机电英语Unit_1.ppt

,新职业英语,Unit1EstablishingBusinessRelations,Warming-up,ReadingA,LanguagePoints,Listening,4,1,2,3,Speaking,5,ReadingB,6,Writing,7,VocabularyandStructure,8,Contents,Task1Asamarketingassistant,WangNingmayexperiencethefollowingsituations.Matcheachsituationwithitscorrespondingpicture.,Meetingaclient.Signingacontract.Providingnecessaryinformationforthemanager.Briefingaproduct.,D,C,B,A,Task2ThefollowingthingsarewhatWangNingusuallydoesfortakingorders.Arrangethemintheorderoftimeandexplain.,a.showtheproductlinetotheclientb.makeaninquiry,roducehiscompanytotheclient,Answer:ceabdorecabd,Task1Beforereadingthepassage,trytoanswerthequestionsaboutcompanyprofile.,1.Whatmaybeincludedwhenintroducingacompanytotheclient?2.Whichcompanysintroductionoradseverimpressedyoumost?Andwhy?,ReadingA,CreateExcellenceBlue-SkyMold,Blue-skyMoldisoneofthemostwell-knownextrusionmoldmanufacturersinChina.Weowntwosubsidiarycompanies:TAMoldandTCMoldandfourmoldclassificationsandproducehundredsofdifferentproducts.Theoriginalcompany,TAMold,wasbuiltin1993.The30-acreplantislocatedinNingboCity,ZhejiangProvince,acityfamousasthe“hometownofmolds”and“kingdomofplastic”.In2007,weexpandedourbusinessbysettingupanewcompanycalledTCMold.,ReadingA,Anexperiencedprofessionalextrusionmoldmanufacturer,wehavecreatedourownuniqueextrusionintegratedsystem.Weareleadersinthefieldofmolddesign,thermoplasticfineinchingcontrol,PVClowfoamtechnology,WPCrawmaterialformulasandextrusionoperatingtechniques.Wehavedevelopedmanyproductsthatarewidelyusedintheconstructionindustry,interiorandexternaldecorationandpackagingaswellasmanyoflifesdailynecessities.,ReadingA,ReadingA,Wearecommittedtoexcellenceinallaspectsofourbusiness.Tothisend,weaimtoworkcloselywithourcustomerstoensurethattheirdemandsaremetandthatourproductsarecompetitivelypricedwithoutcompromisingonquality.,Ourcompanyisproudtoofferexpertsupportandadvicetoourcustomerstoenablethemtoselectordevelopthemosteffectivemoldedproductsfortheirrequirements.Ourtechnologysupportteamsprovideexperiencedadviceandsupportateverystageofthebusinessandwearealsoabletoprovideon-thespottrainingtoenablecustomerstouseourproductsmosteffectively.Nonetheless,wearenotcomplacentandconstantlyseektoimprovethequalityofourserviceandourproducts.,ReadingA,ReadingA,Becauseofourrichexperience,advancedequipmentandeffectiveproductionprocesses,ourproductsarenowexportedtoover40countriesinEurope,America,SoutheastandCentralAsia.WeaimtoprovideallourcustomerswiththeverybestChineseextrusionmoldproductsandtechnologicalsupport.Welookforwardtocooperatingwithyoutocreateabrightfuture.,Task2Readthepassageandpickouttheareasmentionedthattheextrusionmoldscanbeusedin.,medicalindustry()architecturematerial()constructionindustry()externaldecoration()sportsequipment()packaging()dailynecessities()ITindustry()interiordecoration()gardening(),ReadingA,Task3Readthepassageagainandfillintheblanks.,ReadingA,1.Twosubsidiarycompanies:_2.Thelocationoftheoriginalcompany:_3.Thefieldthecompanyspecializesin:_4.Thefieldsinwhichthecompanyisintheleadinglevel:,TAMoldandTCMold.,NingboCity,ZhejiangProvince.,Manufacturingextrusionmold.,Molddesign,thermoplasticfineinchingcontrol,PVClowfoamtechnology,WPCrawmaterialformulasandextrusionoperationtechniques.,5.Whatsupportthecompanyoffers:6.Thecountriesorareastheproductsareexportedto:7.Theaimthecompanystrivesfor:,Task3Readthepassageagainandfillintheblanks.,ReadingA,Expertsupport,on-the-spottrainingandadvicethatcustomersneed.,Over40countriesinEurope,America,SoutheastandCentralAsia.,Creatingexcellenceinallaspectsofbusinessandensuringthatcustomersdemandsaremetandthattheproductsarecompetitivelypricedwithoutcompromisingonquality.,8.Thewishesofthecompany:,Thecompanywishestoco-operatewiththeircustomersandprovidingthemwiththebestofChinasmoldedproducts.,Task4Whileintroducingamoldcompany,whatelsedoyouthinkthecustomersmaybeinterestedin?Discusswithyourclassmates.,ReadingA,LanguagePoints,LanguagePoints,1.own:a.firstorearlieste.g.Asecondstudywasperformedin2003toupdatetheoriginalreport.4.expand:v.tomakeorbecomelargerormoreextensivee.g.Heexpandedhisshortstoryintoanovel.,LanguagePoints,5.unique:a.beingtheonlyoneofitskind;unlikeanythingelse;remarkableorunusuale.g.Tegrate:v.tocombinetoformawhole;bringequalparticipationinaninstitutionorbodye.g.Theschoolhasbeenintegratedwithchildrenofdifferentracesandsocialclasses.,LanguagePoints,7.external:a.a.situatedonorformingtheoutside;comingfromanothercountryorinstitutione.g.Thismedicineisusedtotreatexternalskindisease.Thislocalnewspaperdoesntpaymuchattentiontoexternalaffairs.b.happeningorcomingfromoutsideaplace,anorganization,yourparticularsituation,etc.e.g.Acombinationofinternalandexternalfactorscausedthecompanytoclosedown.,LanguagePoints,promise:n.anagreementreachedbyeachsidemakingconcessions;anintermediatestatebetweenconflictingopinions,reachedbymutualconcessione.g.Iimaginewecouldworkoutacompromise.Thereisnoroomforcompromiseonthismatter.v.toexpedientlyacceptstandardsthatarelowerthanisdesirablee.g.Hesaysthathesnevercompromisedinhislife.IwantedtogotoGreece,andmywifewantedtogotoSpain,sowecompromisedonItaly.,LanguagePoints,9.ensure:v.tomakecertainthat(something)willoccurorbesoe.g.Properclothingensuredusagainstsufferingfromthecold.Whenallthesethingsareensured,Partyleadershipcanbejudgedeffectiveandcompetent.Pleaseensure(that)alllightsareswitchedoff.,LanguagePoints,10.spotn.theplacewheresomethingishappenUsefulexpression:onthespot:当场，现场，在有压力的位置上e.g.Luckily,adoctorhappenedtobeonthespotwhentheoldmancollapsed.,placent:a.pleasedwithasituation,especiallysomethingyouhaveachievede.g.Wesimplycannotaffordtobecomplacentaboutthefutureofourcarindustry.,LanguagePoints,12.lookforwardto:tobeexcitedandpleasedaboutsomethingthatisgoingtohappene.g.Werate:v.toworkjointlytowardsthesameend;complywitharequeste.g.TheBritishcooperatedwiththeFrenchinbuildingthenewplane.,ReadingA,Translation,蓝天模具公司是中国最著名的挤压式模具生产厂家之一。