首届中国汽车形象大使选拔赛策划方案（planning scheme of the first chinese automobile image ambassador selection）

首届中国汽车形象大使选拔赛策划方案（PLANNINGSCHEMEOFTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADORSELECTION）PLANNINGPLANFORTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADORSELECTIONTHEFIRSTCARCHINESEAMBASSADORTRIALSBYTHECHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIES,CHINAAUTOMOBILEINDUSTRYASSOCIATION,CHINESEPERFORMERSASSOCIATIONAPPROVEDANDSPONSORED,HOSTEDBYTHEMINISTRYOFCULTUREANDARTSCENTER,BEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDISANATIONALLARGESCALEEVENTSTHEFULLNAMEOFTHISCOMPETITIONHASBEENFILEDWITHTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCE,ANDTHEBIDHASBEENREGISTEREDIOWNERSANDCONTRACTORSCHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIESCHINESECPAFFCISANATIONALPEOPLESORGANIZATIONS,PEOPLESREPUBLICOFCHINAENGAGEDINCIVILDIPLOMACYITISTOPROMOTEPEOPLESFRIENDSHIP,PROMOTEINTERNATIONALCOOPERATION,SAFEGUARDWORLDPEACEANDPROMOTECOMMONDEVELOPMENTFORTHEPURPOSETHEREFORE,ASTHEFIRSTCHINESECARAMBASSADORCONTESTHOSTEDONEOFTHEUNITS,PEOPLEWILLUSEFOLKDIPLOMACYADVANTAGESFORPRODUCTDEVELOPMENTANDPROMOTIONCHINESEAUTOMOTIVEANDRELATEDINDUSTRIES,TODEVELOPTHEINTERNATIONALAUTOMOBILEMARKET,ANDSETUPTHEWORLDBRIDGEOFCOOPERATIONHASPLAYEDAPOSITIVEROLEINPROMOTINGPRESIDENTOFTHECHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIESCHENHAOSU,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTCIVILIZEDIMAGEGOBYLIKETHEWINDPRESIDENTCHENHAOSUWILLFURTHEREXPLAINTHEINSCRIPTIONIWASTHEFIRSTCHINACARAMBASSADORCONTESTINSCRIPTION“THEIMAGEOFCIVILIZATION,ISTHEEMPHASISONBEHALFOF,GOBYLIKETHEWIND“CAROFMODERNCIVILIZATION,BRINGAHIGHERSPEEDFOROURCHINESEPROGRESS,TOGUIDEUSTOGOBYLIKETHEWINDLIKEANEWERAOFHIGHLYDEVELOPEDCIVILIZATIONCHINAAUTOMOBILEINDUSTRYASSOCIATIONCHINESEAUTOMOBILEINDUSTRYASSOCIATIONOFENTERPRISESANDORGANIZATIONSENGAGEDINPRODUCTIONANDBUSINESSACTIVITIESOFAUTOMOBILEANDMOTORCYCLE,AUTOMOBILEPARTSANDAUTOMOBILEINDUSTRYINTHETERRITORYOFCHINA,LEGALLYFORMEDINEQUALITY,VOLUNTARYBASISOFTHENATIONALASSOCIATIONOFINDUSTRYTHEREFORE,ASONEOFTHEORGANIZERSOFTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADOR,CHINAAUTOMOBILEASSOCIATIONWILLORGANIZE,COORDINATEANDORGANIZETHISACTIVITYFROMTHEINDUSTRYPOINTOFVIEW,ANDPROVIDESERVICESFORENTERPRISESTODEVELOPDOMESTICANDOVERSEASMARKETSHONORARYCHAIRMANOFCHINAAUTOMOTIVEINDUSTRYASSOCIATIONHEGUANGYUAN,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTTHEPRODUCTISONLYACARLINTHESOULISTHEFLOWERTHATOUTSHINEALLTHEFLOWERSPRESIDENTHEGUANGYUANEXPRESSEDHISVIEWSONTHE“CARIMAGEAMBASSADORSELECTIONEVENT“ONLYWITHTHEBEAUTYOFTHECAR,THEREISNOVITALITY,UNDERSTANDTHEENTERPRISE,UNDERSTANDTHECAR,HAVEPROFESSIONALKNOWLEDGE,ANDCULTURALIMAGEOFTHESPOKESMEN,ISTHEPERMANENTDEMANDFORCARCOMPANIESCHINESEPERFORMERSASSOCIATIONCHINAPERFORMERSASSOCIATIONISSUBJECTTOTHEGUIDANCEANDSUPERVISIONOFTHEMINISTRYOFCIVILAFFAIRS,MINISTRYOFCULTUREANDSETUPASMOOTHBRIDGEBETWEENGOVERNMENTCULTURALDEPARTMENTSANDMEMBERSOFTHEGOVERNMENTDESIGNATEDPUBLICIZEANDIMPLEMENTTHERELEVANTPOLICIESANDREGULATIONS,TOPROMOTETHEPROSPERITYANDCULTURALUNDERTAKINGS,REGULATEMARKETPERFORMANCEAFIRSTCLASSSOCIALORGANIZATIONWITHINDEPENDENTLEGALPERSONALITYCHINESEPERFORMERSASSOCIATION,ASTHEFIRSTCHINACARAMBASSADORCONTESTSPONSOREDBYONEOFTHEUNITS,WILLCOOPERATEWITHTHEEXPERTSCHINAAUTOMOBILEINDUSTRYASSOCIATIONFROMTHEARTS,ORGANIZATION,TRAINING,SELECTIONOFFAMOUSCARAMBASSADORDEPUTYINFACT,PROVIDETHEBESTSPOKESPERSONFORTHEENTERPRISECHAIRMANOFCHINESEPERFORMERSASSOCIATIONLIUZHONGDE,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTFOOTHOLDINCHINAGOGLOBALMINISTRYOFCULTUREARTSERVICECENTERUNDERTHEDIRECTLEADERSHIPOFTHEMINISTRYOFCULTURE,THEMINISTRYOFCULTUREARTSERVICECENTERPROVIDESALLROUNDQUALITYSERVICESFORTHEPROMOTIONOFCHINASOUTSTANDINGNATIONALCULTUREANDARTS,THEPROSPERITYOFTHELITERARYANDARTSTAGE,ANDTHEENHANCEMENTOFINTERNATIONALCULTURALEXCHANGESTHECENTERISMAINLYENGAGEDINVARIOUSTYPESOFPERFORMANCES,TOCARRYOUTTHEEXCHANGEOFCULTUREANDARTS,FILMPRODUCTION,TVVARIETYSHOWS,ORGANIZINGEXHIBITIONS,DANCEPRODUCTION,DESIGNANDINSTALLATIONOFSTAGELIGHTINGANDSOUNDBEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDBEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDISACOMPANYENGAGEDINFINANCIALMANAGEMENT,PROJECTFINANCINGOFSPECIALIZEDCOMPANIESTWO,PURPOSEANDSIGNIFICANCEITISOFGREATSIGNIFICANCEANDPURPOSETOSETUPTHEFIRSTCHINESEAUTOIMAGEAMBASSADORTRYOUTFIRSTOFALL,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDPROFESSIONALPRODUCEMAINTYPESOFTHEAUTOMOBILESPOKESPERSONANDBRANDHASEXTRAORDINARYTEMPERAMENT,WITHKNOWLEDGEANDCULTURALHERITAGEOFTHECAR,CREATINGATEAMOFFIXEDCANREPRESENTTHECORPORATEIMAGEOFTHEPROFESSIONALBUTWEHAVEMORETHANTHATWEBUILDSUCHAPLATFORM,WHICHCANBEDERIVEDFROMAVARIETYOFRELATEDACTIVITIESANDPROJECTS,WILLMAKETHISACTIVITYBIGGER,SOTHATITHASFARREACHINGINTERNATIONALINFLUENCE,ANDTRULYBECOMEAGOLDBRANDACTIVITYCHARACTERISTICSANEWCAREERPOSITIONING,ATRADITIONALINDUSTRYHURRICANE,DEFINEDTHECONCEPTOFPROFESSIONALCARBRANDSPOKESMENFORTHEFIRSTTIMEACOMBINATIONOFPROFESSIONALPLAYERSWILLCREATE,THROUGHSTRICTSELECTION,CANBECHOSENBYTHEFAMOUSAUTOMOBILEMANUFACTURERSANDMODELS,ANDBYCHINESEAUTOMOBILEINDUSTRYASSOCIATIONANDTHEASSOCIATIONOFTHECOMMONEFFORTTOSHOWCHINATRAININGWITHTHEFULLPARTICIPATIONOFWELLKNOWNAUTOMOTIVEMANUFACTURERSBOTHATHOMEANDABROAD,CARMANUFACTURERSWILLOFFERMANYNEWCARSTOBEDISPLAYEDDURINGTHECOMPETITION,TOGETHERWITHMODELPERFORMANCESREALCARMODELSAMBASSADORARENA,NOTONLYBEAUTIFUL,TEMPERAMENT,THANTHANTHEBODY,THANELOQUENCE,MORETHANTHECOURAGE,THANDRIVINGSKILLS,THANTHEPERFORMANCE,THANWISDOM,PARTOFTHEGAMEONCARS,ANDLAUNCHEDTHEFIRSTOUTDOORSPORTSCONTENTTHEMULTIMEDIAREPORTS,ESPECIALLYREPORTSOFAUTHORITATIVETVMEDIAANDBROADCASTLIVE,WILLSHOWAWONDERFULANDPERFECTCOMPETITIONTOHUNDREDSOFMILLIONSOFVIEWERSANDTHERICHANDCOLORFULGAMEANDBEHINDTHESCENES,WILLALSOADDALOTOFENTERTAINMENTFORTHEEVENTTHEAUTHORITIESINTHEAUTOMOTIVEINDUSTRY,THEMODELINDUSTRYANDTHENEWSMEDIAPARTICIPATEINTHEEVALUATIONANDESTABLISHTHEPROFESSIONALISMANDAUTHORITYOFTHEEVENTAROADOFSUNSHINEWITHYOUTHFULFERVOR,PAVINGTHEPATHTOSUCCESSFORYOUNGMENANDWOMENWITHDREAMSELABORATEEXHIBITION,FORUM,DRIVEANDOTHERSERIESOFTHEMATICACTIVITIES,ENHANCETHECOMPETITIONCULTURE,ENHANCETHEACTIVITIESOFTHEPARTICIPATIONOFTHEMASSES,TOPROVIDEACOMMUNICATIONPLATFORMFORCOOPERATIONINTHEAUTOMOTIVEMANUFACTURERS,CONSUMERSANDINDUSTRYELITETHREE,PARTICIPATIONANDCOOPERATIONTHEFIRSTCHINESECARAMBASSADORSELECTIONISANATIONALEVENT,SOWEARELOOKINGFORPARTNERSALLOVERTHECOUNTRYWITHTHEACTIVEPARTICIPATIONOFALLWALKSOFLIFEANDALLPARTIESCONCERNED,THEJOINTEFFORTSWILLBEMADETOCOMPLETETHISEVENT1TOTALNAMINGPARTICIPATIONMODE1NUMBEROFPLACES12PARTICIPATIONFUNDSPONSORSHIP3THEAMOUNTOFFUNDSRMB12MILLIONYUANRETURNCONTENT1THETITLENAMINGUNITWILLBEELIGIBLEANDENTITLEDINCREASETHETOTALNAMINGUNITASONEOFTHEORGANIZERSOFTHEFIRSTCHINESEAUTOIMAGEAMBASSADORTRIALTHETOTALNAMEOFTHEUNITWASAPPOINTEDASTHEHONORARYHEADOFTHEORGANIZINGCOMMITTEEOFTHEFIRSTCHINESEAUTOIMAGEAMBASSADORSELECTIONCOMMITTEEIN1TOBEAPPOINTEDASTHEGENERALNAMINGUNITAND1DEPUTYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHEFIRSTCHINESEAUTOIMAGEAMBASSADORSELECTIONCOMMITTEEEMPLOYATOTALNAMEUNITTOREPRESENT2JUDGESOFTHEFINALSJURY2APPELLATION,ENJOYMENTOFRIGHTSANDINTERESTSCHINESECARAMBASSADORTRIALSISANATIONALLARGESCALEEVENTS,AFTERTHEFIRSTBUILDING,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDTHISEVENTHASBEENINTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCEFORTHERECORD,ANDISAPPLYINGFORTRADEMARKREGISTRATIONRIGHTS,INTANGIBLEASSETSHASBEENCONSTITUTEDENJOYTHEQUALIFICATIONOFONEOFTHEORGANIZERSOFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“ENJOYTHETITLEOFTHEFIRSTUNITNAMED“CHINESECARIMAGEAMBASSADORSELECTIONCONTEST“SCOPEOFUSEPOLITICAL,ECONOMIC,CULTURAL,ETCSERVICELIFE1YEARS3NEWSCONFERENCEWHENNAMINGTHECONTESTPRESSCONFERENCETITLEENTITLED“THEFIRSTNAMINGUNITCUP“,“THEFIRSTCHINESEAUTOAMBASSADORSELECTIONCONTEST“4AWARDTOTALNAMINGUNITLEADERSHIP1,ASTHEFIRSTCHINESEAUTOMOBILEAMBASSADORAMBASSADORIMAGEAWARD5SIGNACONTRACTTOTALCARTITLEUNITPRIORITYANDTHEWINNERSWILLSIGNCONTRACTPLAYERSASCARMODELSOVERALLTITLEUNITSONBEHALFOFAMBASSADOR,FORFREEENTERPRISESERVICEINSALESACTIVITIESANDENTERPRISECULTUREPROPAGANDAFOR1YEARS,THEREMUNERATIONPAIDBYTHEORGANIZINGCOMMITTEENONCAROWNERSCANSIGNUPWITHTHEBESTIMAGEAMBASSADORADHOCOFTHEFIRSTCHINESEAUTOIMAGEAMBASSADOR6TVCOLUMNTHEORGANIZINGCOMMITTEEHASSETUPITSOWNTVPROGRAMATTVSTATIONTHISCOLUMNISNAMEDAFTERTHETOTALNAMINGUNITTHISCOLUMNWILLTAKEADVANTAGEOFNOTLESSTHAN8MONTHSOFCONTINUOUSTIME,ANDBROADCASTTHEENTERPRISEADVERTISEMENTOFTHETOTALNAMINGUNITINTHEFOLLOWINGWAYSHARDADVERTISINGCORNERSIGNADVERTISEMENTTHEHOSTISBROADCASTINGCREDITS7TVADVERTISINGBROADCAST“TOTALNAME“ENTERPRISESHARDADSONTELEVISIONSTATIONSINNOTLESSTHAN10PROVINCESANDCITIESNATIONWIDE8AUTOSHOWBOOTHTHECONTESTSHOWWILLBEFORTHEOVERALLTITLEUNITSTOPROVIDEFREEOFNOTLESSTHAN1000SQUAREMETERSBOOTH1SPONSORSOFTHESPONSORSHIPUNITAREAWARDEDASTHEFIRSTINDIVIDUALCANDIDATESOFTHECHINESEAUTOMOBILEIMAGEAMBASSADORS2SPECIALSPONSORSHIPPARTICIPATIONMODE1NUMBEROFPLACES92PARTICIPATIONMODESPONSORSHIPFUNDSORBUSINESSVEHICLES,PRIZEVEHICLES3THEAMOUNTOFFUNDSRMB1MILLION800THOUSANDYUANRETURNCONTENT1APPELLATION,ENJOYMENTOFRIGHTSANDINTERESTSCHINESECARAMBASSADORTRIALSISANATIONALLARGESCALEEVENTS,AFTERTHEFIRSTBUILDING,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDTHISEVENTHASBEENINTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCEFORTHERECORD,ANDISAPPLYINGFORTRADEMARKREGISTRATIONRIGHTS,INTANGIBLEASSETSHASBEENCONSTITUTEDENTITLEDTOTHEQUALIFICATIONOFTHESPECIALSPONSOROFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“ENJOYTHETITLEOFTHESPECIALSPONSOROFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“SCOPEOFUSEPOLITICAL,ECONOMIC,CULTURAL,ETCSERVICELIFE1YEARS2NEWSCONFERENCEPRESSCONFERENCEENTITLED“THEFIRSTCHINESEAUTOIMAGEAMBASSADORTRIAL“SPECIALSPONSOR“SIGNINGNEWSCONFERENCE3AWARD1SPONSORSOFTHESPONSORSHIPUNITAREAWARDEDASTHEFIRSTINDIVIDUALCANDIDATESOFTHECHINESEAUTOMOBILEIMAGEAMBASSADORS4SIGNACONTRACTTHESPECIALSPONSORCANSIGNUPWITHTHEBRANDWINNER,ANDSERVEASTHEBRANDAMBASSADOROFTHEENTERPRISETHEENTERPRISEWILLOFFERFREESERVICEPARTICIPATEINSALESANDENTERPRISECULTURALPROPAGANDAFOR1YEARS,ANDTHEREMUNERATIONWILLBEBORNEBYTHEORGANIZINGCOMMITTEE5TVCOLUMNTHEORGANIZINGCOMMITTEEHASSETUPITSOWNTVPROGRAMATTVSTATIONTHISCOLUMNWILLTAKEADVANTAGEOFNOTLESSTHAN8MONTHSOFCONTINUOUSTIME,ANDBROADCASTTHEENTERPRISEADVERTISEMENTOFTHETOTALNAMINGUNITINTHEFOLLOWINGWAYSHARDADVERTISINGCREDITS6TVADVERTISINGBROADCASTHARDADSONSPECIALSPONSORUNITSINTELEVISIONSTATIONSOFNOTLESSTHAN5PROVINCESANDCITIESNATIONWIDE7AUTOSHOWBOOTHTHECONTESTSHOWWILLBEPROVIDEDFREEOFCHARGEFORSPECIALSPONSOROFNOTLESSTHAN200SQUAREMETERSBOOTH3DESIGNATEDSUPPLIESSPONSORSHIPPARTICIPATIONMODE1NUMBEROFPLACESNOLIMIT2PARTICIPATIONMEANSSPONSORSHIPEVENTS3THEVALUEOFGOODS300THOUSANDYUAN1MILLION200THOUSANDYUANRETURNCONTENT1APPELLATION,ENJOYMENTOFRIGHTSANDINTERESTSCHINESECARAMBASSADORTRIALSISANATIONALLARGESCALEEVENTS,AFTERTHEFIRSTBUILDING,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDTHISEVENTHASBEENINTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCEFORTHERECORD,ANDISAPPLYINGFORTRADEMARKREGISTRATIONRIGHTS,INTANGIBLEASSETSHASBEENCONSTITUTEDENTITLEDTOTHEQUALIFICATIONOFTHESPONSOROFTHEFIRST“CHINESEAUTOMOBILEIMAGEAMBASSADORCOMPETITION“ENJOYTHETITLEOFTHESPONSOROFTHEFIRSTCHINESEAUTOMOBILEAMBASSADORSELECTIONCOMPETITIONSCOPEOFUSEPOLITICAL,ECONOMIC,CULTURAL,ETCSERVICELIFE1YEARS2TVCOLUMNTHEORGANIZINGCOMMITTEEHASSETUPITSOWNTVPROGRAMATTVSTATIONTHISCOLUMNWILLTAKEADVANTAGEOFNOTLESSTHAN2MONTHSOFCONTINUOUSTIME,ANDBROADCASTTHEENTERPRISEADVERTISEMENTOFTHETOTALNAMINGUNITINTHEFOLLOWINGWAYSHARDADVERTISINGCREDITS3TVADVERTISINGBROADCASTHARDADSATDESIGNATEDENTERPRISESOFTHESPONSORUNITSINNOLESSTHAN5PROVINCESANDCITIESNATIONWIDE4SERVICESPONSORSHIPPARTICIPATIONMODE1NUMBEROFPLACESNOLIMIT2PARTICIPATIONMEANSSPONSORINGEVENTSRELATEDSERVICES3SERVICEVALUERMB100THOUSAND300THOUSANDYUANRETURNCONTENT1APPELLATION,ENJOYMENTOFRIGHTSANDINTERESTSCHINESECARAMBASSADORTRIALSISANATIONALLARGESCALEEVENTS,AFTERTHEFIRSTBUILDING,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDTHISEVENTHASBEENINTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCEFORTHERECORD,ANDISAPPLYINGFORTRADEMARKREGISTRATIONRIGHTS,INTANGIBLEASSETSHASBEENCONSTITUTEDENJOYTHEQUALIFICATIONOFTHESPONSOROFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“ENJOYTHETITLEOFTHESPONSOROFTHEFIRST“CHINESEAUTOMOBILEIMAGEAMBASSADORCOMPETITION“SCOPEOFUSEPOLITICAL,ECONOMIC,CULTURAL,ETCSERVICELIFE1YEARS2TVCOLUMNTHEORGANIZINGCOMMITTEEHASSETUPITSOWNTVPROGRAMATTVSTATIONCREDITS5COORGANIZERPARTICIPATIONMODE1NUMBEROFPLACESNOLIMIT2PARTICIPATIONMEANSPROVIDINGINTANGIBLEANDTANGIBLERESOURCESFOREVENTSRETURNCONTENT1APPELLATION,ENJOYMENTOFRIGHTSANDINTERESTSCHINESECARAMBASSADORTRIALSISANATIONALLARGESCALEEVENTS,AFTERTHEFIRSTBUILDING,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDTHISEVENTHASBEENINTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCEFORTHERECORD,ANDISAPPLYINGFORTRADEMARKREGISTRATIONRIGHTS,INTANGIBLEASSETSHASBEENCONSTITUTEDENJOYTHEQUALIFICATIONOFTHECOORGANIZEROFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“ENJOYTHETITLEOFTHECOORGANIZEROFTHEFIRST“CHINESECARIMAGEAMBASSADORSELECTION“SCOPEOFUSEPOLITICAL,ECONOMIC,CULTURAL,ETCSERVICELIFE1YEARSFOUR,PUBLICITYTHEFIRSTCARCHINAAMBASSADORCONTESTAIMSTONATIONWIDE,FROMCAREFULLYSELECTEDGROUPOFCARS,CAR,CANUNDERSTANDTHEENDORSEMENTOFAUTOENTERPRISESANDSPECIALIZEDBRANDAMBASSADOR,WHICH,INPROMOTINGTHEAUTOMOBILECULTURE,MAKINGTHENEWSSELLINGPOINTINMARKETINGACTIVITIESTOATTRACTTHEPUBLICEYE,STIMULATECONSUMERDESIRETOBUYPLAYAROLERICHCOMPETITIONCANDO,IMPROVETHERATINGS,THEGREATESTDEGREEOFCORPORATEANDBRANDPUBLICITYSPONSORS,TOPRODUCEAGREATERPOLITICALANDECONOMICEFFECT,WECOMBINEDMEDIATRACKINGREPORTS,KEYTOPICSANDLIVESTAGEMEDIA1,COOPERATIVEMEDIA1TVSTATIONSINSOMEPROVINCESANDCITIESTHROUGHOUTTHECOUNTRY2SINA3BROADCASTINGSTATION4NEWSPAPERSANDPERIODICALS2,COOPERATIONCONTENT1FOLLOWTHENEWSMEDIATHROUGHOUTTHEPROCESSREPORTINGTHEPROGRESSOFEVENTSFROMBEGINNINGTOEND2TELEVISIONPROGRAMSINSOMEPROVINCESANDCITIESTHROUGHOUTTHECOUNTRYHAVEFOCUSEDANDCONTINUOUSLYPROMOTEDTHECOMPETITIONPROCESSBROADCASTINFORMATIONABOUTTHEEVENTSEACHDAYSPECIALREPORTS,NEWSROLLINGREPORTSRECORDEDDIVISIONANDFINALNEWSAWARDSBEHINDTHESCENES,EVENTSELLINGPOINTS,EVENTPARTICIPANTSTHEMAINSTREAMMEDIAONTELEVISIONTHROUGHOUTTHETOURNAMENTFINALSRECORDTHEPARTTHATISHIGHLIGHTEDBYTHELENSSETTHESCENEINSIDEANDOUTSIDE,THEPODIUM,THEBACKGROUND,PODIUMANDGROUNDCLOTHINGHOST,PLAYERS,STAFF,AUDIENCESQUAREWEARACCESSORIESCHESTCARDS,DRESSES,HEADGEAR,PROPSCARSWILLBEELIGIBLEFORCANCELLATIONANDUNDERTAKECORRESPONDINGECONOMICANDLEGALRESPONSIBILITIES4,STRICTLYACCORDINGTOTHEPROVISIONSOFTHEUSEOFTHEACTIVITIESOFTHENAME,IDENTIFICATIONANDIDENTIFICATIONSYSTEM5,STRICTIMPLEMENTATIONOFTHISCONTESTREGISTRATIONFEE100YUANOFUNIFIEDCHARGESTANDARD6,STRENGTHENTHEMANAGEMENTOFCOMPETITORS,PREVENTACCIDENTS,ANDENSURETHESAFETYOFCOMPETITORS7,CONSCIOUSLYACCEPTTHESUPERVISIONANDINSPECTIONOFTHEORGANIZINGCOMMITTEEONTHESUBDIVISION,RESPECTTHEJUDGMENTOFTHEJURY,ANDMAINTAINTHEBRANDIMAGEOFTHECOMPETITION8,EACHDIVISIONAFTERTHEEND,BYTHEEXECUTIVECOMMITTEEANDTHEJURYOFTHEJOINTCOMMISSIONONTHEWORKOFEACHSUBDIVISIONASSESSMENT,THERESULTSOFTHEASSESSMENTWILLBETHESECONDSUBDIVISIONOFTHEMAINQUALIFICATIONSQUALIFICATIONOFUNDERTAKINGORGANIZATION1,THENATUREOFUNITSCULTURALDISSEMINATION,PERFORMANCES,MODELS,ADVERTISING,PUBLICRELATIONSANDOTHERCOMPANIESOROTHERINSTITUTIONS2COMPANYPROFILES3BUSINESSLICENSE4,ENTERPRISETAXREGISTRATIONCERTIFICATEUNDERTAKINGCONDITIONS1,GOVERNMENTRELATIONSGOODGOVERNMENTCOOPERATIONBACKGROUND2,MEDIARESOURCESHAVEGOODMEDIACOOPERATIONCHANNELS3,HUMANRESOURCESWITHPROFESSIONALSTAFF,TOENSURETHATTHESUBDIVISIONOFHIGHSTANDARDSOFIMPLEMENTATION4TOACCEPTANDIMPLEMENTTHEKEYNOTEANDREQUIREMENTSOFTHEORGANIZINGCOMMITTEEOFTHEFIRSTCHINESEAUTOMOBILEAMBASSADOR5SUBMITTHEAPPLICATIONFORTHEFIRSTCHINAAUTOMOBILEIMAGEAMBASSADORCOMPETITIONSUBDIVISIONCOMPETITION6,SUBMITTEDTOTHE“CHINAAUTOMOBILEAMBASSADORPILOTCOMPETITIONSUBDIVISIONPLANNINGSCHEME“PLANNINGCONTENTOFSUBDIVISIONPLAN1THEBACKGROUNDOFTHECITYANDITSPROVINCES,MUNICIPALITIESDIRECTLYUNDERTHECENTRALGOVERNMENTANDTHEAUTONOMOUSREGIONSAREDESCRIBEDINTHESUBDIVISIONS2THETHEMEOFTHEEVENT3ORGANIZATIONSCHEMEOFSUBDIVISIONS4PERFORMANCEINTRODUCTIONOFUNDERTAKINGUNITSANDCOORGANIZERS5THEREGIONALDIVISIONWILLHOLDTHESUPPORTOFTHERELEVANTDEPARTMENTSOFTHEREGIONALGOVERNMENTONTHEEVENT6THECOOPERATIONINTENTIONOFTHEMEDIAINTHEPROVINCES,MUNICIPALITIESDIRECTLYUNDERTHECENTRALGOVERNMENTANDTHEAUTONOMOUSREGIONSINTHEEVENT7OTHERISSUESTOBEEXPLAINEDMAINBUSINESSSCOPEAPPROVEDCONTRACTORS,SUBDIVISIONAREAMANAGEMENTFEE300THOUSANDYUANRMBPROCEDUREFORDETERMININGTHEORGANIZEROFSUBDIVISIONS1,THEORGANIZINGCOMMITTEETOASSESSTHEELIGIBILITYOFAPPLICATIONUNITS2,THEAPPLICATIONUNITSUBMITTEDSUBDIVISIONPLANNINGOUTLINE3FEASIBILITYSTUDYOFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMPETITIONCOMMITTEE4,SIGNEDALETTEROFINTENT5,THEORGANIZERSHALLAPPLYTOTHEADMINISTRATIVEDEPARTMENTINCHARGEOFTHEORGANIZINGCOMMITTEEOFTHESUBREGIONALMEETINGFORTHEAPPROVALOFTHEPROJECT6,SIGNEDTHEUNDERTAKINGAGREEMENT7THEORGANIZERPAYSTHEMANAGEMENTFEE8,FORSUBDIVISIONAUTHORIZATIONMATTERS9THEORGANIZERSHALLORGANIZETHEPROJECTIMPLEMENTATIONACCORDINGTOTHEPLANNINGOFSUBDIVISIONSORGANIZETHETIMEARRANGEMENTFORTHEDIVISIONFORREFERENCE,ACCORDINGTOSPECIFICCONDITIONSINVARIOUSLOCALITIES1,APRIL1STAUGUST20THPUBLICITYANDREGISTRATION2,AUGUST21STAUGUST31STPRELIMINARIES3,SEPTEMBER1STSEPTEMBER15THCONCENTRATEDTRAINING4,SEPTEMBER16THSEPTEMBER25THFINALOFDIVISIONDIVISION5,SEPTEMBER26THSEPTEMBER30THFINALISTFINALISTSREADYTOGOTOBEIJINGSIXFINALSPROPHASEWORKTIMEOCTOBER1,2005OCTOBER22,20051,TRAINING1THEFINALISTSWILLGOTOBEIJINGTOPARTICIPATEINTHEFINALS,ANDTHECOMPETITIONWILLBEARRANGEDBYTHEORGANIZINGCOMMITTEEOFTHECOMPETITIONDURINGTHEFINALOFBEIJING2SIGNINGFINALISTSANDTHEORGANIZINGCOMMITTEESIGNEDTHE“COOPERATIONAGREEMENT“3TRAININGPLACEBEIJINGLEARNINGRULESOFTHEGAMETRAININGANDFIELDDISCIPLINETRAININGINBODYMOVEMENTSANDRELATEDKNOWLEDGEPHYSICALTRAININGCOACHGUIDANCEFROMTHECHINESEPERFORMINGARTSASSOCIATIONANDTHEARTSERVICESCENTREOFTHEMINISTRYOFCULTUREKNOWLEDGETRAININGORGANIZEDBYTHECHINAAUTOMOBILEINDUSTRYASSOCIATIONANDTHEGENERALNAMINGORGANIZATIONQUESTIONSFOCUSEDONAUTOMOTIVECULTUREKNOWLEDGEAUTOMOTIVEMARKETINGKNOWLEDGEEXPLAININGMAJORSSPONSORPROFILESSPONSOREACHTYPEOFBRANDCARRELATEDKNOWLEDGEANDFEATURES4DRESSREHEARSAL2,HOLDTHEFINALSNEWSCONFERENCEFINALS1,SITEBEIJING2,TIMEAT930ONOCTOBER22,2005,1130OR1430,1