江苏2016_2017学年高中英语Unit1AdvertisingPeriodFourProject课件牛津译林版.pptx

PeriodFour,Project,课前预习梳理记忆理解,课堂讲义感悟归纳应用,当堂达标综合巩固反馈,栏目索引,.单词自测1.n.大众传播媒介，大众传播工具2.n.海报vt.张贴n.(在网上发布的)帖子3.n.目标；靶子vt.瞄准；以为目标,答案,词语识记,课前预习,mediaposterposttarget,答案,4.vt.确定，查明；决定；裁决5.n.分析，分析结果vt.分析6.vi.有吸引力；呼吁，恳请n.吸引力；呼吁；恳求7.vi.做出反应，回应8.adv.个别地；就本人而言；本人，亲自adj.个人的，私人的9.n.反对吸烟,determineanalysisanalyseappealreactpersonallypersonalanti-smoking,答案,10.adj.有毒的n.毒药11.vt.敦促，力劝；竭力主张n.强烈的欲望，冲动12.n.烟草，烟叶13.vt.使震惊，使惊愕n.震惊，惊愕adj.感到震惊的adj.令人震惊的,poisonouspoisonurgetobaccoshockshockedshocking,答案,.短语自测1.figure弄清楚，弄懂；计算出2.appeal吸引，引起兴趣；呼吁3.beconcerned涉及4.getsomething把表达清楚5.die死于(外部或间接原因),from,out,to,with,across,答案,.根据课文内容判断正(T)误(F)1.Anti-smokingadcampaignismainlydesignedforhigh-schoolstudents.()2.Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.()3.Ifwecanconvinceyoungpeoplenottostarttosmoke，theirparentsmustgiveupsmoking.()4.Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(),课文预读,T,F,F,T,答案,.根据课文内容选择正确答案1.Whatshouldbedonefirsttodeterminethetargetaudience?A.Doalittleresearchandanalysis.B.Createthemessagefortherightpeople.C.Knowwhattheaudiencealreadythink.D.Gettoknowtheaudience.答案A,1,2,3,4,答案,2.Howcanaresearcherknowthewaytheaudiencewillreact?A.Planningsomequestions.B.Talkingwiththeaudience.C.Gatheringinformationfromtheresearch.D.Guessinghowtheaudiencewillreact.答案C,1,2,3,4,答案,3.Theadvertisingwaydependson.A.howwellyoudoyourresearchB.whoyourtargetaudienceareC.whichkindsofadsarethebestD.bothBandC,1,2,3,4,D,答案,4.Thecorrectordertobuildanadcanbe.a.decidethetargetaudienceb.knowwhattheaudiencehaveinmindc.gatherinformationfromtheresearchd.doalittleresearche.decidewhatapproachtouseA.a；b；c；e；dB.d；c；b；a；eC.e；b；c；a；dD.d；c；a；e；b,1,2,3,4,B,答案,.阅读课文完成下表，每空一词,analysis,explore,message,audience,appeal,react,返回,答案,across,approach,target,reach,语境感悟,课堂讲义,重点单词,(1)(教材P18)Inordertodetermineyouraudience，youwillneedtodoalittleresearchandanalysisinadvance.为了确定你的受众，你需要预先做一些研究和分析。(2)Jamesdeterminedtogiveupsmoking.詹姆斯决定戒烟。(3)Iamdeterminedtodomorningexercisestokeephealthy.为了保持健康，我决定每天做早操。,determine,归纳拓展,(1)determinevt.确定，查明；决定；裁决determinetodosth.决心做某事determinesb.todosth.使某人决心做某事determineon(doing)sth.决定做某事(2)determinedadj.坚定的，坚决的，下定决心的bedeterminedtodosth.下决心做某事,(4)Shedeterminedonbecominganexcellentdancer.她决心成为一名出色的舞者。,(1)IbetterthanJack.