2007—2008学年度第二学期“开放专科”期末考试商务交际英语(2)_英语_历年

试卷代号2140中央广播电视大学20072008学年度第二学期“开放专科”期末考试商务交际英语2试题2008年7月注意事项一、将你的学号、姓名及分校工作站名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。二、仔细阅读每题的说明，并按题目要求答题。答案必须写在答题纸的指定位置上，写在试卷上无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。IMULTIPLECHOICE10小题，每小题1分，共10分CHOOSETHELETTERINDICATINGTHEBESTCHOICETOCOMPLETEEACHSENTENCEORANSWEREACHQUESTION1TELLREADERSHOWTODOSOMETHINGADESCRIPTIONSBPERSUASIVELETTERSCINSTRUCTIONS2TOPERSUADEPEOPLETODOSOMETHING,YOUMUSTBEABLETOIDENTIFYAFORTHEMTODOITAMETHODBREASONCMISTAKE3THEPURPOSEOFACOLLECTIONLETTERISATOPERSUADEACUSTOMERTOBUYAPRODUCTORSERVICEBTOGIVEADISCOUNTTOAPOTENTIALCUSTOMERCTOASKACUSTOMERTOPAYAPASTDUEBILL4GRAPHICAIDSAPROVIDEAVISUALREPRESENTATIONOFWORDSBPRESENTDENSEINFORMATIONMORECLEARLYCBOTHAANDB5WHENILLUSTRATINGTHESTEPSINANEWPROCEDURE,WHICHOFTHEFOLLOWINGGRAPHICAIDSCANBESTUSEDAAFLOWCHARTBALINEGRAPHCAMAP6HAVINGMORECUSTOMERSISGOODFORACOMPANYWHENAITCONSIDERSNEWCUSTOMERSTOBEMOREIMPORTANTTHANOLDONESBITCANKEEPTHEOLDCUSTOMERSASWELLASATTRACTNEWONESCITLOWERTHECOSTOFPRODUCTIONWHILERAISINGTHEPRICE7INTELEPHONECOMMUNICATION,YOUSHOULDAGETTOTHEPOINTWITHOUTANYGREETINGORINTRODUCTIONBKEEPYOURCOMPANYSADDRESSINCONFIDENTIALITYCMAKESUREYOUHAVETHEINFORMATIONYOUNEED8GENERALLYSPEAKING,THEPERSONALSPACEOFNORTHAMERICANSTHATOFOTHERSAISTHESAMEASBISLARGERTHANCISSMALLERTHAN9IFTHESIZEOFTHEAUDIENCELISTENINGTOYOURPRESENTATIONISSMALL,AYOUNEEDAGOODSOUNDSYSTEMANDEFFECTIVEVISUALAIDSBYOUSHOULDTALKABOUTTHESUBJECTWITHOUTINTRODUCTIONCYOUMAYBEABLETOHAVEMOREAUDIENCEINTERACTION10WHICHOFTHEFOLLOWINGISPOPULARMEETINGTIMESAEARLYINTHEMORNINGBATLUNCHTIMECLATEINTHEAFTERNOONIITRUE/FALSE10小题，每小题1分，共10分WRITEATINTHESPACEPROVIDEDIFTHESTATEMENTISTRUEWRITEANFINTHESPACEIFTHESTATEMENTISFALSEYOURJUDGMENTSHOULDBEBASEDONYOURUNDERSTANDINGOFTHECOURSEBOOK11MOSTMANUALSAREDIVIDEDINTOSECTIONSORCHAPTERS,ANDMIGHTINCLUDEANAPPENDIX12INDESCRIBINGAPROCESS,BEGINEACHSTEPWITHAVERB13ANEXTERNALCUSTOMERCANBEANEMPLOYEEFROMANOTHERDEPARTMENTWITHINTHECOMPANY14ETHICALBUSINESSCOMMUNICATIONINCLUDESMAINTAININGCONFIDENTIALITY15WHENLISTENINGINASMALLGROUP,YOUNEEDTOUSEBODYLANGUAGETOSHOWYOURELISTENING16INBRIEFINGSYOUSHOULDHIGHLIGHTANDFOCUSONKEYPOINTSOYOURPRESENTATION17WHENPREPARINGFORTHEPRESENTATION,YOUCANIGNORETHEAUDIENCESAGE,GENDERANDEDUCATIONALLEVEL18BEFOREINTERVIEW,PREPARINGTOANSWERTYPICALQUESTIONSWILLHELPRELIEVEYOURANXIETY19TOUCHINGSUCHASHUGGINGORBACKSLAPPINGISGENERALLYPOPULARINBUSINESS20APROPOSALISAFORMALREPORTTHATDESCRIBESAPROBLEMANDRECOMMENDSASOLUTIONIIIQUESTIONSANDSHORTANSWERS5小题，每小题2分，共10分21LISTATLEASTTWOPARTSTHATANEFFECTIVEINSTRUCTIONINCLUDES22WHATDOESRFPREPRESENTFOR23WHATISASERVICECULTURE24LISTATLEASTTWOKINDSOFSPACEZONESFORNORTHAMERICANS25LISTATLEASTTHREETYPESOFMEETINGIVREADINGCOMPREHENSION10小题，每小题2分，共20分READTHEFOLLOWINGTWOPASSAGESANDANSWERTHEQUESTIONSPASSAGEONEINHISJOBASSALESSUPPORTASSOCIATE,CALHELPSFOURBUSYSALESPEOPLEATACOMPANYTHATSELLSFLOORING,WALLPAPER,ANDCOUNTERTOPMATERIALSFORKITCHENSANDBATHROOMSTHECOMPANY,FLOORSICANTHELPYOU“ATOTHERTIMES,CALTELLSTHEMTHEYLLHAVETOWAITFORANGELICAORMAKEANAPPOINTMENTWITHONEOFTHESALESPEOPLETHESALESPEOPLE,HOWEVER,DONOTHAVETELEPHONESWITHTHEMWHENTHEYAREOUTOFTHESHOWROOM,ANDANGELICADOESNOTSCHEDULEAPPOINTMENTSFORTHEM26WHATDOESCAIDOASASALESSUPPORTASSOCIATEAHESELLSMATERIALSTOSALESPEOPLEBHEPROCESSESTHESALESPEOPLESORDERSCHECOMMUNICATESWITHCUSTOMERS27WHICHOFTHEFOLLOWINGISTRUEABOUTCALAHEHELPSDOZENSOFSALESPEOPLEBHEOFFERSREWARDSTOSALESPEOPLECHEPRESENTSTHEPROBLEMTOTHEAPPROPRIATEPEOPLE28WHICHOFTHEFOLLOWINGISNOTANGELICASJOBAANSWERINGCALLSBLEAVINGMESSAGESCSCHEDULINGAPPOINTMENTS29CUSTOMERSINTHESHOWROOMCALASOMETIMESINQUIREBALWAYSMEETCNEVERFIND30CALISANGELICASAEXTERNALCUSTOMERBINTERNALCUSTOMERCSUPERVISORPASSAGETWOKIMWASINDANGEROFBEINGFIREDFROMHERJOBFORSHEWASSUCHAPERFECTIONISTTHATSHEDTRYTOCOVERUPHERMISTAKESORARGUEWITHHERBOSSWHATSHOULDSHEDOTOOVERCOMEHERPROBLEMTHEMOSTDRAMATICANDENDURINGLIFECHANGESOFTENOCCURTHROUGHCOMMUNITYBASEDINITIATIVES,LIKEWEIGHTWATCHERSORALCOHOLICSANONYMOUS,WHERETHEREAREGROUPSOFPEOPLEINVESTEDINYOURSUCCESSANDFORWHOMYOUFEELRESPONSIBLEITMAKESSENSETOAPPLYTHESAMEPRINCIPLESTHATHAVEBEENSOSUCCESSFULINDEALINGWITHSELFDESTRUCTIVEHABITSWHENCREATINGYOUR“DREAMTEAM“FORPERSONALGROWTHYOURTEAMWORKSBESTWITHABOUTFIVEPEOPLE,ALLOFWHOMCAREENOUGHABOUTYOUTOBERUTHLESSLYHONESTSELECTPEOPLEWITHVARIOUSBACKGROUNDSNOTONLYWILLADIVERSEGROUPCOMEUPWITHORIGINALSOLUTIONS,THEYAREMORELIKELYTOOFFERNETWORKSANDEFFORTSYOUMAYNOTHAVEACCESSTOYOURSELFKIM,FOREXAMPLE,INVITEDBOTHATRUSTEDCOLLEAGUEANDHERBOSSTOJOINHERTEAMTHEROLEYOUPLAYISALISTENERTOTHEIRCRITICISMS,THOUGHITSNOTALWAYSEASYKIMARGUEDWITHHERTEAMSOMUCHTHATHERCOLLEAGUEFINALLYSAID,“LOOK,IFYOUREGOINGTOASKFORMYADVICEANDALWAYSDISAGREEWITHIT,ITSNOTWORTHMYMAKINGTHEEFFORTTOGIVEIT“YOUCANASKYOURTEAMMEMBERSTOCLARIFYTHEMSELVES,BUTDONOTCONTRADICTTHEM,EVENIFYOUFEELATEAMMEMBERHASMADEATERRIBLEMISJUDGMENTTHISISHIS“GIFT“TOYOUANDIFFOUROUTOFFIVEPEOPLEAREGIVINGYOUTHESAMEGIFT,THENTHEYAREMORELIKELYTOPOINTOUTSOMETHINGRIGHTINAWORD,BYREACHINGOUTTOYOURTEAMWITHGENEROSITYWHENSEEKINGTHEIRCOUNSELS,YOULLBEREWARDEDWITHTHEKEYTOYOURPROBLEM31WHATISTHEPASSAGEMAINLYABOUTAITCOMPARESTHEDIFFERENCEBETWEENTEAMWORKANDINDIVIDUALWORKBITANALYZESPEOPLEWHOMAYPLAYDIFFERENTROLESINYOURENTIRELIFECITSUGGESTSYOUESTABLISHATEAMOFADVISORSTOHELPYOUMAKELIFECHANGES32WHYDOSUCCESSFULLIFECHANGESOFTENHAPPENONTHEBASISOFTEAMSBECAUSEAYOUARESUPPORTEDBYTEAMMEMBERSANDYOUCANTLETTHEMDOWNBPEOPLECANHELPEACHOTHERTOGETRIDOFDIFFERENTSHORTCOMINGSCYOURTEAMMEMBERSCANAVOIDMAKINGANYMISJUDGMENTONYOU33YOUR“DREAMTEAM“TARGETSONAESTABLISHINGYOURSELFESTEEMBIMPROVINGYOURPERSONALITYCDEVELOPINGYOURWORKABILITY34ADREAMTEAMSHOULDSHOWDIVERSITYINITSMEMBERSHIPBECAUSEAEVERYONEHASAUNIQUEROLEINTHETEAMBTHEYCANBEHONESTANDCRITICALTOYOUCTHETEAMWILLBECREATIVEANDRESOURCEFUL35WHENSEEKINGADVICESFROMYOURTEAM,YOUACANTURNTHEMDOWNIMMEDIATELYBSHOULDBECERTAINOFTHEIRIDEASCCANCORRECTATERRIBLEMISJUDGMENTVTRANSLATION4段短文，每段5分，共20分TRANSLATETHEFOLLOWINGPASSAGESINTOCHINESE36PROPOSALSAREANOTHERTYPEOFPERSUASIVEWRITINGAPROPOSALISAFORMALREPORTTHATDESCRIBESAPROBLEMANDRECOMMENDSASOLUTIONTHEWRITERESTABLISHESANEEDANDTRIESTOCONVINCETHEREADERTOMEETTHATNEEDBYTAKINGASPECIFICACTIONPROPOSALSMAYBEINTERNAL,SUCHASFROMANEMPLOYEETOASUPERVISOR,OREXTERNAL,SUCHASFROMACONSULTINGFIRMTOACOMPANY37HUMANSCANPROCESSVISUALIMAGES60,000TIMESFASTERTHANTEXTSTUDIESCONDUCTEDBY3MTODETERMINETHEEFFECTIVENESSOFVISUALCOMMUNICATIONHAVESHOWNTHATTHEEFFECTIVEUSEOFVISUALAIDSCANMAKESPEAKERSAPPEARMOREPROFESSIONAL,BETTERPREPARED,MOREPERSUASIVE,MOREINTERESTINGTHANTHOSEWHODONOTUSEVISUALSVISUALAIDSSUPPORTANDCLARIFYTHESPEAKERSIDEASANDHELPAUDIENCEMEMBERSTOVISUALIZETHEMESSAGE38FACETHEAUDIENCEWHENUSINGYOURVISUALAIDSAUDIENCEMEMBERSPREFERTOSEETHEFRONTOFYOUWHENYOUSPEAK,THEYCANHEARYOUBETTERIFYOUAREFACINGTHEMRATHERTHANTHESCREENBEHINDYOUWHENUSINGAPOINTER,HOLDTHEPOINTERINTHEHANDCLOSESTTOTHEVISUALAIDTOAVOIDTURNINGYOURBACKTOTHEAUDIENCEREADFROMYOURTRANSPARENCYWHILEFACINGTHEOVERHEADPROJECTORANDTHUSYOURAUDIENCERATHERTHANTURNINGAROUNDTOREADFROMTHESCREENLIKEWISE,READFROMYOURCOMPUTERMONITORRATHERTHANTURNINGTOWARDTHEPROJECTEDIMAGEASYOUSPEAK39CUSTOMERCONTACTREFERSTOMAINTAININGCUSTOMERSATISFACTIONBYCOMMUNICATINGINATIMELYLANNERBYWHATEVERMEANSISCONVENIENTFORTHECUSTOMERRETURNINGTELEPHONECALLS,MESSAGES,ANDEMAILPROMPTLYISVERYCRITICALMEANSOFENSURINGTHEDELIVERYOFQUALITYCUSTOMERSERVICEDETERMININGWHATISTIMELY,HOWEVER,ISUPTOYOUTHEINDUSTRYINWHICHYOUWORK,THETYPEOFPRODUCTSORSERVICESYOUPROVIDE,ANDTHETYPEOFCUSTOMERALLHAVEANIMPACTONHOWQUICKLYAGOODCUSTOMERSERVICEPROVIDERRESPONDSTOCOMMUNICATIONSFROMCUSTOMERSVIWRITING30分40CREATEATABLETHATARRANGESINTOROWSANDCOLUMNSTHEINFORMATIONINTHEPARAGRAPHBELOWINCLUDEATITLEFORTHETABLEASWELLASLABELSATTHETOPOFEACHCOLUMN10分THEMICROTECHHUMANRESOURCESDEPARTMENTSUBMITSTHEFOLLOWINGINFORMATIONTOTOPMANAGEMENTABOUTFIVENEWEMPLOYEESHIREDDURINGTHEMONTHOFOCTOBER2009SALLYANDERSONWASHIREDASANITSPECIALISTFORTHECHICAGOOFFICEATASALARYOF38,000ANDREBOULANGERWASHIREDASANACCOUNTREPRESENTATIVEINOURNEWORLEANSOFFICEATASALARYOF45,000DIANACABRERRAWASHIREDASANAUDITORINOURBOSTONOFFICEATASALARYOF42,500AKEOMATSUMIWASHIREDASAPROGRAMMERINOURCHICAGOOFFICEATASALARYOF53,000SARABETHWALTONWASHIREDASALAWYERINOURATLANTAOFFICEATASALARYOF69,00041WRITEALETTERTOTHEBOSSOFTHESHOPWHICHYOUWORKEDFORLASTSUMMERASKHIMTOWRITEALETTEROFRECOMMENDATIONFORYOUTOMRWANG,THEPERSONNELMANAGERATPARKSONDEPARTMENTSTORE,BEIJINGYOUAREAPPLYINGFORASALESPOSITIONINTHEMENSCLOTHINGDEPARTMENTASKHIMTOMAKEASPECIALMENTIONOFYOURSKILLASASALESMANANDABILITYTOWORKWITHOTHERSDONOTFORGETTOEXPRESSYOURTHANKSANDASKHIMTOSENDTHELETTERBEFOREACERTAINDATE20分试卷代号2140中央广播电视大学20072008学年度第二学期“开放专科”期末考试商务交际英语2试题答案及评分标准供参考2008年7月IMULTIPLECHOICE10小题，每小题1分，共10分CHOOSETHELETTERINDICATINGTHEBESTCHOICETOCOMPLETEEACHSENTENCEORANSWEREACHQUESTION1C2B3C4C5A6B7C8B9C10ATRUEFALSE10小题，每小题1分，共10分WRITEATINTHESPACEPROVIDEDIFTHESTATEMENTISTRUEWRITEANFINTHESPACEIFTHESTATEMENTISFALSEYOURJUDGMENTSHOULDBEBASEDONYOURUNDERSTANDINGOFTHECOURSEBOOK11T12F13F14T15T16T17F18T19F20TQUESTIONSANDSHORTANSWERS5小题，每小题2分，共10分21LISTATLEASTTWOPARTSTHATANEFFECTIVEINSTRUCTIONINCLUDESANS1ATITLE2ANINTRODUCTIONANDALISTOFTOOLSORMATERIALS3NUMBEREDSTEPSAND4ACONCLUSIONLISTANYTWOOFTHEFOUR22WHATDOESRFPREPRESENTFORANSREQUESTSFORPROPOSALS23WHATISASERVICECULTUREANSACOMBINATIONOFCUSTOMERFOCUSEDPOLICIESANDATTITUDESTHATPENETRATEACOMPANY24LISTATLEASTTWOKINDSOFSPACEZONESFORNORTHAMERICANSANSINTIMATEZONE,PERSONALZONE,SOCIALZONEORPUBLICZONELISTTWOOFTHEFOUR25LISTATLEASTTHREETYPESOFMEETING1MEETINGSTOINFORM2MEETINGSTODEVELOPNEWIDEAS3MEETINGSTOMAKEDECISIONS4MEETINGSTODELEGATEWORKS5MEETINGSTOCOLLABORATEAND6MEETINGSTOPERSUADELISTTHREEOFALLREADINGCOMPREHENSION10小题，每小题2分，共20分READTHEFOLLOWINGTWOPASSAGESANDANSWERTHEQUESTIONSPASSAGEONE26B27C28C29A30BPASSAGETWO31C32A33B34C35BVTRANSLATION4段短文，每段5分，共20分TRANSLATETHEFOLLOWINGPASSAGESINTOCHINESE36PROPOSALSAREANOTHERTYPEOFPERSUASIVEWRITINGAPROPOSALISAFORMALREPORTTHATDESCRIBESAPROBLEMANDRECOMMENDSASOLUTIONTHEWRITERESTABLISHESANEEDANDTRIESTOCONVINCETHEREADERTOMEETTHATNEEDBYTAKINGASPECIFICACTIONPROPOSALSMAYBEINTERNAL,SUCHASFROMANEMPLOYEETOASUPERVISOR,OREXTERNAL,SUCHASFROMACONSULTINGFIRMTOACOMPANY商务建议书是说服性写作的另一种类型。商务建议书是描述问题并提出解决方案的一种正式报告。作者设定了某种需要并说服读者采取具体行动以满足这种需要。商务建议书可用于内部，比如一个雇员写给他的主管，或者用于外部，发一个咨询公司写给另一个公司。37HUMANSCANPROCESSVISUALIMAGES60,000TIMESFASTERTHANTEXTSTUDIESCONDUCTEDBY3MTODETERMINETHEEFFECTIVENESSOFVISUALCOMMUNICATIONHAVESHOWNTHATTHEEFFECTIVEUSEOFVISUALAIDSCANMAKESPEAKERSAPPEARMOREPROFESSIONAL,BETTERPREPARED,MOREPERSUASIVE,MOREINTERESTINGTHANTHOSEWHODONOTUSEVISUALSVISUALAIDSSUPPORTANDCLARIFYTHESPEAKERSIDEASANDHELPAUDIENCEMEMBERSTOVISUALIZETHEMESSAGE人类处理视觉形象的能力比处理文本快6万倍。3M公司进行的旨在决定视觉交流有效性的研究已经表明，与不使用视觉辅助手段相比，视觉辅助手段的有效运用能够使讲演者的讲演显得更为专业、更胸有成竹、更有说服力、更加可信、也更有趣。视觉辅助手段对讲演者的观点提供支持，使它们变得更加清晰，并帮助受众通过形象，感受信息。38FACETHEAUDIENCEWHENUSINGYOURVISUALAIDSAUDIENCEMEMBERSPREFERTOSEETHEFRONTOFYOUWHENYOUSPEAK,THEYCANHEARYOUBETTERIFYOUAREFACINGTHEMRATHERTHANTHESCREENBEHINDYOUWHENUSINGAPOINTER,HOLDTHEPOINTERINTHEHANDCLOSESTTOTHEVISUALAIDTOAVOIDTURNINGYOURBACKTOTHEAUDIENCEREADFROMYOURTRANSPARENCYWHILEFACINGTHEOVERHEADPROJECTORANDTHUSYOURAUDIENCERATHERTHANTURNINGAROUNDTOREADFROMTHESCREENLIKEWISE,READFROMYOURCOMPUTERMONITORRATHERTHANTURNINGTOWARDTHEPROJECTEDIMAGEASYOUSPEAK当你使用视觉辅助手段时，要面对听众。听众愿意看你的正面。当你说话时，正对听众而不是正对你身后的屏幕，这样听众会听得更清楚。当你使用指示棒时，要拿在靠屏幕侧的手里，以避免背对听众。当你使用投影仪时，要面对投影仪从胶片上读，这样你也就面对观众了，而不要转身阅读屏幕。同样，当你讲话时，要从电脑屏幕上阅读而不要面向投影影象。39CUSTOMERCONTACTREFERSTOMAINTAININGCUSTOMERSATISFACTIONBYCOMMUNICATINGINATIMELYLANNERBYWHATEVERMEANSISCONVENIENTFORTHECUSTOMERRETURNINGTELEPHONECALLS,MESSAGES,ANDEMAILPROMPTLYISVERYCRITICALMEANSOFENSURINGTHEDELIVERYOFQUALITYCUSTOMERSERVICEDETERMININGWHATISTIMELY,HOWEVER,ISUPTOYOUTHEINDUSTRYINWHICHYOUWORK,THETYPEOFPRODUCTSORSERVICESYOUPROVIDE,ANDTHETYPEOFCUSTOMERALLHAVEANIMPACTONHOWQUICKLYAGOODCUSTOMERSERV