【成功激励】成功不坠——最进者再生.ppt

成功不墜最適者再生,變革在成功高峰時哈佛商學院新世代管理大師-唐納薩爾來台演講，引起各界熱烈迴響，超過三千位企業人士參與演講，暢談台灣面對未來的致勝關鍵，掌握關鍵機會。演講內容精彩摘要，與讀者分享大師的前瞻洞見。,天马行空官方博客：,Whydogoodcompaniesgobad?卓越企業為何盛極而衰？,天马行空官方博客：,Reality:Trappedbycommitments陷入承諾的陷阱,Tosucceedmanagersmustmakecommitments成功不墜領導人必須做出承諾,Howdomanagerscommit?承諾的類型,Invest投資(R&D,acquisitions,advertising)Disinvest撤資(exitbusiness,killproduct)Promisepublicly公開保證(earningsguidance,goal)Assertpublicly公開主張(definemarket,declareenemy)Forgepartnerships形成合作夥伴(largeinvestor,majorcustomer)Personneldecisions人事決策(hire,fire,promote)Definemetrics界定衡量標準(successmeasures,compensation),詳見本書P54,Whatdomanagerscommitto?領導人做哪些承諾？,詳見本書P84,Providefocus聚焦Conferefficiency效率Buildcompetitiveadvantage建立競爭優勢Detercompetitors嚇阻競爭對手Inspirethetroops鼓舞士氣,Benefitsofcommitments承諾的效益,COMMITMENTSHARDEN僵化的承諾會導致行動慣性,ACTIVEINERTIA行動慣性,ENVIRONMENT環境改變,詳見本書P90,Commontraps常見的行動慣性陷阱,Weareagrowthcompany(SiebelSystems)我們是成長公司Ourcompetitorsareourenemies(CompaqvsIBM)我們對競爭者瞭如指掌Biggerisbetter(NationalWestminster)我們是業界第一Ourbrandistheproduct(Lego)我們的品牌就代表產品Wedoitallinhouse(LauraAshley)重要事情都自己做Ourtechnologyisafortress(Xerox)我們的技術無人能及Wehavea“bible”forcriticalprocesses(BancOne)我們已將重要流程寫成聖經Wehireandpromotepeoplelikeus(Daewoo)我們晉用、提拔和我們一樣的人Weallagreeoneverything(Compaq)我們以共識決做成決策,詳見本書P138,Howcanyoubreakfreeofactiveinertia?如何跳脫行動慣性?,SELECTANANCHOR選擇固定樁著力點,SECUREIT釘牢固定樁著力點,ALIGNTHEREST重整組織其餘部分,TheThreeStepsofTransformingCommitments轉型承諾三階段,SECUREIT,ALIGNTHEREST,1)SELECTANANCHOR,SELECTANANCHOR選擇固定樁著力點,Project-basedprocesses專案導向流程particularlynewproductdevelopment新產品研發memodescribed“dayinthelife”強調轉型presentedclearalternativetocurrentfunctionalfiefdoms提供明確替代方案onefocalcommitmentversusmany單一VS多目標,SELECTANANCHOR選擇著力點,Processes:流程Oticon“project-basedprocesses”奧迪康專案導向流程Allied-Signal“sixsigma”聯合訊號六標準差Frames:架構IBM“integratedcustomersolutions”IBM客戶整合解決方案Relationship:關係Lloyds-TSB“shareholderscomefirst”英國駿懋銀行股東價值Resources:資源Samsung“world-classtechnologyandbrand”三星領導品牌Values:價值McKinsey“professionalvalues”麥肯錫專業價值,CHOICEOFANCHORS可能的著力點選項,3)ALIGNTHEREST,ALIGNTHEREST重整組織其餘部分,SELECTANANCHOR選擇固定樁著力點,SECUREIT釘牢固定樁著力點,Sevendeadlysins七個致命過失,1.Repeatwhatworkedlasttime(Sunbeam)重複過去奏效的方法2.Failtorunthenumbers(AT&T)忽略盤算財務數字3.Dontsweatthedetails不注重細節4.Delegatethehardwork把艱難的工作交給他人5.Slowexit(Firestone)半調子6.Ignorecoreval