13-E-commerce Website.ppt

,E-commerceandPortalSite,NetworkVirtualShopConstruction,Maincontent,Case:,E-shopFore-endDesign,E-shopBack-endDesign,Case:,KeyPoints,ThedefinitionandtypesofPortal.Importantfactorsinwebsitedesign.MajormodulesinwebsiteFront-Enddesign.MajormodulesinwebsiteBack-Enddesign.,E-commerceandPortalSite,Portalisaterm,generallysynonymouswithgateway,foraWorldWideWebsitethatisorproposestobeamajorstartingsiteforuserswhentheygetconnectedtotheWeborthatuserstendtovisitasananchorsite.,E-commerceandPortalSite,TypesofPortalSite,PersonalPortal,AcademicPortal,E-business(Extranet)Portals,GovernmentWebPortal,CorporateorEnterprise(Intranet)Portals-businesstoEmployees(B2E)Portals,E-commerceandPortalSite,ImportanceofWebPortals,NetworkVirtualShopConstruction,ThePatternofE-shopsBriefingofE-shopsE-shopsaresetupontheInternet,alsoknownasvirtualshopsoronlineshops.ItisoneofthemostcommonmodelsofE-commerce.ItisaninteractiveB2CE-commerceplatformwhichcanprovidetransactionandpaymentfunctions.Classifiedaccordingtothetypesofcommodities,E-shopsincludelibrarysupermarket,musicspace,etc.ThecommoditiessoldinE-shopscanbeclassifiedasfollows:theentitycommodities,informationandmediaproductsaswellasonlineservices.,NetworkVirtualShopConstruction,ComparisonbetweenE-shopsandTraditionalShops,NetworkVirtualShopConstruction,LaunchaSuccessfulOnlineBusinessBusinessFormationIdentifybusinessneedInvestigatetheopportunityEnsurethebusinessownersabilitytomeettheneedWebsiteHostingTechnicalSupportUptimeDiskSpaceSecureSocketLayer(SSL)DomainNameMail&FTPAccountsWebsiteStatisticsProgram,NetworkVirtualShopConstruction,SelectConstructor,NetworkVirtualShopConstruction,WebConstruction,NetworkVirtualShopConstruction,WebsiteDesignInformationArchitectureHierarchicalStructureofWebsiteOrganizationMulti-dimensionalHierarchyofWebsiteOrganization,NetworkVirtualShopConstruction,Appearance,NetworkVirtualShopConstruction,SiteNavigationPlaceLeftnavigationTopnavigationRightnavigationBottomnavigationClicksContentContentisthetext,images,soundandvideothatmakeupaWebpage.,NetworkVirtualShopConstruction,SearchingEngineOptimizationAvoidcreatingmenuontheleft-handsideofawebsite.HeadlinesareratedmoreimportantthantherestoftheWebpage.Everypageshouldcontainthetitleanddescriptiontagswithgoodkeywordstodescribethepagecontent.TrynottouseFlashwhenpossible.Useofgraphics.Donotonlyuseimagestolinkout.Avoidusingframes.Avoidusingtoocomplextableswhenlayingoutyourpagebuttokeepthemsimpleforthespiders.UseexternalCascadingStyleSheet(CSS).UsestandardHTML.,NetworkVirtualShopConstruction,ActualizationofE-shopsComponentsofE-shopsOwnthewarehouseandmanagementagencies.TheproductssoldontheInternetcanbedeliveredtocustomersthroughavarietyofchannels.Theenterpriseissupposedtoprovideaftersalesservice.AtypicalE-shopshouldincludethefollowingcomponents:CustomersSellersormarketplaceE-commercecenterPaymentserversFront-endofthebankservers,themainframesystemofthebank.CertificationauthorityDistributioncenter.,NetworkVirtualShopConstruction,ProceduresforEstablishingE-shopsdecidingthenameoftheE-shopchoosingthewebsiteoftheE-shopdecoratingtheE-shopdisplayingcommoditiesupdatingcommoditiescurrencysettlementtheinventorymanagementthedeliveryofcommodities.,E-shopFore-endDesign,OnlineCatalogWorkflowofOnlineCatalog,E-shopFore-endDesign,ShoppingCartFunctionsSinglepagecheckoutMulti-pagecheckout,E-shopFore-endDesign,ShoppingCartandCookiesWebsitesusecookiesinmanydifferentways.Herearetwomostcommonexamples:Websitescanaccuratelydeterminehowmanyvisitorsarrive,howmanyarenewversusrepeatvisitorsandhowoftenavisitorhasvisited.Websitescanstoreuserpreferencessothatthesitecanlookdifferentforindividualvisitor(oftenreferredtoascustomization).,E-shopFore-endDesign,OnlinePaymentForonlinepayment,creditcardisareasonablesolution.,E-shopBack-endDesign,Websiteback-endalsoknownaswebsitemanagementback-endisformanagingwebsitefore-end.OrderProcessingOrderprocessingsteps,Tracking,Distribution,Transfer,Acceptance,E-shopBack-endDesign,OrderProcessingProcedure,E-shopBack-endDesign,DifferentStatusofOrderProcessing,E-shopBack-endDesign,CustomerRelationshipManagementSystem(CRM)CallCenterIPBasedCallCenterArchitecture,E-shopBack-endDesign,HowE-commerceCallCenterWorks,E-mail,VideooverIP,VoiceoverIP,Textchat,Summary,Portalscanbeclassifiedinto:personalportal,academicportalgovernmentportalcorporateportalE-businessportal.E-shopisavirtualstoreonlinewithoutphysicalpresence.Informationarchitecture,layout,sitenavigatio