globalization -商务英语精品课件

Unit1Globalisation,GlobalisationWhatsyourunderstanding?Doyouthinkitisarecenttrend?Why?,Couldyoufigureoutthesecompanies?Whatindustriesaretheyin?Whatmakesonedifferentfromtheotherineachpair?,Warming-up,Discussion,Canyouthinkofmoreexampleslikethese?Whatdoglobalcompaniesshareincommon?,全球前十强企业市值表2010,Onesizefitsall,Amultinationalhasoperationsindifferentcountries.Aglobalcompanyviewstheworldasasinglecountry.,One-size-fits-allstrategy,sameproductssameproductionmethodssamecorporatepoliciessameadvertising,Gillette:theUSrazormaker,dominatetheworldwidemarkets:70%“Wellonlybeinmarketswherewecanbenumberone.Focusiswhatgivesusbangforthebuck.”AlZeien,chiefexecutiveofGillette,Wearenotaglobalbusiness.Weareacollectionoflocalbusinesseswithintenseglobalcoordination.PercyBarnevik,SwedishbusinessleaderWhatdoesBarnevikmeanbyit?HemeansthatcompanyXrespondstolocalneedswithlocalsolutions,butneverthelesshasageneralglobalstrategyandaglobalcommunicationsystemwhichkeepseveryonepullinginthesamedirection.,经济全球化,世界经济活动超越国界,通过对外贸易,资本流动,技术转移,提供服务,相互依存,相互联系而形成的全球范围的有机经济整体.以市场经济为基础,以先进科学技术和生产力为手段,以发达国家为主导,以最大利润和经济效益为目标,通过分工,贸易,投资,跨国公司和要素流动等,实现各国市场分工与协作,相互融合的过程.,Whataboutyou?,Whathaseconomyglobalisationbroughttoourlife?,Globalisation:somekeywords,tradeliberalisationproductioninternationalisationfinanceglobalisationscienceandtechnologyglobalisationmultinationalsinternationaleconomicintegrationglobalizedcultures,Areyoufororagainst“Globalisation”?,Why?,StudyTask(P6),Listening(Forandagainstglobalization)Reading(1.Goingglobal2.Phonerage)Vocabulary(Enteringnewmarkets)Languagereview(Comparing)Skills(Managingtelephonecalls),StephenHaselerisProfessorofGovernmentatLondonGuildhallUniversity,Listening:Forandagainstglobalisation,A.Vocabularyinlistening,1.fitabilityc.basicfacilitiesandservices4.welfarebenefitsd.amovementoflargesumsofmoney5.flightofcapitale.theabilityofabusinesstomakemoney,B.Listentotherecordingandanswerthequestions:,1.Isheinfavorofglobalisationornot?2.Advantages?3.Disadvantages?,Isheinfavorofglobalisationornot?“ButIthinkthatisoutweighedbyalargenumberofdisadvantages.”,Advantages:,Globalisationincreasesthepowerofgovernments.Globalisationincreasescompetitionamongcompanies.Competitionwillincreaseemploymenteverywhere.,Disadvantages:,GlobalisationcouldleadtobigemploymentproblemsintheWest.Globalisationlowerspeopleslivingstandards.Globalisationpreventsgovernmentsfromcontrollingtheirwelfaresystems.Globalisationcreatescross-culturalproblems.,Vocabularyreview,Thefirstoneisthatitdoeshurtthelocalgovernmentsabilitytodealwithissueslikewelfarebenefits,wagesandtaxesmainlybecausethecorporationisabletosaytothegovernment.,Vocabularyreview,Ittakesoutofthehandsofgovernmenttheabilitytocontroltheirownwelfaresystemsandprovideadecentinfrastructurefortheirpeople.,Vocabularyreview,Ascompanieswanttoimprovetheirprofitability,theyregoingtobelookingforthelow-cost,low-wagecentres.,Vocabularyreview,SoweregoingtoseeaflightofcapitalfromtheWestwhichisgoingtobesuddenanddramatic.,C.Newphrases,give-and-take:gatherpace:ruletheroost:,C.Newphrases,Moreandmorecompanieshavestartedtoruletheroost.TheycandictatetogovernmentsandIwanttoseesomekindofgive-and-takebetweengovernmentsandcorporations.Sothatisthekindofissuewevegottodealwithasthisprocessofglobalisationgatherspace.,Reading1:Warming-up,1WhatdoyouknowaboutBoeing?2Whereisitsheadoffice?,TheBoeingcompanyistheleadingproducerofcommercialpassengerjetsintheworld.,Surroundedbyscaffoldingatthemanufacturingplant,aBoeing747passengerairplanenearscompletion.,AboutBoeing,BoeingCompany,theworldslargestmanufacturerofcommercialairplanes&militaryaircraft.Boeingcontrolsmorethanhalfoftheglobalmarketforjetairlinersandistheleadingsupplierofmilitaryjetsandhelicopters,missilesystems,andaerospacetechnology.ThecompanyisalsooneoftheleadingexportersintheUnitedStates.ItsheadquartersisinChicago,Illinois.In2001BoeingmoveditscompanyheadquartersfromSeattletoChicago.,Conditscareerhasspannedmorethan35yearsofservicetoBoeing.In1997，hewaselectedchairmanHeistheseventhchairmansincethecompanywasfoundedin1916UnderConditsleadership，severalmergersandacquisitionshavetransformedthecompanyintoaglobalenterpriseTheacquisitionsandmergersofseveralothercompanieshaveestablishedacompanywithgreatstrengthandbreadthToday，Boeingisstronglypositionedincommercialairplanes，defense，space，informationtechnology，financing，andcommunications,VocabularyinReading1,exotic(L7):aviation(L36):centenary(L44):aerospace(L46):1)oforrelatingtoEarthsatmosphereandthespacebeyond(航空空与航天空间的：属于或关于地球大气层及其外层空间的)2)oforrelatingtothescienceortechnologyofflight(航空与航天飞行学的：属于或关于飞行的科学与技术的),Vocabulary:enteringnewmarkets,acquisition/takeover:buyingortakingoveranothercompany,Vocabulary:enteringnewmarkets,jointventure:twoormorecompaniesjointemporarilytocarryoutalargeproject,Vocabulary:enteringnewmarkets,consortium:agroupofcompaniesinsimilarbusinessesworkingtogether,Vocabulary:enteringnewmarkets,franchising:givingsomeonetheexclusiverighttosellproductsinacertainarea,Vocabulary:enteringnewmarkets,licensing:sellingtherighttoamanufacturestrademark,usuallyinaforeignmarket,Vocabulary:enteringnewmarkets,localpartner:apersonorcompanywhocooperateswithaforeigncompanywhowishestoenterthemarket,Vocabulary:enteringnewmarkets,subsidiary:acompanypartlyorwhollyownedbyaparentcompany,Wal-Mart,BusinessCategoriesofWal-Mart:Wal-MartSupercenterSAMSCLUBWal-MartStoresWal-MartNeighborhoodMarket,Wal-MartGlobalbriefApr30,2010,RetailUnitsWorldwide:8,445USRetailUnits:4,364Wal-MartStores-804Supercenters-2,767SAMSCLUBs-605NeighborhoodMarket-182InternationalRetailUnits:4,068China-284(Aug,1996),TheWal-MartCulture,ThreeBasicBeliefs:RespectfortheIndividualServicetotheCustomerStriveforExcellence,Wal-MartQuote,AllAssociatesworkforthecustomerswhobuyourmerchandise.Infact,thecustomerscanfireeverybodyinourCompany.Andtheycandoitbysimplyspendingtheirmoneysomewhereelse.Thegreatestmeasureofoursuccessishowwellwepleasethecustomer,OurBoss.LetsallsupportAggressiveHospitalityandhaveourcustomersleave100%satisfiedeveryday.-SamWaltonTheFounderofWal-Mart,Japan&Globalisation,Toyota:-nearlytheworldsbiggestcarmaker-changingtheirbusiness&managementstyletorespondtotheraceofglobalisation-factoriesin27countries,Japan&Globalisation,Sony:-making74%ofitssalesoutsideJapanNintendo:-Japanssecond-largestcompanybymarketcapitalisationCanon:-Japansthird-largestcompanybymarketcapitalisation,Japan&Globalisation,Starbucks:-craftingastrategyfortheJapanesemarket-promotinglocalrivalstofollowsuitIkea:-openingsuperstoresinJapan-offeringawiderrange&lowerpricesthanlocalfirms,Samples:,Theacceleratedrateofglobalisationhasleftcompaniesdesperatelyseekingoverseasadquisitionsinordertoremaincompetitive.不断加速的全球化迫使各公司千方百计收购海外公司,以保持竞争力.,Samples:,Roysten,theengineeringgroup,planstolaunchaUSjointventurewithHarvestTatetosetupafactorytomakeupto1000busesayear.罗伊斯顿工程集团公司计划与美国的哈维斯塔公司合资,建立一家年生产1000辆客车的工厂.,Samples:,Aconsortiumisagroupofcompanieswhoworktogetheronlyforaparticularcontract.财团指承包同一个项目的几家联营企业.,Samples:,Withfranchisingindividualspaytousethenameofawell-knownmanufacturer.有了特许制,个体公司可以通过付费形式使用著名厂家的名称.,Samples:,Thefranchiseeacquirestherightstoaname,logo,certainmethodsofoperation,nationaladvertising,products,andotherelementsassociatedwiththefranchisor.购买特许经营的人享有特许授予公司的名称,标识,经营方法,全国性广告,生产及其他与出售特许公司相关事项的特许使用权.,Reading2:warming-up,1Doyoulikeusingthephone?2Couldyoutellthedifferencebetweenphoneandface-to-facecommunication?3Whatmakesyouangryonthephone?,Reading2:vocabulary,flashpoint(L7):aplacewheretroublemaydevelopeasily,suddenlye.g.IraqisoneoftheflashpointsoftheMiddleEast.infuriate(L8):makesbextremelyangrye.g.ItinfuriatedhimthatMarywaswithanotherman.inattentive(L10):notgivingattention,Reading2:comprehension,1Whatdopeoplefindmostannoyingonthephone?2Whatthreereasonsfortheriseinphoneragearegiven?3Aretelephonetechniquesimproving?4Whatdoyouthinkismeantbyremoteworking?,Reading2:discussion,Couldyousuggestsomewaysofimprovingemployeestelephoneskills?,GuidelinesonUsingthePhone,1Alwaysgiveyourname.2Answerthephonequickly.3Beanattentivelistener.4Greetthecallerpolitely.,GuidelinesonUsingthePhone,5Beclearaboutwhatyoucandoandwhatyoucant.6Useapositivetoneofvoice.Donotshowimpatienceorinsincerity.7Trytoreflectasincereimage.,Improvedphonecall:Netsat.Goodmorning.HowcanIhelp