




已阅读5页,还剩5页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
2013年普通高等学校招生全国统一考试(山东卷)英语本试卷分第I卷和第II卷两部分,共12页,满分150分。考试用时120分钟。考试结束后,将本试卷降答题卡一并交回。注意事项1答题前,考生务必用05毫米黑色签字笔将自己的姓名、座号、考生号、县区和科类填写在答题卡和试卷规定的位置上。2第I卷每小题选出答案后,用2B铅笔把答题卡上对应题目的答案标号涂黑;如需改动,用橡皮擦干净后,再选涂其他答案标号。3第II卷必须用05毫米黑色签字笔作答,答案必须写在答题卡上各题目指定区域内相应的位置,不能写在试卷上;如需改动,先划掉原来的答案,然后再写上新的答案;不能使用涂改液】胶带纸、修正带。不按以上要求作答的答案无效。第I卷(共105分)第一部分听力(共两节,满分30分)该部分分为第一、第二两节。注意回答听力部分时,请先将答案标在试卷上。听力部分结束时,你将有两分钟的时间将你的答案转涂到客观题答题卡上。第一节(共5小题;每小题15分,满分75分)听下面5段对话。每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。例HOWMUCHISTHESHIRTA1915B918C915答案是C。1WHATDOESTHEMANWANTTODOATAKEPHOTOSBBUYACAMERACHELPTHEWOMAN2WHATARETHESPEAKERSTALKINGABOUTAANOISYNIGHTBTHEIRLIFEINTOWNCAPLACEOFLIVING3WHEREISTHEMANNOWAONHISWAYBINARESTAURANTCATHOME4WHATWILLCELIADOAFINDAPLAYERBWATCHAGAMECPLAYBASKETBALL5WHATDAYISITWHENTHECONVERSATIONTAKESPLACEASATURDAYBSUNDAYCMONDAY第二节(共15小题;每小题15分,满分225分)听下面5段对话或独白。每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。听每段对话或独白前,你将有时间阅读各个小题,每小题5秒钟;听完后,各小题将给出5秒钟的作答时间。每段对话或独白读两遍。听下面一段对话,回答第6至7两个小题。6WHATISSARAGOINGTODOABUYJOHNAGIFTBINVITEJOHNTOFRANCECGIVEJOHNASURPRISE7WHATDOESTHEMANTHINKOFSARASPLANAFUNNYBEXCITINGCSTRANGE听下面一段圣诞,回答第8和第9两个小题8WHYDOESDIANASAYSORRYTOPETERASHEHASTOGIVEUPHERTRAVELPLANBSHEWANTSTOVISITANOTHERCITYCSHENEEDSTOPUTOFFHERTEST9WHATDOESDIANAWANTPETERTODOAHELPHERWITHHERSTUDYBTAKEABOOKTOHERFRIENDCTEACHAGEOGRAPHYLESSON听下面一段对话,回答第10至第12三个小题。10WHYDOESTHEMANCALLTHEWOMANATOTELLHERABOUTHERNEWJOBBTOASKABOUTHERJOBPROGRAMCTOPLANAMEETINGWITHHER11WHONEEDSANEWFLATAALEXBANDREACMIRANDA12WHEREISTHEWOMANNOWAINBALTIMOREBINNEWYORKCINAVON听下面一段对话,回答第13至16四个小题。13WHATDOESJANCONSIDERMOSTIMPORTANTWHENHEJUDGESARESTAURANTAWHERETHERESTAURANTISBWHETHERTHEPRICESARELOWCHOWWELLTHEFOODISPREPARED14WHENDIDJANBEGINTOWRITEFORAMAGAZINEAAFTERHECAMEBACKTOSWEDENBBEFOREHEWENTTOTHEUNITEDSTATESCASSOONASHEGOTHISFIRSTJOBIN198215WHATMAYJANDOTOFINDAGOODRESTAURANTATALKTOPEOPLEINTHESTREETBSPEAKTOTAXIDRIVERSCASKHOTELCLERKS16WHATDOWEKNOWABOUTJANAHECOOKSFORARESTAURANTBHETRAVELSALOTFORHISWORKCHEPREFERSAMERICANFOOD听下面一段独白,回答第17至20四个小题。