商机（Business opportunity ）

1、商机3（Business opportunity 3）The problem is business opportunities. the drawback is selling pointsI was expected there will be a few dissenting voices, because in our traditional way of thinking, defect is a terrible state, is a kind of risk, it means that a product or an enterprise may lead to a cris

2、is of confidence and the shrinking of the market. For example, EPSONs Mo Yu incident has made this internationally renowned enterprise once suffered a cold trust test and a loss of customer crisis in the Chinese market. But, whether philosophy gives us two sides to think about things, or a large num

3、ber of examples of marketing and economics, in a sense we can say with certainty that defects are business opportunities.!If this argument is proposed, defect becomes a wonderful word, it may have hidden behind consumers expectations, do not meet the market demand and product market share rising and

4、 exciting business opportunities. ?Just as the above multi angle thinking of the word defect, it is also necessary for us to open our minds to understand the word defect is business opportunity. That is to say, we can not just consider this defect as product quality defects, but it should also inclu

5、de many defects, such as product extension, functional defects, management defects, industrial structure defects and so on. We need to expand the meaning of defects, in order to find and grasp more opportunities, in the source of thinking and the actual operation of the market level to get more and

6、more important inspiration. ?Defects are business opportunitiesFirst, defects and profitsThe ability to detect defects is a prerequisite for deciding whether to seize the business opportunities and win the market. In other words, if you dont even know where the defect is and what you dont know, busi

7、ness opportunities are out of the question. ?In this paper, we put the defects roughly divided into 7 aspects: product quality, product extension function, industrial structure, management, sales model, personal and service needs, the real case and respectively to fill the defect can be obtained aft

8、er the major interests of their interpretation. This kind of classification is not comprehensive and not necessarily accurate. The key is that it can achieve the purpose of expanding thinking and intentional inspiration. ?1., the role of a screw: product quality defectsWhat is Aupu? Most people will

9、 answer is Yuba, but in fact, it is an enterprise name. The reason this happens is because Aupus brand awareness in Yuba with 64.6% way ahead of other competitors. In Aupu, a popular saying: can be counterfeited, can not be exceeded. The source of this good sense of self is its core competitiveness:

10、 a strong technological advantage. The connection depends mainly on the clay to Yuba traditional between the lampshade and the lamp holder, a long time is easy to fall off and explosion, poor quality. Aupu has switched the lampshade to the socket of the lamp cap. Such a small change brought nothing

11、to its product for 10 years without shedding or explosion. ?It happens that there is a similar case。 Nanshan milk on the market sales of milk powder must use boiling water to dissolve, and drink the defects of easy to get angry, for technical research, production of a soluble in cold water, do not d

12、rink from the milk, market share increased rapidly. ?Quality is the product of life, but also the first consideration in many consumer buying behavior. The above two cases tell us that the defects of competitors is their own business. Focusing on other peoples shortcomings and producing new products

13、 that make up the gaps and fill the gaps in the market, then the opportunity to win more markets is coming.2. toilet revolution enlightenment: the extension of the function of defective products do you know, the toilet is not on the toilet toilet stiff, it can also express fashion, can also have the

14、 personality, connotation and taste, it can be deep beauty, nonsensical and funny cartoons, scary monster. The toilet revolution, the potential business is not everyone can smell.Li Xiaofeng in Shenzhen, she has done two years of interior design, found that everyone is trying to decorate their own r

15、oom, but no one pay attention to the toilet toilet. She found business opportunities from among them. 2001,She bought 1000 toilets for the first time, with elaborate art, painting, collage and sculpture. After that, she invited 3 designers to decorate the toilet specially, and invited a batch of sal

16、esman to enter the new building and the villa area to sell the artistic closestool, and make a quick profit. Profit after Li Xiaofeng thought is the original toilet can be like this open chain stores.The art of toilet is a supplement and perfection to the extension function of the product, and also

17、a challenge to the traditional life idea. This kind of business opportunity is rather subtle and usually requires a little. Why must it be so? Rebellious mentality. If you want to lead the market, you have to walk ahead of yourself.Wealth is created by yourself, stay for dessert, maybe just on the t

18、hreshold of the rich.3. from enterprises to modern enterprises: management deficienciesTo be effective management is one of the people long ears slogan, but there is no denying that a good business management can indeed than poor management of enterprises to create greater benefits. The reporter had

19、 the privilege of a few months ago and the capital of universities, a delegation of Fujian to the southeast, to conduct research on the local private economy. The peculiar geographical and humanistic environment in Southeast Fujian make the local private enterprises take the family members as the ma

20、in management body. This management model plays an important role in cost saving and unified decision making at the initial stage of enterprise development. But under the condition of market economy, family management has become the bottleneck of the development of private enterprises in Southeast F

21、ujian. The quality of managers and the distribution of benefits are the most prominent.The colonel, Dr. group Beijing Extension Research Institute of economic development - President Wang Yi pointed out, now some private enterprises are China in the development to a certain stage and scale met the t

22、hreshold, corporate profits can not go up, the scale of the enterprise can not go, wanders, only anxious, but do not know the problem where is the. This threshold the main problem is how to modern enterprise development by the enterprise, it is not only a family management problems, but the fact tha

23、t many private enterprises through glass, management is very important duty is every manager should be like a businessman. What is different is that he sells not goods, but ideas and methods. He has to do all he can to sell his ideas and methods, and these ideas and measures should be in line with t

24、he requirements of modern enterprise development. He has to make his employees happy to buy the products he sells. ?Modern enterprise management requires the introduction of enterprise measurement system, the need to improve the quality of decision-making, to improve the core competitiveness, the ne

25、ed to improve the mechanism of enterprises and strengthen the implementation and so on, can be said that modern management has become an important factor in the enterprise foothold in the competition of the future. To the management to benefit, although very soil, but have to continue to say so, but

26、 this management should be more modern, more in line with the needs of the development of modern enterprises.4. Shanghai building economy: industrial structure defectsBeijing CBDs position is to build an international business office area, but in the development of this region, this structural flaw

27、led to the deviation of the development direction of Beijing CBD. According to the overall planning of Beijing CBD, the proportion of various types of property development and construction is: office buildings accounted for 50%, apartments accounted for 25%, hotels, entertainment and other property

28、accounted for 25%. After the actual development, Beijing CBD area in the short term has emerged a central building hot climax, resulting in Beijing CBD residential supply rapidly exceeded the planning amount. And the office building in the district is very deserted. W? - due to high profits attract

29、short-term development, as well as the current situation of the domestic real estate enterprise strength is limited, the domestic real estate enterprises had to abandon the office building and residential choice. The limitations of this defect are fully manifested in the operations of large projects

30、 and the returns on long-term stability. W? - and this defect opposite Shanghai, there is a building tax year one hundred million building the economy phenomenon,Fully demonstrated the structural defects inherent in the business: Shanghai is located in Nanjing West Road Kerry Center, 2001 rent tax,

31、business tax, corporate income tax and personal tax regulation, building a year revenue reached 1 hundred million, the people exclaimed as Kerry phenomenon. Although this business building does not engage in commercial activities, but its occupancy rate has brought long-term stable income, unlimited

32、 business opportunities.A single business direction will weaken the enterprises ability to resist industry cycle risk. To maintain a reasonable market development structure is of great importance for enterprises to strengthen their strength and expand their development.5., IT product sales Supermark

33、et: sales model defectsRecently, the Hongli IT supermarket Beijing shop unveiled in beijing. With the IT products entering the life of the general public and becoming the necessities of daily life, the sales mode will be changed from professional marketing to popular sales mode.Judging from the curr

34、ent situation, although the traditional computer city still occupies the mainstream position of IT product sales. However, the inherent defects of the traditional computer stores are affecting the further development of the product, the price is not a fish, there is no guarantee, service and other p

35、roblems are more and more consumer complaints. The reporter had to Lijia Fuzhou City computer customer random survey showed that no clear division of computer products, go in no sense of direction. There is no one of the third party quality inspection institutions, quality is not guaranteed. Im so a

36、nnoyed. Ive spent most of my time in the computer market on the three. And so on, become consumers complain most of a few problems, these have exposed the traditional computer city management and sales mode in the existence of worries. Compared with the traditional computer city, IT supermarkets per

37、fect after-sales service, user-friendly shopping environment and one-stop shopping features are attracting more and more consumer attention.From the emergence of supermarkets and the emergence of chain stores, the sales model has been changing to meet the needs of the market and consumers. And these

38、 examples give us the inspiration is: the market development trend must have certain foresight and judgment, can win business opportunities, can seize the market opportunities.6., the development of beauty industry significance: personal defectsThis statement is actually very well understood, just f

39、rom the beauty industry in recent years in China on the earth root, germination can be seen.The heart of beauty, everyone has, seize this consumer mentality, timely introduction of appropriate services, but also seize the opportunities. Some people think that their nose is too collapsed, there is a

40、long nose surgery came into being; some people on their own aircraft tide discontent, only breast augmentation advertising overwhelming. Simply speaking, people, that is, the physical defects of consumption theme, give many businesses the opportunity to make money. However, each market in the develo

41、pment and saturation stage of profit and income is certainly not the same, only in time to find personal defects and market demand of people, in order to dig the first pot of gold. ?This can also be seen clearly during the SARS epidemic. Because of the weakness of the human body before the SARS viru

42、s, more people chose the Internet Office for safety reasons. Thus, in that period, we saw the rapid development of e-commerce, to see the development of the software industry, and saw the popularity of network office related products. This is just to tell us that in commercial society, the weakness

43、of human beings is also a business opportunity. This argument seems to be some looting taste, but the business point of view, this argument is no sin. It is a crime for businessmen to let go of business opportunities.7. Market monopoly of slimming tights: demand deficiencyThe United States Xuefeide

44、hosiery company found in the survey, 40% of women in their hips and distress and inferiority, also found that these women dont wear pantyhose, tights to cover large hips think of no avail. After a heated discussion, the company decided to study the development of a new kind of pantyhose called Big M

45、ama, which could make big buttocks women sweep fat and fat images. Result，Products on the market, less than a month received more than 7000 letters of praise, sales increased rapidly, and soon laid the companys monopoly in the market.There is no demand for products, and this market gap once found an

46、d filled, its profits are self-evident. Yuanhua Porsche sports car buyers Song Zude has created a low cost more than three months to earn 3 million yuan miracle. At that time, Guangzhou Baiyun District Taihe Town also belongs to the outer suburbs, the local government has been to attract talent and

47、the development of real estate efforts. Song Zude saw the government feel pains and outsiders want to into the Guangzhou Hukou idea, put forward the meet the demand for talent in Taihe Town to buy real Taihe Taihe Town Guide, plan Guangzhou hukou, agreed. Thirty-nine thousand, buy Guangzhou room, en

48、ter Guangzhou registered permanent residence, he did not put much savings to be thrown in newspaper advertisement. As a result, although to pay 130 yuan showings with travel expenses, the house is still an endless stream of visitors, Song Zude once earned more than 30 thousand yuan a day.Two, grasp

49、business opportunities, avoid the risk of wealthMoney can help you, can hurt you, is the so-called water can carry a boat, can also capsize. After the discovery of defects, how to grasp has become the most concern. In fact, to say this topic is a very difficult thing, so in this paper, only through

50、the conceptualization of opportunities is discussed, and the actual situation in the communications industry during the SARS period to grasp the business opportunities as the blueprint to explain these discussions.Behind success enterprise must have one or several unique vision decision makers, and

51、they can be good at the squandering charming eyes on the market, grasp the opportunity to make money.The first thing we should pay attention to is the satisfaction of goods or services in our hands. It is possible to make a profit only if it meets the needs of others. In recent years, plastic bags h

52、ave developed into large industries because they have met the needs of peoples living convenience. However, the environmental pollution pressure caused by the heavy use of it makes the green bag popular.Second, we should not over estimate the situation and over expand it. Before the launch of new pr

53、oducts or the implementation of the new plan, the market demand should be objectively and calmly analyzed and investigated so as not to turn the fortunes into bad luck.The three is to plan. Habitual thinking often causes us to lose market opportunities. Before the market is fully defined, it takes g

54、uts and boldness. Just imagine, if Bill had not made? Gates IBM, he accidentally choose which started MSDOS as a personal computer software operating system newly developed, he may still be a cubicle programmer not worth mentioning.Four, according to their own funds and staffing, formulate appropria

55、te marketing strategy. Concentration of funds and personnel for targeted customer groups targeted advertising or marketing. This section needs to provide a set of molding solutions to meet the different needs of different consumers in different situations.The following is the actual situation of the

56、 telecommunications industry in the SARS period as a blueprint for the grasp of the opportunity to explain these statements.As we all know, in the SARS period, business opportunities are not unique, but they are placed equally in front of almost all telecom operators. Non contact economy in a short

57、period of rapid prosperity, will inevitably exacerbate homogeneous competition. No one will digest the cake slowly during this great opportunity. The business opportunity, to some extent, is a review of the comprehensive strength of the communication enterprises. So, how do some of the winning commu

58、nications companies take advantage of this unusual business opportunity?First, they break the conventional thinking and optimize their development strategies. The later investigation found that the development opportunities of SARS brought about by the local economy were mainly as follows: the oppor

59、tunity of national policy adjustment, the opportunity of market structure adjustment and the opportunity of big development after epidemic diseases. To grasp the fundamentals of the macro situation is the first factor for the telecom enterprises to grasp the opportunities. During the SARS period, government departments at all levels