Warmingup、Pre-reading、Reading、Comprehending

1、Unit 5 Reading part :How advertising works,AdvertisementsWHERE?,On billboards,On buses,On TV,On the radio,In train stations,In newspapers,In magazine,At the cinema,At the airport,Everywhere,Pre-reading,Part one: Fast Reading,Scanning,Scan the headings of each section and divide the passage into four

2、 parts.,Introduction,What is an advertisement?,How do advertisers make effective advertisements?,How effective are advertisements?,Sum up the main idea of each section.,Part Two: careful Reading - Further understanding of the text,Careful reading :I . Read each part and answer some related questions

3、,Where do ads appear? Why we need to understand how advertising works?,Part 1,What is an ad?,1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film ) 3) Advertisers (business, individuals, organizations, associations),Careful readi

4、ng : part 2,How do advertisers make effective ads?,1) Identify the target 2) Appeal to the target 3) Use a suitable medium,part 3,Find out necessary information about this group,Hopes, dreams or emotions,Money and media,How effective are ads?,When there is a need for the product. 2) If the target au

5、dience is exposed to ads constantly.,part 4,Part Three Discussion and Make a dialogue,A. What is the most common name for H2O? Water.,B. What is the purpose of this advertisement? Encourage people to use water wisely and to save it.,A. What group of people is the advertisement made for? Young people

6、 who like sports and the latest fashions.,2. Super Shooze,B. What message does the advertisement give? If you wear our shoes youll have an exciting life, and be popular.,C. Do you think the message is true? No, because just wearing a certain brand of shoes wont make you excited, popular or have fun.

7、,Why are the first two lines written bigger than the rest ? It can draw peoples attention.,3. Refresh water,B. Does it mean the advertiser will lose money if you buy two bottles with two bottles free ?,No, they will make more money by selling more bottles.,C. Why do advertisers often use the “Buy on

8、e get one free” message? People love a bargain and like buying the product if they think they are getting something for free.,A. What does this advertisement encourage you to think?,4. Environment,air,think of,the sky,our environment,how,B. What do you think causes air pollution?,air pollution,moder

9、n machines,transportation vehicles,human beings,C. How else can advertisers make people more aware of our environment? Tell people more and help them to be more aware of the importance of protecting our environment.,5. “Speeding” and “How fast am I going”? A. What do both ads want people to do? They

10、 want people to stop speeding.,B. Who are their target? Drivers.,Part Four writing and Homework,请根据以下提示,以Advertisement为标题,写一篇100词左右的英语短文. 1) 广告成了人们生活中不可或缺的点缀 2)有的广告走向极端 3)你对广告的看法,Writing:,Possible version: Advertisement Advertisements appear everywhere in modern society. When you walk along the stre

11、ets, you can see large boards with pretty girls smiling at you. You read newspapers, and see half of the pages covered with ads. You turn on TV, and you see commercial advertisements again. Whether you like it or not, advertisements fill your life. In order to attract more customers, advertisements will sometimes go to extremes. Advertisements use every possible means in producing their announcements. For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him. Alt