综合商务英语教程第三册unit 10

1、综合商务英语教程 第三册Unit 10 Public Relations,Time 3*90,Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing,Focus Learning what responsibilities the PR takes on,I. Lead-in Work in pairs. Discuss what your job duties are if you work in PR department,II. Vo

2、cabulary Building Read the following text and try to fill in the blanks with the words in the column,Public relations managers review and sometimes write_ . They also sponsor corporate events to help maintain and improve the image and identity of their organization or _.In addition, they help to cla

3、rify their organizations point of view to its main_through_releases and interviews. Public relations managers observe social, economic, and political trends that might ultimately affect the organization, and they recommend ways to _ the firms image based on those trends. For example, in response to

4、a growing concern about the environment, an oil company may create a public relations campaign to_ its efforts to develop cleaner fuels,III. Reading A. Read the article again and answer the following questions. a. What are the tools and techniques of PR? b. If you work in PR department, what kind of

5、 quality and personality should you have? c. What are the differences between PR and advertising,III. Reading Discussion Work in groups. You are responsible for improving your companys corporate image, so what are the factors that should be taken into consideration,IV. Language Focus Subject clauses

6、 are introduced by conjunctional pronouns that, what(whatever),who(whoever), which, whom(whomever), whose and adverbial connectors where, when, why, how. Clauses introduced by conjunctional pronouns: What the media said is of great importance. That he made an important speech at the conference is tr

7、ue. Whoever attend the press conference will get a gift. Clauses introduced by adverbial connectors: When he is coming is not known yet. Where the conference will be held is not decided,V. Speaking A .Work in pairs. The goal of public relations is to win the trust of the public. If you are the manag

8、er of public relations department, how do you win public trust without violating business ethical rules,V. Speaking Work in pairs. From the READING article we can know there is some internal relationship between public relations and marketing. Discuss what the relationship is,V. Speaking As for who

9、can work in PR, we proposed some criterion. However, the most important quality in PR is flexibility. In many successful cases the ways of PR are catering to the customers needs. While Apple, Inc. is an exception. It seldom communicates with customers but we can not deny it is successful. Work in pa

10、irs and discuss what helps establish good image of Apple, Inc.? As for the two styles of PR , one is catering to the customers , the other is leading the customer, which one do you prefer? Why,VI. Writing You are working in an auto company and some of your new launched cars have a deadly problem. You are preparing to recall the cars and hold a press conference in front of your company on this Sunday. Now w