17WHATDOWEKNOWABOUTTHEPLAZALEONAITSANEWBUILDINGBITSASMALLTOWNCITSAPUBLICPLACE18WHENDOPARENTSANDCHILDRENLIKEGOINGTOTHEPLAZALEONASATURDAYNIGHTSBSUNDAYAFTERNOONCFRIDAYSANDSATURDAYS19WHICHSTREETISKNOWNFORITSFOODSHOPSANDMARKETSAVIADELMARSTREETBFERNANDOSTREETCHERNANDESSTREET20WHYDOESTHESPEAKERLIKEHORATIOSTREETBESTAITHASANOLDSTONESURFACEBITISNAMEDAFTERAWRITERCITHASAFAMOUSUNIVERSITY第二部分英语知识运用(共两节,满分35分)第一节单项填空(共15小题;每小题1分,满分15分)从A、B、C、D四个选项中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。21IVELIVEDINNEWYORKANDCHICAGO,BUTDONTLIKE_OFTHEMVERYMUCHAEITHERBANYCEACHDANOTHER22ITWAS_COLDWINTERNIGHTANDTHEMOONWASSHININGBRIGHTLYACROSS_NIGHTSKYA不填;ABATHECTHEADTHE不填23HOWFARCANYOURUNWITHOUTSTOPPING_IVENEVERTRIEDADONTMENTIONITBTHATSALLRIGHTCIHAVENOIDEADGOAHEAD24IDIDNTTHINKIDLIKETHEMOVIE,BUTACTUALLYIT_PRETTYGOODAHASBEENBWASCHADBEENDWOULDBE25THEROOMISEMPTYEXCEPTFORABOOKSHELF_INONECORNERASTANDINGBTOSTANDCSTANDSDSTOOD26MARKNEEDSTOLEARNCHINESE_HISCOMPANYISOPENINGABRANCHINBEIJINGAUNLESSBUNTILCALTHOUGHDSINCE27OHNOWERETOOLATETHETRAIN_THATSOKWELLCATCHTHENEXTTRAINTOLONDONAWASLEAVINGBHADLEFTCHASLEFTDHASBEENLEAVING28_IHAVETOGIVEASPEECH,IGETEXTREMELYNERVOUSBEFOREISTARTAWHATEVERBWHENEVERCWHOEVERDHOWEVER29ISTOPPEDTHECAR_ASHORTBREAKASIWASFEELINGTIREDATAKEBTAKINGCTOTAKEDTAKEN30ITSGOODTOKNOW_THEDOGSWILLBEWELLCAREDFORWHILEWEREAWAYAWHATBWHOSECWHICHDTHAT31THEREISNOSIMPLEANSWER,_ISOFTENTHECASEINSCIENCEAASBTHATCWHENDWHERE32THISISAREALLYLIVELYPARTYTHERESAGREATATMOSPHERE,ISNTTHERE_THEHOSTSKNOWHOWTOHOSTAPARTYADONTWORRYBYES,INDEEDCNO,THERESISNTDITALLDEPENDS33_ATTHECAFETERIABEFORE,TINADIDNTWANTTOEATTHEREAGAINAHAVINGEATENBTOEATCEATDEATING34THESMITHSAREPRAISED_THEWAYTHEYBRINGUPTHEIRCHILDRENAFROMBBYCATDFOR35FINALLYHEREACHEDALONELYISLAND_WASCOMPLETELYCUTOFFFROMTHEOUTSIDEWORLDAWHENBWHERECWHICHDWHOM第二节完形填空(共20小题;每小题1分,满分20分)阅读下面短文,从短文后所给各题的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡将该项涂黑。IUSEDTOBEAVERYSELFCENTEREDPERSON,BUTINTHEPASTTWOYEARSIHAVEREALLYCHANGEDIHAVESTARTEDTOTHINKABOUTOTHERPEOPLE36ITHINKABOUTMYSELFIAMHAPPYTHATIAMBECOMINGA37PERSONITHINKMY38STARTEDWHENIWASATPALOMARCOLLEGEATFIRST,IJUSTWANTEDTOGETMY39ANDBELEFTALONEITHOUGHTIWASSMARTERTHANEVERYONEELSE,SOIHARDLYEVER40TOANYONEINMYCLASSESBYTHEENDOFMYFIRSTSEMESTER,IWASREALLY41ITSEEMEDASIFEVERYONEBUTMEHADMADEFRIENDSANDWASHAVINGFUNSOTRIEDAN42ISTARTEDASKINGPEOPLEAROUNDMEHOWTHEYWEREDOING,ANDIFTHEYWEREHAVINGTROUBLEI43TOHELPTHATWASREALLYABIG44FORMEBYTHEENDOFTHEYEAR,IHADSEVERALNEWFRIENDS,ANDTWOOF45ARESTILLMYBESTFRIENDSTODAYABIGGERCAUSEOFMYNEW46,HOWEVER,CAMEWHENITOOKAPARTTIMEJOBATAVISTANURSINGHOMEONEOLDLADYTHEREWHOHADALZHEIMERSDISEASEBECAMEMY47EVERYTIMEICAMEINTOHERROOM,SHEWASSO48BECAUSESHETHOUGHTIWASHERDAUGHTERHERREALDAUGHTERNEVER49HER,SOITOOKHERPLACESHELETME50THATMAKINGOTHERSFEELGOODMAKEMEFEELGOOD,TOO,WHENSHEDIED,IWAS51,BUTIWASVERYGRATEFULTOHERITHINKIAMAMUCH52PERSONTODAYTHANIUSEDTOBE,ANDIHOPEIWILLNOT53THESEEXPERIENCESTHEYHAVE54METOCAREABOUTOTHERPEOPLEMORETHANABOUTMYSELFI55WHOIAMTODAY,ANDICOULDNOTSAYTHATAFEWYEARSAGO36ASINCEBBEFORECORDUNLESS37AFAMOUSBSIMPLECDIFFERENTDSKILLED38AEDUCATIONBCAREERCTOURDCHANGE39ABALANCECHOMEWORKCDEGREEDINTEREST40ATALKEDBWROTECLIEDDREPORTED41ACAREFULBLONELYCCURIOUSDGUILTY42AARGUMENTBGAMECEXPERIMENTDDEFENCE43ADAREDBOFFEREDCHESITATEDDHAPPENED44ADREAMBPROBLEMCDUTYDSTEP45AUSBWHICHCTHEMDWHOM46AATTITUDEBHOBBYCHOPEDLUCK47AFRIENDBPARTNERCGUIDEDGUEST48APOLITEBHAPPYCSTRANGEDCONFIDENT49ABOTHEREDBANSWEREDCVISITEDDTRUSTED50AEXPLAINBGUESSCDECLAREDSEE51AHOMELESSBHEARTBROKENCBADTEMPEREDDHOPELESS52AQUIETERBBUSIERCBETTERDRICHER53AFORGETBFACECIMPROVEDANALYZE54AFORCEDBPREFERREDCORDEREDDTAUGHT55AMISSBLIKECWONDERDEXPECT第三部分阅读理解(共20小题;每小题2分,满分40分)阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。AJIMMYISANAUTOMOTIVEMECHANIC,BUTHELOSTHISJOBAFEWMONTHSAGOHEHASGOODHEART,BUTALWAYSFEAREDAPPLYINGFORANEWJOBONEDAY,HEGATHEREDUPALLHISSTRENGTHANDDECIDEDTOATTENDAJOBINTERVIEWHISAPPOINTMENTWASAT10AMANDITWASALREADY830WHILEWAITINGFORABUSTOTHEOFFICEWHEREHEWASSUPPOSEDOTBEINTERVIEWED,HESAWANELDERLYMANWILDLYKICKINGTHETYREOFHISCAROBVIOUSLYTHEREWASSOMETHINGWRONGWITHTHECARJIMMYIMMEDIATELYWENTUPTOLENDHIMAHANDWHENJIMMYFINISHEDWORKINGONTHECAR,THEOLDMANASKEDHIMHOWMUCHHESHOULDPAYFORTHESERVICEJIMMYSAIDTHEREWASNONEEDTOPAYHIMHEJUSTHELPEDSOMEONEINNEED,ANDHEHADTORUSHFORANINTERVIEWTHENTHEOLDMANSAID,“WELL,ICOULDTAKEYOUTOTHEOFFICEFORYOURINTERVIEWITSTHELEASTICOULDDOPLEASEIINSIST”JIMMYAGREEDUPONARRIVAL,JIMMYFOUNDALONGLINEOFAPPLICATIONSWAITINGTOBEINTERVIEWEDJIMMYSTILLHADSOMEGREASEONHIMAFTERTHECARREPAIR,BUTHEDIDNOTHAVEMUCHTIMETOWASHITOFFORHAVEACHANGEOFSHIRTONEBYONE,THEAPPLICANTSLEFTTHEINTERVIEWERSOFFICEWITHDISAPPOINTEDLOOKONTHEIRFACESFINALLYHISNAMEWASCALLEDTHEINTERVIEWERWASSITTINGONALARGECHAIRFACINGTHEOFFICEWINDOWROCKINGTHECHAIRBACKANDFORTH,HEASKED,“DOYOUREALLYNEEDTOBEINTERVIEWED”JIMMYSHEARTSANK“WITHTHEWAYILOOKNOW,HOWCOULDIPOSSIBLYPASSTHISINTERVIEW”HETHOUGHTTOHIMSELFTHENTHEINTERVIEWERTURNEDTHECHAIRANDTOJIMMYSSURPRISE,ITWASTHEOLDMANHEHELPEDEARLIERINTHEMORNINGITTURNEDOUTHEWASTHEGENERALMANAGEROFTHECOMPANY“SORRYIHADTOKEEPYOUWAITING,BUTIWASPRETTYSUREIMADETHERIGHTDECISIONTOHAVEYOUASPARTOFOURWORKFORCEBEFOREYOUEVENSTEPPEDINTOTHEOFFICEIJUSTKNOWYOUDBEATRUSTWORTHYWORKERCONGRATULATIONS”JIMMYSATDOWNANDTHEYSHAREDACUPOFWELLDESERVEDCOFFEEASHELANDEDHIMSELFANEWJOB56WHYDIDJIMMYAPPLYFORANEWJOBAHEWASOUTOFWORKBHEWASBOREDWITHHISJOBCHEWANTEDAHIGHERPOSITIONDHEHOPEDTOFINDABETTERBOSS57WHATDIDJIMMYSEEONTHEWAYTOTHEINTERVIEWAAFRIENDSCARHADAFLATTYREBAWILDMANWASPUSHINGACARCATERRIBLEACCIDENTHAPPENEDDANOLDMANSCARBROKEDOWN58WHYDIDTHEOLDMANOFFERJIMMYARIDEAHEWASALSOTOBEINTERVIEWEDBHENEEDEDATRAVELINGCOMPANIONCHEALWAYSHELPEDPEOPLEINNEEDDHEWASTHANKFULTOJIMMY59HOWDIDJIMMYFEELONHEARINGTHEINTERVIEWERSQUESTIONAHEWASSORRYFORTHEOTHERAPPLICANTSBTHEREWASNOHOPEFORHIMTOGETTHEJOBCHEREGRETTEDHELPINGTHEOLDMANDTHEINTERVIEWERWASVERYRUDE60AWHATCANWELEARNFROMJIMMYSEXPERIENCEAWHERETHEREISAWILL,THERESAWAYBAFRIENDINNEEDISAFRIENDINDEEDCGOODISREWARDEDWITHGOODDTWOHEADSAREBETTERTHANONEBGEORGEGERSHWIN,BORNIN1998,WASONEOFAMERICASGREATESTCOMPOSERSHEPUBLISHEDHISFIRSTSONGWHENTHEWASEIGHTEENYEARSOLDDURINGTHENEXTTWENTYYEARSHEWROTEMORETHANFIVEHUNDREDSONGSMANYOFGERSHWINSSONGSWEREFIRSTWRITTENFORMUSICALPLAYSPERFORMEDINTHEATRESINNEWYORKCITYTHESEPALYSWEREAPOPULARFORMOFENTERTAINMENTINTHE1920SAND1930SMANYOFHISSONGSHAVEREMAINEDPOPULARASEVEROVERTHEYEARSTHEYHAVEBEENSUNGANDPLAYEDINEVERYPOSSIBLEWAYFROMJAZZTOCOUNTRYINTHE1920STHEREWASADEBATEINTHEUNITEDSTATESABOUTJAZZMUSICCOULDJAZZ,SOMEPEOPLEASKED,BECONSIDEREDSERIOUSMUSICIN1924JAZZMUSICIANANDORCHESTRALEADERPAULWHITEMANDECIDEDTOORGANIZEASPECIALCONCERTTOSHOWTHATJAZZWASSERIOUSMUSICGERSHWINAGREEDTOCOMPOSESOMETHINGFORTHECONCERTBEFOREHEREALIZEDHEHADJUSTAFEWWEEKSTODOITANDINTHATSHORTTIME,HECOMPOSEDAPIECEFORPIANOANDORCHESTRAWHICHHECALLEDRHAPSODYINBLUEGERSHWINHIMSELFPLAYEDTHEPIANOATTHECONCERTTHEAUDIENCEWERETHRILLEDWHENTHEYHEARDHISMUSICITMADEHIMWORLDFAMOUSANDSHOWEDTHATJAZZMUSICCOULDBEBOTHSERIOUSANDPOPULARIN1928,GERSHWINWENTTOPARISHEAPPLIEDTOSTUDYCOMPOSITION作曲WITHTHEWELLKNOWNMUSICIANNADIABOULANGER,BUTSHEREJECTEDHIMSHEWASAFRAIDTHATCLASSICALSTUDYWOULDRUINHISJAZZINFLUENCEDSTYLEWHILETHERE,GERSHWINWROTEANAMERICANINPARISWHENITWASFIRSTPERFORMED,CRITICS评论家WEREDIVIDEDOVERTHEMUSICSOMECALLEDITHAPPYANDFULLOFLIFE,TOOTHERSITWASSILLYANDBORINGBUTITQUICKLYBECAMEPOPULARINEUROPEANDTHEUNITEDSTATESITSILLREMAINSONEOFHISMOSTFAMOUSWORKSGEORGEGERSHWINDIEDIN1937,JUSTDAYSAFTERDOCTORSLEARNEDHEHADBRAINCANCERHEWASONLYTHIRTYNINEYEARSOLDNEWSPAPERSALLOVERTHEWORLDREPORTEDHISDEATHONTHEIRFRONTPAGESPEOPLEMOURNEDTHELOSSOFTHEMANANDALLTHEMUSICHEMIGHTHAVESTILLWRITTEN61MANYOFGERSHWINSMUSICALWORKSWERE_AWRITTENABOUTNEWYORKERSBCOMPOSEDFORPAULWHITEMANCPLAYEDMAINLYINTHECOUNTRYSIDEDPERFORMEDINVARIOUSWAYS62WHATDOWEKNOWABOUTTHECONCERTORGANIZEDBYWHITEMANAITATTRACTEDMOREPEOPLETOTHEATRESBITPROVEDJAZZCOULDBESERIOUSMUSICCITMADEGERSHWINLEADEROFTHEORCHESTRADITCAUSEDADEBATEAMONGJAZZMUSICIANS63WHATDIDGERSHWINDODURINGHISSTAYINPARISAHECREATEDONEOFHISBESTWORKSBHESTUDIEDWITHNADIABOULANGERCHEARGUEDWITHFRENCHCRITICSDHECHANGEDHISMUSICSTYLE64WHATDOWELEARNFROMTHELASTPARAGRAPHAMANYOFGERSHWINSWORKSWERELOSTBTHEDEATHOFGERSHWINWASWIDELYREPORTEDCACONCERTWASHELDINMEMORYOFGERSHWINDBRAINCANCERRESEARCHSTARTEDAFTERGERSHWINSDEATH65WHICHOFTHEFOLLOWINGBESTDESCRIBESGERSHWINATALENTEDANDPRODUCTIVEBSERIOUSANDBORINGCPOPULARANDUNHAPPYDFRIENDLYANDHONESTCYOUCANTALWAYSPREDICTAHEAVYRAINORREMEMBERYOURUMBRELLABUTDESIGNERMIKHAILBELVACVDOESNTTHINKTHATFORGETTINGTOCHECKTHEWEATHERFORECASTBEFOREHEADINGOUTSHOULDRESULTINYOUGETTINGWETTHATSWHYHECREATEDLAMPBRELLA,ALAMPPOSTWITHITSOWNRAINSENSINGUMBRELLATHEDESIGNERSAYSHECOMEUPWITHTHEIDEAAFTERWATCHINGPEOPLEGETWETONSTREETSINRUSSIA“ONCE,IWASDRIVINGONACENTRALSAINTPETERSBURGSTREETADSAWTHESTREETLAMPSLIGHTINGUPPEOPLETRYINGTOHIDEFROMTHERAINITHOUGHTITWOULDBEAPPROPRIATETOHAVEACANOPY伞蓬BUILTINTOASTREETLAMP”HESAIDTHELAMPBRELLAISASTANDARDLOOKINGSTREETLAMPFITTEDWITHANUMBRELLACANOPYITHASABUILTINELECTRICMOTORWHICHCANOPENORCLOSETHEUMBRELLAONDEMANDSENSORS传感器THENENSURETHATTHEUMBRELLAOFFERSPEDESTRIANSSHELTERWHENEVERITSTARTSRAININGINADDITIONTOTHERAINSENSOR,THERESALSOA360MOTIONSENSORONTHEBIBERGLASSSTREETLAMPWHICHDETECTSWHETHERANYONESUSINGTHELAMPBRELLAAFTERTHREEMINUTESOFNOTBEINGUSEDTHECANOPYISCLOSEDACCORDINGTOTHEDESIGNER,THELAMPBRELLAWOULDMOVEATARELATIVELYLOWSPEED,SOASNOTTOCAUSEHARMTOTHEPEDESTRIANSBESIDES,ITWOULDBEGROUNDEDTOPROTECTFROMPOSSIBLELIGHTINGSTRIKEEACHLAMPBRELLAWOULDOFFERENOUGHSHELTERFORSEVERALPEOPLEBEINGINSTALLEDAT2METERSOFFTHEGROUND,ITWOULDONLYBEADANGERFORTHETALLESTOFPEDESTRIANSWHILETHEREARENOPLANSTOTAKELAMPBRELLAINTOPRODUCTION,BELYACVSAYSHERECENTLYINTRODUCEDHISCREATIONONEMOSCOWDEPARTMENT,ANDINSISTSTHISCREATIONCOULDBEINSTALLEDONMYSTREETWHEREALOTOFPEOPLEWALKBUTTHEREARENOCANOPIESTOPROVIDESHELTER66FORWHATPURPOSEDIDBELYACVCREATETHELAMPBRELLAATOPREDICTAHEAVYRAINBTOCHECKTHEWEATHERFORECASTCTOPROTECTPEOPLEFROMTHERAINDTOREMINDPEOPLETOTAKEANUMBRELLA67WHATDOWEKNOWFROMBELYACVSWORLDSINPARAGRAPH2AHISCREATIONWASINSPIREDBYANEXPERIENCEBITRAINSALOTINTHECITYOFSAINTPETERSBURGCSTREETLAMPSAREPROTECTEDBYCANOPIESDHEENJOYEDTAKINGWALKSINTHERAIN68WHICHOFTHEFOLLOWINGSHOWHOWTHELAMPBRELLAWORKSAMOTORCANOPYSENSORSBSENSORSMOTORCANOPYCMOTORSENSORSCANOPYDCANOPYMOTORSENSORS69WHATDOESPARAGRAPH5MAINLYTELLUSABOUTTHELAMPBRELLAAITSMOVINGSPEEDBITSAPPEARANCECITSINSTALLATIONDITSSAFETY70WHATCANBEINFERREDFROMTHELASTPARAGRAPHATHEDESIGNERWILLOPENACOMPANYTOPROMOTEHISPRODUCTBTHELAMPBRELLACOULDBEPUTINTOIMMEDIATEPRODUCTIONCTHEDESIGNERISCONFIDENTTHATHISCREATIONISPRACTICALDTHELAMPBRELLAWOULDBEPUTONSHOWINMOSCOWDSPARROWISAFASTFOODCHAINWITH200RESTAURANTSSOMEYEARSAGO,THEGROUPTOWHICHSPARROWBELONGEDWASTAKENOVERBYANOTHERCOMPANYALTHOUGHSPARROWSHOWEDNOSIGNOFDECLINING,THECHAINWASGENERALLYINANUNHEALTHYSTATEWITHMOREANDMOREFASTFOODCONCEPTSREACHINGTHEMARKET,THESPARROWMENUHADTOSTRUGGLEFORATTENTIONANDTOMAKEMATTERSWORSE,ITSNEWOWNERHADNOPLANSTOGIVEITTHEFUNDSITREQUIREDSPARROWFAILEDTOGROWFORANOTHERTWOYEARSUNTILANEWCEO,CARLPEARSON,DECIDEDTOBUILDUPITSMARKETSHAREHEDIDASURVEY,WHICHSHOWEDTHATCONSUMERSWHOALREADYUSEDSPARROWRESTAURANTSWEREEXTREMELYPOSITIVEABOUTTHECHAIN,WHILECUSTOMERSOFOTHERFASTFOODCHAINSWEREUNWILLINGTOTURNAWAYFROMTHEMSPARROWHADTODEVELOPANEWPROMOTIONALCAMPAIGNPEARSONFACEDABATTLEOVERTHEFUTUREOFTHESPARROWBRANDTHECHAINSOWNERNOWFAVOREDREBRANDINGSPARROWASMARCYSRESTAURANTSPEARSONRESISTED,ARGUINGFORANADVERTISINGCAMPAIGNDESIGNEDTOCONVINCECUSTOMERSTHATVISITSTOSPARROWRESTAURANTSWEREFUNSUCHANATTEMPTTOESTABLISHAPOSITIVERELATIONSHIPBETWEENACOMPANYANDTHEGENERALPUBLICWASUNUSUALFORTHATTIMEPEARSONSTRONGLYBELIEVEDTHATNUMBERSWERETHEKEYTOSUCCESS,RATHERTHANCUSTOMERSSPEEDINGPOWERFINALLY,THEOWNERACCEPTEDHISIDEATHECAMPAIGNITSELFCHANGEDTHETRADITIONALADVERTISINGSTYLEOFTHEFASTFOODINDUSTRYTHETVADSOFSPARROWFOCUSEDONENTERTAINMENTANDFEATUREDORIGINALSONSPERFORMEDBYAVARIETYOFSTARSINSTEADOFSHOWINGTHESUPERIORITYOFASPECIFICPRODUCT,THEINTENSIONWASTOPUTSPARROWINTHEHEARTSOFPOTENTIALCUSTOMERSPEARSONALSOMADEOTHERDECISIONSWHICHHEBELIEVEDWOULDCONTRIBUTETOTHENEWSPARROWIMAGEFOREXAMPLE,HEOFFEREDTOLOWERTHERENTOFANYRESTAURANTSWHICHACHIEVEDACERTAININCREASEINTHEIRTURNOVER营业额THESEEFFORTSPAIDOFF,ANDSPARROWSOONBECAMEONEOFTHEMOSTSUCCESSFULFASTFOODCHAINSINTHEREGIONSWHEREITOPERATED71WHICHWASONEOFTHEPROBLEMSSPARROWFACEDBEFOREPEARSONBECAMECEOATHENUMBEROFITSCUSTOMERSWASDECLININGBITSCUSTOMERSFOUNDTHEFOODUNHEALTHYCITWASINNEEDOFFINANCIALSUPPORTDMOSTOFITSRESTAURANTSWERECLOSED72WHATDOESTHEUNDERLINEDWORD“THEM”INPARAGRAPH2REFERTOACUSTOMERSOFSPARROWRESTAURANTSBSPARROWRESTAURANTSCCUSTOMERSOFOTHERFASTFOODCHAINSDOTHERFASTFOODCHAINS73FORWHATPURPOSEDIDPEARSONSTARTTHEADVERTISINGCAMPAIGNATOBUILDAGOODRELATIONSHIPWITHTHEPUBLICBTOSTRESSTHEUNUSUALTRADITIONOFSPARROWCTOLEANABOUTCUSTOMERSSPENDINGPOWERDTOMEETTHECHALLENGEFROMMARCYSRESTAURANTS74THETVADSOFSPARROW_ACHANGEDPEOPLESVIEWSONPOPSTARSBAMUSEDTHEPUBLICWITHORIGINALSONGSCFOCUSEDONTHESUPERIORITYOFITSPRODUCTSDINFLUENCEDTHEEATINGHABITSOFTHEAUDIENCE75WHATWASPEARSONSACHIEVEMENTASACEOAHEMANAGEDTOPAYOFFSPARROWSDEBTSBHEMADESPARROWMUCHMORECOMPETITIVECHEHELPEDSPARROWTAKEOVERACOMPANYDHEIMPROVEDTHEWELFAREOFSPARROWEMPLOYEES第II卷第四部分书面表达(共两节,满分45分)第一节阅读表达(第76、77、80题每题3分,第78题4分,79题2分,满分15分)阅读下面短文并用英语回答问题,交答案与在答题卡相应的位置上(请注意76、77、79和80四个小题后面的词数要求)。1JEANPAULGETTYWASBORNIN1892INMINNEAPOLIS,MINNESOTAHEBECAMEAMILLIONAIREWHENHEWASONLY24HISFATHERWASWEALTHY,BUTHEDIDNOTHELPHISSONGETTYMADEHISMILLIONSALONEHEMADEHISMONEYFROMOILHEOWNEDGETTYOILANDOVER100OTHERCOMPANIESTHEFORTUNEMAGAZINEONCECALLEDGETTY“THERICHESTMANINTHEWORLD”2BUTMONEY_HEMARRIEDFIVETIMESANDDIVORCEDFIVETIMESHEHADFIVECHILDRENBUTSPENTLITTLETIMEWITHTHEMNONEOFGETTYSCHILDRENHADVERYHAPPYLIVES3GETTYLOVEDTOMAKEMONEYANDLOVEDTOSAVEITINSPITEOFHISGREATWEALTH,GETTYWASMISEREVERYEVENING,HEWROTEDOWNEVERYCENTHESPENTTHATDAYHEEVENPUTPAYTELEPHONEINTHEGUESTSBEDROOMSINHISHOUSESOHECOULDSAVEMONEYONPHONEBILLS4IN1973,KIDNAPPERSTOOKHIS16YEAROLDGRANDSON,ANDDEMANDEDALARGEAMOUNTOFMONEYFORHISSAFERETURNGETTYSSONASKEDHISFATHERFORMONEYTOSAVEHISCHILDBUTGETTYREFUSEDTHEKIDNAPPERSWEREMERCILESSANDGETTYSSONMADEREPEATEDREQUESTSFORHELPFROMHISFATHERFINALLY,GETTYAGREEDTOLENDTHEMONEY,BUTAT4PERCENTINTEREST5GETTYSTARTEDAMUSEUMATHISHOMEMALIBU,CALIFORNIAHEBOUGHTMANYIMPORTANTANDBEAUTIFULPIECESOFARTFORTHEMUSEUMWHENGETTYDIEDIN1976,THEVALUEOFTHECOLLECTIONINTHEMUSEUMWAS1BILLIONHELEFTALLHISMONEYTOTHEMUSEUMAFTERHISDEATH,THEMUSEUMGREWINSIZETODAYITISONEOFTHEMOSTIMPORTANTMUSEUMSINTHEUNITEDSTATESGETTYMADEALARGEFORTUNEINHISLIFE,BUTHEGAVEHISMONEYTOTHEARTWORLDBECAUSEHEWANTEDPEOPLETOLEARNABOUTANDLOVEART76WHATISTHEMAINIDEAOFPARAGRAPH1NOMORETHAN8WORDS_77FILLINTHEBLANKINPARAGRAPH2WITHPROPERWORDSNOMORETHAN7WORDS_78EXPLAINTHEUNDERLINEDSENTENCEINPARAGRAPH3_79WHATDIDTHEKIDNAPPERSDOTOGETTYSFAMILYNOMORETHAN10WORDS_80WHATDOESTHEAUTHORWANTTOTELLUSABOUTGETTYINTHELASTPARAGRAPHNOMORETHAN10WORDS_第二节写作(满分30分)假如你是新华中学的学生李华,你的美国朋友TOM一周前给你发电子邮件,询问你暑假里的打算,但你因准备期末考试未能及时回复。请根据双下要点给他回封邮件1未及时回信的原因;2你假期的打算(如做兼职、旅行、做志愿者等)注意1词数120150;2可适当增加细节,以使行文连贯。薃肀莂蒃袂肀肂虿袈聿芄薂螄肈莇螇蚀肇葿薀罿肆腿莃袅肅芁薈螁膄莃莁蚇膄肃薇薃膃芅荿羁膂莈蚅袇膁蒀蒈螃膀膀蚃虿腿节蒆羈芈莄蚁袄芈蒆蒄螀芇膆蚀蚆袃莈蒃蚂袂蒁螈羀袁膀薁袆袁芃螆螂袀莅蕿蚈衿蒇莂羇羈膇薇袃羇艿莀蝿羆蒂薆螅羅膁蒈蚁羅芄蚄罿羄莆蒇袅羃蒈蚂螁羂膈蒅蚇肁芀蚁薃肀莂蒃袂肀肂虿袈聿芄薂螄肈莇螇蚀肇葿薀罿肆腿莃袅肅芁薈螁膄莃莁蚇膄肃薇薃膃芅荿羁膂莈蚅袇膁蒀蒈螃膀膀蚃虿腿节蒆羈芈莄蚁袄芈蒆蒄螀芇膆蚀蚆袃莈蒃蚂袂蒁螈羀袁膀薁袆袁芃螆螂袀莅蕿蚈衿蒇莂羇羈膇薇袃羇艿莀蝿羆蒂薆螅羅膁蒈蚁羅芄蚄罿羄莆蒇袅羃蒈蚂螁羂膈蒅蚇肁芀蚁薃肀莂蒃袂肀肂虿袈聿芄薂螄肈莇螇蚀肇葿薀罿肆腿莃袅肅芁薈螁膄莃莁蚇膄肃薇薃膃芅荿螀羀膆蒃蚆肀芈芆薂聿羈蒂蒈肈肀芅袆肇芃薀螂肆莅莃蚈肅肅薈薄蚂膇莁蒀蚁艿薇蝿螀罿荿蚅蝿肁薅薁螈膄莈薇螈莆膀袆螇肆蒆螁螆膈艿蚇螅芀蒄薃螄羀芇葿袃肂蒃螈袂膄芅蚄袂芇蒁蚀袁肆芄薆袀腿蕿蒂衿芁莂螁袈羁薇蚇袇肃莀薃羆膅薆葿羆芈荿螇羅羇膁螃羄膀莇虿羃节芀薅羂羂蒅蒁羁肄芈螀羀膆蒃蚆肀芈芆薂聿羈蒂蒈肈肀芅袆肇芃薀螂肆莅莃蚈肅肅薈薄蚂膇莁蒀蚁艿薇蝿螀罿荿蚅蝿肁薅薁螈膄莈薇螈莆膀袆螇肆蒆螁螆膈艿蚇螅芀蒄薃螄羀芇葿袃肂蒃螈袂膄芅蚄袂芇蒁蚀袁肆芄薆袀腿蕿蒂衿芁莂螁袈羁薇蚇袇肃莀薃羆膅薆葿羆芈荿螇羅羇膁螃羄膀莇虿羃节芀薅羂羂蒅蒁羁肄芈螀羀膆蒃蚆肀芈芆薂聿羈蒂蒈肈肀芅袆肇芃薀螂肆莅莃蚈肅肅薈薄蚂膇莁蒀蚁艿薇蝿螀罿荿蚅蝿肁薅薁螈膄莈薇螈莆膀袆螇肆蒆螁螆膈艿蚇螅芀蒄薃螄羀芇葿袃肂蒃螈袂膄芅蚄袂芇蒁蚀袁肆芄薆袀腿蕿蒂衿芁莂螁袈羁薇蚇袇肃莀薃羆膅薆葿羆芈荿螇羅羇膁螃羄膀莇虿羃节芀薅羂羂蒅蒁羁肄芈螀羀膆蒃蚆肀芈芆薂聿羈蒂蒈肈肀芅袆肇芃薀螂肆莅莃蚈肅肅薈薄蚂膇莁蒀蚁艿薇蝿螀罿荿蚅蝿肁薅薁螈膄莈薇
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- ITK-kinase-IN-1-生命科学试剂-MCE
- Demeton-S-d10-生命科学试剂-MCE
- 消防课安全防范知识培训课件
- 3-Hydroxy-Midostaurin-13C6-CGP52421-sup-13-sup-C-sub-6-sub-生命科学试剂-MCE
- 直播平台合作模式-洞察及研究
- 机械伤害预防培训知识课件
- 中文系毕业论文研究方向
- 2025年检测人员资格考试试题解析+答案
- 微生物功能服务评估-洞察及研究
- 机房租赁知识培训课件
- 斜视患者的护理
- GB/T 18492-2001信息技术系统及软件完整性级别
- 脓毒症诊断和治疗进展课件
- 急诊医学-中毒
- 欧体楷书特征及写法 完整版教学课件
- 【讲座培训】《中小学教育惩戒规则(试行)》解读课件
- 现代农业技术讲座课件
- 学习《中小学教育惩戒规则(试行)》课件
- 初中数学教材解读人教八年级上册(2023年修订)第十三章轴对称等边三角形 导学案
- DB11-T1515-2018养老服务驿站设施设备配置规范
- 西方文论课程教学大纲
评论
0/150
提交评论