国际商务函电

1,第二单元建立商务关系,一、如何寻找客户1、利用网络强大的功能2、参加大型的出口商品交易会3、通过有关机构进行推介1）银行2）大使馆、领事馆3）进出口商会4、利用印刷媒体做广告5、前往国外设立分公司或子公司,2,二、如何写建立商务关系的信函,1、信函包括的内容1）thesourceoftheinformation2）yourintention3）abriefself-introduction（businessscope,experience,products）4）expectationforcooperation,3,2、信函的表达方式,4,5,6,7,三、具体知识点,Letter-2(2)1.have/learn/obtain/cometoknow/ownonesnameandaddressfrom从处得知某人名字和地址类似的表达有：1）ownonesnameandaddressto承蒙告知WeownyournameandaddresstoItalianCommercialBankwhoinformedusthatyouareinthemarketforball-bearing.,8,2）throughthecourtesyof由于的好意,ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameandaddress.3）ontherecommendationof由推荐OntherecommendationofMessers.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.4）beintroducedto由推荐YourcompanyhasbeenkindlyintroducedtousbyParisChamberofCommerce.,9,2、theCommercialCounselorsOfficeofChineseEmbassyin,中国驻使馆商务参赞处ChinaCouncilforthePromotionofInternationalTrade(CCPIT)中国贸易促进委员会InternationalChamberofCommerce国际商会Hongkong&ShanghaiBankingCorp.TheCharteredBankCitibank,10,3、inform通知、告知,informsb.ofsth.通知某人某事informsb.that通知某人某事beinformedthat兹通知Pleaseinformedusofthenameofsteameranddateofshipment.YouareinformedthatthegoodsunderyourOrderNo.616hasbeenreadyforshipment.,11,4、specializein专营,类似词语：dealintradeinhandle经营Thecorporationdeals/tradesinexclusivelylightindustrialproducts.5、enterintotraderelationswithyou类似词语：establishtraderelationswithestablishmentoftraderelationsbuildupbusinessrelationswith,12,6、enclose随函附上,Enclosed做表语，常倒装置于句首：Enclosedistheduplicationofourcountersignedsalescontract.随函附上业经我方会签的销售合同副本。过去分词enclosed可作名词使用，前面加定冠词：Webelieveyouwillfindtheenclosedinteresting.相信你方对随函所附的感兴趣。,13,7、leaflet散页印刷品literature（商业文字宣传品的统称）catalogue:商品目录Pricelist:价格表manual:产品手册brochure/booklet/pamphlet:小册子leaflet:散页印刷品folder:折叠式印刷品bulletin:产品简报data:产品数据表,14,8、upon/onreceiptof一旦收到立刻,9、enquiren.询价Ourofferwillbemadeonreceiptofyourspecificenquire.（sendanenquire）vt.询问Wearewritingtoyoutoenquirethecurrentpriceofyourtable-cloth.enquireforsth.询问某件商品的价格enquireinto调查enquireabout询问情况enquireofsb.aboutsth.向某人询问某事,15,10、inregardto/of关于,类似的短语：withregardto/ofasregardsregardingastowithreferenceto11、lookforwardto期待、盼望Wearelookingforwardtoreceivingyoursamples.Weareanticipatingyouranswer.Yourearlyreplyisappreciated.,16,Letter-2(3),1、Thisistointroduceourselvesas兹介绍类似的表达有：1）Writetointroduce写信介绍Wewritetointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.,17,2）taketheopportunitytointroduce利用机会介绍,Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.3）takethelibertyofintroducing冒昧地作自我介绍Wetakethelibertyofintroducingourselvesas.,18,2、linen.行业、业务,inthelineof在行业Ourchieflineistheimportofchemicals.belinedwith里层覆盖Thecaseislinedwithtin-plate.In(outof)linewith与符合/不符In(outof)linewiththemarketprice,19,3、firmn.公司、企业、商行,类似的表达法还有concern(s),corporation使用上的区别：口语中用firm或concern(s)见多；欧洲国家普遍使用company或LimitedCompany；而北美普遍使用company，corporation或Incorporation。