《实用商务英语》Unit1.ppt

实用商务英语,PracticalBusinessEnglish,UnitOne,SectionAListeningandSpeakingBusinessReceptionSectionBReadingCorporateCultureSectionCBusinessWritingCoverLetterandRsum,Targets,SectionAListeningandSpeaking,.Rememberthewords,phrasesandsentencesrelatedtobusinessreception.Imitateandmemorizethefollowingdialogues.Discussthefollowingquestionswithyourpartner.,PartOneWarming-upExercises,1.Doyouhaveanyexperienceofreceivingastranger?Ifdo,talkaboutit.2.Whatfactorsshouldyoutakeintoconsiderationwhenmeetingforeignbusinessmanattheairport?,.ListentoDialogue1-5andchoosetheappropriateanswertoeachofthequestions.ListentoDialogue6andchoosetheappropriateanswertoeachofthefollowingquestions.ListentoDialogue7andfillintheblankswiththeexactwordsyouhavejustheardfromtherecording.,PartTwoDialogues,.Oralpractice.1.ListentoDialogue6again,thenworkinpairsandmakeadialogueaboutmeetingforeignbusinessman.2.ListentoDialogue7againanddividetheclassintogroupsof3students.Supposingthattwoofthestudentsmeetforthefirsttime,thethirdstudentshouldintroducethemtoeachother.,.ListentoPassage1carefullyandfillintheblankswiththeexactwordsyouhavejustheardfromtherecording.ListentoPassage2carefullyandfillintheblankswiththeexactwordsyouhavejustheardfromtherecording.,PartThreePassages,.Oralpractice.1.ListentoPassage1againandanswerthefollowingquestions.(1)Whatshouldwewearwhenmeetingbusinessman?Why?(2)Whatisaproperhandshake?(3)Whataresafetopicsinconversation?2.ListentoPassage2againandtalkaboutwhatweshouldandshouldntdowhenmeetingaclient.,.Listentothefollowingsongandfillintheblankswiththeexactwordsyouhavejustheardfromtherecording.ScarboroughFair.Listentothesongagainandsingalong.,PartFourRelaxandEnjoy,SectionBReading,Pre-readingDiscussion:1.Haveyoueverheardofcorporateculturebefore?Whatsyourunderstandingofit?2.Doyouthinkthatcorporatecultureisessentialtoacompany?Whyorwhynot?,Text,1Manyarticlesandbooksaboutcorporateculturehavebeenwritteninrecentyears.2Corporateculturehasamajorimpactonthesuccessofacompany.3Everycompanyhasitsownuniquecultureorvalueset.,WhatisCorporateCulture?,4Hewlett-Packardisacompanythathas,foralongtime,beenconsciousofitsculture(TheHPWay)andhasworkedhardtomaintainitovertheyears.5Nowadaysapopulartrendisforcompaniestochangetheircultures,usuallytoateamorientation.6Thetopmanagementofthecompaniesshouldbevigilantaboutmaintainingtheircultures.,NewWordsPhrasesandExpressionsProperNouns,1.Ingeneral,itisconcernedwithbeliefsandvaluesonthebasisofwhichpeopleinterpretexperiencesandbehaviors,individuallyandingroups.2.Inexchangeformoreflexibleworkschedules,employeesareexpectedtobealways“on-call”.,Notes,企业文化企业文化，或称组织文化（CorporateCultureorOrganizationalCulture），是一个组织由其价值观、信念、仪式、符号、处事方式等组成的特有的文化形象。企业文化是企业的灵魂，是推动企业发展的不竭动力。它包含着非常丰富的内容，其核心是企业的精神和价值观。,BusinessBackgroundTips,IBM公司塑造了特色鲜明的蓝色巨人文化，其核心价值观体现在以下六个方面：尊重个人(Respectfortheindividual)为顾客服务(Servicetothecustomers)追求卓越(Excellencemustbeawayoflife)管理人员须有效领导(Managersmustleadeffectively)竭力贡献股东(Obligationstothestockholders)作一个优良的公司法人(IBMshouldbeagoodcorporatecitizen),.Answerthefollowingquestionsaccordingtothetext.1.Whatdoestheterm“corporateculture”referto?2.Whydofirmswithstrongculturesachievebetterresults?3.Whatarethecompaniesencouragingtheemployeestodo?4.WhatisHewlett-Packardscorporateculturebasedon?5.Whenshouldacompanyscorporateculturebechanged?,Exercises,.Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext.MatcheachwordinColumnAwiththeappropriatedefinitioninColumnB.TranslatethefollowingsentencesintoChinese,payingattentiontotheitalicizedwordsandphrases.TranslatethefollowingsentencesintoEnglish,usingthegivenwordsorphrases.,Pre-readingDiscussion:1.SearchtheInternetforthecorporatecultureofanyfamouscompanyathomeorabroadandtrytocommentonit.2.Discusswithyourpartnersaboutthreecorevaluesthatyouthinkthemostimportanttothesuccessofthecompany.,CaseStudy,1Acompanyisabusinessentitywithanexplicitobjective.2ThebusinessphilosophyofGenertecisembodiedinits6corevalues,whichconstitutethebasisofthecorporatecultureforrealizingthedevelopmentstrategyofthecompany.Theyare:,GenertecscoreValues,SolidarityandCollaborationExplorationandInnovationIntegrityandTrustworthinessValue-addingServiceHuman-centerednessCreatingValue,NewWordsPhrasesandExpressionsProperNouns,HowtoDeducetheMeaningofWords()推断(deduce)生词词义是我们应该掌握的一种最基本的阅读技能。推断生词词义有很多方法，最主要的有两种，一种是借助构词法(wordformation)相关知识，另一种是依靠情境线索(contextualclues)。本单元先介绍如何利用构词法相关知识推断词义。有人把词根(root)、前缀和后缀称为“扩大词汇的三把钥匙”。,ReadingStrategies,.Fillintheblankswithoutreferringtotheoriginaltext.Thencheckyouranswersagainstthetext.Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.Matchtheprefix(theitalicizedpart)ineachwordofColumnAwiththemeaninginColumnB.,Exercises,.Writeoutthewordwhosemeaningisoppositetoeachwordgivenbelowbyaddinganappropriatenegativeprefixfromin-/ir-/im-/il-,non-,un-,dis-ora-.Trytofigureouteachwordbyaddinganappropriatesuffixtotheitalicizedwordinthedefinition.TranslatethefollowingsentencesintoEnglish,usingthegivenwordsorphrases.,SectionCBusinessWriting,Younevergetasecondchanceforfirstimpression.Yourapplicationletteraswellasyourrsumhelpsyoutomakethe“firstimpression”onyourfutureemployers.Beforelearninghowtowritetheapplicationletter,itisbettertoforyoutoknowthecomponentsofastandardletter.,CoverLetterandResume,I.PartsofaStandardLetter（标准信函组成部分）Astandardletterconsistsofsevenparts:heading（信头）date（日期）insideaddress（信内地址）salutation（称谓）bodyoftheletter（主体）complimentaryclosing（结束敬语）signature（签名）OptionalParts（附加部分）,II.CoverLetter（求职信）Themainpurposeofacoverletteristoarousethereadersinterestandtorequestforaninterview.Thoughthecontentofacoverletterdependsonthepositionappliedbytheapplicant,itisoftenwritteninthefollowingpattern:1.Opening（开端）2.Body（主体）3.Ending（结语）,III.Rsum（简历）Arsum,which