工业设计专业英语-何人可-16课

莱斯森16does culture matter for product designBy Don Norman文化对产品设计会有重要意义吗唐诺曼don Norman claims his goals in life are to make a significant difference，but to have fun while doing so。he is both a business person(VP at apple，Executive at HP and a startup)and an academic(Harvard，UC San Diego，norththwestern)as co-founder of the Nielsen Norman group he serves on company boards And helps companies make products more enjoyable，understanding ableDon Norman声称自己的目标是人生中的显着差异，但还是很有趣。他是商人(苹果公司副总裁，惠普和创业公司的主管)和学者(哈佛大学，圣地亚哥，美国西北大学，韩国科学技术院)。纳尔逊诺曼集团的共同创始人，他在公司董事会服务，帮助公司使产品更愉快、更容易理解，提高盈利能力。他是IDEO研究人员和国家工程学院的成员。他频繁的主题演讲中刊登了很多著名的书，包括日常生活的设计，情感设计，复杂的生活，010月出版的反对简单生活的0103010等。Once upon a time，when I visiited other countries，I would head to the department stores so I could experience the wide cultural variations inrice cookers and woks may have originated in Japan and China，But today they can be found in kitchen appliance stores all over the world .Italian，German and American appliances are for sale in Asia。Asian appliances are for sale in Italy，Germany and America . the country of design and manufacture no longer matters much . a television set如果访问其他国家，我会去百货商店，可以体验烹饪用具、餐具、工具、园艺工具等各种文化变化，因为今天所有的商店看起来都一样。电饭锅和铁锅可能起源于日本和中国，但是今天他们可以在世界各地的厨房电器商店找到。意大利、德国和美国的电器产品在亚洲销售。亚洲电器产品在意大利、德国和美国销售。设计和制造的国家不再重要。电视、汽车、手机、相机或冰箱在亚洲、北美和欧洲看起来都一样。I have a collection of photos taken around the world of stores，restaurants and street scenes . I some times use them in my letures，Asking thewhat city-or country-was the photograph in figure 16-1 taken？It could be anywhere。I can find store displays similar to that shown in figure 16-1 in Asia，Europe or the United States . even the language visible in my photographeone street scene from hong kong shows less Chinese characters than pictures I have taken in San f Ran Cisco，new York or London : most people judonsouth Korea department store in Daejeon。我收集了世界各地商店、饭店和街道场景的照片。我有时在我的演讲中使用它们，并要求听众说明绘画的拍摄地点。人们以极大的自信回应，但他们总是错的。怎么了？图16-1的照片是在哪个城市或国家拍的？可能在任何地方。类似图16-1的商店展示可以在亚洲、欧洲或美国找到。即使我照片上看到的语言提供了惊人的少的信息，中文、英语、法语、韩语或德语签名也会出现在世界各地。香港的一个街道景观比在旧金山、纽约或伦敦拍摄的画中汉字少，我认为大部分来自西欧。图16-1来自哪里？韩国大田的百货商店。the same lack of diversity extends to the training of designers .when I visit the top design schools across the world，I find that their curricula and methods are similar。I find more differences in the curricula of schools within a country than between the United States，Korea，England and the Netherlands。缺乏多样性也将扩大到设计师教育。当我访问世界上最好的设计学校的时候，我发现他们的课程和方法很相似。一个国家内的学校课程发现了比美国、韩国、英国、荷兰更大的差异。You can see this in mobile phones。traditional phones varied in size and appearance across the world，So that phones for teen-age Japanese girls were different than the ones for jajanesbut all the phones were similar in the features they Provided and the way they operated .today，with the advent of smart phones，There are only three major manufacturers of the operating systems 3360 Google(Android)，Androidthe iphone and ipad are unchanged to reflect culture except for language，Yet they are incredibly popular all around the world . Android phones arround你可以在手机上看到这个。传统手机在全球范围内大小和外观不同，因此青少年日本女孩的手机与日本上班族的手机不同，与西方商业和金融家喜欢的黑莓手机相反。但是所有手机提供的功能和操作方式都很相似。今天，随着智能手机的出现，只有三大操作系统制造商出现：Google (Android)、apple (iOS)和Microsoft (Windows Phone)。根据iphone和ipad对文化的反应，除了语言以外没有变化，但是他们是非常受欢迎的世界各地。Android手机可以从欧洲、亚洲和美国的手机提供商处获得。这些都与文化无关。同一文章适用于运行Microsoft Windows Phone 7.5和8的手机。无论手机来自欧洲还是亚洲地区，它们在文化上都是独立的。does culture matter for product design？the examples I just talted about would seem to indicate that For the world of mass-producted products-that is，For the world of industrialis this really true，and if so，is this a positive or negative finding？文化对产品设计重要吗？刚才所说的例子似乎表明，在大规模生产产品的世界，即工业设计世界，文化可能比我们预想的重要得多。这是真的吗？那么，这是积极的还是消极的发现呢？Implications for Design对设计的影响A few decades ago，I believed that cultural differences were fundamental。moreover，they were exceing and interesting . today，I beli