AC尼尔森：在线购物行为

,2011NielsenOnlineShoppingBehavior,ConfidentialwhereasCosmeticscategory(FacialMakeup,Eyeliner,Lipstick,NailPolisherandBasePowder,etc.)andHairDyehavebeenexcluded,12,channelwithonlinechannel,noinfluence,orincreasingpurchasefrequency,etc.,IssuesCoveredA.Questionsforonlineshoppingcategory:WhetheronlinepurchasewasmadeinthepastyearCategoriespurchasedonlineinthepastthreemonthsWebsitesthatmadepurchaseoninthepastthreemonthsOnwhichwebsitethatmadepurchasemostofteninthepastthreemonthsReasonsofchoosingtopurchaseonspecificwebsitesinthepastthreemonthsB.DetailedQuestionsforonlineshoppingcategory:ProductspurchasedonlineinthepastthreemonthsProductcategorypurchasedmostoftenonlineOnlinepurchasefrequencyofproductcategoriesAveragecostspenteachtimeforeveryproductcategorypurchasedonlineC.Comparisonsbetweenphysicalchannels:ReasonsofpurchasingpersonalandhouseholdproductsonlineincontrasttophysicalchannelsChangesofpurchasehabitsafterpurchasingpersonalandhouseholdproductsonline.Forexample,visitingphysicalchannellessoften,replacingphysical,NielsenOnlineShoppingBehaviorReportCopyright2011TheNielsenCompany.Confidentialandproprietary.,13,Copyright2011TheNielsenCompany.Confidentialandproprietary.,ResearchDesign,NielsenOnlineShoppingBehaviorReport,ResearchDesign,ApproachRespondentsAreaCoverageSamplingSampleSizeFieldworkPeriod,ShopperTrend2011OnlinesurveyviaNielsenonlinePanel15-49yearoldmales&femalesIslandwide(ExceptEast)Randomsamplingwithloosequotacontrolon:-Age(15-24,25-34,35-49)-Gender(male&female)-North,Central&South*QuotawassetbyonlinepopulationN=1,085samples11/11/201012/7/201014NielsenOnlineShoppingBehaviorReportCopyright2011TheNielsenCompany.Confidentialandproprietary.,15,Copyright2011TheNielsenCompany.Confidentialandproprietary.,AnyQuestions?,NielsenOnlineShoppingBehaviorReport,LydiaLiao,CathyHsu,or,Lydia.liao(02)2756-8668,ext.236,FORANYINQUIRY,PLEASECONTACT:,Cathy.hsu(02)2756-8668,ext.21716NielsenOnlineShoppingBehaviorReportCopyright2011TheNielse