商务函电写作-英文版.ppt

THELAYOUTOFBUSINESSLETTER,standardpartstheletterheadthedatetheinsideaddressthesalutationthebodyoftheletterthecomplimentaryclosethesignature,optionalparts(1)thereferences(2)theattentionline(3)thesubjectline(4)theenclosure(5)thecarboncopynotation(6)thepostscriptnote,实训模块二：商务信函中重点词汇的掌握,询价/询盘电子产品按照要求折扣另函佣金下订单交货期以为准报价,EnquiryElectronicproductsAsrequested/requireddiscountUnderseparatecovercommissionToplaceanorderwithsb.forsth.DeliverydateBesubjecttoQuotation,实训模块二：商务信函中重点词汇的掌握,标题上的货物（价格）偏高从获利以为受益人有效期试订（货）报盘还盘保兑的、不可撤消的信用证支付方式支付工具,Thecaptioned/subjectgoodsonthehighsidebenefitfrominfavorofValidityTrialorderOfferCounter-offerConfirmed,irrevocableL/CModeofpaymentInstrumentofpayment,实训模块二：商务信函中重点词汇的掌握,即期汇票受益人分批装运转运装运单据一式两份海运提单开证行议付行商业发票承兑,SightdraftbeneficiaryPartialshipmentTranshipmentShippingdocumentsInduplicateOceanBillofLadingIssuing/openingbankNegotiatingbankCommercialinvoiceacceptance,实训模块二：商务信函中重点词汇的掌握,集装箱适合海运的包装装运指示易碎物品在运输途中双层麻袋海运提单纸板箱装船通知销售确认书,ContainerseaworthypackingshippinginstructionsfragileproductsintransitdoublegunnybagOceanB/LCartonShippingadviceSalesConfirmation,实训模块二：商务信函中重点词汇的掌握,装箱单检验报告托运人取货木箱商务参赞处样品最新目录价目表有竞争力的价格,PackingListInspection/SurveyCertificateShipperTotakedeliveryofthegoodsWoodencaseCommercialcounselorsofficesampleThelatestcataloguePricelistCompetitiveprice,实训模块二：商务信函中重点词汇的掌握,保险单保险公司投保包装费用银行费用运输费用运输公司运输方式进出口采购合同,InsurancepolicyInsurancecompanyTocoverinsurancePackingcharges（fee）BankingchargesTransportationfee(freight)TransportationcompanyModesoftransportImportandexportPurchasecontract,实训模块三：商务信函中常用句型的掌握,关于寄信人获得收信人信息的表达方式：WehaveobtainedyounameandaddressfromYourfirmhasbeenrecommendedtousbyThroughthecourtesyof,wecometoknowyournameandaddress.WeoweyournameandaddresstoWeareindebtedtoforyournameandaddress.YournameandaddresshasbeengiventousbyOntherecommendationof,wehavelearnedwithpleasureyournameandaddress.,实训模块三：商务信函中常用句型的掌握,关于介绍寄信人公司业务范围的表达方式：Ourcompanydealswith(handles,dealsin,tradesin,isinthelineof)theimportandexportofWespecializein(arespecializedin,areengagedin)theexportationofWewritetointroduceourselvesasWearealeadingimporterofWeareoneofthelargestimportersof,实训模块三：商务信函中常用句型的掌握,关于写信人资信情况的表达方式：a.Forourcreditstanding,pleaserefertotheBankofb.Astoourcreditstanding,youcanconsulttheBankofasareference.,实训模块三：商务信函中常用句型的掌握,询盘中的句型：WeareinterestedinWewouldbeobligedifyouItwouldbeappreciatedifyouWewarmlywelcomeyourenquiryofWeareenclosingAsforpaymentterms,weusuallyrequireWefeelconfidentthatyouwillfindthegoodsarebothexcellentinqualityandreasonableinprice.WeshallbegladtoreceiveyourlowestquotationASAP.,实训模块三：商务信函中常用句型的掌握,询盘中的句型：Ifyourprice,weshallplaceourorderwithyouimmediately.Pleasequoteusyourlowestprice,CIFGuangzhou,inclusiveofour2%commission,statingtheearliestdateofshipment.请报CIF广州最低价，包括我方2%佣金，并告知最早交货日期。Shouldyourpricebe,weintendtoIfyourpriceisreasonable,wemayplacealargeorderwithyou.Pleasequoteusyourlowestprice,CIFGuangzhou,inclusiveofour2%commission,statingtheearliestdateofshipment.请报CIF广州最低价，包括我方2%佣金，并告知最早交货日期。Aquotationwillbemadeuponreceiptofyourenquiry.一旦收到贵公司的询盘，我方将给出报价。