我们拥有TA模具公司和TC模具公司两家分公司、四个级别的模具和上百种产品组。TA模具公司建于1993年，占地面积达30英亩，位于久负盛名的“模具之乡”和“塑料王国”之称的城市浙江省宁波市。2007年，为了扩大企业进军世界市场，我们又新建一个TC模具公司。,蓝天模具创造辉煌,ReadingA,作为经验丰富的专业的模具生产商，我们已创立了一套独特而完整的挤压式集成系统模具制造理论。我们在模具设计、热塑精密缓动控制、PVC低发泡技术、WPC原料配方、挤压成型操作技术等方面都处于领先地位。,我们研发的众多模具产品被广泛地用于建筑材料业、装饰业、包装等行业，包括日常生活用品。,ReadingA,我们致力于在各个领域创造辉煌。为了达成这样的目标，我们与客户紧密合作，共同努力，以最具有竞争力的价格、最优的品质满足客户要求。,ReadingA,能够为客户提供专家支持与建议，并为客户选择或开发符合自身要求的高效的模具产品提供解决方案，我们感到很自豪。我们的技术团队能够为您业务的各个阶段提供服务，并为客户提供现场操作培训，以使客户能够更有效地使用产品。除此之外，我们不满足于现状，从未停止过前进的脚步，不断追求提高产品服务与质量。,ReadingA,由于我们有丰富的经验、先进的设备和高效的生产体系，我们的产品已出口40多个国家和地区，包括欧洲、美洲、东南亚和中亚等。我们将尽力为全球的客户提供中国最好的挤压式模具和全方位的技术支持。我们愿和您携手共创灿烂美好的明天！,Task1Listentotheconversationandmatchthepeoplewiththecorrectinformation.,A.marketingassistantofTAMoldB.aprospectivecustomerfromAustraliaC.marketingmanagerofTAMoldD.worksinLeighMardonCompanyE.wantstogetmoreinformationabouttheproducts,Answer:Mr.LiC;MartinJonesB,D;WangNingA,E,Listening,Theoperator:Hello,TAMold.MartinJones:Hello,thisisMartinJonesfromLeighMardonCompanyinAustralia.CouldIspeaktoyourmanager,please?Theoperator:ImafraidMr.Liisnotinatthemoment.WhatcanIdoforyou?MartinJones:IammuchimpressedbythesamplemoldsofyourcompanyexhibitedinGuangzhouFairandIdliketoknowmoreaboutthem.Theoperator:Wouldyoupleaseholdonamoment?Illputyouthroughtoourmarketingassistant,WangNing.MartinJones:Thanksalot.,Unit5ProductInspection,Listening,Script,Task2ListentotheconversationbetweenMartinJonesandWangNingandfillintheblankswithwhatyouhear.,WangNing:Hello!ThisisWangNing,marketingassistantofTAMold.Mr.Jones:Hello,MissWang.ThisisMartinJonesfromLeighMardonCompany.Iminterestedinyour1_mold.IveseensomesamplesinGuangzhouFair.Theyarevery2_.WangNing:Thankyouforyourinterestinourproducts.Theyare3_productsandhavebeen4_tomorethan40countriesandareaswithhighidentification.,plastic,impressive,quality,exported,Listening,Mr.Jones:Isee.Andcouldyougivemea5_introductionofyourproducts?WangNing:Okay,Mr.Jones.Butyouknow,foreachmodel,wehavea6_ofproducts.MayIfaxyouacatalogue?Mr.Jones:No,youneednt.Ihaveonecopy.Imreally7_inthepricesofyourproducts.WangNing:Inthatcase,Ithinkwedoneeda8_.,brief,series,interested,talk,Listening,Mr.Jones:Thats9_whatImthinking.Whenwillitbeconvenientforyou?WangNing:Itisuptoyou.ButIhopeyoucancometovisitourcompany.Mr.Jones:IllflytoNingbonextMondaymorning.Isthatalrightforyou?WangNing:Thatsgreat!Iwillmeetyouatthe10_.Mr.Jones:Thankyou.Iwillemailyoutheflightnumber.Seeyouthen.WangNing:Seeyou.,exactly,airport,Listening,Task3MartinJoneshastoattendanimportantconferencenextMondaymorningandhecallsWangNingtorearrangethetime.Listentotheconversationandchoosethebestanswertoeachquestion.,WhenshouldMr.JonesflytoNingboaccordingtotheoriginalplan?A.ThisMondaymorning.B.NextMondaymorning.C.ThisThursdaymorning.D.NextThursdaymorning.2.WhydoesMr.Joneswanttochangethetime?A.BecausehewillbeintheUSonbusinessthattime.B.BecausehedoesnotwanttomeetWangNing.C.Becausehewillhaveameetingtoattend.D.BecausehehasalreadymetWangNing.,Listening,3.WhenwillMr.JonesflytoNingbo?A.ThisMondaymorning.B.NextMondaymorning.C.NextThursdaymorning.D.Mondaymorningtheweekafterthenext.4.WhatwillMissWangdonextThursdaymorning?A.MeetMr.Jones.B.Beonbusiness.C.Attendameeting.D.Beonvacation.,Listening,5.Whatcanweinferfromtheconversation?A.Mr.Jonesoftenputsoffhisappointmentswithothers.B.MissWangoftenfliestotheUSonbusiness.C.MissWangandMr.Joneshavenotreachedanagreementonwhentheywillmeet.D.Face-to-facetalkissometimesamustinthebusinessfield.,Listening,WangNing:Hello!ThisisWangNing.MartinJones:Hello!MissWang.ThisisMartinJones.WangNing:Nicetohearfromyouagain,Mr.Jones.Haveyoubookedyourflight?MartinJones:Imsorry,notyet.Imcallingtoinformyouthatwehavetochangeourplan.NextMonday,Ihaveanimportantconferencetoattend.Imrequiredtomakeareportaboutourcompanysimportationattheconference.WangNing:YoumeanyouwontflytoNingbonextMonday?MartinJones:Thatsright.Imterriblysorryforthat,butmayweputitoffuntilnextThursdaymorning?WangNing:Letmesee.Oh,sorry.IwillbeinAmericaonbusinessthatmorning.MartinJones:HowaboutMondaymorningtheweekafterthenext?WangNing:Okay,Iwillbebackbythen.Hopetoseeyousoon.MartinJones:SodoI.,Listening,Script,Task4WangNingmeetsMartinJonesattheairport.Listentotheconversationandanswerthefollowingquestions.,1.WheredidMr.JonesgettheinformationaboutNingbocity?_2.WhatimpressiondidMr.JoneshaveaboutNingbocity?_3.HasMr.JonesevervisitedChina?HowaboutNingbocity?_4.WherewillMr.Jonesstay?_5.WhenwillthemanagermeetMr.Jones?_,TheInternet.,Ningboisreallybeautiful.,Yes,hehas.ButitisthefirsttimeforhimtovisitNingbo.,TheHiltonInternationalHotel.,Intheafternoon.,Listening,WangNing:Excuseme.AreyouMr.JonesfromLeighMardonCompany?MartinJones:Yes.ImMartinJones.WangNing:ImWangNingfromTAMold.Thisismybusinesscard.Itsnicetomeetyou.Wevebeenlookingforwardtoyourvisit!MartinJones:Nicetomeetyou,too,MissWang.Itissogoodthatyoucomeheretomeetme.WangNing:Itsmypleasure.MartinJones:IhavegotsomeinformationaboutthiscityviatheInternet.However,toseeistobelieve.Ningboisreallyverybeautiful.,Listening,Script,WangNing:Mr.Jones,isthisyourfirsttriptoChina?MartinJones:No,butitsthefirsttimeIcametoNingbo.WangNing:Howwasyourflight?MartinJones:Oh,itwasalongjourney.Ittookmeseveralhourstogethere.WangNing:Youmustbeverytired.ShallIdriveyoutotheHiltonInternationalHotelfirst?Youcanhavearestbeforelunch.Ifthereisanythingyouneed,justletmeknow.MartinJones:Thankyou,MissWang.Butcouldyoushowmearoundyourcompanyafterlunch?WangNing:Sure.OurmanagerMr.Liwillmeetyouinhisofficethisafternoon.MartinJones:Itwillbenicetohaveatalkwithhim.,Listening,Script,Task5Mr.JonesvisitsTAMoldandfeelsquitesatisfied.NowheissittingatthenegotiatingtableandtalkingaboutthepriceswithMr.Li.Listentotheconversationandcompletethesentenceswiththeinformationyouhear.,Mr.Jones:Mr.Li.Immuchimpressedbyyourworkingenvironmentandtheworkersefficiencyhere.Mr.Li:Thankyou.Infact,wehave1_andourproductshavebeenexportedtoover40countriesandareas.Mr.Jones:Whatserviceswillyouprovideyourcustomerswith?Mr.Li:Wecould2_,selectionofextrudermachine,moldtechniqueandoperationtrainingonthespot.,adoptedadvanced,equipmentandreformedourprocessingsystem,givethewholesupporttoourcustomers,Listening,inrawmaterialformula,Mr.Jones:Great!Weareveryinterestedinyourplasticmolds.Idliketoknowyourlatestpricesforplasticmolds,FOB(FreeonBoard船上交货价格)Ningbo.Mr.Li:Duetotheincreaseofinternationaldemandsonplastics,thepricesoftheplasticmolds3_thismonth.Butwecanofferyousomediscount,ifyouplaceabigorder.Mr.Jones:Oh,youmeanthepricesareflexible?Mr.Li:Yes,especially4_.Mr.Jones:Well,whatdiscountcanIget?Mr.Li:Threepercentoff!Thatisthemaximumwecanoffer.,have,gonealittlehigher,sinceitisourfirst-timecooperation,Listening,Mr.Jones:Mr.Li,asyouknow,5_._.Itiseasyforustogetthesamemoldsatmuchlowerprices.Wr.Li:Weareintheleadingplaceintheplasticmoldsintheworldmarket.Ourproductsarecompetitiveinqualityandpricesaswell.Mr.Jones:Oh,yes.ButahAnyway,itsoverandabovewhatweexpected.Wr.Li:Okay.6_foryou?Mr.Jones:Fivepercentoff?Mr.Li:Fivepercentoff.Wellthatistoomuch.Howaboutfourpercentoff?Mr.Jones:Okay.ItseemsthatIhavenootherchoicebuttoacceptit.Mr.Li:Imgladthatwevesettledontheprice.,thereisatoughcompetition,intheplasticmoldmarket,Whatwillbetheacceptableprice,Listening,Task1Workinpairs.Practicemakingshortphonecallswiththewordsprovidedaccordingtotheexamplebelow.,Example:TomGreen/YohamaCo.,Ltd./BruceBowen/callbackA:TAIndustrialDesignCompany.CanIhelpyou?B:Yes,thisisTomGreenfromYohamaCo.Ltd.andIdliketospeaktoBruceBowen,please.A:JustaminuteandIllputyouthroughImsorry,heshavingameetingrightnow.CanIgetyournumberandaskhimtocallyouback?.,Speaking,B:Uh,408-816-008.Iamavailablefrom9to11am.IwouldappreciateitifhecouldcallbacksoonA:Dontworry.Hewill,Mr.Green.B:Thankyou.1.BrianReeves/GeneralMotors/ZhangXinmin/callback2.HeHaiyang/ZhejiangImport&ExportCo.,Ltd./JoeFeigan/faxthedocuments3.TomBlack/Nissan/WangPeng/sendapricelist,Speaking,Task2Workinpairs.SupposethemanagerofYohamaCo.,Ltd.inJapanisinterestedintheproductsofTAIndustrialDesignCompany.Practicemakingaphoneconversation.Youmayusethephrasesorexpressionslistedbelow.,CanIhelpyou?Haveaface-to-facetalk.Whenwillitbeconvenientforyou?Wheretomeet?,Iaminterestedin.WouldyoupleaseBefreeafter5:30pm.TheHolidayInnHotel,Ningbo.,Speaking,BruceBowen,TomGreen,Task3Workinpairs.BruceBowenmeetsTomGreenattheHolidayInnhotel.Playtheirrolesaccordingtotheinstructionsbelow.,Introducethecompanybriefly.Telltheprice.Showthecompetitivenessoftheproducts.Agreetoofferadiscount.,ShowinterestintheWPCmolds.Askfortheprice.Thinkthepriceistoohigh.Agree.,Speaking,TomGreen,BruceBowen,Task4Workinpairs.AssumeyouandyourpartnerarethesellerandbuyeroftheAppleiPodrespectively.Makeaconversationandactitout.Someusefulsentencesareprovidedbelowforyourreference.,RequestingfordiscountsCouldyoumakeitalittlecheaper?Isitpossibleforyoutoreduceyourpriceby10%?Adealispossibleifyoureduceyourprice.,Speaking,BargainingYouareaskingtoomuchforthisproduct.Thepriceistoohigh.IcanbuythesamethingfromABCCompanyatonethirdofyourprice.Ifyouorderalargeramount,wecanreduceStrikingadealLetsmeeteachotherhalfway.OK,letscallitadeal!Allright.Inowagreewithyouonthat.,Speaking,Establishingbusinessrelationsisthefirststeptodeveloptradeties.Sincebusinessgrowthandexpansionlargelydependontheestablishmentofbusinessrelations,writingappropriatebusinesslettersinthisrespectisvitallyimportant.Whenwritingalettertostartbusinesswithanothercompany,youaresupposedtotellyourreadershowyougetthisaddressandwhatyourbusinesslineis,thenstateyourpurposeandrequest,andfinallyexpressyoursincerewishtocooperateinfuture.,LettersofEstablishingBusinessRelations,ReadingB,Hereisasampleletter.DearMr.WangNing,Weshouldlikeyoutosendusacatalogueandpricelistregardingyourplasticmoldproductsandalsosamplesofthedifferentitemmodels.YouwererecommendedbyMr.Thompson,yourbusinessrepresentativehere,whoconvincedusthatyouareamongthelong-standingmoldcompanieswithhighreliabilityinyourcountry.,ReadingB,Ourcompanyisengagedinbothcivilandindustrialconstruction,andweareinterestedinpurchasinganumberofproductsfromyourcompany.Asweareabouttoinvestmoreonthecivilconstruction,itisessentialthatoursuppliersbebothcompetitiveintermsofprice,andextremelyreliable.Ifyourpriceandqualityareattractive,youmayexpectabigorderfromus.,ReadingB,OuropeningbankisNationalAustraliaBankLimited(NAB),HeadOffice,Sydney,fromwhomyoucanhaveanyreferenceregardingourfinancialstranding.Wearelookingforwardtohearingfromyouverysoon.YoursSincerely,MartinJonesGeneralManagerofLeighMardonCompanyinAustralia,ReadingB,Ifyoureplytoaletterofthiskind,youshouldtrytoanswerallthequestionswithnecessaryinformationtheotherpartyrequired.Pleaseremembertoreplypolitelyevenifyouareunabletomeettheneeds.Thereasonsshouldbemadeclearsoastoleavespaceforfuturecooperation.,ReadingB,Task1Readthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).,1.Establishingbusinessrelationsisthefirststeptoexpandtrade.2.Ininternationaltrade,onemayestablishbusinessrelationswiththecompaniesinothercountriesthroughlocalbusinessrepresentatives.3.Writinganappropriatebusinessletterisnecessarytoestablishbusinessrelations.,F,T,T,ReadingB,4.Whenwritingalettertostartbusinesswithanothercompany,youshouldtellyourreadershowyougettoknowthem.5.Whenwritingalettertostartbusinesswithanothercompany,youneednthavetoexpressyourhopetocooperatewiththem.6.Youdontneedtoanswerallthequestionstheotherpartyrequiredwhenyoureplytheletter.,F,F,T,ReadingB,Task2Readthepassageagainandanswerthefollowingquestions.,1.WhydoesMartinJoneswritethisletter?2.HowdoesMartinJonesgettokn