我决心比杰克做得更好。(2)Itothewesttoworkaftergraduation.我已决定毕业后到西部工作。(3)Thisimmediately.这使他下定决心马上采取行动。,即时跟踪,答案,determinedhimtoact,amdetermined/determinetodo,havedeterminedongoing,解析答案,(4)Helefttheplace，neverbackagain.A.determined；tocomeB.beingdetermined；tocomeC.determined；comingD.determining；coming,解析bedeterminedtodosth.决定做某事，此短语在句中作伴随状语，故选A。,A,语境感悟,(1)(教材P18)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.为了让受众作出预期的反应，始终努力地去吸引他们是非常重要的。(2)IwonderhowhewouldreactifIweretoreadmynewspaperoutloudonthetrain.(2015重庆)我想知道如果我在火车上大声地读我的报纸他会如何反应。(3)Howdidshereacttothenews?她对这个消息反应如何？(4)Thegovernmentdecidedtoreactagainsttheprotesters.政府决心对抗那些示威者。,react,归纳拓展,reactvi.做出反应；回应；反应reactto对做出反应reacton/upon对有影响reactagainst反对,(1)Howdidtheyyoursuggestion?他们对你的建议有什么反应？(2)Unkindnessoftentheunkindperson.恶有恶报。,即时跟踪,答案,reactson,reactto,解析答案,(3)Youreallyshouldnthavetohiscommentonyourworksoviolently.hemeantnoharmtoyou.A.reacted；AfterallB.responded；AtallC.acted；AfterallD.done；Inall,解析句意为：你真不应该对他对你工作的评价作出如此剧烈的反应，毕竟，他无意要伤害你。reactto对作出反应；afterall毕竟，符合题意。atall根本；inall总计，总共。,A,语境感悟,(1)(教材P19)Ifwecanconvinceyoungpeoplenottostart，theymightthenurgetheirparentsandotherpeopletogiveupsmoking，too.如果我们能说服年轻人不要学抽烟，他们可能也会力劝他们的父母和其他人戒烟。(2)Heurgedmetomakeafinaldecision.他催促我作最后的决定。(3)Thereporturgedthatpeopleallaroundtheworld(should)protectourenvironment.这份报告呼吁全世界的人保护环境。,urge,归纳拓展,urgevt.敦促，力劝；竭力主张；n.强烈的欲望，冲动urgesb.todosth./intodoingsth.敦促某人做某事urgesth.on/uponsb.向某人强调某事urgeagainst.极力反对urgethatsb.(should)dosth.主张；力劝某人做某事Itis/wasurgedthat.有人主张haveanurgetodosth.渴望做某事,(1)用适当的介词填空Idontwanttourgeyouyourownwish.Ourcoachurgedthegreatimportanceofteamworkus.(2)Theythestrangefood.他们怂恿我吃那种奇怪的食物。(3)Shetohim.她力劝我向他道歉。,即时跟踪,答案,urgedthatI(should)apologize,against,on,urgedmetoeat/intoeating,解析答案,(4)TheUnitedNationsthetwosidesintheconflicttolaydownarmsimmediatelyandreturntopeacetalks.A.encouragedB.urgedC.invitedD.allowed,解析句意为：联合国敦促冲突双方立即放下武器，恢复和平谈判。urge敦促，符合题意。encourage鼓励；invite邀请；allow允许。,B,语境感悟,(1)(教材P19)Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseasesrelatedtosmoking.我们希望警醒人们，让他们认识到，许多吸烟者死于与吸烟有关的疾病。(2)Sheknewhowmuchthebadnewswouldshockme.她知道那个坏消息会使我多么震惊。(3)Hisdeathwasagreatshocktousall.他的死使我们大家都大为震惊。(4)Tomyshock，helosthispassportonhisvisittoAmerica.使我震惊的是，他去美国旅游时丢了护照。,shock,归纳拓展,(1)shockvi.