,实训模块三：商务信函中常用句型的掌握,报价中的句型WethankyouforyourenquiryofWearepleasedtosendyouourquotationforThankyouforyourquotationofforThereisagrowingdemandforThepricesarefoundonthehighside.toreduce/lower/bringdown/cuttheprice降低价格Wearemostanxiousthatyouwill我方渴望（恳请）WethankyouforyourEnquirylistNoandencloseourQuotationNo,实训模块三：商务信函中常用句型的掌握,报价中的句型Theirattractivedesignsandthereasonablepriceswillconvinceyouthatatthepricesquoted按照所报价格Providedwereceiveyourorderby15May,wemakeyouafirmofferfordeliverybytheendofJuneatthepricesquoted.若5月15日前收到贵方订单，我方将按所报价格，发7月底交货的报盘。WearenowinterestedinpurchasingWewouldliketogetyourquotationfortheabovementionedgoods/items.,实训模块四：商务信函的撰写,1）建立贸易关系Aletteraimingatestablishingbusinessrelationsusuallyconsistsoffollowingwritingsteps:whereyougettheinformationaboutthepersonorcompanytowhomyouarewritingtheletter;yourintentionforexportorimport;abriefintroductiontoyourbusinessscope,experienceandproducts;thereferenceastoyourfirmscreditstanding;expectationforcooperationandanearlyreply.,SpecimenLetter1(toestablishbusinessrelations),DearSirs,WeoweyournameandaddresstotheCommercialCounselorsOfficeoftheBritishEmbassyinBeijing,whohaveinformedusthatyouareinthemarketforjeans.Weavailourselvesofthisopportunitytowriteyouinthehopeofestablishingbusinessrelationswithyou.Weareagovernment-ownedcorporation,handlingboththeimportandexportofgarments.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthegoodsyourequireatpresent.Itisourtradepolicytotradewithmerchantsofvariouscountriesonthebasisofequality,mutualbenefitandexchangeofneededgoods.Wehopetopromote,throughmutualefforts,bothtradeandfriendship.Welookforwardtoreceivingyourearlyinquiries.Faithfullyyours,AnalyzingtheLetter,ParagraphOne:identifyingthereference.ParagraphTwo:expressingthemainpurposeoftheletter.ParagraphThree:makingaself-introductionParagraphFour:explainingthetradepolicyinbrief.ParagraphFive:givingtherecipientanincentivetoreply.,实训模块四：商务信函的撰写,2)报盘Asatisfactoryofferwillincludefollowingparts:Acknowledgereceiptoftheenquiry,ifany;Makeanofferwiththebelowdetailedinformation:Nameofcommodities,qualityandspecification,prices,termsofpayments,packinganddateofdelivery,etc.Theperiodforwhichtheofferisvalid,SpecimenLettertomakeanoffer,DearSirs,MensShirtsandMensJacketsWeacknowledgereceiptofyourletterdated10thismonth,fromwhichwenotethatyouwishtohaveourfirmofferforbothMensShirtsandMensJacketsCFRRotterdam.Wearemakingyouanofferfor5,000dozenMensShirtsatRMB98.00netperpieceCFRRotterdamoranyotherEuropeanMainPortsforshipmentduringMarch/April,2001.Thisofferisfirm,subjecttoyourreplyreachingusonorbeforeFebruary5,ourtime.Pleasenotethatwehavequotedourmostfavorablepriceandareunabletoentertainanycounter-offer.InrespectofMensJacket,wewouldinformyouthatthefewparcelsinstockareunderofferelsewhere.However,ifyoushouldmakeusanacceptablebid,thereisapossibilityofyourobtainingthem.Foryourinformation,recentlythereisalargedemandfortheabovegoods,suchagrowingdemandcanonlyresultinincreasedprice.However,youmaybenefitfromtheadvancingmarketifyousendusyourimmediateacceptance.Yoursfaithfully,实训模块四：商务信函的撰写,货物包装Intheletter,thewr