managing cost and strategy.ppt

ManagingCostandStrategy,Chi-WenJevonsLeeTulaneandTsinghua,天马行空官方博客：,LectureOne,ValueChain:StrategyDesign李志文,ThreeKeystoSuccess,Vision:Goal,Innovation,OpportunitiesStrategy:Howtomakeithappen(allocatingphysicalresources)Team:Whomakeithappen(buildingorganizationalhumancapital),FundamentalFormulaofBusinessSuccessEconomicValue=(priceunitcost)xquantity,PriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecialization,StructureofTeam,FreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyle,SWOTAnalysisofCompetitiveAdvantage,StrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysis,Benchmarking,ValueChainandLandscapingAnalysis,EconomicValue,IhavebeenthinkingaboutValueChainforyears!,Case:SaraLee,VirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagement,ExamplesofTermPapers,江帆：中国航天电子王安嘉：联合报集团曹伟宏，周苏贵：海尔集团谢淑仪：利丰,LiandFong,DynamicValueChainProductCycleGlobalization,附加价值高的在香港进行,附加价值低的在香港以外的地方进行,在中国进行缝合衣服的里布来自台湾布料在南亚染色外面的布料采购自韩国拉链由日本进口,产品的设计标签包装运输的管理财务,A,GlobalSources,小规模,大规模,大规模,贸易公司,零售商,WalMart,Gap,L,Li&Fung,Avon,B2Bonlinecompanies,Tradingcompanies,Retailers,Li&FongCompetitivePositioning,产品的发展,原材料的采购,生产计划,制造商的寻求,制造的管制,品质得到的保证,出口文件的准备,运送的合并和巩固,Li&FungTotalValue-AddedPackage,流行的饰物，节庆的产品，家具和室内陈设品，衣服，手工艺品，运动器材，玩具，旅游器具,TotalValue-AddedPackage,LiandFong,TermPaper,15outof50SelectedforRevision10outof15getA,will