&vt.(使)震惊；(使)惊愕；n.震惊，惊愕；休克；打击toonesshock令某人震惊的是(2)shockedadj.感到震惊的beshockedat/bysth.对某事感到震惊beshockedtodosth.震惊地去做某事(3)shockingadj.令人惊讶的,(1)Theyherrudeness.他们对她的无礼感到震惊。(2)Hebroughtherfoodagainbutherdead.他再次给她带来食物，却震惊地发现她已死亡。(3)Ourteacher，atthenewsoftheearthquake，wasatalossforwords.A.shockB.shockedC.shockingD.havingshocked,即时跟踪,解析答案,解析句意为：我们的老师对地震的消息非常震惊，一下子说不出话来。过去分词shocked作原因状语。,B,wereshockedby/at,wasshockedtofind,语境感悟,重点短语,(1)(教材P18)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)Idontfigureoutwhatyouretryingtosay.我不明白你想说什么。(3)Haveyoufiguredinthecostofthehotel?你把旅店的费用算进去了吗？,figureout,归纳拓展,figureout弄清楚；弄懂；计算出；解决figuresth.in将某物包括在内；计算在内,(1)Theboycantthemathsproblem.这个男孩做不出这道数学题。(2)Insteadofblamingothersforourfailure,weshouldwhattodonextandtryourbesttosucceedinthefuture.A.figureoutB.carryoutC.takeoutD.putout,即时跟踪,解析答案,解析句意为：我们不要因为我们的失败而责备别人，我们应当弄清楚下一步我们要做什么，并且尽最大努力去实现将来的成功。figureout弄清楚，符合题意。carryout开展，实施；takeout拿出来；putout扑灭，熄灭。,A,figureout,语境感悟,(1)(教材P18)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.为了让受众作出预期的反应，始终努力地去吸引他们是很重要的。(2)Wetendtohaveabettermemoryforthingsthatexciteoursensesorappealtoouremotionsthanforstraightfacts.(2015浙江)相对于直白的事实，我们对于激发自己感觉或唤起自己情感的事物，记忆往往更加深刻。(3)SheappealedtotheHighCourtagainstthesentence.她不服判决，并向高等法院提起上诉。,appealto,(4)Thegovernmentisappealingtoeveryonetosavewater.政府正呼吁大家节约用水。,归纳拓展,appealto(对某人)有吸引力；上诉；向呼吁(请求)appealtosb.for.为向某人呼吁(请求)appealforsth.呼吁某事；请求给予某物appealto/forsb.todosth.呼吁/恳请某人做某事makeanappealforsb.todosth.呼吁某人做某事,答案,(1)Theideaofcampingme.对露营这种想法我从来就不感兴趣。(2)Thepolicearethepublicinformationaboutthecrime.警方呼吁公众提供有关这起犯罪案的信息。,即时跟踪,for,hasneverappealedto,appealingto,解析答案,(3)Asidefromthecolor，thedesignisalsoexpectedtoallagesandsocialgroups.A.figureoutB.appealtoC.takeoverD.reachout,解析句意为：除了颜色，这个设计也希望吸引各年龄段的人和社会群体。appealto吸引；迎合，符合句意。figureout算出；takeover接管；reachout伸出。,B,语境感悟,(1)(教材P18)Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.当你构思系列广告时，有多种不同的方法可以把你的信息讲清楚。(2)Theteachertriedtoexplaintheproblem，buthisexplanationdidnotgetacrosstotheclass.老师尽力解释这个问题，但是他的解释没有被同学们理解。(3)Thenewsgotaroundassoonaspossible.消息很快地传开了。(4)Stoptalking！Letsgetdowntowork.不要说话了，开始工作吧。,get.across,(5)Wemustgetoverourshortcomingsandmistakesinourwork.我们必须克服工作上的缺点和错误。