adj.确定的，有效的firmoffer实盘,20,4、offern.报价,makesb.anofferFOBLondonforv.提供WecanofferthegroundnutsonUSD$100perMT.5、foronesinformation供某人参考类似表达：foronesreferenceforonesinspection,21,6、refervi.,Astothepaymentterms,pleaserefertoourletterof15Oct.（查阅）Referringtoyourenquiryof12thofthismonth,weareofferingasfollows.（谈及、提及）vt.Wereferredthemtoourpricelistforfurtherparticulars.（指点、告知）Wehavereferredthemattertoourheadquarter.（转交）,22,7、incase万一，如果=if,incaseof如果=intheeventofThesellermaycancelthecontractandreservetherighttoclaimincaseofbuyersbreachofcontract.8、businessstatus业务状况financialstanding财务状况,23,练习,1、你方2004年9月2日来函收到。我们很高兴告诉你，你所要的商品属我公司的经营范围。YourletterofSeptember2,2004hasbeenreceived.Wearegladtoinformyouthatthearticlesrequiredbyyoufallwithinthescopeofourbusinessactivities.2、你地中国银行函告，你们是纺织品的进口商。我们专营纺织品出口业务，愿与贵公司建立业务关系。TheBankofChinainyourcityhasinformedusthatyouareimportersoftextiles.Wespecializeintheexportoftextilesandarewillingtoenterintobusinessrelationswithyou.,24,3、遵你方要求，我们正寄上一套布匹剪样。希望这些样品能及时到达，并使你满意。,incompliancewithyourrequest,wearesendingyouarangeofoursamplesofourcottonpiecegoods.Wehopetheywillarriveintimeandfoundtoyoursatisfaction.4、你方9月4日来函收到。承告你们对肉类关头有兴趣，并考虑试订。WehavereceivedyourletterofSeptember4informingusthatyoufindourcannedmeatsatisfactoryandthatyouconsiderplacingatrialorderwithus.,25,5、按照你方要求，我们附上一套小册子（说明书）连同价格单，供参考。若你对所列商品感兴趣，请告具体需要。一俟收到询价，我们立即寄送报价单。,Asrequested,weenclosearangeofpamphletstogetherwithourpricelistsforyourreference.Ifanyoftheitemslistedmeetsyourinterest,pleaseinformusofyourspecificrequirements.Onreceiptofyourenquiry,weshallforwardyouquotationswithoutdelay.,26,6、贵国驻中国大使馆已把贵行作为中国罐头食品的买户介绍给我们。我们专营这一业务。希望在平等互利的基础上与你建立业务关系。YourfirmhasbeenrecommendedtousbyyourembassyinchinaasabuyerofChinesecannedgoods.Wewishtoinformyouthatwespecializeinthislineandhopetoenterintotraderelationswithyouonthebasisofequalityandmutualbenefit.,27,7.为了使你对我们经营的产品有一个概念，兹附上一整套注有规格和包装的活页说明书。Togiveageneralideaoftheproductswehandle,weencloseacompletesetofleafletsshowingspecificationsandmeansofpacking.,28,8.货物在装运前将由上海商品检验局检验。所装货物的品质，数量将由该局提供必要的证明。Priortoshipment,ourgoodswillbetestedandinspectedbytheShanghaiCommodityInspectionBureau,whowillprovidethenecessarycertificatesinregardtothequalityandquantityoftheshipment.,29,DearSirs,ThroughthecourtesyofMr.Black,wearegivento_thenameandaddressofyourfirm.Weexpressourdesireto_businessrelations_you.Weare_oftextiles.Wenowhavea_demandforPrintedCottonPieceGoods.Fromyourrecentlypublished_,wenoticethatyouareabletosupplyPrintedandDyedCottonPieceGoods,andweshall_itifyouwouldkindlysendussome_ofthegoodswhichyoucan_.Welookforward_yourearly_andtrustthatforourmutual_weshallbeabletoconcludesometransactionswithyouinthenearfuture.Yoursfaithfully,with,large,catalogue,appreciate,reply,benefit,establish,importer,samples,understand,supply,to,30,TranslatethefollowingintoEnglish:,执事先生：本公司是以经营进出口业务以及对外贸易有