大学体验英语第二册第三课教案

Unit3,ReturntoMenu,PassageAThinkAboutItReadAboutItTalkAboutItWriteAboutIt,1.HaveyoueverreadanyEnglishpublicserviceadvertisements?Canyouappreciatethepublicservicemessagestheyarepromoting?,Yes,ofcourse.Forexample,Ihavelearnedfromoneadsayingthatdifferentkindsofusedcansandbottlesshouldbethrownintodifferentdustbinssoastohelpclassifythemforrecycling.NotonlydidImyselfdoso,Ialsoaskedotherpeopletofollowtheadvice.,Reference:,2.Pleasegiveoneortwoexamplesofadvertisingslogansofpublicservice.,Herearesomeexamples:“Smokingisdangerousforpeopleshealth.”“Forthesafetyofyourfamilyandyourself,drivecarefully.”,Reference:,3.Doyouthinkpublicservicecampaignsarenecessary?Explain.,Yes,Ido.Theyhelpraisepeoplesawarenessofsomepublicconcerns.Forinstance,nowadayspeoplehavebecomemuchmoreconsciousaboutenvironmentprotectionandpublicservicecampaignsplayabigpartinit.,Reference:,ReadAboutItLanguagePointsContentAwarenessLanguageFocus,SmokeyBearandhisfamouswordsofwisdom,“OnlyYouCanPreventForestFires,”arerecognizedby95%ofadultsand77%ofchildren.Launchedin1944,theSmokeyBearForestFirePreventioncampaignisoneofthelongest-runningandfamouspublicserviceadvertisingcampaignsinhistory.SincetheAdCouncilbeganits“FriendsDontLetFriendsDriveDrunk”campaign,70%ofAmericanshavetriedtostopsomeonefromdrivingdrunk.In1998,Americaexperiencedthelowestnumberofalcohol-relatedfatalities(15935)sincetheU.S.DepartmentofTransportationbeganmaintainingtheserecords.Thetaglineisthemostrecognizedanti-drinkinganddrivingsloganinAmerica.,AsthenationsleadingproducerofPSAs,theAdCouncilhascreatedmorethan1000publicservicecampaignsconcerningcriticalissuessuchascrimepreventionanddrugabuse,andhasbroughtissuessuchaschildabuse,recyclingandAIDStonationalattention.In1995,tomaximizetheimpactofallofthecampaigns,theAdCouncilsBoardofDirectorsvotedunanimouslytoadoptanew,ten-yearinitiativetohelpAmericanswhocantspeakforthemselvesourchildren.Dubbed“Commitment2000,”itsobjectiveistoraiseawarenessandstimulateindividualstotakepositiveaction,sothatournationschildrenwillhaveabetterchanceofachievingtheirfullpotential.,Ourslogansandcharactersaremorethanmemorabletheyraiseawareness,inspireindividualstotakeaction,andsavelives.,Paraphrase?,KeyNotonlyareourslogansandcharactersenjoyable,theyalsomakepeoplebeawareofsocialissues,takepartinandcontributetosocialactivities.,memorableadj.whichisworthremembering,ExamplesThiswasindeedthemostmemorabledayofmylife.Theexperiencewasmemorableforallofus.,inspirev.encouragein(someone)theabilitytoact,ExamplesWeneedanewcaptainsomeonewhocaninspiretheteam.Successinspiresusforfreshefforts.,takeactionstarttodosomething,begintoact,ExamplesThegovernmenthaspromisedtotakequickactionontheenergycrisis.Thepolicetookfirmactiontodealwiththeriots.,testifyv.bearwitness;serveasproof,ExamplesTheteachertestifiedtothepupilsabilityandwillingnesstoworkhard.Herrealfacetestifiedtoherguilt.,positiveadj.practicalandconstructive;thatdefinitelyhelps,ExamplesHealwayshassomepositiveideasoncompanypolicies.Hetakesaverypositiveattitudewhencorrectingpupilsmistakes.,launchv.getstarted;setgoing,ExamplesThegovernmenthaslaunchedanewplantobuildmorehouses.Thefirmlaunchedthenewproductwithabigadvertisingcampaign.,experiencev.observeorparticipateineventsasabasisofknowledge;sufferorknowasexperience,ExamplesSheexperiencedagenuinefeelingofquiethappiness.Ourcountryhasexperiencedgreatchangesinthelastthirtyyears.,minorityn.asmallpartofapopulationwhichisdifferentfromtherestinrace,religion,etc.,ExamplesLawswerepassedtoprotectreligiousminorities.Peopleof21minoritiesliveinthearea.,estimatev.formjudgmentsabout;calculate(theloss,value,size,etc.),ExamplesShemadeplansandestimatedmeansandresources.Iaskedthreebuildingfirmstoestimatefortherepairstotheroof.,categoryn.divisionorclassinacompletesystemorgrouping,ExamplesHelengroupsallpeopleintotwocategories:thoseshelikesandthoseshedislikes.Thisbookfallsintothecategoryofreferencebook.,TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedtorallysupportforWorldWarII-relatedefforts.,Paraphrase?,KeyTheWarAdvertisingCouncil,whichwasnotestablishedbythegovernmentorforprofit,wasaimedatencouragingpeopletosupportWorldWarII.,rallyv.(causeto)comeorbringtogetherforapurpose,ExamplesTorallypeopleistobringthemtogetherforagreatunitedeffort.Thewholenationralliedtohelpthegovernmentwiththewar.,recruitv.getsomebodytodosomething,ExamplesThewartimegovernmentfirstrecruitedmen(intotheforce)fromnonessentialindustries.Thecoachrecruitednineboysforthebaseballteam.,symboln.asign,shape,image,orobjectwhichrepresentsaperson,idea,value,etc.,ExamplesThelionisoftenusedasasymbolofcourage.Thedoveisthesymbolofpeace.,TheAdCouncilsmissionistoidentifyaselectnumberofsignificantpublicissuesandstimulateactiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.,Paraphrase?,KeyTheAdCouncilsmaingoalistodecideonafewofvitalwell-chosenpublicissuesandencouragepeopletodosomethingthathelpstoimprovethesocietythrougheffectivecommunicationsprograms.,stimulatev.make.moreactiveoralert,ExamplesHewasstimulatedintogreaterefforts.Praisestimulatedthechildtostudyhard.,makea/thedifferenceseeorshow(twothings)tobedifferent,ExamplesIfyoudoso,itwillmakeagreatdifference.Theextramoneywouldhavemadeallthedifference.,videsomeonewithareasonorcausefordoingsomething,ExamplesHewasmotivatedonlybyhiswishtohelp,andexpectednothinginreturn.Thesechildrenjustsitaroundalldaydoingnothing;theyneedsomethingtomotivatethem.,concerningprep.about;withregardto,ExamplesHewrotetomeconcerningabusinessarrangement.Thisis,Ibelieve,allthenewsconcerningthesociety.,abusen.wronguse;badorcrueltreatment,ExamplesHerearesomerecentabusesoftheword.Childabuseisapunishableoffence.,adoptv.take(anidea,custom,etc.)anduse,ExamplesIlikeyourmethodsofteachingandshalladopttheminmyschool.Congressadoptedthenewmeasures.,speakforexpressthethoughts,opinions,etc.of.,ExamplesSpeakingformyself,Ifindthehousingquitesatisfactory.Heisoldenoughtospeakforhimself.,approximatelyadv.verynear(to);verynearly,ExamplesApproximately50peopleattendedthelecture.Itisapproximatelytenoclock.,pledgen.asolemnpromiseoragreement,ExamplesHewasunderpledgetospendthemoneyinthebestway.Hegaveapledgetohandletheaffairinafriendlymanner.,griefn.greatsorroworfeelingsofsuffering,ExamplesShewentnearlymadwithgriefafterthechilddied.Noonecouldconsolethemintheirgrief.,threatenv.warntohurt,killorpunishsomebody,ExamplesThewholenationisthreatenedwithstarvation.Thewarthreatenedthepeaceofthewholeworld.,declinen.goingfromabettertoaworseposition,orfromhighertolower,ExamplesOurbusinesshasgoneintoadeclinethisyear.Thereisasharpdeclineinsportsinourtown.,TheAdCouncilreachedouttothefederalgovernmentaswellasimportantnationalnonprofitswithanoffertocreateandalsodistributetheircrisis-relatedmessagestomediaoutletsnationwide.,Paraphrase?,KeyTheAdCouncilappealedtotheAmericangovernmentandthemajornationalnon-profitorganizationsforproducinganddistributingmessagesaboutthe9-11disastertovariousmediaoutletsthroughoutthecountry.,distributev.divideamongseveralormany,ExamplesTheteacherdistributedtheexaminationpaperstotheclass.Hedistributedtheprizesamongthewinners.,informv.tell;giveinformationto,ExamplesIinformedhim(about)wheretogo.Hewouldliketobeinformedofanynewdevelopments.,ReadandthinkExercise2Exercise3,Ex.2Workwithyourpartnerandanswerthefollowingquestions.,1.WhatkindofinstitutionistheAdCouncilaccordingtothepassage?,TheAdCouncilisapublicserviceorganizationthathelpstosolvethemostpressingsocialissues.,Reference:,Ex.2Workwithyourpartnerandanswerthefollowingquestions.,2.WhateffectsdothePSAslogansusuallyproduceonpeople?,Theycanraisepeoplesawareness,inspireindividualstotakeaction,andsavelives.,Reference:,Ex.2Workwithyourpartnerandanswerthefollowingquestions.,3.WhatisthepurposeofUNCF?,ThepurposeofUNCFistohelpminoritystudentstograduatefromcollege.,Reference:,Ex.2Workwithyourpartnerandanswerthefollowingquestions.,4.WhatdodummiesVineandLarryremindpeopleof?,Theyremindpeopleofwearingsafetybelts.,Reference:,Ex.2Workwithyourpartnerandanswerthefollowingquestions.,5.Whatroledopublicserviceadvertisementsplayinsociety?,Publicserviceadvertisementsplayanimportantroleinsociety.Theycanhelppeopleraiseawarenessofenvironmentalprotection,reducetrafficaccidents,savewaterandenergy,etc.,Reference:,Ex.3Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,_1TheslogansandcharacterscreatedbytheAdCouncilaremeantforpeopletorememberthem._2SincetheAdCouncilbeganits“FriendsDontLetFriendsDriveDrunk”campaign,75000liveshavebeensaved._3“RosietheRiveter”wasacharacterintroducedbytheWarAdCounciltoencouragewomentojointhejobforce._4“Commitment2000”isacampaignthathelpsAmericanchildrentohaveabetterchanceofachievingtheirfullpotential._5IntheInternetage,theAdcouncilstillsucceedsinestablishingafootholdforpublicserviceadvertising.,Checkup,_1TheslogansandcharacterscreatedbytheAdCouncilaremeantforpeopletorememberthem._2SincetheAdCouncilbeganits“FriendsDontLetFriendsDriveDrunk”campaign,75000liveshavebeensaved._3“RosietheRiveter”wasacharacterintroducedbytheWarAdCounciltoencouragewomentojointhejobforce._4“Commitment2000”isacampaignthathelpsAmericanchildrentohaveabetterchanceofachievingtheirfullpotential._5IntheInternetage,theAdcouncilstillsucceedsinestablishingafootholdforpublicserviceadvertising.,T,F,T,T,F,Ex.3Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,Readandcomplete:Exercise4Exercise5Exercise6Readandtranslate:Exercise7Readandsimulate:Exercise8,1.Wegaveupthehouse,becauseof_considerations.,economic,abuseinspireconcerningestimateeconomicdistributemotivatemeasurablemaximizecreate,2.Thevalueofthepaintingwas_atseveralthousanddollars.,estimated,Ex.4Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.,3.Thenewtaxwillnothaveany_impactonthelivesofmostpeople.,measurable,4.Iwasgreatly_toworkhardbyherexample.,inspired,Ex.4Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.,abuseinspireconcerningestimateeconomicdistributemotivatemeasurablemaximizecreate,5.Thecompanysmainfunctionisto_profit.,maximize,6.Theprofit