,归纳拓展,get.across(把)讲清楚；(使)被理解getacrossto向讲清楚；让听懂getaround(消息)传开getdownto开始认真做某事；着手处理getoff下车；离开；动身；起飞；脱下；下班getover克服；摆脱某种情绪；从恢复；痊愈getridof摆脱；除掉；处理掉getthrough做完；办完；看完；吃完；通过(考试)；接通电话,答案,(1)Asateacher，itisimportanttotohisstudents.作为老师，把意思向学生表达清楚是很重要的。(2)IvebeentryingtoringupalldayandIcouldnt.我整天都在打电话，但总是打不通。,即时跟踪,getthrough,gethismeaningacross,解析答案,(3)HoweverhardItriedtothinkaboutit，whathesaiddidntreally_tome.A.figureoutB.makeoutC.getacrossD.turnout,解析句意为：不管多么努力地去想，我并没真正地理解他所说的话。getacrosstosb.使某人理解，符合句意。figureout算出；makeout理解；turnout结果是。,C,语境感悟,(1)(教材P19)Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseasesrelatedtosmoking.我们希望警醒人们，让他们认识到，许多吸烟者死于与吸烟有关的疾病。(2)Fivemendiedfrompolicegunfire.五名男子被警察击毙。(3)Manyoldcustomsaredyingout.许多旧习俗正在消失。(4)Theflowersaredyingoffbecausetherehasbeennorain.因为没有雨这些花相继死去了。,diefrom,归纳拓展,diefrom多指因外部创伤或间接的原因而死亡dieof多指死于疾病、饥寒、年老、悲伤、事故等dieout灭绝；逐渐消失dieaway(尤指声音、光、风)逐渐消失；停止diedown(兴奋、激动等情绪)渐弱；(火)渐熄；平息dieoff(家族、种族等)相继死亡；(草木)枯死,答案,(1)选词填空diefrom，dieof，dieaway，dieoff，dieout，dieforIamsomethingtoeat.Manyvillagerssnakebiteseveryyear.Thesoundofthecarinthedistance.Thedeerintheforestareallfromdisease.Thatstyleofmusictenyearsago.Hisgrandmothersorrowsoonafterherhusbandsdeath.,即时跟踪,diedof,dyingfor,diefrom,diedaway,dyingoff,diedout,解析答案,(2)Therewasgreatexcitementinthestreetsandtheshoutingdidnt_tillaftermidnight.A.dieawayB.diedownC.dieoffD.dieof,解析dieaway用于指声音的逐渐消失，符合句意。diedown用于指火焰的逐渐熄灭、风渐弱以及激动情绪的渐渐平息等；dieoff指一个一个死去，相继而死；dieof死于(强调内因)。,A,语境感悟,经典句式,(1)(教材P18)Unlikeasingleadvertisement，anadcampaignisaplannedprogrammeofadvertisementusingvariouskindsofadstoreachacertainaudience.不同于一则单独的广告，广告宣传活动是预先策划的系列广告，利用各种广告形式去影响特定的观众。(2)Beingaleader，shehastodealwithalotofwork.作为领头人，她不得不处理很多工作。,现在分词短语作后置定语,(3)Asthelightturnedgreen，Istoodforamoment，notmoving，andaskedmyselfwhatIwasgoingtodo.当灯变绿色时，我站了一会儿，没动，并且问自己要做什么。,归纳拓展,教材原句中的usingvariouskindsofadstoreachacertainaudience是一个现在分词短语用作后置定语。(1)单个的现在分词作定语时一般置于被修饰词的前面；现在分词短语作定语必须置于被修饰词之后，其用法相当于一个定语从句。(2)现在分词还可作状语，表示时间、原因、伴随、结果等。现在分词作状语时其逻辑主语往往是句子的主语，这时该动词与句子的主语之间往往存在主动关系。,答案,(1)Thebabyrecognizedhismothersandsmiled.那个婴儿认出了妈妈微笑的脸庞，笑了起来。(2)Those_shouldsignhere.那些想申请这份工作的人请在这里签名。(3)，hedecidedtowriteagain.没有得到答复，他决定再写信。,即时跟踪,Nothavingreceivedareply,smilingface,wantingtoapplyforthejob/whowanttoapplyforthejob,解析答案,(4)Likeancientsailors，birdscanfindtheirwaythesunandthestars.