电子商务英语14.ppt

Keypoint:usefultermsanddefinitionsofbusinessplanDifficultpoints:thetipsofabusinessplan,Requirement,Bytheendofthislesson,youshouldbeabletohaveagoodcommandofthetipsofabusinessplancommonly-usedsentencesinwritingbusi-nessplanBytheendofthislesson,youshouldbeabletoknowthepartofmarketinabusinessplanknowthepartofdevelopmentandproductioninabusinessplanknowthepartofsalesandmarketinginabusinessplan,CreatinganEffectiveBusinessPlan(II),NewWords,SkillTraining,TheOutlineofaBusinessPlan商业计划书写作纲要在写出一份计划书之前，首先要决定出计划书的纲要。不同的项目，其计划书的纲要也不尽相同。一般来说，纲要包括如以下表格中所示的几个部分，每个部分的写作目的以及参考长度。,Commonly-usedSentencesinWritingBusinessPlan(II),1.TosecureastablefutureforallthoseconnectedwithMyCompanywehavesetthefollowinglongtermgoals:2.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedbytradeindustryawards.3.ThedistinctivecompetitiveadvantageswhichMyCompanybringstothismarketare:,4.ThephilosophyofMyCompanyistopricenotjustaccordingtoourcosts,butalsoaccordingtowhatthemarketwillpay.5.Ourtargetedminimumgrossprofitmar-ginforacategorymustbeXX%.6.Bypricingtothemarket,I/wewillachievehighersalesandthereforeincreasemybuyingpower.7.Astheamountsofmypurchasesincrease,myperunitcostsofshippingdecreaseandI/wewillachievehigherdiscountlevelsfrommysuppliers.,8.Throughtheseeconomiesofscale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yetahighernetprofit.9.Productpricingwillincludearangeofquantitydiscountsaswellasanearlypaymentdiscount.1