-sharingplanisdesignedto_thestafftoworkhard.,motivate,Ex.4Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.,abuseinspireconcerningestimateeconomicdistributemotivatemeasurablemaximizecreate,7.Almostallourelectricityis_byheatingwatertoformhigh-pressuresteam.,created,8.Thousandsofsoldiersareworkingto_foodandblanketstotherefugees.,distribute,Ex.4Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.,abuseinspireconcerningestimateeconomicdistributemotivatemeasurablemaximizecreate,9.Letmeseealltheofficialdocuments_thesaleofthisland.,concerning,10.Drugandalcohol_contributedtoBriansearlydeath.,abuses,Ex.4Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.,abuseinspireconcerningestimateeconomicdistributemotivatemeasurablemaximizecreate,Ex.5Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.,1.Althoughitsabigcompany,thedirectorknowsallthestaff_.,byname,2.Theactressreallyhatedtoplaythesweet,passivewomanthataudiences_her_.,identify,with,Ex.5Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.,3.Thetowncouncildecidednotto_thefinancialaffairofthefirm.,participatein,4.Imreadytodecide,butIcant_mycolleagues.,speakfor,Ex.5Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.,5.Thepolicehadto_firm_todealwiththeriots.,take,action,Ex.6FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.,1.Environmental_hasincreaseddramaticallyoverthepastdecade.(understanding:Para.1),awareness,2.Wearehavingdifficultiesin_well-qualifiedstaff.(getsomebodytojoinsomething:Para.3),recruiting,3.Thereislittlewecandoto_thesekidstoworkhardatschool.(stimulatetheinterestofsomebody:Para.4),motivate,4.Policeareanxioustohearanyinformation_hiswhereabouts.(about:Para.5),concerning,Ex.6FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.,5.Thenewtaxwouldforcecompaniesto_energy-savingmeasures.(take:Para.5),adopt,Ex.6FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.,1.我发现量入为出地过日子越来越难了。(increasingly),livewithinincome,Ifinditincreasinglydifficulttolivewithinmyincome.,Ex.7TranslatethefollowingsentencesintoEnglish.,increasinglydifficult,2.现代政治家们都试图以电视讲话来影响普通百姓。(reachout),reachouttoordinarypeople,ModernpoliticianstrytoreachouttoordinarypeopleintheirTVspeeches.,Ex.7TranslatethefollowingsentencesintoEnglish.,3.应该帮助学生对人生采取积极的态度。(adopt),adoptapositiveattitude,Pupilsshouldbehelpedtoadoptapositiveattitudetolife.,Ex.7TranslatethefollowingsentencesintoEnglish.,4.希望全班同学参加这些讨论。(participatein),Everyoneintheclassisexpectedtoparticipateinthesediscussions.,Ex.7TranslatethefollowingsentencesintoEnglish.,participateinthesediscussions,5.如果你犯了罪就必须受到惩罚。(crime),commitacrime,Ifyoucommitacrimeyoumustexpecttobepunished.,Ex.7TranslatethefollowingsentencesintoEnglish.,Ex.8ReadandcomparetheEnglishsentences,payingattentiontotheiritalicizedparts,andthentranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentences.,1.Youmaynotimmediatelyknowusbyname,butyoudoknowus.,Youmaynotknowthetheories,butyoudoknowhowtooperatethemachine.,你可能不懂得电脑是怎样工作的，但你一定知道电脑是我们日常生活不可或缺的一部分。,Simulatedreproduction:,Simulatedtranslation:,Youmaynotknowhowacomputerworks,butyoudoknowthatitisaninseparablepartinourdailylife.,Reference:,2.Ourslogansandcharactersaremorethanmemorabletheyraiseawareness,inspireindividualstotakeaction,andsavelives.,Forhim,teachingismorethanameanstomakealivingitisalifelongcareer.,对我们来说，电脑不仅仅是一个计算工具它能使人们做很多事情，例如搜索信息，与朋友在线交流，网上购物等等。