful because every decision (10) your own business.,purchasers,_,financial statement,_,background,_,responsibilities,_,promised profits,_,actual profits,_,sales representation,_,professional advice,_,sign the contract,_,concerns,_,Active Listening,An Interview with a Master Franchisee,Words and Expressions,Active Listening,Directions: Greg is a master franchisee. His job is to sell individual franchises. What are the responsibilities of a master franchisee? Listen to the dialogue and match the verbs with the phrases to complete the following description.,Exercise 1,Active Listening,Exercise 1,D,A,B,C,E,W: Why did you want to be a master franchisee, Greg?M: We were looking for a service business that was sales-driven, as both of us primarily have sales experience. This program was exactly what we were looking for.W: What responsibilities does a master franchisee take?M: Basically, we secure contracts for our franchisees, and train them on handling those contracts and performing the actual services. Then we help manage and follow up with them and their customers to make sure everything is going the right way.,TAPESCRIPT,TAPESCRIPT,W: For you, what are some of the highlights of being a master franchisee?M: The biggest reward is to have an impact on peoples lives. We help people operate a business. They have limited capital and working knowledge but desire to own their business. W: What do you do in a typical day?M: I meet with franchise owners, follow up with customers and just take care of the business, making sure the bills are paid and people are where theyre supposed to be.W: How do franchisees find out about you?,TAPESCRIPT,M: Through our website or through direct advertising. And, since weve been established for a few years, we get a lot of referrals from existing franchisees.W: You handle all the training?M: Correct. We put them through a five-week training program, which covers waxing floors, shampooing carpets, buying supplies and chemicals, how to bid accounts. It gives them a good overview of what the business is all about.,Active Listening,Directions: Listen to the dialogue again and choose the best answer to each question you hear.,Exercise 2,A. He was tired of his old business.B. He found it a promising trade which could make a lot of money.C. He likes to control people so he entered the business.D. He was looking for a service business in which he could use his sales experience.A. A master franchisee can help people to reach their goals.B. It is financially rewarding.C. A master franchisee doesnt have to be very busy and everything is under control.D. A master franchisee can always tell people what to do.,1,2,Active Listening,Exercise 2,A. Meet with franchisers.B. Follow up with customers.C. Make sure that everything is going well. D. All of the above.A. He contacts those who desire to own their franchise businesses.B. He advertises and gets referrals from his franchisees.C. He has many offices in business centers.D. He waits for people to contact him for business.A. To be a master franchisee, one should be self-motivated and responsible.B. To be a master franchisee, one doesnt have to be ready to help people.C. Providing training programs is the last thing a master franchisee should do.D. People should be well-informed if they want to start their own businesses.,3,4,5,Active Listening,Am I a Suitable Candidate for Franchising?,Words and Expressions,Active Listening,Directions: Listen to a passage and decide whether the following statements are mentioned as the general characteristics for failure in franchising. Put a tick () in the corresponding box.,Exercise 1,Active Listening,Exercise 1,There are many individuals who, like yourself, want to be their own boss. They see no long-range security in working for someone else, and feel that their potential income will always be limited as an employee. Franchising offers these individuals an opportunity to break free and own their own business. When you hear the word “franchising”, you probably think of fast food restaurants such as Burger King, McDonalds or Wimpy. But the truth is franchising is so much wider than that. There are franchises available in almost every business area that you can think of in all price ranges. Compared to starting your own business from scratch, franchising can provide a relatively safer route into self-employment.,TAPESCRIPT,TAPESCRIPT,The franchisor has done it all many times before and can therefore help you to eliminate all the mistakes you most probably would make if you tried to do it all by yourself. However, it is still important to assess your suitability to become a franchisee prior to making any decision regarding purchasing a franchise. Candidates should consider that franchisee failure is never reported in the media and is often the cause of their own downfall. The franchise system is by no means a guarantee for your success. The characteristics for failure generally include the following: The franchisee was in business for himself in a similar type of business Complacency Not following the system,TAPESCRIPT,Interference by family and friends Loss of nerve Expecting too much from the franchisor. The failure rate for new business within a five years period is approximately 90 percent, while franchise is less than 10 percent. This demonstrates that franchising is indeed safer than starting your own business, but the potential franchise must understand that they are in fact going into business on their own.,Active Listening,Directions: Listen to the passage again and complete the table with the information you hear.,Exercise 2,break,_,free,_,own business,_,long-range security,_,potential income,_,available in almost every business area,_,in all price ranges,_,many times before,_,eliminate