(2015重庆，11)A.usedB.havingusedC.usingD.use,解析考查非谓语动词。句意为：就像古时候的水手一样，鸟能利用太阳和星星找到它们的路。根据语境，use与其句中隐含的逻辑主语birds之间为主动关系，故用v.-ing形式的一般式，在句中作伴随状语，表示与find同时发生。,C,语境感悟,(1)(教材P18)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)Itsnecessaryforustouseashortwaveradiotopickuptheprogrammes.我们用一台短波收音机收听这些节目是必要的。(3)Itwasfoolishofhimtogiveupthejob.他放弃那份工作是愚蠢的。(4)Itiseveryonesdutytoobeythelaw.遵守法律是每个人的义务。,Itisadj./n.(forsb.)todosth.,归纳拓展,教材原句中的it是形式主语，真正的主语为不定式短语“tofigureout.”。and连接两个由what引导的从句，作figureout的宾语。it作形式主语时本身没有具体的意义，而只是帮助把真正的主语移到句子后部去，使句子显得平衡一些。it作形式主语时，it代替不定式短语常用于下列句型中：Itbeadj.(for/ofsb.)todosth.Itben.todosth.Ittakessb.sometimetodosth.做某事花了某人时间。Itsuptosb.todosth.由某人决定做某事/做是某人的职责或义务。,(1)learnChinese.对于一个外国人来说，学习汉语是困难的。(2)lookafterthechildren.由你负责照看这些孩子。,即时跟踪,答案,Itsuptoyouto,Itisdifficultforaforeignerto,解析答案,(3)comesasnosurprisethatSanFranciscowinsthehonorasthefittestcityintheUSforitssteephillsandfreshfood.A.ItB.ThatC.ThisD.What,解析考查it的用法。句意为：圣弗朗西斯科因它陡峭的小山和新鲜的食物赢得美国最佳城市的荣誉，这一点都不意外。it作形式主语，真正主语为that后的从句。,A,语境感悟,(1)(教材P18)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)Hegothisbrothertohelphim.他让他的兄弟帮助他。(3)Shegotherbikerunningveryfast.她把自行车骑得飞快。(4)Imustgetmyhaircut.我得理发了。,get宾语宾语补足语,归纳拓展,教材原句中使役动词get后接不定式作宾语补足语。get后也可以接过去分词或现在分词作宾语补足语，分别表示其与宾语的被动或主谓关系。,(1)Youwillnever.你永远不会使他明白的。(2)Becarefulwhenyoucrossthisverybusystreet.Ifnot，youmay_runoverbyacar.A.haveB.getC.becomeD.turn,即时跟踪,解析getrunover中的run是过去分词，get为连系动词，相当于be。类似的用法还有getdressed，getdrunk，gettrapped。故选B。,B,gethimtounderstand,返回,解析答案,答案,当堂达标,.单词拼写1.Iwillvisithimsomeday.2.Many(有毒的)plantscanbemadeintomedicine.3.Thesalesmanmetobuyanewcar.4.Hepresentedadetailed(分析)ofthetrendineducation.5.Thebookwill(吸引)onlytoalimitedpublic.,appeal,personally,poisonous,urged,analysis,.选词填空,答案,appealto，fallfor，figureout，getacross，dependon,1.Childrentheirparentsforfoodandclothing.2.Ispokeslowly，butmymeaningdidnt.3.Besmarternottosuchatrickagain!4.Itwilltakemesomemoretimetothepresentcomplexsituation.5.TheUNcalledonthetwosidestosolvetheconflictbytalkingratherthanforce.,appealingto,dependon,getacross,fallfor,figureout,.完成句子1.Everyeveningafterdinner，Iwillwalkmydog.每天晚饭后，如果不累，我会去遛狗。2.inthesunorswiminthesea.躺在太阳底下或在海水中游泳，感觉真好。3.Thisaccidentmorepeopleinneed.这次事故让他决心帮助更多的人。4.Hetriedhardmoremagazinesaboutmovies.他极力劝说我多看看电影方面的杂志。