海尔简介,历史,里程及未来~

,AboutHaier,Foundedin1984,theHaierGrouphasbeendedicatedtoinnovationandcreatingaworldfamousbrandoverthepast26years.Originallyasmallcollectiveplantonthevergeofbankruptcy,ithasnowgrownintoaninternationalgroupwhichhasmorethan70,000employeesaroundtheglobeandrealizesaturnoverof135.7billionyuanin2010.,HaierhasrisentobetheworldsNo.1brandofconsumerappliances.Inaddition,itwasselectedasoneoftheworldsTop10innovativecompaniesissuedbyUSANewsweekswebsite.,HaiersMilestones,December26,1984:ZhangRuiminwasappointedasdirectoroftheQingdaoRefrigeratorFactoryDecember20,1991:HaierpurchasestheQingdaoFreezerFactoryandtheQingdaoAirConditionerFactoryforminganewentity,theHaierGroup,andsignalingHaiersentryintotheDiversificationDevelopmentPhase.September,1997:Haiersentryintothecolortelevisionindustrymarksthecompanysfirstforayintothebrowngoodsmarket.April30,1999:HaierestablishesanindustrialparkandthecompanysfirstoverseasfactoryinSouthCarolina,USAJune19,2001:HaierpurchasesarefrigeratorcompanyfromMeneghettiEquipmentofItaly.Thisisthefirstcross-nationalacquisitionbyawhitegoodscompanyfromChina.,Haierhistory-FourStrategicDevelopmentPhasesofHaier,BrandBuildingPhase(1984-1991)DiversificationDevelopmentPhase(1991-1998)GlobalizationPhase(1998-2005)GlobalBrandBuildingStrategyPhase(2005-),BrandBuildingPhase(1984-1991),HaierestablishedtheBrandBuildingStrategyandtheZeroDefectqualitystandard.Achievements:HaierwasabletotransformitselffromasmallfactoryoperatingatanannuallossofnearlyRMB1,470,000intothenumberonerefrigeratorbrandinChina.,DiversificationDevelopmentPhase(1991-1998),ThecompanyestablisheditsDiversificationStrategytoexpandtheHaierbrandbeyondrefrigerators,addingwashingmachines,airconditioners,andotheritemstoitsproductline.,GlobalizationPhase(1998-2005),Haiersviewwasthatintheageofglobalization,onlythoseMNCswiththeirownproprietaryintellectualpropertyandstrongbrandidentitieswouldbecompetitiveintheworldbusinessarena.Facedwiththisreality,Haierknewthetimewasrighttogoglobal.,GlobalBrandBuildingStrategyPhase(2005-),Openingthegate,buildagardenwithoutfences.Inthespiritofopenness,equality,sharingandglobaloperation,Haierisonthewaytointegrateglobalresourcestosatisfyconsumersneedsallovertheworld.,Financialperformance,Futureplans,Zero-distancevirtualandpracticalnetworkcombinationHaierwillplaceemphasisonU-Homeinteg