《联想宏观环境分析》PPT课件

PestelAnalysis,Teammembers,CompanyBackground,InnerMongoliaYiliIndustrialGroupCo.,Ltd.isoneoftheleadingenterprisesofnationaldairyindustry,theheadquartersislocatedinHohhot,InnerMongoliaJinchuanDevelopmentZone,consistsoffourdivisions,morethan30affiliatedenterprises,isthecountrys520keyindustrialenterprisesandnationaleightministriesoneofthefirstidentified151leadingenterprisesofagriculturalindustrialization.,Macroenvironment,Macroeconomicenvironment,alsoknownasthegeneralenvironment,thevariousmacroeconomicforcesaffectingallindustriesandenterprises.,Politicalfactors,Definition,Anactivityrelatedtogovernmentpolicyanditsadministrativepracticesthatcanhaveaneffectonsomething.Mostbusinessoperatorswillkeepawatchfuleyeonanypoliticalfactor,suchasnewlegislation,whichcouldhaveasubstantialimpactonhowtheircompanyoperatesanditsbottomline.,Policiespromulgatedbythestate,FoodSafetyLawDairyproductionOrdinanceWorkonfurtherstrengtheningthedairyqualityandsafetynoticeThedairyindustrialpolicy(2009Amendment),TheimpactofthenationalpolicyonErie,Industrialupgrading,resourceintegrationandreorganizationofassetstoprovidedirectpolicyguidanceandprotection.Changesingledairyproductstructure,activelydevelophigh-quality,largemarketdemandfordairyproducts,tomeettheneedsofthehigh-endmarket.,Whateconomicenvironment,Theso-calledeconomicenvironmentconstitutecorporatesurvivalanddevelopmentofthesocio-economicsituationandthecountryseconomicpolicy,thefactorsthataffectconsumerpurchasingpowerandspendingpatterns,includingchangesinincome,changesinconsumerspendingpatterns,YILI,1Timingcontainsthefirst-moveradvantage时机蕴含的先动优势Ensurequality保证品质2Theflexibleshapingthedynamiccapabilities柔性塑造的动态能力（Advancedprocessingtechniques先进的加工身产技术）3Competitionactuallytogetherguidelinesinteractive竟合指引的竞争互动4theindustrychainvaluegivenaccessto产业链给予的价值获取Eachsteptobeperfect5Businessportfoliostrategyoverflow业务组合的战略溢出Makekindsofproductions,Legalenvironmentanalysis,InordertoimplementtheFoodSafetyLawofthePeoplesRepublicofChinaopinionsoftheStateCouncilonpromotingthesustainedandhealthydevelopmentofthedairyindustry,dairyqualityandsafetysupervisionandmanagementregulations,Buildacomprehensiveandorderlycompetition,developmentofcoordination,growthcontinued,themoderndairyindustrycyclesavings,toprotectthesafetyofChinasdairy,enhancethestatusandcompetitivenessofChinasdairyindustryintheinternationalIn,Inthedairyprocessingindustryaccessconditions,dairyindustryindustrialpolicybasedoncombiningtherelevantlawsandregulations,amendmentstotheformationofindustrialpolicy,Socialandcultureenvironment,1.Definition2.analysis3.example,Definition,Socialandculturalenvironment,includingculturaltraditions,socialhabits,populationstructureandchangesintrends,culture,education,values,socialstructure,Socialandculturalenvironmentanalysis,Anybusinessinthecorporatemarketingactivitieswillbesubjecttocertainsocio-culturalenvironment,wherethesocialandculturalenvironmentandconstraints.Forthisreason,enterprisesshouldunderstandandanalyzethesocialandculturalenvironment,todevelopdifferentmarketingstrategiesfordifferentculturalenvironment,organizationsofdifferentmarketingactivities.,EducationalStatusdefinitionReligiousBeliefdefinitionTheValuesdefinitionAnalysisofConsumptionPracticesdefinition,Commitmenttosocialresponsibilitygrasslandcultureheritage,YiliGrouphasalwaysadheredtothesocialandenvironmentalvaluegreaterthancommercialprofits,thesafetyandhealthofmorethanmaterialwealthbusinessphilosophy,whilethehealthydevelopmentofenterprises,andactivelyjointhepublicwelfare,socialresponsibility,Technological,Enterprisetechnologyenvironmentisacollectionofelementsofscienceandtechnologyinthesocialenvironmentinwhichtheenterpriseanddirectlyrelatedtotheelementsofvarioussocialphenomena.,Technological,YiliGroupsstate-of-the-arttechnologyenvironment,itgreatlyreduceswastemilkcoolingandwasteheatrecoverysystem.,Environmental,Thenaturalenvironmentreferstothesumofhumansurvivalanddevelopmentdependsonavarietyofnaturalconditions.,YIli,Thedevelopmentandchangesofthenaturalenvironmentorthephysicalenvironment,willalsobringtotheenterprisemarketopportunitiesorthreatstotheenvironment.Therefore,changesinthenaturalenvironm