2.土特产包装设计.pptx

,土特产包装设计,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,磐安县新城中学杨子慧,为什么她们的素颜和写真有那么大的差别？,人和事物都是需要包装，从而达到一定的美观，被人接受与认可，所以物的包装就显得尤为重要！,包装的构成要素,01,02,03,04,图形和文字要素,色彩设计要素,材料要素,外形要素,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,05,商标设计要素,01,图形和文字,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,美化商品、传递商品信息。,01,产地,产品名称,01,图形和文字,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,净含量,02,包装的表现手法,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,02,具象的表现形式,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,01,包装的表现手法,02,03,插画一,04,摄影,卡通,插画二,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,02,包装的表现手法,这一系列纸巾产品取名为“分享夏日”。外包装盒被设计成被切片了的各种多汁的水果，如西瓜、柑橘、柠檬等，看起来非常诱人。,01.摄影,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,02,包装的表现手法,02.卡通,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,02,包装的表现手法,03.插画,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,02,包装的表现手法,04.装饰画,02,抽象的表现形式,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的表现手法,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的材料,03,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的材料,包装材料因商品的地域特征、储存的要求、环保等方面的需求而有不同的选择。纸、陶瓷、布、玻璃、木材、线等。,04,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的色彩,04,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的色彩,色彩是商品包装中传递文化和地域特色的重要元素，如为了体现环保意识，对绿色食品常采用绿色来进行设计。色彩还可以区分食品的口味。,04,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,包装的色彩,儿童食品则多多迎合小朋友的审美喜好，斑斓的色彩与俏皮的卡通形象才是最明智的选择。,外包装盒的作用,01,02,03,04,保护商品,传递商品信息,美化商品,便与储存携带,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,05,增值,05,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,土特产的包装,e7d195523061f1c0205959036996ad55c215b892a7aac5c0B9ADEF7896FB48F2EF97163A2DE1401E1875DEDC438B7864AD24CA23553DBBBD975DAF4CAD4A2592689FFB6CEE59FFA55B2702D0E5EE29CDDE744B5A58D848E290B0F3363EEEFF85AEACDB2C4783B3CFD20D9E72AC2F528B09A88B84C6E73CDEC5D6CB26D43C2398027A14BE9DBFE415,05,土特产的包装,设计师会根据不同的产品类型和文化特点来包装设计制作，强化地域物产的象征意义。无论是简洁或精致的土特产包装，都努力体现了产品的特点和它的地域性等文化内涵。,e7d195523061f1c020595903