如何利用厂家推出新产品的商机（How to use the new product launch opportunities）

1、如何利用厂家推出新产品的商机（How to use the new product launch opportunities）As a manufacturer of goods, the continuous introduction of new products has become a household matter, and is also one of the basic market development strategies for most manufacturers. The constant introduction of new products, or from

2、the adjustment of product mix starting point to consider, or from the increaseProduct line profitability, or from the direction of leading the market, or from ensuring the status of industry and so on. After the new product comes out, of course, the first one is to face the dealer. The new product i

3、s currently not too many dealers love manufacturers, due to the need to promote a certain cost and energy, often short-term sales returns are not guaranteed, and so do stable sales of old products. In fact, careful analysis and research, dealers in the promotion of new products on the issue, if the

4、intention to operate a, which is still profitable. So, wheres the benefit? In the authors previous work experience, worked as a marketing manager for new product manufacturers and dealers continue to accept new products, in the study and practice of the author, summed up some of the manufacturers to

5、 promote new products dealers use the machine operating profit model and related benefits, for each dealer reference to a friend.First, as a distributor, it is necessary to make sure that the intention of the company to launch new products every time is to adjust the product mix or increase profitab

6、ility Or would you like to take some of the market with this new product? Only the first clear intention of manufacturers to launch this new product, can decide how to move.Generally speaking, the new products introduced by the manufacturers of course want to have a better sales, at least based on t

7、his sales. Then, in order to get a better sales volume and remove the input from the manufacturer, there are three important factors:Internal staff motivation factorsBecause of the limitations of management and thinking, most manufacturers hope to use the existing cost of resources to promote new pr

8、oducts, as well as human resources. The issue of new products is less likely to consider adding material gains to employees simultaneously. For employees, the new product sales difficult natural than old products more, there is a generalization of the problem, and there is no corresponding benefits,

9、 salary bonus or so much, nature is some negative attitude to new products. In the event of poor promotion, it is easy to identify ten thousand reasons, stall superiors, and, from the employees themselves, the new product has much confidence in the success of the confidence is not much.Dealer accept

10、ance factorSaid in front of the dealer more willing to take over the market has recognized or mature products, from the hands of manufacturers or manufacturers, on the face of the new product, the first reaction is you manufacturers will put many resources to support the new product market to start

11、work. If the lack of investment, market acceptance is a problem, resulting in fewer dealers for new products and its natural enthusiasm, so hard to promote new products, rather than sell the old products easy for new products, distributors of the product itself is often not the lack of confidence, b

12、ut to accept the degree of confidence in the market, and many dealers take a wait-and-see attitude towards the new product, must have a fact verified before purchase, or, most dealers can only accept has proven products.Adaptive factors for new products and marketsNo product can be a perfect product

13、. There is always this kind of problem, especially in the Chinese market complex market first span the world, new product manufacturers put in design are hardly sure can really fit all of the market. Of course, many manufacturers will do some market research and test work before the launch of new pr

14、oducts, but that is limited after all. Moreover, there are some differences between the experimental products and the formal mass production products.A better designed product is not necessarily a well - sold product. Only products that cater to the market demand can be sold well. Well, how do you k

15、now this real market demand only through actual market validation?.We have made clear that the manufacturers in the new product marketing in the three key factors involved, it is not difficult to analyze how the dealer to make use of these points to make money. For manufacturers, before the comprehe

16、nsive promotion of formal national bank, in fact he is needed for a successful first model of the market, to boost the confidence of employees, all kinds of excuses against employees, to prove to the vast number of dealers, this is a new product is acceptable to the market, but also accept the compa

17、rison good. Moreover, through the model market, the production of new products in the true sense of the overall market assessment, if there are problems, or timely adjustment, correction.Then, the first model of the market play the role is not only a leading sales problem, more is a role model, buil

18、d confidence to internal employees and dealers of the manufacturers, and manufacturers of these plays an important exemplary role to the customer in the distribution of benefits for many problems will take special care to consider the. Part of the strategic sense of the dealer can consider in this p

19、iece of thinking, and make good use of this opportunity to achieve a variety of interests, the specific operation process is as follows:I have mentioned before, the relevant information on the development of new product distributors manufacturers launched should maintain a certain sensitivity, manuf

