德国工业设计大师Dieter-Rams的十条优秀设计准则

德国工业设计大师Dieter Rams的十条优秀设计准则 7BS/T 看了一个片长为75分钟的工业设计记录片: Objectified 2009，感触颇深。从开始看到第一个显示出商标的品牌便是 Braun德国布朗，当时正在说话的便是工业设计大师Dieter Rams。第二个品牌是Apple，发言人是设计了iMac, iPod和iPhone的Jonathan Ive。 o #fbO% 0S_Ra+e Jonathan Ive的设计理念深受Dieter Rams影响，他在Apple的一些设计很大程度上是参考和继承了Braun 6-70年代的设计，Gizmodo上有片被digg了3165次对比二者的文章1960s Braun Products Hold the Secrets to Apples Future。 FZp 840 A5S 作为一代设计大师，Dieter Rams有十条关于优秀设计的准则，Good Design，以下内容和图片为转载： h k dbdpR8v 1. 好设计是创新的 Good Design is innovative h|)207 创新恒久远，山寨不流传 I ;lVtD It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions. :%pwb, =V mnm95QZ 2. 好设计让产品有用 Good Design makes a product useful N:5b1TdI, 非可用勿扰 A4um A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product. 3$;J0&i OVhJHf 3. 好设计有美感 Good Design is aesthetic !:&2+% 美感很重要，懂得审美也很重要 CdE2w?1 The aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. :I SbN Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people. L DX7Ou%P,mg 4. 好设计有助于产品的传达 Good Design helps a product be understood (v9!g# 让产品会说话 Tq_1wX It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual. )cf p(16 |s)VjS4 5. 好设计无障 Good Design is unobtrusive 3J+OY 留点空间给用户 &6=TtTp9 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression. y$+!%y* 5p N08+ 6. 好设计是诚实的 Good Design is honest HYkwI 吹嘘，越吹越虚 4DG 95. An honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users. 3Mhn4)K 8VBkIYgb 7. 好设计是持久的 Good Design is durable Lb _J 美感很重要，懂得审美也很重要 *IjdN,wox It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated. 5cUM 5dB b+0J 8. 好设计追求细节 Good Design is thorough to the last detail VLwJ6?.f 成也细节，败也细节 P EwW*4Xo Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user. c=jTs+h 4IGQ,RTB 9. 好设计关注环境 Good Design is concerned with environment ho SU X 拒绝垃圾，实体或像素的 :Z7c6L! Design must contribute towards a stable environment and a sensible use of raw materials. This means considering