,Simulatedreproduction:,Simulatedtranslation:,Computersaremorethanacalculatingtooltheyenablepeopletodoalotmorethings,suchassearchingforinformation,communicatingwithfriendsonline,shoppingviatheInternet,etc.,Reference:,3.SincetheCrashTestDummies,VinceandLarry,wereintroducedtotheAmericanpublicin1985,safetybeltusagehasincreasedfrom20%to70%.,Sincecomputerswerefirstintroducedtothepublicintheearly1980s,dramaticchangeshavetakenplaceinourlife.,自从那部动画角色被引入亚洲市场，越来越多的年轻人成了他的崇拜者。,Simulatedreproduction:,Simulatedtranslation:,SincethecartoonwasintroducedtotheAsianmarket,moreandmoreyoungpeoplehavebecomehisfans.,Reference:,4.TheAdCouncilsmissionistoidentifyaselectnumberofsignificantpublicissues.,Hethinkshismissioninlifeistoprotecttheweakandthepoor.,她觉得帮助老年人是她的天职。,Simulatedreproduction:,Simulatedtranslation:,Shefeelsthathermissioninlifeistohelpoldpeople.,Reference:,5.AftertheWar,thePresidentaskedtheWarAdCounciltocontinueasapeacetimepublicserviceorganizationtohelpsolvethemostpressingsocialissuesoftheday.Hence,theAdCouncilwasborn.,Thecostoftransportisamajorexpenseforanindustry.Hence,thefactorylocationisanimportantconsideration.,最近几个月，犯罪持续上升。因此我们需要增加警力保护。,Simulatedreproduction:,Simulatedtranslation:,Crimehasbeenontheincreaseinrecentmonths.Hence,weneedmorepolicetoprotectus.,Reference:,Ex.9Lookatthefollowingpublicserviceadvertisements.HaveadiscussionwithyourpartnerandshareyourviewonwhatpublicserviceadvertisementcandoforusinChina.Thefollowingwords,phrasesandsentencepatternsmaybeofhelptoyou.,Reference,Ex.10Writeashortpassageofaround80wordsexplainingthefunctionsofpublicserviceadvertisements.Thefollowingtwopointsshouldbeincludedandthepossiblekeywordsandphrasesaregiventohelpyou.,Reference,_,Publicserviceadvertisingplaysaveryimportantroleineverycountry.Itusuallytargetsatoneofthemostpressingsocialissues.Differentkindsofpublicserviceadvertisementsarecreatedtoraiseawareness,inspirepeopletoactinanupright,moralwayandengageinphilanthropy.Theymotivatepeopletojoininsocialstrugglebetweengoodandevil.IntheInternetage,advertisinghasbeendevelopingfastalongwiththeadvancementofinformationtechnology.Toremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape,weneedmoreandbetterpublicserviceadvertisements.,Reference,PassageBThinkAboutItReadAboutIt,BeforereadingPassageB,describethepicturestoyourclassmates.,1.Whataretheadvantagesanddisadvantagesofadvertisements?Listasmanyasyoucanthinkof.,Reference:,Someoftheadvantagesofadvertisementsare:amoreefficientwaytopromoteproductsformanufacturers(e.g.launchingnewproducts,promotionsales);quickeraccesstopotentialcustomers(e.g.advertisingonradioandTV,innewspapersandmagazines,throughadbrochuresandinstructionsheets,etc);convenientforcomparingpricesandspecificationsofthecommoditiesadvertisedbydifferentsuppliers;real-timeinformationsources(rmationofjobvacancies);aquickandstrongmeansofpublicserviceeducation(e.g.publicserviceadvertisementsaboutAIDS,cancer).,1.Whataretheadvantagesanddisadvantagesofadvertisements?Listasmanyasyoucanthinkof.,Reference:,Someofthedisadvantagesofadvertisementsare:misleadingandfalseinformationandclaims(e.g.exaggerationofthequalityofthepromotedproducts);negativeinfluenceonpeoplesmindandhealth(e.g.alcoholandtobaccoadvertising).,2.Doyouthinkadvertisementsmayaffectyourshoppingbehavior?Explain.,