20、acturers of internal control key figures in the listing of new product development information: R & D Manager, regional manager, marketing manager, product manager and related personnel, dealers should be associated with these people daily regular contact, once the research recently learned that man

21、ufacturers of new product launch information, then we must seize the time to understand the new product related information, and timely to the manufacturers to apply to the local active area first listed. Of course, there are many beautiful words can say, for example, is willing to taste herbs manuf

22、acturers, manufacturers have confidence in the market strategy, or directly with a high degree of confidence for the new products and so on, to get a new product as soon as possible, the first listed selling rights. Here recommended dealers for new product manufacturers to launch a first try attitud

23、e, because manufacturers may only set up a few advance sales model, not how to get to,If it is a lack of strategic thinking of small and medium-sized manufacturers also did not think of this step, the promotion of a new product out of synchronization wait for national, dealers and even upside down t

24、o the manufacturer can also take the initiative to give advice and suggestions on this aspect of the problem, these manufacturers suggest a step by step, the first to establish a good internal staff and dealers confidence then gradually extended.The specific steps and the profit points the dealer ob

25、tains from it are probably in the following aspects:One: LearningAfter obtaining the manufacturers new products listed area, generally speaking, manufacturers will be in the new product before the listing of the local market will be investigated. The market is expected to include: internal capacity,

26、 consumer demand, channels and terminals to accept the situation, competition situation already exists, the starting point and breakthrough opportunities, then design products to enter the program and product promotion plan based on the market investigation, and finally to promote the implementation

27、 of specific product and market activities. This market access process, that is, manufacturers to enter the national market after the rehearsal and related processes in advance familiar with. This is a complete set of new products into the program, the first model dealers must be involved with, just

28、 to take this opportunity to learn how to conduct market research and analysis, how to develop the market entry strategy, and synchronize access to relevant market data.Second: let manufacturers bear more channels to enter the costAfter the new product has officially entered the market,In order to e

29、nsure the entry speed and dealer enthusiasm in the terminal channel, the slotting fees involved, the channel development costs, and so on, most manufacturers will have a better proportion. Even if the market budget for the product is limited, but in the unusual significance of the model market, manu

30、facturers are not so stingy. After the popularity of this product, whether other dealers can have such market channels, access to cost support is difficult to say.Third: manufacturers top concernThe top manufacturers wont be able to focus on new products in all regions of the country listed, but lis

31、ted in the sample area of new products in advance, or will take considerable effort and attention, it often makes the relevant departments manufacturers efforts to significantly strengthen the related resources measures significantly improve the efficiency of related manufacturers, personnel work se

32、riously and for the general customer is naturally cannot be mention in the same breath.Fourth: make full use of on-the-spot meetingGenerally speaking, manufacturers in the model market after certain gains, most will take on-site meetings to more dealers to promote new products. In order to ensure th

33、at the site will effect, manufacturers often spent a lot of money to the market model of the terminal channels and then strengthening packaging again, is tantamount to investment dealers made a vivid terminal work. The dealer can earn a profit market terminal material market finishing and display su

34、pport costs, such as is operating properly, but also make their products with other old to benefit.Fifth: SafetyTen thousand steps back, even if the new product promotion failed, manufacturers take into account factors, there will also be a good deal with the aftermath, there are few manufacturers i

35、n the sample area to allow dealers to suffer, because this caused negative impact will be very large, will bring great resistance to the promotion of new products in the future work.Six: to achieve the strategic partnership with manufacturersManufacturers both do together for the development of the

36、overall market and the market model, this kind of thing itself has gone beyond the general cooperation between manufacturers, but rose to a height of a strategic partnership. In the future, there are new opportunities and areas of cooperation, manufacturers are naturally the first to consider these

37、strategic partners, and in the current market policy will naturally give a certain tendency and focus.In fact, as long as the heart, business opportunities everywhere, profits everywhere, progress opportunities are everywhere. Now there are still many dealers stubbornly believe that dealers just do

38、mature product sales, market development is the manufacturers business. On the face of it, the dealers who are only mature products are the most energetic, but they are the least competitive and viable. The market competition in the future can not only be the competitiveness of sales products, but will be diversified, complex competition. In addition, the distributors who only do the sales are the most easily controlled b