all the mistakes,_,Fun Break,Directions: Enjoy the following logos for some franchising companies and try to give a brief introduction to the companies.,Pizza Hut is a restaurant chain and international franchise based in Addison, Texas (a northern suburb of Dallas), offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc., the worlds largest restaurant company，with approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries. The SUBWAY chain consistently ranks at the top of Entrepreneur magazines Franchise 500 rankings. Besides being number one for the Submarine Sandwich Category, the SUBWAY chain has received the distinction as being the number one Franchise Opportunity for 15 of the past 21 years!,Answer,Answer,McDonalds is a leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. McDonalds is the worlds largest chain of fast food restaurants. Each McDonalds restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.,Answer,Great Harvest Bread Company is a franchise in the United States that sells fresh-baked bread and other items. With plans to earn money in the late 1970s, Pete and Laura Wakeman, college students and founders of Great Harvest, set up a road side stand and began baking fresh-ground whole-wheat bread in Durham, Connecticut. After graduation, they opened the first Great Harvest Company in Great Falls, Montana in 1976. On the first day of opening, they were able to sell all of their bread. In 1978, the second bakery opened near Kalispell, Montana, then Jacque Sanchez opened a third in Spokane, Washington, which is still in business today. Following this, a franchise office was established in 1983. Great Harvest became the nations first whole-grain bread franchise. Great Harvest is led today by President and CEO Mike Ferretti.,KFC Corporation, based in Louisville, Kentucky, is the worlds most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe fried chicken made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan.,Answer,KFC is part of Yum! Brands, Inc., the worlds largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked 239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Holiday Inn Full-Service Hotels & Resorts No matter where youre traveling, youll find a familiar place to stay at Holiday Inn hotels. Its all the services and amenities you want and the value you expect. Holiday Inn is the perfect choice for both your business and leisure travel needs. With nearly 1,500 Holiday Inn hotels around the world, Holiday Inn remains the most popular hotel brand.,Additional Listening,To Be a KFC Franchisee,Words and Expressions,Additional Listening,Directions: Listen to a passage and pay attention to the franchise recruitment process. Then put the following steps that applicants should do in the right order.,Exercise 1,A. To complete a business plan and SWOT analysis.B. To submit an on-line query.C. To commence a comprehensive 24-week training program.D. To complete an on-line application and self-assessment questionnaire.E. To be interviewed by executives.,3,_,1,_,5,_,2,_,4,_,What is Economic Downturn? KFC continues to celebrate its 8th year of consecutive sales growth. Is your franchise system delivering sales growth vs 2007? Time for a change of pace? Register your interest today! KFC is a market leading brand operating in the fast food category. KFC franchisees benefit from 40 years of operating experience in Australia, world class new product development, 52-week-per-year high-impact television advertising, global training systems and significant purchasing power across Australia, New Zealand and Asia. The average tenure of Australian KFC franchisees is 14 years and we expect advanced applicants to talk with at least 3 of these franchisees before the interview stage.,TAPESCRIPT,TAPESCRIPT,Now, for the first time in over a decade, we are looking for talented people to join us. Successful applicants will need to be talented, optimistic, business-minded individuals with business ownership experience from a known brand or middle management experience where you have been responsible for growth and profit as well as the recruitment, training and development of others. The franchise recruitment process is thorough. Applicants start by submitting an on-line query, we will make contact and collect and share information. From a short list, applicants will be invited to complete an on-line application and self-assessment questionnaire. Progressing applicants will then complete a business plan and SWOT analysis before entering the interview phase with executives like the General Manager of Operations and the Chief Development Officer. Once the applicant is approved they commence a comprehensive 24-week training program in both store and classroom environments.,Additional Listening,Directions: Listen to the passage again and fill in the blanks.,Exercise 2,1. KFC franchisees benefit from: 40 years in Australia world class 52-week-per-year high-impact systems significant across Australia, New Zealand and Asia.2. What makes the applicants successful KFC franchisees? They need to be , , and individuals. They should have experience from a known brand or experience. They should talk with at three of KFC franchisees before the interview stage.,operating experience,_,product development,_,television advertising,_,global training,_,purchasing power,_,talented,_,optimistic,_,business-minded,_,business ownership,_,middle management,_,least,_,Viewing & Speaking,Viewing & Speaking,Directions: Watch a video and then have a discussion with your partner: Suppose you are going to start your own business. Decide whether you can be a successful franchisee or an independent business owner according to what Michael says in the video.,Activity 1,VIDEOSCRIPT,(K-Kevin, M-Michael)K: Hi, Micha